Sometimes the simplest ideas are the best.
Here is a great marketing campaign from S-Oil in South Korea which took the challenge of finding ways to decrease oil consumption in South Korea and turned it into a marketing campaign:
In this case the solution highlighted in the video is one potential solution of many to the challenge of decreasing oil consumption, and is focused on reducing the amount of oil consumed searching for a parking spot.
The one thing I didn’t understand was why “HERE” was in English instead of Korean characters… (NOTE: I had to replace the video and the new one is in English)
What simple solution is hiding under your nose?
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