A Simple Idea to Save Oil

Sometimes the simplest ideas are the best.

Here is a great marketing campaign from S-Oil in South Korea which took the challenge of finding ways to decrease oil consumption in South Korea and turned it into a marketing campaign:

In this case the solution highlighted in the video is one potential solution of many to the challenge of decreasing oil consumption, and is focused on reducing the amount of oil consumed searching for a parking spot.

The one thing I didn’t understand was why “HERE” was in English instead of Korean characters…

But anyways…

What simple solution is hiding under your nose?

About Braden Kelley

Braden Kelley is a Director of Innovation and Human-Centric Problem-Solving at Oracle, a popular innovation speaker, workshop leader, and creator of The Change Planning Toolkit™. He is the author of Stoking Your Innovation Bonfire from John Wiley & Sons and Charting Change from Palgrave Macmillan. Braden has been advising companies since 1996, while living and working in England, Germany, and the United States. Braden earned his MBA from top-rated London Business School. Follow him on Twitter and Linkedin.
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