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Harnessing the Dragons of your Imagination for Innovation

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Harnessing the Dragons of your Imagination for Innovation

The harder I try not to think of myself as an artist, the stronger I’m pulled back to the idea that even if my art is a little different than traditional drawing, painting, photography, music, dance and other traditional arts, that it is still art.

Today’s article was inspired by a Lex Fridman podcast interview with the lead singer of Imagine Dragons – Dan Reynolds.

Dan is a Mormon, a musician, one of nine children, a father, and a surprisingly humble and astute person. All of these things are relevant because who we are as a person is the result of every facet of ourselves today, and in our upbringing. Our art comes from our experience and our empathetic connections to the experiences of others. While Dan is a musician, he is also an artist, and artists can and should learn from all different types of artists.

At the heart of every kind of art is truth, but more about that later.

“After silence, that which comes nearest to expressing the inexpressible is music.” — Aldous Huxley

In this article I will highlight what I took away from the interview and some of the great music they Lex and Dan discussed, but feel free to jump in and watch the conversation at any point:

The most important takeaways from the interview are these:

  1. People have really good bullshit detectors
  2. You must authentically feel something, and your audience must feel it too
  3. Having a source of honest feedback is critical to progressing your art

Let’s now look at each of these and relate them from music to innovation:

1. People have really good bullshit detectors

In the interview Dan contrasts their success with two different records “Bet My Life” and “Believer” – which both did well – but “Believer” out-streamed “Bet My Life” by 10x.

Here is “Bet My Life” from YouTube with its 160 Million views on YouTube:

And “Believer” with its 2.2 Billion views on YouTube:

Okay, maybe that’s a bit more than 10x, but Dan when asked about what went wrong with “Bet My Life” he admitted that they produced the song themselves and that they took what was originally a stripped-down song and over-produced it – costing the song some of its authenticity in the process.

If we cross over to innovation on this topic, in the past I’ve written that Veracity is Required for Innovation Success.

Yes, innovation is an art.

Here are some key thoughts from this article on the importance of truth to innovation:

“Fail to identify a solution with real innovation veracity and you are likely to miss potential elements of optimal value creation, you will likely struggle to make its value accessible, and there is a greater likelihood that you will fail to properly translate the value of the solution for your customers.

So, taken another way, the search for innovation success is a search for truth. You must therefore unlock the inner truths of your intended customers (think unmet needs or jobs-to-be-done), you must search in areas that your intended customers will feel are true for your brand, and areas that feel true to employees given the company’s mission and values. When your pursuit of innovation centers around truth and when you commit to a focused effort to increase your innovation capability – and to pursue Innovation Excellence – then and only then do you have your best chance at innovation success.”

2. You must authentically feel something, and your audience must feel it too

In innovation we often talk about how it takes 100+ ideas to find 10 projects worth investing time and money in, and from those 10 projects – if you’re lucky – you might have one show promise as a potential innovation.

In the Lex Fridman interview Dan Reynolds revealed that he writes about 100 songs a year and from those perhaps 10 might get recorded. Dan started as a drummer, and while voice is often as seen as the melody of a song, his vocals are in part driven by a percussion mindset. For innovation we like to speak about bringing different mindsets and perspectives to increase the chances of finding something meaningful.

Speaking of feeling and authenticity, Dan tells a story in the interview about how they were working on an album with famous record producer Rick Rubin and listened to a song that Dan believed in, but after hearing it he told Dan “I don’t believe you.”

The path to adoption is through belief…

Some of the songs they listened to in regard to ‘feeling it’, included Harry Nilsson’s “Without You”:

Cat Stevens’ “Father and Son”:

And Harry Chapin’s “Cat’s in the Cradle”:

Identifying whether you are transmitting authentic feelings or not is very difficult. We’ve already spoken about the importance of veracity, and if we build on that using something I wrote about in my article That’s Innovation with Two V’s, leveraging information from the movie A Good American, about how the following three components can help you identify signals and drive the transformation of DATA into INTELLIGENCE (or innovation veracity in our context):

  1. Volume – in order to derive meaningful conclusions you need a lot of data inputs, in this case, lots of idea fragments (ideas come later)
  2. Variety – multiple perspectives are necessary to avoid blind spots and increase the potential for connecting idea fragments
  3. Velocity – volume by itself is not enough, momentum is important too. You have to keep Stoking Your Innovation Bonfire

3. Having a source of honest feedback is critical to progressing your art

Making art that resonates with others is incredibly different. It is easy to get lost in our own perspective.

“If you want to go fast, go alone. If you want to go far, go together.” – African Proverb

It is incredibly important as an artist, as an innovator, that you find a group of trusted voices to allow you to accelerate the development of your art – or your innovation. Science experienced an incredible acceleration in the private clubs of London in the 1600’s, impressionist art experienced an amazing acceleration in the south of France in the 1800’s – because of the rapid exchange of ideas and feedback.

For Dan Reynolds, one of those trusted voices is his father, he also has one of his brothers as the band’s manager, another brother as their lawyer, and brings in external voices to help with the production of their records – people like Rick Rubin.

Listening to your trusted external voices can help you see where you’re falling short. There is a great quote in the interview above regarding Dan’s realization around the sometimes-uncomfortable role of a famous person in society.

“By not saying anything, I was saying everything.” – Dan Reynolds
(re: LGBTQ issues at the time)

It is only from being open to receiving feedback that we can learn anything. And when it comes to art, when it comes to Optimizing Innovation Resonance:

To achieve and maintain innovation resonance, you must nurture a commitment to learning fast, both during the innovation development process and after the launch of a potential innovation. You must maintain a laser focus on how you are creating value, helping people access that value, and translating that value for people so they can understand how your potential innovation may fit into their lives. So, do you have processes in place as part of your innovation methodology for measuring and evolving solutions in place to help you get to innovation resonance?

And to help reduce the tyranny of the innovation hero and to encourage innovation collaboration, I created the Nine Innovation Roles:

  1. Revolutionary
  2. Conscript
  3. Connector
  4. Artist
  5. Customer Champion
  6. Troubleshooter
  7. Judge
  8. Magic Maker
  9. Evangelist

… to make a place for everyone in innovation.

Conclusion

There is a reason this blog is called Human-Centered Change & Innovation. The reason is that when it comes to change, innovation and transformation, the people side of all three is everything.

To be successful, you must consider “the other.”

You must engage with “the other.”

You must understand “the other.”

This requires empathy, this requires veracity, and when you bring empathy and veracity together, you have a chance at achieving resonance.

All types of art and innovation require empathy, veracity, and resonance for success.

I hope you’ve enjoyed the interview, the music, and the conversation.

I hope all of this will help you slay your dragons, imagine a future where you are connecting more fully with your audience, and creating something amazing.

Keep innovating!

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Time Travel Innovation

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Time Travel Innovation

Is it really possible to travel back in time? What about traveling into the future, have we finally figured out how to do that? Well, you’ll have to read on to find out…

But before we explore whether someone has finally figured out how to successfully time travel and recruit you to join me in investing in their pre-IPO startup, I’d like to introduce one of the most important visualizations from the world of innovation that many of your have probably never seen – Neri Oxman’s Krebs Cycle of Creativity from January 2016.

If you’re not familiar with this incredibly important visual artifact from the work of Neri Oxman from MIT’s Media Lab, you should be because it does an amazing job of capturing the interplay between Art, Science, Engineering and Design in the creation of innovation. It builds on John Maeda’s Bermuda Quadrilateral from 2006:

John Maeda Bermuda Quadrilateral

And Rich Gold’s Matrix, also from 2006:

Rich Gold Matrix

While Rich Gold’s visualization builds on the logical bones of John Maeda’s Bermuda Quadrilateral and introduces the concepts of speculative design, speculative engineering, and the contrast between moving minds & moving molecules, it lacks the depth of Neri Oxman’s Krebs Cycle of Creativity visualization. But the Krebs Cycle of Creativity does lose Maeda’s expression of the linkages between science & exploration, engineering & invention, design & communication, and art & expression. But even without these assertions of Maeda, the Krebs Cycle of Creativity still captures a number of other powerful tensions and assertions that can benefit us in our pursuit of innovation.

Time Marches On

The Krebs Cycle of Creativity can be viewed from a number of different perspectives and utilized in a number of different ways. But, one way to look at it is as if it were a watch face. In this context as time moves forward you’re following the typical path, a technology-led innovation approach.

Using the Krebs Cycle of Creativity Canvas in a clockwise direction will help us explore:

  • What information do we have about what might be possible?
  • What knowledge needs to be obtained?
  • What utility does the invention create?
  • What behavior do we need to modify to encourage adoption?

It begins with the invention of a new piece of technology created by the usage of existing information and a new perception of what might be possible within the constraints of our understanding of the natural world, or even by expanding our understanding and knowledge of the natural world using the scientific method.

Neri Oxman Krebs Cycle of Creativity

You’ll see at 3 o’clock in the image above that it at this point in time that most organizations then hand off this new knowledge to their engineers to look at this new understanding of nature through the production lens in order to convert this new knowledge into new utility.

Engineers in most organizations are adept at finding a useful application for a new scientific discovery, and in many organizations this work is done before designers get a peek and begin to imagine how they can present this utility to users in a way that drives behaviors of adoption in a way that the behaviors of using the product or consuming the service feel as natural as possible and as frictionless as possible.

And unfortunately the artists in any organization (or outside via agency relationships) are called in at the eleventh hour to help shape perceptions and to communicate the philosophy behind the solution and the to make the case for it to occupy space in our collective culture.

Pausing at the Innovation Intersection

The way that innovation occurs in many organizations is that Science and Engineering collaborate to investigate and confirm feasibility, then Engineering and Design collaborate to inject viability into the equation, and then Design and Art (with elements of marketing and advertising) collaborate to create Desirability at the end. This may be how it works in many organizations, yet it doesn’t mean that it is the best way…

Feasibility Viability Desirability for Innovation

Traveling Back in Time

But as we all know, water can run uphill, the moon can eclipse the sun, and yes time can run in reverse. Viewing the Krebs Cycle of Creativity in a counter clockwise direction and pushing the hands of the watch backwards will have you following a user-led innovation approach instead.

Using the Krebs Cycle of Creativity Canvas in a counter clockwise direction will help us explore:

  • What information do we have about what is needed?
  • What behavior should we observe?
  • What would create utility for customers?
  • What knowledge must we obtain to realize our solution vision?

It begins with the identification of a new insight uncovered by the investigation of existing information and a new perception of what might be needed within the constraints of our understanding of our customers, or even by expanding our understanding and knowledge of our customers by using ethnography, observation, behavioral science and other tools to enter the mind of your customers, employees or partners.

You’ll see at 9 o’clock in the image above that it at this point in time that user-driven organizations after having their business artists use their perception skills to investigate the culture and philosophy underpinning this new understanding of behavior and pass it off for their designers to look at through the production lens in order to convert it into new utility.

Designers in many organizations are adept at finding a useful application for a new behavioral understanding, and in user-driven organizations this work is done before engineers get a peek and begin to imagine how they can build this utility for users in a way that creates new knowledge in a way that will differentiate the products or services of their organization from those of the competition.

And in user-driven organizations scientists are called in as needed to help overcome any barriers engineers encounter in realizing the solution that best satisfies the users’ identified needs, while leveraging new scientific perceptions that help shape our understanding of nature and empower new philosophical beliefs about what’s possible.

Conclusion

While we haven’t torn any worm holes through the fabric of the space-time continuum with this article, hopefully we have expanded your repertoire with some new tools to facilitate conscious choices around whether you are going to pursue technology-led innovation (clockwise) or user-led innovation (counter clockwise).

Hopefully we have also shown you a better way of visualizing where you are in your innovation journey and where the turning points in your innovation pursuits lie as you seek to take a quantum leap and transform your past into a bright, shiny future.

So now it is time to answer the question you had at the beginning of this article… Is time travel possible?

Well, nearly a decade ago NASA ran an experiment that proved elements of Einstein’s theory of relativity, specifically that the fabric of space-time warps around the earth in response to gravity. Read about it here

And yes, time travel is theoretically possible, or at least time is not theoretically constant as described in this NASA article.

Neither of these indicate that it is possible to travel backwards in time (despite what Superman physics says), only to affect how time advances, but if anyone wants to invest a million dollars in my time travel startup, I’ll cash your check. Because who knows, maybe your check is what will finally make time travel possible!

Anyone? Anyone? Bueller?

 

Image credits: Neri Oxman, MIT Media Lab; Rich Gold; John Maeda; Pixabay

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Confessions of a Business Artist

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Confessions of a Business Artist

I am an artist.

There, I’ve said it. This statement may confuse some people who know me, and come as a shock to others.

Braden, what do you mean you’re an artist? You’ve got an MBA from London Business School, you’ve led change programs for global organizations, helped companies build their innovation capabilities and cultures, are an expert in digital transformation, and you can’t even draw a straight line without a ruler. What makes you think you’re an artist?

Well, okay, that may all be true, but there are lots of different kinds of artists. I may not be a painter, a sculptor, a musician, an illustrator, or even a singer, but I am an artist, a business artist.

What is a business artist you ask?

A business artist sees through complexity to what matters most. A business artist loves working with PowerPoint and telling stories, often through keynote speeches and training facilitation, or through writing. A business artist loves to share, often doing so for the greater good, sometimes to their own financial detriment, in an effort to accelerate the knowledge, learning, and creating new capabilities in others. A business artist is a builder, often creating new businesses, new web sites, and new thinking. A business artist is comfortable stepping into a number of different business contexts and bringing a different energy and a different approach to creating solutions to complex requirements. Part of the reason a business artist can do this is because a business artist values their intuitive skills just as much as they value their intellectual skills, and may also consciously invest in getting in touch with higher levels of intuitive capabilities, enabling them to excel in roles that involve a great deal of what might be termed ‘organizational psychology’.

A business artist often appears to be a jack of all trades, sometimes bordering on what was portrayed in the television show The Pretender, and can be an incredibly powerful addition to any team tackling a big challenge, but a business artist’s incredible ability to contribute to the success of an organization is often discounted by the traditional recruiting processes of most human resource organizations because of its emphasis on skill matching and experience, skewing hiring in favor of someone with a lot of experience at being mediocre at a certain skillset over someone with limited experience but greater capability. A business artist often appears to be ahead of the curve, often to their own detriment, arriving too early to the party by grasping where organizations need to go before the rest of the organization is willing to accept the new reality. This is a real problem for business artists.

Now is the time for a change. Given human’s increasing access to knowledge, and the shorter time now required to acquire the necessary knowledge and skills required to perform a task, people who are comfortable with complexity, ambiguity, and capable of learning quickly are incredibly valuable to organizations as continual change becomes the new normal. Because experience is increasingly detrimental to success instead of a long-lived asset, given the accelerating pace of innovation and change, we need business artists now more than ever.

So how do we create more business artists?

Unfortunately our public schools are far too focused on indoctrination than education, on repetition over discovery. Our educational system specializes in creating trivia masters and kids that hate school, instead of building a new generation of creative problem solvers that love to learn and explore new approaches instead of defending status conferred based on mastery of current truths (which may be tomorrow’s fallacies). We are far too obsessed with STEM (Science Technology Engineering and Math) when we should be focused on STEAM (Science Technology Engineering Art and Music). Music is creative math after all. My daughter’s school has a limited music program and NO ART. How is this possible?

To create more business artists we need to shift our focus towards art, creative problem solving and demonstrated learning, and away from memorization, metrics, and repetition. Can we do this?

Can we create an environment where the status quo is seen not as a source of power through current mastery and instead towards a system where improvements to the status quo are seen as the new source of power?

Organizations that want to survive will do so. Countries that want to stay at the top of the economic pyramid will do so. So what kind of country do you want to live in? What kind of company do you want to be part of?

Do you have the courage to join me as a business artist or to help create a new generation of them?

Image credit: blogs.nd.edu

This article originally appeared on Linkedin


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Innovation Quotes of the Day – April 24, 2012

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On Einstein’s quote “Imagination is more important than knowledge. Knowledge is limited. Imagination encircles the world.” from yesterday:

“I don’t think it is either/or proposition. Imagination leads to new knowledge and new knowledge leads to imagination. At end of the day, you need a balanced team of imaginators and knowledge practitioners/executioners to move the needle.”

– Sanjiv Karani

“Art begins in imitation and ends in innovation.”

– Mason Cooley

“In our hyper-competitive, always-connected world, organizations are increasingly becoming focused on improving both their speed to market and their revenue per headcount. In this environment, more senior leaders every day are seeing innovation as the primary way to gain competitive advantage and to simultaneously increase revenue and cut costs.”

– Braden Kelley

“But innovation comes from people meeting up in the hallways or calling each other at 10:30 at night with a new idea, or because they realized something that shoots holes in how we’ve been thinking about a problem.”

– Steve Jobs

What are some of your favorite innovation quotes?

Add one or more to the comments, listing the quote and who said it, and I’ll share the best of the submissions as future innovation quotes of the day!

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