Tag Archives: Social Business

Building a Global Sensing Network – Revisited

When I first wrote about Building a Global Sensing Network I wrote in the specific context of the war for innovation and the need to make sure you’re fighting it outside your organization — not inside. We looked at how … Continue reading

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Rise of the Social Business Architect

The world is changing and needs Social Business Architects. Gone is the epoch of the passive consumer, now customers want a say. At the same time, the quest for survival and growth is causing companies to stop looking at suppliers … Continue reading

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Pull Marketing – Upside Down Social Web Design

Picking up where my hugely popular article ‘Rise of the Social Business Architect‘ (PDF) leaves off, I thought I would examine the world of web design in a world where the tools of social media are becoming increasingly important and … Continue reading

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Effective Conversational Marketing

A few years ago I published a white paper on “Effective Conversational Marketing” and it is still relevant today as my service offering evolves to a B2B Pull Marketing focus. Here is an excerpt: “Introduction What is conversational marketing? Conversational … Continue reading

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Innovation Quotes of the Day – April 28, 2012

“Cutting the deficit by gutting our investments in innovation and education is like lightening an overloaded airplane by removing its engine. It may make you feel like you’re flying high at first, but it won’t take long before you feel … Continue reading

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Who is in Your Social Media Band?

It used to be that when you formed a rock band to seek fame and fortune, all you had to do was find a lead singer, a guitarist, a bass player, a drummer, and maybe another guitarist or a keyboard … Continue reading

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