Rise of the Social Business Architect

Rise of the Social Business Architect

The world is changing and needs Social Business Architects. Gone is the epoch of the passive consumer, now customers want a say. At the same time, the quest for survival and growth is causing companies to stop looking at suppliers as someone to squeeze on price and instead as partners in innovation. And, employers are realizing that to maximize their success they need to attract and engage the best talent not just into internal talent pools, but external ones as well.

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About Braden Kelley

Braden Kelley is a Design Thinking, Innovation and Transformation consultant, a popular innovation speaker, workshop leader, and creator of The Change Planning Toolkit™. He is the author of Stoking Your Innovation Bonfire from John Wiley & Sons and Charting Change from Palgrave Macmillan. Braden has been advising companies since 1996, while living and working in England, Germany, and the United States. Braden earned his MBA from top-rated London Business School. Follow him on Twitter and Linkedin.
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2 Responses to Rise of the Social Business Architect

  1. Chris Taylor says:

    Great article. I’ve been saying for a while that “Social without structure is chaos”. What works well for personal relationships won’t translate directly into the workplace, where it is about collaboration and communication. Common goals (or even having goals) makes the use of social technology different in the enterprise.

    • admin says:

      Thank you for the comment Chris.

      Every source of energy must be directed or it dissipates.

      A good Social Business Architect can help an organization structure its thinking about how they want to structure their efforts, and get them to examine just exactly what they should be putting effort into.

      It all has to of course start with ‘What are the vision, strategy, and goals of the organization? And why should anyone inside or outside the organization care if it gets more social?

      All the best,


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