Tag Archives: research

What is Ethnography?

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What is Ethnography?

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Ethnography is an important method of research in the social sciences, used to gain a detailed understanding of groups of people and their cultural practices. It involves the observation of a group’s behavior, language, beliefs, values, and interactions with their environment. Ethnographers often conduct interviews and surveys in order to gain a deeper understanding of their subjects.

The goal of ethnography is to provide an in-depth understanding of the culture of a group of people. This includes looking at the group’s history, language, and material culture, as well as its social and political structures. Ethnographers also examine the group’s rituals, beliefs, and values. By looking closely at the different elements of a culture, ethnographers can develop an understanding of how the group interacts with its environment and with other groups.

An ethnographer’s primary tool is observation. Ethnographers must observe their subjects in their natural environment and take note of their behavior, language, and interactions. They may also conduct interviews and surveys in order to gain a better understanding of the group’s beliefs and values.

Ethnographers need to be aware of their own biases and preconceptions, as these can influence the results of their research. They must also consider the ethical implications of their research and ensure that their subjects are treated with respect.

The primary purpose of ethnography is to gain an understanding of a particular culture and its people. This understanding can be used to inform policy decisions and to improve the lives of the people being studied. Ethnographers may also use their research to create educational materials or works of art.

Ethnography is an invaluable tool for understanding the diversity of cultures around the world. By observing and recording the behavior, beliefs, and values of a group of people, ethnographers can gain an understanding of their culture and how it interacts with its environment. This understanding can be used to inform policy decisions and improve the lives of the people being studied.

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Five Keys to Doing Good Secondary Research

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Five Keys to Doing Good Secondary Research

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The success of any research project is determined by the quality of the research conducted. Good secondary research is essential for any research project, as it helps to provide background information, develop hypotheses, and identify gaps in knowledge. Here are some key tips to ensure you’re conducting effective secondary research:

1. Identify a clear research question

Before you start any research, it’s important to have a clear understanding of what you’re looking to learn. Having a clear research question will help to guide your research, and ensure that you’re focusing on the right sources.

2. Choose reliable sources

The quality of your research is only as good as the sources you use. When conducting secondary research, it’s important to use reliable sources such as peer-reviewed journals, government documents, and scholarly books.

3. Consider credibility

As well as using reliable sources, it’s important to consider the credibility of the authors you’re citing. Are they experts in the field? Do they have any biases or conflicts of interest that could affect the quality of their research?

4. Analyze data and trends

Secondary research is all about analyzing existing data and identifying trends. It’s important to assess the data critically, and look for patterns, correlations, and inconsistencies.

5. Draw conclusions

Once you’ve collected and analyzed the data, it’s time to draw conclusions. Make sure to consider all of the evidence you’ve gathered, and draw conclusions that are supported by the data.

By following these tips, you can ensure that your secondary research is of the highest quality. Good secondary research is essential for any research project, and following these key tips will help you to ensure that your research is successful.

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What is an Online Research Panel?

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What is an Online Research Panel?

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An online research panel is an online platform that is used to collect data from a specific group of people. This data can be used to gain insights into consumer behavior, market trends, and other types of research. It can be used to gain insights into a variety of topics, such as consumer preferences, product development, and marketing strategies.

While online research panels can be used to gather data from a variety of sources, they are typically used to gather data from a specific group of people. This group is often made up of a panel of individuals who are chosen based on their demographic characteristics, such as age, gender, location, and education level.

Once the panel of individuals has been selected, they are asked to participate in a variety of research activities. These activities can include surveys, interviews, focus groups, and other forms of data collection. This data is then used to gain insights into consumer behavior, market trends, and other research topics.

Online research panels provide a variety of benefits to researchers. First, they can allow researchers to collect data from a large pool of people quickly and easily. This is because the data collection process is automated, which saves the researchers time and effort. Additionally, online research panels can allow researchers to gain access to a wide variety of data sources, which can provide a more comprehensive view of the research topic.

Finally, online research panels can be used to quickly and easily test hypotheses and gather feedback from a variety of sources. This can help researchers develop better insights into their research topic, which can help them make more informed decisions.

Overall, online research panels are a great way for researchers to quickly and easily collect data from a variety of sources. They can provide a comprehensive view of the research topic, allow researchers to quickly and easily test hypotheses, and provide feedback from a variety of sources. For these reasons, online research panels are an invaluable tool for researchers.

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What is Qualitative Research?

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What is Qualitative Research?

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Qualitative research is a type of research that deals with the collection and analysis of non-numeric data. This type of research is used to explore and understand the experiences, beliefs, and motivations of individuals or groups. Qualitative research is often used to gain insights into social, cultural, and even political phenomena.

Qualitative research is used to explore a variety of topics, including culture, values, beliefs, and behavior. By using qualitative methods, researchers can capture the complexity of human experience. For example, qualitative research can be used to investigate how people make decisions, what motivates them, and how they interact with their environment. Qualitative research can also be used to uncover deeper insights into how people think, feel, and behave.

Qualitative research can take many forms, including interviews, focus groups, and observational studies. Each of these techniques has its own strengths and weaknesses, but all involve collecting and analyzing data from participants. Interviews involve asking questions and gathering responses from participants, while focus groups involve gathering a group of people together to discuss a particular topic. Observational studies involve observing participants in their natural environment.

Qualitative research is an important tool for gaining insights into social and cultural phenomena. By using qualitative methods, researchers can capture the complexity of human experience, which is often difficult to measure using quantitative methods. Qualitative research is also useful for exploring emerging trends and developing new theories. Ultimately, qualitative research enables researchers to gain deeper insights into their topic of interest.

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What is Quantitative Research?

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What is Quantitative Research?

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Quantitative research is a type of research that focuses on the collection and analysis of numerical data. It is used to assess relationships between variables, measure changes over time, and develop predictive models. Quantitative research is often used to generate statistically significant results, which can help inform decisions and guide strategies for businesses, organizations, and governments.

Quantitative research typically involves collecting large amounts of data from a variety of sources and then analyzing it using tools such as surveys, interviews, focus groups, and experiments. The data is then analyzed using statistical methods to measure relationships between variables and assess trends.

Quantitative research is often used to answer questions such as “What is the average age of customers in my store?” or “What percentage of my customers are female?” It can also be used to measure the effectiveness of marketing campaigns or to predict the success of a new product.

Quantitative research is an invaluable tool for understanding and predicting human behavior. By collecting and analyzing large amounts of data, researchers can gain insights into trends and relationships that would otherwise remain hidden. The results of quantitative research can help organizations make better decisions and develop more effective strategies.

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What We Can Learn About Innovation From Crows

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What We Can Learn About Innovation From CrowsCrows are everywhere. There is no denying it. What is fascinating is that unlike many animal species, crows live in harmony with humans (along with rats and cockroaches), and in fact choose to live with humans instead of away from them, continuing to evolve in order to thrive in areas where humans dominate the landscape.

I came across an interesting Ted video with hacker and writer Joshua Klein about his fascination with crows. It is about ten minutes long and documents examples of a variety of academic research and observations highlighting the intelligence of crows, including his own experiments with a crow vending machine.

What’s also evident in the video and interesting is how much we underestimate crows, which may go back to the popular saying ‘bird brain’. Joshua Klein highlights in the video that far from being ‘bird brains’ crows have the same ratio of brain power as a chimpanzee and possess complex communications, socialization, and memory capacity.

If you watch the video above you’ll see that crows are creative problem solvers (creativity having also been proven as a trait of dolphins) and much more persistent than a squirrel (and many humans for that matter).

So, what can we learn about innovation from the crows in the video (or in real life)?

Well, two things for sure:

1. Goals help.

Crows are inspired to use their creativity in the pursuit of food. Rewards are not a panacea for humans, but can be useful from time to time, when properly framed and reinforced with the right inspiration.

2. We must encourage people to be persistent.

If we let people be squirrels, people won’t push through the difficulties that wicked problems present, and won’t get to the other side where wicked solutions are achieved. Look at how the crows in the video were led step by step to overcome smaller challenges that accumulated into a complex solution that people wouldn’t normally think the crows would have been capable of.

These are the links between the crows and innovation that I identified from the video.

What did you see?

Image credit: HuffingtonPost.com

This article was originally featured on Linkedin


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Highlights from IBM’s Latest Innovation Research

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Highlights from IBM's Latest Innovation ResearchMore Than Magic

According to a recent research study published by the IBM Institute for Business Value, outperforming organizations are 79% more likely to establish dedicated innovation teams.

For those of you who don’t have time to download, print, and read the whole thing, I’ve taken the liberty of collecting the highlights for you.

IBM’s analysis revealed three key categories that separate Outperformers from the rest:

  1. Organizational structures and functions that support innovation
  2. Cultural environments to make innovation thrive
  3. Processes to convert ideas into innovation

IBM found that Outperformers approach innovation differently. They:

  • Align innovation with business goals
  • Structure open forms of innovation
  • Create specialized teams
  • Lead with an innovation focus
  • Encourage innovative behaviors
  • Sustain innovation momentum
  • Generate new ideas from a wide range of sources
  • Fund innovation
  • Measure innovation outcomes

Another important point to keep in mind, but not highlighted in the report, is the tension between inefficiency and innovation. The more inefficient the organization, the fewer resources available to invest in innovation.

Something to think about…

But more about that later in another post, so stay tuned!

If you missed the download link above, here it is again.


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How Happy Are You When You Fly?

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I came across the following video from British Airways a month or so ago, and I’ve been so busy I haven’t had a chance to write about it, but I finally had a moment and so I thought I would share it with you now.

It’s about a happiness blanket that British Airways has invented and subsequently tested on flights between London and New York.

When I first found the video I had to first check the date it was posted because it almost seemed like an April Fool’s joke, but it was posted in June, so it was definitely something they were serious about.

The question I have is, what actionable data were they hoping to gain from the investment of all of this time, money, and energy (at the expense of not doing something else they were considering)?

Personally, I don’t get it. It seems like a waste of money as they likely learned very little they didn’t already know. And if it was done as a viral marketing ploy, well, that doesn’t really work if it gets people laughing at you instead of with you.

Whatever the reason behind it, personally I would have spent my marketing dollars elsewhere.

So, without further delay, I give you, the happiness blanket:


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Innovation Quotes of the Day – April 6, 2012

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“You can get anything in life you want if you help enough other people get what they want.”

– Zig Ziglar
– Submitted by Paul Toussaint

“An innovation leader’s job isn’t to provide the answers but to provoke the thinking that gets you there.”

– Braden Kelley

What are some of your favorite innovation quotes?

Add one or more to the comments, listing the quote and who said it, and I’ll share the best of the submissions as future innovation quotes of the day!

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Innovation Requires Diagonal Thinking

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Innovation Requires Diagonal ThinkingThe outcome of a back and forth of a dialog on Twitter with Scramray E. Pinkus generated a lovely quote worth sharing:

“Innovating is like thinking diagonally. A perfect combination of both linear and lateral.”

– Scramray E. Pinkus (@Easelton)

The conversation sprung out of a tweet I posted that postulated that when people use technology (iPads, smartphones, laptops, etc.) and television as child minders, that they are actually promoting linear thinking in their children at the expense of the lateral thinking that our society so desperately needs. We need strong lateral thinking to compliment the dominant linear thinking out there, so that together they can drive the social innovation the world needs to fix this mess we’ve made.

What do you think?

Technology as child minder, positive or negative effects on the innovative capacity of our children?

One of my proof points is this article from The Washington Post.

Any other proof points out there?

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