I came across the following video from British Airways a month or so ago, and I’ve been so busy I haven’t had a chance to write about it, but I finally had a moment and so I thought I would share it with you now.

It’s about a happiness blanket that British Airways has invented and subsequently tested on flights between London and New York.

When I first found the video I had to first check the date it was posted because it almost seemed like an April Fool’s joke, but it was posted in June, so it was definitely something they were serious about.

The question I have is, what actionable data were they hoping to gain from the investment of all of this time, money, and energy (at the expense of not doing something else they were considering)?

Personally, I don’t get it. It seems like a waste of money as they likely learned very little they didn’t already know. And if it was done as a viral marketing ploy, well, that doesn’t really work if it gets people laughing at you instead of with you.

Whatever the reason behind it, personally I would have spent my marketing dollars elsewhere.

So, without further delay, I give you, the happiness blanket:

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