Category Archives: Psychology

From Burnout to Breakthroughs

Prioritizing Well-being for Peak Performance

From Burnout to Breakthroughs

GUEST POST from Art Inteligencia

In the relentless pursuit of growth and innovation, many organizations have fallen into a dangerous trap: equating long hours and constant stress with dedication and productivity. The result is a global epidemic of burnout, a state of physical and emotional exhaustion that stifles creativity, diminishes engagement, and ultimately erodes performance. As a human-centered change and innovation thought leader, I am here to challenge this outdated paradigm. I believe the path to true peak performance is not paved with exhaustion, but with well-being. It’s a shift from a culture of busyness to a culture of breakthroughs, where prioritizing the mental and physical health of our people is seen not as a luxury, but as a strategic imperative.

For too long, the narrative around work has been a zero-sum game: either you prioritize well-being and sacrifice performance, or you prioritize performance and sacrifice well-being. This is a false choice. The human brain, the ultimate engine of innovation, is not a machine that can run indefinitely at maximum speed. It requires rest, recovery, and a sense of purpose to function at its best. Burnout, on the other hand, is the antithesis of innovation. It leads to cognitive decline, a decrease in problem-solving ability, and a fear of taking risks—all of which are fatal to a company’s ability to adapt and grow.

Prioritizing well-being is not a soft, feel-good initiative. It is a hard-nosed, data-driven strategy for unlocking sustainable, high-level performance. When employees feel supported, trusted, and empowered to take care of themselves, they are more engaged, more creative, and more resilient. This creates a virtuous cycle of positive reinforcement that benefits everyone involved. The strategic shift from managing for burnout to designing for breakthroughs requires us to:

Redefine Productivity: Move away from measuring hours worked and focus on tangible outcomes and impact.
Promote Psychological Safety: Create an environment where people feel safe to be vulnerable, take risks, and share their ideas without fear of retribution.
Encourage Boundaries: Actively model and promote a culture where disconnecting from work is not only accepted but encouraged.
Invest in Holistic Well-being: Provide resources that address mental, physical, and emotional health, from mental health days to wellness stipends.
Empower Autonomy: Give employees a sense of control over their work and their schedules, as autonomy is a key driver of motivation and well-being.

Case Study 1: Microsoft Japan and the Four-Day Work Week

The Challenge: Boosting Productivity and Employee Engagement

In 2019, Microsoft Japan embarked on a bold experiment to address employee engagement and productivity. The company recognized that long hours and a rigid work schedule were not necessarily leading to better results. In a society known for its strong work ethic and long work hours, Microsoft sought to challenge the status quo and prove that a different approach could yield better outcomes.

The Well-being Innovation:

Microsoft Japan implemented a “Work-Life Choice Challenge” pilot, which gave all 2,300 employees paid Fridays off for an entire month, effectively creating a four-day work week. The goal was to see if a compressed work schedule could boost productivity and employee well-being. The company also encouraged shorter meetings (with a 30-minute cap) and promoted the use of online communication tools to streamline workflows and reduce time-wasting activities. The focus was shifted from “time spent” to “results produced.”

The Results:

The results of the trial were remarkable. Productivity, measured by sales per employee, jumped by a staggering 40% compared to the previous year. Employees took 25% fewer days off during the trial, and electricity consumption in the office dropped by 23%. Most importantly, 92% of employees surveyed said they preferred the four-day work week. The experiment showed that giving employees the gift of time and trust, and actively helping them work smarter, led to a more energized, engaged, and productive workforce. This was a clear example of prioritizing well-being as a direct driver of business success.

Key Insight: A shorter work week, when combined with a focus on efficiency and outcomes, can significantly boost productivity and employee morale by prioritizing rest and rejuvenation.

Case Study 2: The New Zealand-Based Financial Services Company

The Challenge: Overcoming Burnout and Low Employee Engagement

A New Zealand-based financial services company, like many organizations, was struggling with low employee engagement and high rates of burnout. The traditional 9-to-5, five-day work week was leading to a feeling of being constantly overworked and under-appreciated. The company’s leadership understood that for their employees to innovate and provide exceptional service, they needed to be happy, healthy, and engaged.

The Well-being Innovation:

In a groundbreaking move, the company’s leadership implemented a “100-80-100” model: employees were paid 100% of their salary for working 80% of the time, while being tasked with maintaining 100% of their productivity. The core of this innovation was not just the extra day off, but the empowerment of teams to redesign their own workflows. They were asked to identify and eliminate time-wasting activities, shorten meetings, and use technology more effectively to ensure that the work could be completed in fewer hours. This shift was a direct investment in employee autonomy and well-being, trusting them to manage their own time and output.

The Results:

The results were stunning. Employee engagement, as measured by surveys, increased by a remarkable 24%. Stress levels among employees decreased significantly, and their sense of work-life balance improved dramatically. Crucially, the company’s performance metrics either remained the same or saw a slight increase, as the teams had become more focused and efficient in their shortened work week. The company’s innovative approach not only improved the lives of its employees but also became a global case study for how prioritizing well-being and trust can lead to superior business outcomes and a more resilient, innovative culture.

Key Insight: Trusting employees to manage their own time and empowering them to find efficiencies is a powerful way to reduce burnout and drive bottom-up innovation.

The Path Forward: From Busyness to Breakthroughs

These case studies serve as powerful evidence that a change in mindset is required. The old model is broken. The most successful organizations of the future will not be those that push their employees to the brink of exhaustion, but those that design systems and cultures that prioritize human well-being. By fostering a culture of trust, empowering autonomy, and redefining productivity to focus on outcomes over hours, we can unlock the full potential of our teams. The journey from burnout to breakthroughs begins with a single, profound realization: our greatest asset is not our technology, our capital, or our brand—it’s the health, happiness, and creative energy of our people. It’s time to build a new foundation for success, one that is truly human-centered.

Extra Extra: Futurology is not fortune telling. Futurists use a scientific approach to create their deliverables, but a methodology and tools like those in FutureHacking™ can empower anyone to engage in futurology themselves.

Image credit: Pexels

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The Power of Praise

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The Power of Praise

GUEST POST from Mike Shipulski

Praise happens when you tell someone they did something wonderful. Praise is virtually free and almost the most powerful force in the universe.

When you tell someone what they did was amazing, they stand three inches taller. Right in front of you, they get taller. They grow. They expand. Don’t believe me? Try it. And bring a ruler.

To deliver praise, you must pay attention. You must invest in what’s going on, you must hear what is said, and watch what is done. Congratulations. Though you have yet to deliver praise, you’ve already differentiated yourself. Next, you must compare the behavior against the norms and recognize a difference. Sure, it’s a simple difference calculation, but it’s a calculation that takes attention and caring, which in today’s rat race are in short supply. Now, you must find words the right words to describe the specialness of the behavior-why it’s different and why it matters. Then, you’ve got to deliver it in a way that is worthy of the specialness.

Deliver praise in public and be specific. This person (use their name) did (say what they did) and it’s important because (and say why it is important). And tell people what you think and feel. They (use their name) did (say what they did) and I feel (e.g., happy, excited, proud) because (tell them why you feel as you do). Feel free to steal that script, but if you do, stick to it because it’s a good one.

A rule: If you don’t praise people, you don’t know what you’re doing.

But here’s the thing about praise. If you fake it, you bring about its opposite. When you fake it, people get smaller and they get angry. They get smaller because they know they are being patronized. And they get angry for the same reason. So, a word of caution. If you deliver paise that’s fake, you will lose all credibility with the recipient and anyone in earshot. And it’s such a violation of their dignity, I don’t know a way to resurrect their trust. In short, if you fake it, it’s over for you.

Another rule: If you have the urge to deliver fake praise, don’t.

Praise is powerful, but in today’s environment is almost extinct. It’s not that praise-worthy behavior is uncommon, rather, the time and attention required to recognize and formally acknowledge praise-worthy behavior is uncommon.

If you want to elevate the performance of a team, praise their behavior. And do it in public. Pay attention and praise. Schedule a meeting, buy the pizza, and praise. Be specific, be genuine, and praise.

Yes, you will spend a lot of money on pizza, and, yes, that is the best return on investment in the universe.

“Alex and his lion friend” by Tambako the Jaguar is marked with CC BY-ND 2.0.

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Cultivating a Growth Mindset

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Your Personal Toolkit for Continuous Evolution

Cultivating a Growth Mindset

GUEST POST from Chateau G Pato

In a world defined by constant change, the most valuable skill is not a specific technology or a particular degree—it’s the ability to learn, unlearn, and relearn. This capacity for continuous evolution is the very essence of a growth mindset, and it is the single most powerful tool for navigating an unpredictable future. But a growth mindset is not a personality trait you are born with; it is a muscle you must actively cultivate. This article is your personal toolkit for building that muscle and unlocking your full potential.

The concept, popularized by Stanford psychologist Carol Dweck, contrasts a fixed mindset with a growth mindset. A fixed mindset is the belief that our abilities and intelligence are static and unchangeable. It leads us to avoid challenges, fear failure, and see effort as a sign of weakness. Conversely, a growth mindset is the belief that our abilities can be developed through dedication and hard work. It sees challenges as opportunities, failure as a crucial learning moment, and effort as the path to mastery. In today’s dynamic landscape, a fixed mindset is a liability, while a growth mindset is the ultimate catalyst for personal and professional growth.

Cultivating a growth mindset is a deeply personal, human-centered journey. It requires a fundamental shift in how we talk to ourselves, how we view challenges, and how we interact with the world around us. Here’s a practical framework for building your personal toolkit:

Practice Self-Awareness: The first step is to recognize the voice of your fixed mindset. When you face a challenge, do you hear a voice that says, “I can’t do this”? Acknowledge that voice, but don’t let it dictate your actions.
Embrace the “Power of Yet”: Instead of saying “I can’t do this,” reframe it to “I can’t do this… yet.” This simple word transforms a statement of finality into a statement of possibility, reframing a weakness as a temporary skill gap.
Reframe Failure as a Learning Opportunity: View setbacks not as a reflection of your worth, but as invaluable data. Ask yourself: “What did I learn from this? How can I do it better next time?”
Seek Out and Embrace Challenges: Step out of your comfort zone intentionally. Take on a new project, learn a new skill, or tackle a problem that seems beyond your current capabilities. This is where real growth happens.
Learn from Others’ Success: Instead of feeling threatened by the success of others, see it as inspiration. Study their journey, understand their process, and learn from their efforts.

Case Study 1: The Reinvention of an IT Professional

The Challenge: Obsolescence in a Rapidly Changing Field

John, a 20-year veteran in the IT department of a large corporation, had built his career on a specific set of legacy technologies. When the company announced a major shift to cloud computing and DevOps, his initial reaction was fear and resistance. He believed that his skills were becoming obsolete and that he was too old to learn a new, complex field. This fixed mindset led him to avoid training sessions and dismiss the new technology as a “fad,” putting his career in jeopardy.

The Growth Mindset Transformation:

After a frank conversation with his manager, John realized he had to change his perspective. He started by reframing his belief. Instead of “I can’t learn this,” he began to say, “I’m going to start learning this today.” He embraced the “power of yet.” He took online courses, sought out a mentor from a younger team, and even volunteered for a small, non-critical cloud project. He viewed every mistake not as a failure, but as a step in his learning journey. His colleagues noticed his renewed enthusiasm and his willingness to ask questions. He transformed his daily mindset from one of survival to one of learning and curiosity.

The Results:

Within two years, John became a certified cloud architect and a respected resource for his team. His willingness to embrace the new technology not only saved his career but also positioned him as a leader in the department’s transformation. His journey became a powerful case study for the entire organization, proving that a growth mindset is more than a buzzword; it’s a practical, actionable strategy for adapting to change and finding new purpose in a career.

Key Insight: A growth mindset is not limited by age or professional history; it is a choice to engage with a new future rather than retreat from it.

Case Study 2: The Startup Founder and The Failure Pivot

The Challenge: The Pain of a Failed Product Launch

Maria, a talented entrepreneur, poured two years of her life into developing a groundbreaking new SaaS product. After a public and highly anticipated launch, the product failed to gain traction. The market feedback was clear: it solved a problem that customers didn’t feel they had. Maria was devastated. Her initial reaction was to take the failure personally, believing it was a reflection of her inability as a founder. This fixed mindset told her that her idea was flawed and her efforts were wasted.

The Growth Mindset Transformation:

After taking time to process the disappointment, Maria shifted her mindset. Instead of viewing the failure as a dead end, she began to see it as a goldmine of data. She reframed the experience as a “failure pivot.” She brought her team together not to mourn the loss, but to conduct an honest, blameless post-mortem. They meticulously analyzed the customer feedback, interviewing users who didn’t adopt the product to understand their true needs and pain points. They discovered a key insight that was hidden in plain sight, which had been overshadowed by their original vision. They learned that the market needed a solution for a different, yet related, problem.

The Results:

Using the data and insights from their “failed” launch, Maria and her team made a strategic pivot. They built a new product that addressed the newly discovered, deeply felt market need. The lessons learned from the first failure allowed them to build a better, more focused product on their second attempt. This time, the product was a resounding success, and the company quickly grew to profitability. Maria’s story became an integral part of her company’s culture, celebrated as a testament to the power of embracing failure as a critical step on the path to success.

Key Insight: The growth mindset turns the emotional pain of failure into the strategic fuel for future innovation and success.

Your Toolkit in Action: The Path to Mastery

A growth mindset is the foundation of human-centered change. It empowers individuals to adapt, to learn, and to thrive in the face of uncertainty. The toolkit I’ve outlined is not a one-time fix but a daily practice. It requires consistent effort and a willingness to be vulnerable. But the rewards are immeasurable. You’ll find yourself approaching challenges with a sense of excitement rather than dread, you’ll see criticism as a gift rather than a judgment, and you’ll find a deep, lasting satisfaction in the process of continuous learning and improvement. The world is changing faster than ever before. Your greatest asset is your ability to change with it. Start building your toolkit today. The journey of continuous evolution is waiting for you.

Extra Extra: Because innovation is all about change, Braden Kelley’s human-centered change methodology and tools are the best way to plan and execute the changes necessary to support your innovation and transformation efforts — all while literally getting everyone all on the same page for change. Find out more about the methodology and tools, including the book Charting Change by following the link. Be sure and download the TEN FREE TOOLS while you’re here.

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What’s Next – The Only Way Forward is Through

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by Braden Kelley

The world needs you. The United States needs you. Your family needs you.

Both your heart and your mind are needed to work on potentially the greatest innovation challenge ever put forward.

What is it?

We must find a solution to the division and lack of meaning that has become the American experience.

I’m not sure about the country you live in, but here at home in the United States we are more divided than we have been in a long time – if ever. People are feeling such an absence of meaning and purpose in their lives that they are finding it in opposing ‘the other’.

In the most extreme cases, we are so divided that brothers and sisters, and parents and children are no longer speaking with each other or getting together for holiday meals.

We speak often about the importance of diversity of thought, diversity of group composition for innovation, but when a society reaches a point where people cannot productively disagree and debate their way forward together, innovation will inevitably begin to suffer.

When there is no dialogue, no give and take and a culture begins to emerge where opposition is mandatory, progress slows.

As long as the current situation intensifies, there will be no progress on other areas in desperate need of innovation:

Climate change
Gender equity
(Insert your favorite here)

We all need your help creating the idea fragments that we can connect as a global innovation community into meaningful ideas that hopefully lead to the inventions that will develop into the innovations we desperately need.

The innovations that will move social media from its current parallel play universe to one which actually encourages productive dialogue.

The innovations that will help people find the renewed sense of meaning and purpose that can’t be found making Sik Sok videos, watching other people play video games on Kwitch or investing in cryptocurrency pyramid schemes.

Our entrepreneurs have made a lot of cotton candy the past couple of decades and people are starving, people are hangry.

There are certain constants in the human condition, and when we as a species stray too far away, it creates huge opportunities for innovators to create new things that will bring us back into balance.

But we can’t ignore where we are now.

We must acknowledge our current situation and fight our way past it. The only way forward is through.

As a thought starter, here is an ad campaign from Heineken from 2017:

We need everyone’s help to address the meaning crisis.

We need everyone’s help to bring America (and the rest of the world) back into productive conversation and connection – to end the division.

Are you up to the task?

Are you ready to help?

Let’s start the dialogue below and get that pebble rolling downhill in the winter, gathering snow as it goes.

I would love to hear your thoughts in the comments on:

other great thought starters
good idea fragments to build on
the way through

Image credit: Pixabay

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Communicating Change Through Emotion and Connection

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Beyond Data

Communicating Change Through Emotion and Connection

GUEST POST from Art Inteligencia

In the world of innovation and change, we often fall into the trap of believing that the strongest argument is a spreadsheet full of data. We present charts, projections, and ROI models, confident that logic alone will win the day. But what we’re forgetting is a fundamental truth of human-centered leadership: people don’t just act on logic; they act on emotion. To truly drive change, we must learn to communicate not just to the brain, but to the heart.

Change, by its very nature, is a human experience. It is filled with uncertainty, fear of the unknown, and a natural resistance to disruption. A new strategy, a technological rollout, or an organizational restructuring isn’t just a line item on a budget; it’s a profound shift in how people work, feel, and see their future. The sterile, data-driven presentation, while intellectually sound, often fails to address the emotional core of this experience. It can feel impersonal, top-down, and threatening, creating a chasm between leadership’s vision and the workforce’s reality.

Effective communication of change, therefore, requires a strategic shift. We must move beyond the “what” and the “how” and lean into the “why”—and not just the financial “why,” but the human “why.” We need to tell stories that connect with our audience, creating a shared vision that is both compelling and empathetic. This means communicating with authenticity, vulnerability, and a genuine understanding of the human element. It is the difference between simply informing people and truly inspiring them.

The key to this is a communication model built on three pillars: Story, Empathy, and Connection. A Story gives the change a narrative arc, with a clear hero (the organization or the customer) and a compelling challenge. Empathy means acknowledging the difficulties and fears that come with change, validating people’s emotions rather than dismissing them. And Connection is about creating a shared sense of purpose, linking the change to a greater mission that people can believe in and feel a part of. When these three elements are present, change communication becomes a powerful tool for building trust and momentum.

Case Study 1: The Turnaround of a Global Tech Giant

The Challenge: Widespread Cynicism and Resistance to Change

A global technology company, once an industry leader, was facing a period of decline. Years of failed initiatives and top-down mandates had created a culture of deep-seated cynicism. When a new leadership team was brought in to enact a massive turnaround, they were met with immediate resistance. Employees were tired of being told to change without understanding why, and the data-heavy presentations from management only reinforced their feelings of being treated as numbers on a spreadsheet.

The Emotional Communication Approach:

The new CEO recognized that a traditional approach would fail. Instead of leading with a business plan, he began his first major address with a personal story. He spoke about his early days at the company, the pride he felt in its groundbreaking products, and the shared mission that once united everyone. He then moved from this emotional connection to acknowledge the current reality with brutal honesty, validating the employees’ frustration and disappointment. He framed the new strategy not as a directive, but as a collective journey to reclaim their legacy and once again become the company they were all proud to be a part of. The data and business strategy were presented not as a goal in themselves, but as the practical steps to achieve that inspiring vision.

The Results:

The shift in communication style was transformative. By leading with emotion and connection, the CEO broke through the wall of cynicism. Employees began to see the change not as another management fad, but as a genuine effort to rebuild something they all valued. Engagement and morale saw a dramatic improvement, and a culture of trust began to replace one of fear. The company’s turnaround, while still challenging, gained the crucial buy-in from its most important asset: its people. The change was no longer something happening *to* them, but something they were all doing *together*.

Key Insight: Authenticity and vulnerability can be a leader’s most powerful tools for breaking through cynicism and gaining emotional buy-in for a major change initiative.

Case Study 2: The Hospital System and a New Digital Initiative

The Challenge: Fear and Skepticism of New Technology

A large hospital system was preparing to implement a new, highly complex digital patient management system. While the technology promised to streamline processes and improve patient care, the project was met with significant skepticism from the nursing and medical staff. They were worried the new system would be clunky, time-consuming, and a barrier between them and their patients. The initial communication from IT leadership, which focused on technical specifications and efficiency gains, did little to alleviate these fears. It felt cold and disconnected from their daily reality.

The Emotional Communication Approach:

The project leadership changed tack. They stopped presenting the change as a technology project and started framing it as a human-centered one. They gathered a small group of highly respected nurses and doctors and asked them to share their own stories of why they chose to work in healthcare—the moments of connection with patients that mattered most. The leaders then used these stories, and the nurses’ and doctors’ own language, to communicate how the new system would give them back time from administrative tasks so they could focus more on the human connection they cherished. The message became: “This new technology isn’t a barrier; it’s a tool to help you do what you love more effectively.” The communication strategy included testimonials and videos from the pilot teams, sharing their emotional journey from skepticism to advocacy.

The Results:

By connecting the new technology to the emotional core of their work—caring for patients—the project team was able to build a bridge of understanding. The staff began to see the system not as a threat, but as an ally. The initial resistance faded, and early adopters became vocal champions, sharing their positive experiences with colleagues. The implementation was smoother, and the adoption rate was significantly higher than initially projected. The change was successfully communicated not as a technological upgrade, but as a way to honor and improve the most fundamental aspect of their jobs.

Key Insight: To drive change, connect new initiatives to the core values and emotional drivers that give people’s work meaning.

The Road Ahead: Building a Human-Centered Communication Strategy

As leaders of innovation, our job is not to simply implement change, but to guide people through it. The data, the business case, and the technical specifications are all necessary, but they are insufficient. We must be storytellers and empathetic listeners. We must connect the dots between the spreadsheet and the human experience. By doing so, we don’t just overcome resistance; we create a powerful, shared purpose that transforms an organization and unlocks its true potential. The most successful change initiatives will always be built not on the firm ground of logic, but on the enduring foundation of human connection.

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Five Ways Discomfort Could Lead to Your Next Breakthrough

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Five Ways Discomfort Could Lead to Your Next Breakthrough

GUEST POST from Shep Hyken

The disclaimer on investments is that “past performance is not an indicator of future results.” In other words, don’t get too comfortable with the past. All you have to do is look at the stock performance through last year (2021) compared to this year’s performance to know this is true.

Yet when it comes to people, the opposite is often true. Past performance is often an indicator of future results. Most people get comfortable and stay where they feel safe. But, what if you were willing to be uncomfortable? What if you were willing to go against the status quo, learn something new, regardless of difficulty, and take more risks? How would you feel living in a state of discomfort?

Sterling Hawkins, author of Hunting Discomfort: How to Get Breakthrough Results in Life and Business No Matter What, shares how successful people thrive on discomfort. These are the people whose past performance won’t always indicate what to expect in the future. They thrive on risk, stepping out of their comfort zones, and are fueled by something new and different.

In the book, Hawkins teaches his five-step process that produces results:

1. Expand Your Reality: Just because you were taught that something should be a certain way doesn’t mean it has to be that way. Some might call this “thinking outside the box.” It’s shattering paradigms and challenging the status quo.

This reminds me of the story that the late, great Zig Ziglar used to tell about a family dinner that included four generations. As the dinner was being prepared, a little girl asked her mom, “Why do you cut off the end of the roast before you cook it?” Mom said, “That’s the way your grandmother taught me to cook the roast.”

The little girl then went to her grandmother and asked, “Grandma, why do you cut the end of the roast off before you cook it?” Grandma said, “That’s the way your great-grandmother taught me to cook the roast.”

The little girl then went over to her great-grandmother and asked, “Great Grandma, why do you cut the end of the roast off before you cook it?” Great Grandma said, “A long time ago, the ovens weren’t as big as they are today. We had to cut the end off for the roast to fit into the oven.”

Just because we’ve always done something one way doesn’t mean we should keep doing it that way. Expanding your reality is just looking beyond the usual and ordinary.

2. Get a Tattoo: Hawkins believes you should commit so deeply to something that you’re willing to have it tattooed onto your body. You may disagree, but you do get the point. This is about commitment. The tattoo is a metaphor. You don’t really need to permanently put your feelings on your body, but consider this …

Scott Ginsberg is known as The Nametag Guy. While in college, he found that more people would talk to him if he wore a nametag. It made him approachable. He wrote a speech and several books about how to be more approachable. He committed to wearing a name tag every day. After five years, he made the ultimate commitment to his idea. He had the name tag tattooed onto his chest. That’s commitment!

3. Build a Street Gang: Surround yourself with people who will not only support you but also hold you accountable for your potential. According to Hawkins, having a trusted accountability partner can increase the likelihood of your success by up to 95%!

4. Flip It: The book covers a process for not just overcoming problems or obstacles, but instead using them to your advantage. To Flip It isn’t about seeing the reverse. It’s more about seeing the problem or challenge from a different perspective, starting with a complete understanding of the problem, obstacle, challenge or goal.

Hawkins quotes inventor Charles Kettering who once said, “A problem well stated is a problem half-solved.” Before you can solve a problem, you must first understand it. Clarity is paramount. You must be sure that the problem is not confused with the symptom. The problem becomes a challenge, and you must be clear about what impact solving that problem will mean to you or your organization. Most often, there is a larger purpose to the challenge. What’s the true end goal? For example, you may want to run a 10K race, but the larger vision is to be in good enough shape to run it.

5. Surrender: This isn’t about giving up. Instead, it’s about acceptance. Embrace inevitability and unpredictability. Be flexible and pivot when necessary. Sometimes you’ll find a breakthrough in the middle of the darkest problems. During the pandemic of the past two years, when faced with huge obstacles, some companies and brands not only survived but also found ways to thrive. The same is true for people.

We are in a world where change is happening at a faster pace than ever. We are faced with opportunities that are often disguised as problems and challenges. Hunting for the discomfort in your life and seizing it as the chance to have a breakthrough is what successful people do.

This article originally appeared on Forbes

Image Credit: Shep Hyken

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People Cannot Work Forever

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People Cannot Work Forever

GUEST POST from Mike Shipulski

When cars run out of gas, they can no longer get the job done until their tanks are filled up. And it’s the same with people, except people are asked to keep on truckin’ even though their tanks are empty.

When machines are used for a certain number of hours, they are supposed to be given rest and routine maintenance. If the maintenance isn’t completed as defined in the operator’s manual, the warranty is voided.

Maybe we could create a maintenance schedule for people. And if it’s not done, we could be okay with reduced performance, like with a machine. And when the scheduled maintenance isn’t performed on time, maybe we could blame the person who prevented it from happening.

If your lawnmower could tell you when you were using it in a way that would cause it damage, would you listen and change your behavior? How about if a person said a similar thing to you? To which one would you show more compassion?

When your car’s check engine light comes on, would you pretend you don’t see it or would you think that the car is being less than truthful? What if a person tells you their body is throwing a warning light because of how you’re driving them? Would you believe them or stomp on the accelerator?

We expect our machines to wear out and need refurbishment. We expect our cars to run out of gas if we don’t add fuel. We expect our lawnmowers to stall if we try to mow grass that’s two feet tall. We expect that their capacities and capabilities are finite. Maybe we can keep all this in mind when we set expectations for our people.

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Proof Innovation Takes More Than Genius

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Proof Innovation Takes More Than Genius

GUEST POST from Greg Satell

It’s easy to look at someone like Steve Jobs or Elon Musk and imagine that their success was inevitable. Their accomplishments are so out of the ordinary that it just seems impossible that they could have ever been anything other than successful. You get the sense that whatever obstacles they encountered, they would overcome.

Yet it isn’t that hard to imagine a different path. If, for example, Jobs had remained in Homs, Syria, where he was conceived, it’s hard to see how he would have ever been able to become a technology entrepreneur at all, much less a global icon. If Apartheid never ended, Musk’s path to Silicon Valley would be much less likely as well.

The truth is that genius can be exceptionally fragile. Making a breakthrough takes more than talent. It requires a mixture of talent, luck and an ecosystem of support to mold an idea into something transformative. In fact, in my research of great innovators what’s amazed me the most is how often they almost drifted into obscurity. Who knows how many we have lost?

The One That Nearly Slipped Away

On a January morning in 1913, the eminent mathematician G.H. Hardy opened his mail to find a letter written in almost indecipherable scrawl from a destitute young man in India named Srinivasa Ramanujan. It began inauspiciously:

I beg to introduce myself to you as a clerk in the Accounts Department of the Port Trust Office at Madras on a salary of £ 20 per annum. I am now about 23 years of age. I have had no university education but I have undergone the ordinary school. I have been employing the spare time at my disposal to work at Mathematics.

Inside he found what looked like mathematical nonsense, using strange notation and purporting theories that “scarcely seemed possible.” It was almost impossible to understand, except for a small section that refuted one of Hardy’s own conjectures made just months before. Assuming some sort of strange prank, he threw it in the wastebasket.

Throughout the day, however, Hardy found the ideas in the paper gnawing at him and he retrieved the letter. That night, he took it over to the home of his longtime collaborator, J.E. Littlewood. By midnight, they realized that they had just discovered one of the greatest mathematical talents the world had ever seen.

They invited him to Cambridge, where together they revolutionized number theory. Although Ramanujan’s work was abstract, it has made serious contributions to fields ranging from crystallography and string theory. Even now, almost a century later, his notebooks continue to be widely studied by mathematicians looking to glean new insights.

A Distraught Young Graduate

Near the turn of the 20th century, the son of a well-to-do industrialist, recently graduated from university, found himself poorly married with a young child and unemployed. He fell into a deep depression, became nearly suicidal and wrote to his sister in a letter:

What depresses me most is the misfortune of my poor parents who have not had a happy moment for so many years. What further hurts me deeply is that as an adult man, I have to look on without being able to do anything. I am nothing but a burden to my family…It would be better off if I were not alive at all.

His father would pass away a few years later. By that time, the young Albert Einstein did find work as a lowly government clerk. Soon after, in 1905, he unleashed four papers in quick succession that would change the world. It was an accomplishment so remarkable that it is now referred to as his miracle year.

It would still be another seven years before Einstein finally got a job as a university professor. It wasn’t after 1919, when a solar eclipse confirmed his oddball theory, that he became the world famous icon we know today.

The Medical Breakthrough That Almost Never Happened

Jim Allison spent most of his life as a fairly ordinary bench scientist and that’s all he really wanted to be. He told me once that he “just liked figuring things out” and by doing so, he gained some level of prominence in the field of immunology, making discoveries that were primarily of interest to other immunologists.

His path diverged when he began to research the ability of our immune system to fight cancer. Using a novel approach, he was able to show amazing results in mice. “The tumors just melted away,” he told me. Excited, he practically ran to tell pharmaceutical companies about his idea and get them to invest in his research.

Unfortunately, they were not impressed. The problem wasn’t that they didn’t understand Jim’s idea, but that they had already invested — and lost — billions of dollars on similar ideas. Hundreds of trials had been undertaken on immunological approaches to cancer and there hadn’t been one real success.

Nonetheless, Jim persevered. He collected more data, pounded the pavement and made his case. It took three years, but he eventually got a small biotech company to invest in his idea and cancer immunotherapy is now considered to be a miracle cure. Tens of thousands of people are alive today because Jim had the courage and grit to stick it out.

Genius Can Come From Anywhere

These are all, in the end, mostly happy stories. Ramanujan did not die in obscurity, but is recognized as one of the great mathematical minds in history. Einstein’s did not succumb to despair, but became almost synonymous with genius. Jill Allison won the Nobel Prize for his work in 2018.

Yet it is easy to see how it all could have turned out differently. Ramanujan sent out letters to three mathematicians in England. The other two ignored him (and Hardy almost did). Einstein’s job at the patent office was almost uniquely suited to his mode of thinking, giving him time to daydream and pursue thought experiments. Dozens of firms passed on Allison’s idea before he found one that would back him.

We’d like to think that today, with all of our digital connectivity and search capability, that we’d be much better at finding and nurturing genius, but there are indications the opposite may be true. It’s easy to imagine the next Ramanujan pulled from his parents at a border camp. With increased rates of depression and suicide in America, the next Einstein is probably more likely to succumb.

The most important thing to understand about innovation is that it is something that people do. The truth is that a mind is a fragile thing. It needs to be nurtured and supported. That’s just as true for a normal, everyday mind capable of normal, everyday accomplishments. When we talk about innovation and how to improve it, that seems to me to be a good place to start.

— Article courtesy of the Digital Tonto blog
— Image credit: MisterInnovation.com (Pixabay)

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Your Next Best Action is Up to You

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Your Next Best Action is Up to You

GUEST POST from Mike Shipulski

If you don’t know why you’re doing what you’re doing, you can try to remember why you started the whole thing or you can do something else. Either can remedy things, but how do you choose between them? If you’ve forgotten your “why”, maybe it’s worth forgetting or maybe something else temporarily came up that pushed your still-important why underground for a short time. If it’s worth forgetting, maybe it’s time for something else. And if it’s worth remembering, maybe it’s time to double down. Only you can choose.

If you still remember why you’re doing what you’re doing, you can ask yourself if your why is still worth its salt or if something changed, either inside you or in your circumstances, that has twisted your why to something beyond salvage. If your why is still as salty as ever, maybe it’s right to stay the course. But if it’s still as salty as ever but you now think it’s distasteful, maybe it’s time for a change.

When you do what you did last time, are you more efficient or more dissatisfied, or both? And if you imagine yourself doing it again, do you look forward to more efficiency or predict more dissatisfaction? These questions can help you decide whether to keep things as they are or change them.

What have you learned over the last year? Whether your list is long or if it’s short, it’s a good barometer to inform your next chapter.

What new skills have you mastered over the last year? Is the list long or short? If you don’t want to grow your mastery, keep things as they are.

Do the people you work with inspire you or bring you down? Are you energized or depleted by them? If you’re into depletion, there’s no need to change anything.

Do you have more autonomy than last year? And how do you feel about that? Let your answers guide your future.

What is the purpose behind what you do? Is it aligned with your internal compass? These two questions can bring clarity.

You’re the only one who can ask yourself these questions; you’re the only one who can decide if you like the answers; and you’re the only one who is responsible for what you do next. What you do next is up to you.

“Fork in the road” by Kai Hendry is licensed under CC BY 2.0.

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Cultivating Empathy in the Design Process

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Cultivating Empathy in the Design Process

GUEST POST from Chateau G Pato

In an era defined by rapid technological advancement and fierce competition, the true differentiator for any product, service, or experience is no longer just its functionality or aesthetics. It is, unequivocally, its ability to resonate deeply with the human beings it serves. As a human-centered change and innovation thought leader, I firmly believe that the cornerstone of this resonance, and indeed of all truly impactful design, is empathy.

Empathy in the design process is not merely about understanding what users say they want; it’s about delving into their unspoken needs, their underlying motivations, their emotional responses, and their pain points. It’s about stepping into their shoes, walking their journey, and seeing the world through their eyes. This profound understanding moves design beyond superficial features, transforming it into a powerful tool for solving real human problems and creating genuinely meaningful experiences.

Why Empathy is the Design Superpower

The benefits of embedding empathy at every stage of the design process are manifold and far-reaching:

Truly User-Centric Solutions: Empathy ensures that solutions are built around genuine, often unarticulated, user needs, leading to higher adoption and profound satisfaction.
Reduced Risk and Costly Rework: By understanding pain points and user behaviors early, design teams can avoid costly assumptions and extensive iterations down the line.
Unlocking Breakthrough Innovation: Empathy helps uncover latent needs and unmet desires, paving the way for truly disruptive and novel solutions that capture market share.
Stronger Customer Relationships: Products and services designed with deep empathy foster trust, loyalty, and emotional connection, turning users into passionate advocates.
Inclusive and Accessible Design: A profound empathetic understanding facilitates designing for diverse abilities, backgrounds, and contexts, promoting accessibility and equity for all.

Actionable Strategies for Cultivating Empathy

1. Embrace Deep Qualitative User Research

Go beyond superficial surveys and traditional focus groups. Engage in rich qualitative methods such as ethnographic studies, contextual inquiries, and in-depth, open-ended interviews. Observe users in their natural environments, understanding their behaviors, habits, and the nuanced context in which they interact with products or services. The paramount goal is to uncover the “why” behind their actions, not just the “what.”

2. Develop Comprehensive Empathy Maps and Personas

These powerful tools help synthesize complex qualitative data into tangible, shareable representations of your target users. An empathy map visually captures what a user “Says, Thinks, Feels, and Does,” along with their critical “Pains” and “Gains.” Personas then bring these insights to life, creating archetypal users with names, backgrounds, goals, and frustrations. These are not fictional constructs; they are data-driven composites that serve as a constant, humanizing reminder of who you are designing for.

3. Map the End-to-End User Journey

Visualize the entire experience a user has with your product or service, from initial awareness to post-use. A user journey map highlights every touchpoint, emotional highs and lows, critical pain points, and significant opportunities for improvement across different stages. This holistic view enables teams to understand the broader context of individual interactions and identify pivotal moments where empathy is most crucial.

4. Seek Immersive Experiential Learning

Whenever feasible, immerse yourself directly in the user’s world. This could involve shadowing them at their workplace, attempting to complete a task using their existing tools and constraints, or even temporarily adopting aspects of their lifestyle. These firsthand, visceral experiences create a depth of understanding that no amount of secondary data can replicate, fostering profound and authentic empathy.

5. Prototype, Test, and Iteratively Refine with Real Users

Empathy is not a static state; it’s a dynamic, continuous learning loop. Put prototypes in front of real users early and often, even in their roughest forms. Observe their interactions meticulously, listen intently to their verbal feedback, and pay close attention to their non-verbal cues. Each iteration should be directly informed by a deeper empathetic understanding gained from these invaluable testing sessions.

Transformative Case Studies in Empathetic Design

Case Study 1: Empowering Independent Living Through Healthcare Technology

A leading health technology company was developing a remote patient monitoring system designed for elderly individuals living independently. Initial iterations of the device were technologically advanced but proved overly complex and intimidating for the target demographic. Recognizing this critical disconnect, the design team initiated a comprehensive, empathy-driven redesign.

Empathy in Action: Designers spent several weeks conducting extensive in-home observations, engaging in deep interviews with elderly users about their daily routines, tech comfort levels, and specific physical limitations (e.g., dexterity challenges, vision impairments, hearing difficulties). Critically, they also interviewed caregivers and nurses who would be supporting these users, gaining insights into the broader support ecosystem. This immersive research revealed a paramount need for simplicity, clear visual feedback, and robust, ‘invisible’ connectivity. They learned that fear of technology, difficulty with small buttons, and a strong desire for autonomy were central to the user experience.

Outcome:

The redesigned system featured larger, highly tactile buttons, clear voice prompts for confirmation, simplified visual indicators, and a seamless ‘set-it-and-forget-it’ connectivity. The device transitioned from being a daunting “gadget” to a reassuring, almost invisible, presence. This profoundly empathetic approach led to a remarkable 40% increase in user adoption and consistent daily usage, significantly improving health outcomes through reliable data collection and proactive interventions.

Case Study 2: Reimagining Financial Inclusion for the Unbanked

A burgeoning fintech startup sought to create a mobile banking solution specifically for underserved communities, many of whom were “unbanked” or “underbanked” and harbored significant distrust of traditional financial institutions. Their initial concept, a mere simplified version of a standard banking app, quickly proved inadequate based on early user feedback.

Empathy in Action: The design team deliberately embedded themselves in various community centers, conducting informal conversations, one-on-one interviews, and interactive workshops. They listened intently to personal stories of financial struggle, the complexities of cash-based economies, and the pervasive fear of hidden fees or impenetrable financial jargon. They observed how people managed money day-to-day, often relying on physical envelopes or informal community networks. This deep dive revealed that trust was built through absolute clarity, predictable outcomes, and a genuine sense of financial empowerment, far beyond mere access to features.

Outcome:

The resulting app was revolutionary. It focused on intuitive visual budgeting (mimicking digital “envelopes”), incorporated gamified savings goals, and provided highly transparent, easy-to-understand transaction histories. It meticulously avoided complex financial terms, instead using relatable metaphors and simple language. Crucially, it integrated seamlessly with local community support networks. This truly empathetic design led to rapid and widespread adoption within target communities, helping thousands gain essential financial literacy and stability, powerfully demonstrating that understanding context and emotional barriers is paramount to achieving true financial inclusion.

Overcoming Challenges in Empathy Cultivation

Cultivating deep empathy within a design process is not without its inherent challenges. Time and resource constraints often pressure teams towards quicker, less immersive research methods. Unconscious cognitive biases can lead designers to inadvertently project their own experiences and assumptions onto users. To effectively overcome these hurdles, organizations must commit to:

Champion Empathy as a Strategic Investment: Frame empathetic design not as an overhead, but as a critical strategic imperative that demonstrably reduces risk, accelerates market adoption, and drives significant long-term value.
Build and Nurture Diverse Design Teams: Diverse perspectives inherently bring a broader range of life experiences and empathetic understanding to the table, enriching insights.
Foster a Culture of Unwavering Curiosity and Humility: Encourage designers and team members to constantly question their own assumptions, remain perpetually open to new insights from users, and embrace a mindset of continuous learning.

The Future of Design is Inherently Human-Centered

In conclusion, empathy is far more than a mere industry buzzword; it is the fundamental, indispensable operating principle for creating truly impactful and sustainable design in the 21st century. It transforms design from a purely technical or aesthetic exercise into a profound act of understanding, connection, and service. By intentionally cultivating empathy through deep, qualitative research, insightful tools, immersive experiences, and continuous iterative refinement, organizations can build products and services that not only function flawlessly but also resonate deeply on an emotional level, solve critical real-world problems, and ultimately, profoundly improve lives. Design with heart, design for humanity. 💖✨

Image credit: Pexels

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