Tag Archives: change management

The Role of Stakeholder Analysis in Change Management

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The Role of Stakeholder Analysis in Change Management

GUEST POST from Art Inteligencia

Stakeholder analysis is an important tool for successful change management. It provides insight into the individuals and groups that will be affected by a change, allowing managers to make well-informed decisions and create a plan for successful implementation.

When a change is being planned, it is important to identify the stakeholders involved. This includes anyone who might be affected by the change, such as customers, employees, shareholders, suppliers, and others. Once the stakeholders have been identified, it is necessary to understand their interests, concerns, and motivations.

Stakeholder analysis allows managers to understand the potential impact of the change and how stakeholders may react. This helps them to assess the risks and benefits of the change, and to make better decisions. It also allows them to identify potential conflicts and to plan for how to best manage them.

Stakeholder analysis should consider:

  • Who the stakeholder… or stakeholder group is
  • What might be their needs and expectations from the potential change
  • What that stakeholder or stakeholder group’s level of influence (or power) within the organization is
  • What their likely attitude is towards the potential change
  • What barriers or potential sources of resistance could prevent the individual or group moving towards the change
  • If the stakeholder is a group, what differences would the change make to the roles, processes and structures in that group?

(source: Change Activitation)

Stakeholder analysis can be used to identify the most effective way to communicate the change to stakeholders. It can help to identify who needs to be involved in the decision-making process and to ensure that their concerns are addressed.

Stakeholder analysis can also be used to create a plan for implementing the change. This includes determining who will be responsible for the different aspects of the change, and how they will be supported. It can also help to create an effective timeline for the change and to identify potential areas of resistance.

Overall, stakeholder analysis is a critical tool for successful change management. It provides insight into the stakeholders involved, allowing managers to make informed decisions and create an effective plan for implementing the change.

Continue reading to explore the importance of stakeholder mapping

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Change Leadership vs Change Management: What’s the Difference?

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Change Leadership vs Change Management: What's the Difference?

GUEST POST from Art Inteligencia

Change management and change leadership are two terms often used interchangeably, but there are key differences between the two. Change management is focused on the implementation of a change, while change leadership is focused on inspiring, motivating, and driving the change. Understanding the distinction between the two is essential for organizations looking to successfully lead change.

Change management is the process of managing a change from its conception to its completion. It involves planning, controlling, and implementing changes in order to meet a goal or objectives. Change management focuses on the logistics of a change, such as budgeting, scheduling, communication, and resource allocation. It also focuses on the people involved, making sure they have the training and support they need to successfully complete the change.

Change leadership, on the other hand, is the process of inspiring, engaging, and guiding people through a change. It is about motivating people to buy into the change, and leading them through it. Change leadership involves understanding the needs and motivations of stakeholders, and using that knowledge to create a vision for the change. It also involves communicating the vision to stakeholders to gain their support, and providing guidance and support to help them through the change.

Change management and change leadership are both essential elements of successful change. Change management focuses on the logistics of a change, while change leadership focuses on the people involved. Together, these two components enable organizations to successfully lead change.

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The Evolution of Change Management

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From Top-Down to Agile Approaches

The Evolution of Change Management

GUEST POST from Chateau G Pato

Change is an inevitable part of any organization’s growth and survival. In the past, change management strategies primarily followed a top-down approach, where leaders dictated the changes and employees were expected to comply. However, over time, as organizations faced increasing complexity and speed of change, a more agile approach to change management has emerged. This article explores the evolution of change management from top-down to agile approaches and provides two case study examples showcasing the benefits of adopting agile change practices.

The traditional top-down approach to change management involved leaders identifying the need for change, setting objectives, and then cascading the change down through the hierarchy. In this approach, employees were often not adequately involved or consulted, leading to resistance or low engagement. The lack of employee involvement also hampered creativity and innovation, with change initiatives frequently facing roadblocks and slow implementation.

Recognizing the limitations of the top-down approach, organizations began embracing agile change management methodologies, inspired by the principles derived from agile software development. The agile approach emphasizes collaboration, flexibility, and iterative progress, empowering employees to actively participate in the change process. This shift enables organizations to respond swiftly to changing circumstances and capitalize on emerging opportunities.

Case Study 1 – Spotify

One notable case study that highlights the effectiveness of an agile change approach is the transformation of Spotify. This music streaming giant faced the challenge of scaling rapidly while maintaining innovation and adaptability. They shifted from a traditional top-down approach to a squad-based, agile organizational structure. In their agile change management, cross-functional teams were empowered to make decisions, experiment, and continuously improve. This resulted in faster implementation of ideas, increased employee satisfaction, and enhanced customer experiences.

Case Study 2 – Dutch Government

Another case study illustrating the benefits of agile change practices is the digital transformation of the Dutch government. Facing the need to modernize and improve service delivery, they adopted an agile approach to change management. Using this methodology, they formed multidisciplinary teams responsible for specific projects, involving end-users throughout the development process. By conducting frequent iterations and incorporating feedback, the Dutch government successfully rolled out digital initiatives such as the Digital Identity App and the My Belastingdienst portal. The agile change approach ensured that the final products met users’ needs and expectations, leading to improved citizen engagement and satisfaction.

The shift from top-down to agile change management approaches is driven by the understanding that employees are key stakeholders and vital sources of expertise and innovation. By involving employees throughout the change process, organizations can tap into their knowledge, unlock creativity, and improve the quality and sustainability of change initiatives. This collaborative approach results in higher levels of ownership, engagement, and commitment from employees, fostering a culture of continuous learning and adaptation.

Conclusion

The evolution of change management from top-down to agile approaches represents a paradigm shift in how organizations navigate and embrace change. The agile approach, with its emphasis on collaboration, flexibility, and employee involvement, enables organizations to adapt swiftly in an ever-changing environment. Case studies such as Spotify and the Dutch Government’s digital transformation illustrate the positive outcomes of adopting agile change practices. Embracing agile change management not only accelerates the implementation of changes but also nurtures a culture of innovation, empowerment, and resilience in organizations.

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Developing a Change Management Framework for Your Business

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Developing a Change Management Framework for Your Business

GUEST POST from Chateau G Pato

Change is inevitable in today’s fast-paced business world, and organizations that can effectively manage and implement change are the ones that thrive. However, managing change can be complex and challenging, as it requires careful planning, communication, and employee involvement. To navigate successfully through change, businesses need to develop a robust change management framework. This article will provide insights into building such a framework using real-world case study examples.

Case Study 1: Procter & Gamble (P&G)

Procter & Gamble, a multinational consumer goods company, embarked on a significant restructuring initiative to streamline its product portfolio. The company aimed to focus on its core brands and divest underperforming units. However, implementing such a transformation required the buy-in and commitment of its employees.

P&G developed a change management framework comprising four key stages. Firstly, they initiated the change by articulating a clear vision and purpose for the restructuring, emphasizing the long-term benefits for the company and its employees. The second stage involved assessing the organization’s readiness for change, identifying potential barriers, and creating a detailed plan to address them.

Next, P&G prioritized communication and involvement throughout the transformation process. They ensured that all employees understood the rationale behind the change, the role they would play, and the benefits they could expect. This transparent and inclusive approach fostered collaboration and reduced resistance.

Finally, P&G focused on sustaining the change by continuously monitoring progress, celebrating milestones, and adapting the strategy as needed. By following this change management framework, P&G successfully navigated its restructuring, improving operational efficiency and strengthening its competitive position.

Case Study 2: Microsoft

Microsoft, the technology giant, witnessed a significant transformation under the leadership of Satya Nadella. One of the key initiatives undertaken was moving from a traditional product-centric approach to a cloud-first and mobile-first strategy. This shift required a cultural change within the organization and a new mindset among its employees.

Microsoft’s change management framework focused on developing a growth mindset by promoting learning, experimentation, and collaboration. They encouraged employees to embrace new technologies and methodologies by providing training, resources, and a supportive environment. This framework fostered innovation and agility, enabling Microsoft to adapt to market changes and launch successful cloud-based services such as Microsoft Azure and Office 365.

Additionally, Microsoft focused on building a sense of purpose and shared values among its employees. They empowered individuals to take ownership of their work and encouraged autonomy, leading to increased engagement and motivation. By implementing this change management framework, Microsoft successfully shifted its business strategy and achieved substantial growth.

Key Takeaways for Developing a Change Management Framework

These case studies highlight the essential components of a change management framework:

1. Articulate a clear vision and purpose for change: Ensure that all employees understand the rationale behind the change and the benefits it will bring to the organization.

2. Assess readiness and address barriers: Identify potential obstacles, develop a comprehensive plan to mitigate them, and create opportunities for employee feedback and involvement.

3. Foster communication and involvement: Establish open channels for communication, encourage feedback, and involve employees in the change process to reduce resistance and build a sense of ownership.

4. Prioritize sustainability: Continuously monitor progress, celebrate milestones, and adapt the change strategy as needed to sustain transformation.

By developing a robust change management framework and leveraging insights from real-world case studies like P&G and Microsoft, businesses can navigate change successfully, maximize employee engagement, and thrive in an ever-evolving marketplace.

SPECIAL BONUS: Braden Kelley’s Human-Centered Change methodology and its associated Change Planning Toolkit™ goes beyond ProSci’s ADKAR, the Association of Change Management Professionals’ (ACMP) Standard, and the PMBOK used by Project Management Professionals (PMP) but is designed to be consistent with them. You can get ten (10) FREE tools from the 70+ tools and frameworks in the Change Planning Toolkit™ here, along with more information about the Human-Centered Change methodology and Braden’s book Charting Change. Book buyers get access to even more tools, including the Change Planning Canvas™.

Accelerate your change and transformation success

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Crafting a Change Management Communication Plan

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A Guide Featuring Relevant Case Studies

Crafting a Change Management Communication Plan

GUEST POST from Chateau G Pato

Change management is a systematic approach designed for the transition of individuals, teams, and organizations from a current state to a future desired state. For any transitional process to be successful, stellar communication is crucial. This skill is even more vital when dealing with changes within an organization, making the need for a compelling change management communication plan a prime necessity.

Developing a robust change management communication plan can sometimes get quite complex, given the diverse organizational structures, numerous stakeholders, and interrelated business processes. Yet, armed with the right blueprint, the benefits are substantial and deeply impactful on the organization’s transition. The following discussion explores effective strategies for creating a communication plan for change management. To bring those strategies into context, two case study examples are also illustrated.

Case Study 1: Microsoft’s Transition to Cloud Computing

Perhaps one of the first significant changes organizations had to manage was the shift from traditional servers to cloud computing. Microsoft is a prime example of how a company strategically used change management to transition into a new era.

In 2010, Microsoft announced its shift to the cloud-first approach, a move that left not only its employees but also its massive customer base requiring serious convincing. It aimed to manage the transition smoothly and ensure it didn’t disrupt normal operations.

Microsoft used two primary communication strategies. First, they communicated why the change was necessary, emphasizing that delay would result in falling behind competitors. Secondly, they explicitly described what to expect from the change and how it would affect them.

The importance of effectively communicating the ‘why’ and ‘what’ of change cannot be overstated and must be engrained within any change management communication plan. Failure to do so would only lead to resistance and potential conflict.

Case Study 2: Adobe’s Shift to Subscription Model

Another excellent case study is Adobe’s transition from a licensing model to a cloud-based subscription model in 2013. Despite the move attracting significant backlash from users initially, Adobe managed to navigate this change remarkably well.

Adobe’s communication plan’s credibility was key to their success. They had to convince their user base that the transition was beneficial while addressing their uncertainties. Adobe effectively leveraged multiple communication channels – videos, blogs, user forums, press releases – to convey the pricing structure, advantages, and the overall rationale behind the transition.

Their transparency garnered user trust. Adobe emphasized the value they were providing and alleviated customer aversion to the change by clearly communicating.

Key Takeaways For Communication Plan

Learning from these successful change management examples, here are few steps you can implement in your communication plan:

1. Identify key stakeholders: Ensure you identify and understand all your stakeholders, anticipating their reactions, objections, and pain points to address them effectively.

2. Communicate early and often: The importance of beginning communication early cannot be overstated. Consistent, periodic communication reaffirms your messages, alleviates concerns, and mitigates potential resistance.

3. Deliver clear messages: Messaging must align with your change strategy. It should be clear, concise, and jargon-free. Also, be sure to communicate about the purpose, benefits, and impact of the change.

4. Engage all communication channels: The channels you choose to communicate changes influence the reception of your message. Consider a mix of presentations, newsletters, email digests, or webinars to communicate effectively.

5. Provide support and training: Allay stakeholder concerns by assuring support and training to facilitate a smooth transition. This further demonstrates your commitment to the change and the welfare of those affected.

Change does not occur in a vacuum. It is inextricably tied to people and processes. Thus, effective communication plans are crucial for successful change management. Crafting a change management communication plan with crucial input from all stakeholders is vital for the plan’s success, bolstering the acceptance and smooth transition during times of change.

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Using Change Management to Improve Employee Engagement

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Using Change Management to Improve Employee Engagement

GUEST POST from Art Inteligencia

Change is inevitable in today’s fast-paced business environment. Whether it’s implementing new technologies, restructuring departments, or introducing new strategies, organizations constantly need to adapt to stay competitive. However, without effective change management strategies, these changes can lead to resistance, low morale, and disengaged employees. That’s where change management comes into play, not only ensuring smooth transitions but also improving employee engagement.

Change management involves planning, executing, and monitoring the steps necessary to implement change successfully. It focuses on aligning employees with organizational goals, fostering open communication, and addressing concerns throughout the process. By incorporating employee engagement into change management practices, organizations can create a positive and supportive environment, resulting in increased productivity and overall success.

Let’s explore two case study examples that illustrate how organizations have utilized change management to enhance employee engagement:

Case Study 1: Company A – Implementing a New Performance Management System

Company A, a multinational corporation, decided to transform its performance management system from an annual review process to a more collaborative and continuous feedback approach. To ensure successful implementation and higher employee engagement, they employed change management techniques.

Firstly, the company involved employees in the decision-making process. Through focus groups and surveys, employees were asked to provide feedback on the existing performance management system and suggest improvements. This not only made employees feel valued but also allowed them to have a sense of ownership over the changes.

Secondly, Company A provided clear communication about the reasons for the change and how it would benefit employees. Regular town hall meetings, internal newsletters, and training sessions were organized to keep everyone informed and address any concerns. Additionally, the company assigned change champions who served as advocates to facilitate open discussions and provide support to employees during implementation.

The result? Increased employee engagement and satisfaction. Employees felt more empowered and motivated as they received continuous feedback, recognition, and opportunities for growth. The transparent and inclusive change management process helped the transition to the new performance management system, improving overall employee engagement and organizational outcomes.

Case Study 2: Company B – Restructuring for Improved Efficiency

Company B, a mid-sized manufacturing firm, faced declining profits due to increased competition. They implemented a restructuring plan aimed at improving operational efficiency. Recognizing the potential impact on employee engagement, the company used change management techniques to ensure a smooth transition.

Company B began by communicating the need for restructuring and its importance to the company’s future. The senior management team held meetings with employees at all levels, explaining the challenges faced, and how the plan would help the company thrive. During this process, employees were encouraged to provide feedback, share concerns, and suggest possible alternatives.

The company also focused on providing support to the employees affected by the restructuring. Alongside training programs to develop new skills and competencies, Company B implemented a job placement assistance program and created a dedicated support team to address any psychological or emotional stress during the transition.

As a result, employee engagement levels remained stable throughout the restructuring process. Although some positions were eliminated, employees appreciated the open communication, support, and opportunities for growth offered by the company. By utilizing change management techniques, Company B was able to minimize resistance, maintain morale, and ultimately improve employee engagement levels.

Conclusion

Change management is a crucial aspect of organizations’ growth and success. By incorporating strategies that prioritize employee engagement during periods of change, companies can foster a positive environment and minimize the disruption caused by transitions. The case studies of Company A and Company B demonstrate how effective change management techniques can result in improved employee engagement, leading to higher productivity, better employee satisfaction, and continued organizational growth.

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Cultural Change Management: Strategies for Success

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Cultural Change Management: Strategies for Success

GUEST POST from Art Inteligencia

In today’s dynamic business environment, organizations often face the need for cultural change to stay competitive and adapt to new market demands. Cultural change management refers to the structured approach and strategies employed by leaders to facilitate successful transformations within an organization’s culture. This article aims to explore effective strategies for cultural change management by presenting two case studies that exemplify successful cultural change initiatives.

Case Study 1 – IBM

IBM, a technology giant, embarked on a significant cultural change management initiative in the 1990s. At the time, the company was facing multiple challenges, including a rigid hierarchy and siloed departments that hindered collaboration. Recognizing the need for change, IBM’s CEO, Lou Gerstner, implemented several strategies:

1. Clear Vision and Communication: Gerstner articulated a clear vision for IBM’s future as a client-focused, solutions-driven company. He communicated this vision extensively to employees, shareholders, and customers, ensuring a unified understanding of the desired cultural transformation.

2. Training and Development: IBM invested heavily in training and development programs to equip employees with the necessary skills to adapt to the changing landscape. The company developed educational programs, such as the “e-business Institute,” which provided training in emerging technologies and client-oriented practices.

3. Collaborative Decision-Making: IBM fostered a culture of collaboration and inclusiveness by involving employees at all levels in decision-making processes. Initiatives such as “World Jam,” an online brainstorming platform, enabled employees worldwide to share ideas and engage in dialogue, breaking down silos and promoting a sense of ownership.

4. Recognizing and Celebrating Success: IBM acknowledged and celebrated the achievements of individuals and teams who embraced the cultural change. This recognition fostered a positive environment, encouraging others to embrace the desired behaviors.

The successful implementation of these strategies led to a cultural shift at IBM, transforming the company from a hardware-focused business to a global technology and consulting leader.

Case Study 2 – Zappos

Zappos, an online retailer renowned for its exceptional customer service, underwent a cultural change management initiative to maintain its strong organizational culture during rapid growth. In 2013, the company implemented a managerial framework called “Holacracy” to enhance employee empowerment, autonomy, and decision-making.

1. Holacracy Implementation: Zappos introduced Holacracy, a non-hierarchical management approach that aimed to distribute authority and decision-making throughout the organization. The framework emphasized self-organization, accountability, and transparency. Employees were grouped into self-governing roles and circles, allowing greater flexibility and adaptability.

2. Employee Involvement: Zappos actively involved employees in the implementation of Holacracy by encouraging their input and soliciting feedback. The company recognized the importance of engaging employees in the change process and allowing them to shape their own work environment.

3. Continuous Learning: Zappos placed a strong emphasis on providing training and support to help employees understand and adapt to the new management framework. Regular workshops, mentoring programs, and knowledge-sharing initiatives were conducted to nurture a learning culture.

4. Respecting Core Values: Throughout the cultural change, Zappos remained committed to its core values of delivering exceptional customer service and maintaining a positive, supportive company culture. This consistent focus on values helped anchor the change within a familiar framework.

Zappos’ cultural change management efforts based on Holacracy resulted in increased employee engagement, operational efficiency, and innovation.

Conclusion

Cultural change management requires a holistic and strategic approach tailored to an organization’s specific needs. The case studies of IBM and Zappos showcase successful strategies, including clear vision and communication, training and development, employee involvement, and upholding core values. These strategies, when implemented effectively, foster a positive cultural shift and enable organizations to thrive amidst change. By embracing cultural change management, companies can remain adaptable, innovative, and ready to meet the challenges of the ever-evolving business landscape.

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How to Measure the Success of Change Management Programs

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How to Measure the Success of Change Management Programs

GUEST POST from Art Inteligencia

Change management programs are essential for successful businesses, as they provide the structure and insight to effectively operate amidst changing environments. While the general benefits and key practices of change management programs are widely known, measuring their success still remains a challenge.

What constitutes success for a change management program is highly dependent on the culture and goals of the company or organization it is implemented in. The common methods of assessing program success are return on investment (ROI) and employee satisfaction and performance, often overlapping in the assessment process.

However, understanding the attitudinal, motivational, and psychological aspects of change management and assessing their impact over a period of time can be complex. While it is important to measure ROI and satisfaction levels, the metrics that make up these measures have to reflect the goals of the change management program in order to effectively evaluate its success.

Below is a look at two case study examples and how they measure the success of their respective change management programs.

Case Study Example 1 – Institute for Change Management

The Institute for Change Management (ICM) provides change management services to clients seeking to implement strategic changes in their organization. They measure the success of their program by tracking the client’s level of commitment to the changes they are attempting to implement. This commitment is measured in the following ways:

1. Training & Development: ICM tracks the success of their change management programs by evaluating how well their employees and managers are adapting to and learning new skills in order to effectively implement the changes.

2. Leadership Support: ICM looks at the extent to which the organization’s leadership is actively supporting and encouraging the change process, as well as the level of communication and engagement from all stakeholders throughout the process.

3. Internal Performance: ICM tracks the internal performance metrics that the organization is using to measure success, such as cost savings, revenue growth, and profitability, as well as any external standards the organization has set.

4. Change Awareness & Motivation: ICM pays particular attention to the extent to which employees and managers are embracing the changes and are motivated by them. This is assessed through surveys and interviews to gauge the level of enthusiasm of the organization’s workforce.

Case Study Example 2 – International Non-Profit

An international non-profit organization sought to improve their transparency and accountability in their financial operations. They implemented a change management program to develop a unified set of practices for every office to adhere to.

The program was assessed through a combination of metrics. These included an analysis of the amount of time and money spent on training and implementation, an assessment of the number of successful financial operations projects completed, and a look at the customer satisfaction ratings for each office. Additional metrics included internal assessments of the practices implemented and surveys to gauge employee engagement with the changes.

Conclusion

In conclusion, how to measure the success of change management programs depends on the nature of the changes being implemented and the goals of the organization. Common success metrics include ROI, employee satisfaction, training and development, leadership support, and change awareness. However, in order to truly evaluate the success of a change management program, these metrics need to not only evaluate quantitative outcomes, but also qualitative outcomes to get the full picture. Two case studies have been provided above to illustrate this point.

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FINAL DAY – Insane Cyber Deal on My Latest Book

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Charting Change

Every so often something comes through your inbox that seems too good to be true.

Today was one of those times when an email dropped into my inbox stating that Palgrave Macmillan, the publisher of my latest book Charting Change is offering it at a ridiculous Cyber Week Sale price of $9.99 on the USA web site.

USA – https://www.palgrave.com/us/book/9781137536952

There is also a European web site offering it for 9,99 Euros if you need it:

EUROPE – https://www.palgrave.com/gp/book/9781137536952

You can either get the eBook with INSTANT DOWNLOAD or the hardcover with FREE SHIPPING – It’s your choice!

IMPORTANT CAVEAT: According to the email, this deal ends December 3, 2019

Here is a blurb about the book from the web site to give you a sense of the value it will deliver to your organization:

Research shows that up to seventy percent of all change initiatives fail. Let’s face it, change is hard, as is getting an organization on board and working through the process. One thing that has been known to be effective is onboarding teams not only to understand this change, but to see the process and the progress of institutional change. Charting Change will help teams and companies visualize this complicated process. Kelley has developed the Change Planning Canvas™, which enables leadership and project teams to easily discuss the variable that will influence the change effort and organize them in a collaborative and visual way. It will help managers build a cohesive approach that can be more easily embraced by employees who are charged with the actual implementation of change. This book will teach readers how to use this visual toolkit to build a common language and vision for implementing change.

Here are the links for you again to take advantage of this offer ending December 3, 2019:

USA – https://www.palgrave.com/us/book/9781137536952 (only $9.99)
EUROPE – https://www.palgrave.com/gp/book/9781137536952 (only 9,99 Euros)

Hardcover or eBook!

Coupon Code: CYBER19PAL

—————————————–

SPECIAL BONUS: Anyone who buys a copy of the book will get FOR FREE 26 of the 50+ tools in the Change Planning Toolkit™ – INCLUDING a copy of the Change Planning Canvas™

——————————————

If $9.99 is still too much of a barrier to break through to accelerate your change capability, then go ahead and grab the 10 free tools, including a visualization of the Association of Change Management Professionals (ACMP) Standard for Change Management® and my popular & powerful collaborative Visual Project Charter™.

 

What People Are Saying

Daniel H Pink“There’s no denying it: Change is scary. But it’s also inevitable. In Charting Change, Braden Kelley gives you a toolkit and a blueprint for initiating and managing change in your organization, no matter what form it takes.”

– Daniel H. Pink, author of Drive and To Sell is Human
Eric Hieger“Thoughtful, thorough, and practical is the rare blend that Braden has achieved in this Change Management field guide. Much more than a series of tactics, Charting Change will explicitly, sequentially, and visually help users create a diverse set of experiences for stakeholders that will most certainly increase likelihood of success.”

– Eric D. Hieger, Psy.D., Business Transformation and Change Leadership Practice Lead at ADP
Phil McKinney“Braden Kelley and his merry band of guest experts have done a nice job of visualizing in Charting Change how to make future change efforts more collaborative. Kelley shows how to draw out the hidden assumptions and land mines early in the change planning process, and presents some great techniques for keeping people aligned as a change effort or project moves forward.”

– Phil McKinney, retired CTO for Hewlett-Packard and author of Beyond the Obvious
Denise Fletcher“As the pace of change speeds up, the market disruptions and resulting changes can be daunting for all. We all wish we could predict how change will affect our business, our market and our people. No matter what business area you come from, change affects us all and can produce great outcomes when managed well. In Braden Kelley’s newest book, Charting Change, he provides a terrific toolkit to manage this process and make it stick.”

– Denise Fletcher, Chief Innovation Officer, Xerox
Marshall Goldsmith“Higher employee retention? Increased revenue? Process enhancements? Whatever your change goal, Charting Change is full of bright ideas and invaluable visual guides to walk you through change in any area where your organization needs it.”

– Marshall Goldsmith is the #1 New York Times bestselling author of Triggers, MOJO and What Got You Here Won’t Get You There


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Gotten Your ACMP Standard for Change Management® Visualization Poster Yet?

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Project management professionals have the Project Management Body of Knowledge (PMBOK) maintained by the Project Management Institute (PMI) in support of the certification of Project Management Professionals (PMP) to guide their efforts. Change management professionals meanwhile have The Association of Change Management Professionals (ACMP) Standard for Change Management, also referred to as ACMP’s Standard.

ACMP Standard Components

The main components of the standard according to the ACMP brochure include:

  1. Evaluating Change Impact and Organizational Readiness
    • Reviews the overall change and how it will impact the organization
    • Establishes whether the organization is ready and able to handle the proposed change

  2. Formulating Change Management Strategy
    • Develops the approach for moving an organization from current state to desired future state in order to achieve specific organizational outcomes

  3. Developing Change Management Plans
    • Documents the scope, actions, timelines and resources needed to deliver the change

  4. Executing Change Management Plans
    • Addresses the implementation processes for performing the change activities by monitoring, measuring, and controlling delivery against baseline plans

  5. Closing the Change Management Effort
    • Documents the actions and resources needed to close the change once the Change Management Strategy is achieved and activities are deemed sustainable and maintainable

But managing change is extremely complicated and there is much more involved in doing it well than can be achieved just looking at these five high level phases, so there is a lot more detail contained in ACMP’s Standard, highlighted for you below:

5.1 Evaluate Change Impact and Organizational Readiness
— 5.1.1 Define the Change
— 5.1.2 Determine Why the Change is Required
— 5.1.3 Develop a Clear Vision of the Future State
— 5.1.4 Identify Goals, Objectives, and Success Criteria
— 5.1.5 Identify Sponsors Accountable for the Change
— 5.1.6 Identify Stakeholders Affected by the Change
— 5.1.7 Assess the Change Impact
— 5.1.8 Assess Alignment of the Change with Organizational Strategic Objectives and Performance Measurement
— 5.1.9 Assess External Factors that may Affect Organizational Change
— 5.1.10 Assess Organization Culture(s) Related to the Change
— 5.1.11 Assess Organizational Capacity for Change
— 5.1.12 Assess Organizational Readiness for Change
— 5.1.13 Assess Communication Needs, Communication Channels, and Ability to Deliver Key Messages
— 5.1.14 Assess Learning Capabilities
— 5.1.15 Conduct Change Risks Assessment
5.2 Formulate the Change Management Strategy
— 5.2.1 Develop the Communication Strategy
— 5.2.2 Develop the Sponsorship Strategy
— 5.2.3 Stakeholder Engagement Strategy
— 5.2.4 Develop the Change Impact and Readiness Strategy
— 5.2.5 Develop the Learning and Development Strategy
— 5.2.6 Develop the Measurement and Benefit Realization Strategy
— 5.2.7 Develop the Sustainability Strategy
5.3 Develop the Change Management Plan
— 5.3.1 Develop a Comprehensive Change Management Plan
— 5.3.2 Integrate Change Management and Project Management Plans
— 5.3.3 Review and Approve the Change Plan in Collaboration with Project Leadership
— 5.3.4 Develop Feedback Mechanisms to Monitor Performance to Plan
5.4 Execute the Change Management Plan
— 5.4.1 Execute, Manage, and Monitor Implementation of the Change Management Plan
— 5.4.2 Modify the Change Management Plan as Required
5.5 Complete the Change Management Effort
— 5.5.1 Evaluate the Outcome Against the Objectives
— 5.5.2 Design and Conduct Lessons Learned Evaluation and Provide Results to Establish Internal Best Practices
— 5.5.3 Gain Approval for Completion, Transfer of Ownership, and Release of Resources

Obviously there is a lot more value in looking at this more complete view of the content of ACMP’s Standard than in looking at the five components of the standard. A number of different people provided input into ACMP’s Standard and so there is a lot of good information in it, and I’d encourage you to download it and check it out. For my part, I’ve been all the way through it as part of the research for my new book Charting Change, in part because I wanted to ensure that my new book and the accompanying Human-Centered Change methodology are consistent with ACMP’s Standard so that practicing change management professionals can pick up my Change Planning Toolkit™ and begin using it right away to simplify their change planning process and increase their rate of successful change adoption.

ACMP Standard Visualization

Click to access this ACMP Standard for Change Management visualization as a FREE scalable 11″x17″ PDF download

Click to access this ACMP Standard for Change Management visualization as a FREE scalable 35″x56″ PDF poster size download

But the ACMP’s Standard for Change Management, because of its breadth, can be difficult for people to digest and easily access quickly and so to help with that challenge I have created a visualization of the standard (pictured above) as a scalable 11”x17” free download for people to download and share with others or post on their cubicle or office wall for easy reference, with a free 35”x56” poster size version available now too! The visualization will help you see at a glance how the main components and all of their sub-components inter-relate and come together to create a comprehensive approach to change management. I hope you download and enjoy the ACMP Standard for Change Management visualization, share it freely with your friends and colleagues, and get added value from the other free downloads from the Change Planning Toolkit™!

Buy the Change Planning Toolkit™ NowNow you can buy the Change Planning Toolkit™ – Individual Bronze License here on this web site now that the book has launched.

One good place to get it printed at the 35″x56″ size to put up on your wall for your cross-functional project charter collaborative meeting is PosterPrintHouse.com for about $50.00 plus or minus depending on any specials they might be running.

The ACMP Standard for Change Management®:

  • Outlines generally accepted practices, processes, tasks and activities used by change management practitioners across multiple roles, organizations and industries.
  • Provides a clear and consistent vocabulary of essential change management terminology and offers guidance for organizational change mgmt. for any type of change.
  • Supports organization decision making regarding change management resources.

So grab the 35″x56″ poster size free download and get yourself a copy of the book:

Keep innovating and making positive change!


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