Category Archives: Psychology

Are You Innovating for the Past or the Future?

I had the opportunity to meet and chat with local ethnographic researcher Cynthia DuVal about the role of ethnographic research in the innovation process, and she shared an insight that I thought I would share with the rest of you. … Continue reading

Posted in Innovation, Management, marketing, Psychology, Strategy | Tagged , , | 1 Comment

Effective Conversational Marketing

A few years ago I published a white paper on “Effective Conversational Marketing” and it is still relevant today as my service offering evolves to a B2B Pull Marketing focus. Here is an excerpt: “Introduction What is conversational marketing? Conversational … Continue reading

Posted in marketing, Psychology, Social Media | Tagged , , | 1 Comment

Instinctual Innovation versus Intellectual Innovation

One of the best Twitter names that I’ve come across in the past few years is @ShowerThinker – almost as cool as mine – @innovate. It’s an account for an inventor that makes post-it notes for the shower called Aqua … Continue reading

Posted in Creativity, Innovation, Leadership, Management, Psychology | Tagged , | 2 Comments

Nine Innovation Roles Sample Cards Have Arrived

It was a very exciting day in the Kelley household. The sample cards arrived today from the printers for the Nine Innovation Roles Group Diagnostic Tool. The cards and the group exercises that go with them are designed to be … Continue reading

Posted in collaboration, Innovation, Leadership, Management, Psychology | Leave a comment

Innovation QuickStart Guide

You know how sometimes when you order a product you get this inch-thick instruction manual that you never read, but also how there is sometimes a QuickStart Guide of 5-10 simple steps to get you up and running quickly? Well, … Continue reading

Posted in Innovation, Leadership, Management, marketing, Psychology, Strategy | Tagged , , , , , , , , , , , , , , , , , , , , | 3 Comments

Innovation Requires Diagonal Thinking

The outcome of a back and forth of a dialog on Twitter with Scramray E. Pinkus generated a lovely quote worth sharing: “Innovating is like thinking diagonally. A perfect combination of both linear and lateral.” – Scramray E. Pinkus (@Easelton) … Continue reading

Posted in education, Innovation, Psychology, Technology | Tagged , , , , , , , , , | Leave a comment

The Nine Innovation Roles

I’m seeing an increasing number of articles about innovation personalities and the like, and I’m a firm believer that it’s not personalities that matter so much when it comes to innovation, it’s the roles that we play in making innovation … Continue reading

Posted in collaboration, Innovation, Leadership, Management, Psychology, Strategy | Tagged , , , , | 15 Comments

Are you the 10th person who innovates?

“For every nine people who denounce innovation, only one will encourage it… For every nine people who do things the way they have always been done, only one will ever wonder if there is a better way. For every nine … Continue reading

Posted in Innovation, Leadership, Management, Psychology | Tagged | Leave a comment

Growing Demand for a Third Place

I’ve been meaning to write this post for some time, and am finally getting around to it, so hear goes… As I look around the economic landscape in the United States and see a climate where not only home prices … Continue reading

Posted in culture, marketing, Psychology | Tagged , , , | Leave a comment

Innovation Passing Lane Ahead

I noticed an interesting phenomenon the other day on a 200 mile drive back from the Oregon coast to Seattle that I would like to share with you and then discuss the potential implications for innovation success. Now let me … Continue reading

Posted in Innovation, Management, Psychology, Strategy | Leave a comment