Make Money using the Change Planning Toolkit™

Want to achieve faster and more effective change on a grand scale?

I am super excited to announce that you can now can get a Commercial License directly on this web site or through a certified Change Planning Toolkit™ practitioner to increase the success of the projects or change initiatives inside your company or to make money doing so for your clients. There are two simple options:


Change Planning Toolkit Commercial License Option 1Change Planning Toolkit Commercial License SpacerChange Planning Toolkit Commercial License Option 2

Either option is a bargain considering the prices of other tools, training and reports:

  • $150/year per person – Cost of Skillsoft business skills courses
  • $279/year per person – Cost of MarketingProfs subscription
  • $350-400 per download per person – ProSci downloads
  • $400-1,000 per hour – What top consultants charge for an hour of advice
  • $975/year per person – Cost of Being First change leadership tools
  • ~$20,000/year per person – Forrester license cost
  • $20-30,000/year per person – Gartner license cost

So either Change Planning Toolkit™ commercial licensing option is a lower cost investment for a complete toolkit of more powerful tools for planning and executing projects, change initiatives, and digital transformations, than any of the above alternatives.

GET A FREE* SITE LICENSE (Special Offer)

Get a Free* Change Planning Toolkit Site LicenseI believe so much in the power of the Change Planning Toolkit™ that I am willing to offer a free* site license to the next three (3) firms to purchase a Change Planning Toolkit™ training session (which includes train-the-trainer).

For large companies like IBM, Accenture, Amazon, GE, Wells Fargo, Cognizant, HP Enterprise, Convergys, Oracle, or Microsoft, a free* site license represents a savings of up to $830,000 on tools with a value of nearly $500 million for a nominal investment in one day of training.

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Book a Training Session and get a free* site license
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Learning how to use the Change Planning Toolkit™ will create great opportunities for:

  • Organizations to build a continuous change capability
  • Consulting companies to increase revenue while achieving better client outcomes
  • Education companies to build new organizational change course offerings

Organizations purchasing a Commercial License will get access to a broad range of benefits for the agreed number of users, including:

  1. Access to all 50+ tools in the Change Planning Toolkit™
  2. Access to the QuickStart Guide to help people understand how to use each tool
  3. Access to poster size (35″x56″) versions of key tools, including the Change Planning Canvas™, Visual Project Charter™, and more
  4. Free access to thought leadership articles and a weekly email newsletter
  5. Gold Upgrade Option in the future – when eLearning becomes available
  6. Special discounts on public and private events
  7. Revenue earning potential on sales of site licenses to any other organizations
  8. Opportunity to get advance access to the Disruptive Innovation Toolkit™ by becoming a Patron

Choose one of two simple options and get started:


Change Planning Toolkit Commercial License Option 1Change Planning Toolkit Commercial License SpacerChange Planning Toolkit Commercial License Option 2

To maximize the availability and benefits, a commercial site license is designed to provide access to ALL of your employees, or you can purchase a regular commercial license for one or more named users.


Contact me now to purchase your site license or
purchase a commercial license for one or more users here on the web site.
 


* The site license is free for the first year. After 365 days it can be renewed for a very affordable $2/employee per year. Each employee gets access to tools that other companies might charge up to $20,000 for a single user to access.

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Rise of the Green Goblin?

Rise of the Green Goblin?

For those of you out there who are comic book aficionados, you might be familiar with a super villain from the Spiderman series called the Green Goblin. One of the trademarks of the Green Goblin in addition to hand grenades that he liked to throw at people was a personal flying machine that he stood on and zoomed around the city.

Recently I came across a flying machine designed by a man from a France that very much realizes the promise of the flying machine utilized by the Green Goblin in the comic strip. The Frenchman has been hard at work on this flying machine for at least a couple of years. His name is Franky Zapata and he is a jet ski racer turned inventor.

He first started experimenting with a board that used water under pressure to elevate itself above the surface of the water (kind of building on the concept of the Jet Ski) and then decided to swap out the water being forced downwards for air forced being forced downwards with four jet turbines. He debuted an early prototype on France’s Got Talent a couple of years ago, which you can see here:

This tethered prototype quickly gave way to an untethered prototype you can see here:

He has since evolved his prototypes to make them easier to ride, with more redundancy, and thus potentially more consumer friendly, which you can see here:

And finally you can see Franky Zapata talking about the Flyboard Air here:

Lots of legal and regulatory hurdles before it is ready for prime time, but it sure looks like fun!

So what do you think, innovation or not?

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What’s Your Innovation Story?

What's Your Innovation Story?

Many, but not all, innovations involve some kind of technology, and start as an invention. Many of these technology-based inventions that may eventually become innovations are created by startups, but many are created inside large companies as well. In both cases, these technology-based potential innovations are often created by engineers or technologists that are well-versed in the problems they are solving to make the technology work, but not always with the problems that the technology may solve for customers. Often the inventors speak the languages of science and technology, which is not always the same language as that understood by the potential customers for their invention that they hope will become an innovation.

As I wrote before in the always popular, and often linked and liked – Innovation is All About Value – there are three keys to achieving a successful transition from invention to innovation:

1. Value Creation

Value Creation is pretty self-explanatory. Your innovation investment must create novel or incremental value large enough to overcome the switching costs of moving to your new solution from the old solution (including the ‘Do Nothing Solution’). New value can be created by making something more efficient or effective, possible that wasn’t possible before, or by creating new psychological or emotional benefits. This creation of new value is what most people focus on, but you can’t achieve innovation without achieving success in the next two components as well.

2. Value Access

Value Access can also be thought of as friction reduction or experience design. How easy do you make it for customers and consumers to access the value you’ve created? How well has the product or service (or the experience of using it) been designed to allow people to access the value easily? How easy is it for the solution to be created? What is the employee experience like? How easy is it for people to do business with you?

These are some of the questions you must ask and answer as you seek to create success in the value access component of innovation.

3. Value Translation

Value Translation is all about helping people understand the value you’ve created and how it fits into their lives. Value translation is also about understanding where on a continuum your solution falls between the need for explanation and education. Incremental innovations can usually just be explained to people because they anchor to something they already understand, but radical or disruptive innovations inevitably require some level of education (often far in advance of the launch).

Done really well, value translation also helps to communicate how easy it will be for customers and consumers to exchange their old solution for the new solution.

Unfortunately, not all three parts of innovation success are equally understood or valued.

Most people understand that the creation of new value (aka value creation) is a key component of innovation success.

Many people understand the concept of barriers to adoption and that value access is thus also a key component to whether or not an invention successfully makes the transformation into an innovation.

BUT, few understand that value translation is probably the most critical component to innovation success. Because value translation inevitably requires both explanation AND education in varying amounts, having a good Evangelist (see The Nine Innovation Roles) that is a gifted storyteller on your innovation team will prove crucial to your innovation success. If people don’t understand how your new solution fits into their lives and why they should abandon their old solution, even if it is the ‘do nothing’ solution, then you stand no chance of your invention becoming an innovation.

And what’s the difference between an invention and an innovation? Wide adoption…

Achieving wide adoption comes not from some catchy advertising campaign, but from creating ridiculous amounts of value in the solution itself, the way that people access the solution (or the experience that they have), and in the story you create around it.

The Role of Experience in Your Innovation Story

Many true innovations create an experience that someone wasn’t able to have before, or take a painful experience and turn it into a delightful one. The automatic transmission liberated millions of people from the struggle of successfully starting a car on a hill and the worry of grinding their gears every time they go to shift gears.

How does using your potential innovation make people feel?

What is the experience like?

Where is the experience awkward or full of friction?

Could it be better?

Experience design has become increasing important because a good or bad user experience, customer experience, or employee experience creates stories, stories that get shared, stories that sometimes take on a life of their own. This is what happens when something goes viral. Sharing of the story itself becomes a new story, meaning that people are now sharing two stories (the original story, and a new story about the sharing of the original story). The power of these shared stories is why the various fields of experience design are growing both in terms of visibility and the numbers of people employed in these kinds of roles (customer experience, customer success, user experience, human-centered design, etc.).

When it comes to innovation, experience and design matter.

Bringing It All Together

Crafting a compelling innovation story requires both a compelling value proposition and a memorable experience. When you have both, your innovation story will be more engaging, easier to tell, and more likely to be shared.

Your innovation story also requires the same type of design thinking process to achieve. You must:

  1. Understand who your audience is
  2. Define what they will find convincing about the value proposition and the experience that your innovation will create
  3. Come up with ideas on how you will tell your innovation story (including the appropriate level of explanation vs. education)
  4. Choose one and prototype your innovation story
  5. Test it with people
  6. And iterate until you find that your innovation story (as well as your potential innovation) is resonating strongly with your target customers

So, plan ahead. Design your innovation story at the same time you’re designing a compelling innovation value proposition and innovation experience. Think about what people will say about your potential innovation as they begin using it. Show it to people and ask them for feedback about your potential innovation. Craft an explanation for it, build an education plan, and test both. Take all of what you learn from asking and testing these things to begin crafting your innovation story, while also refining the design of the product or service, and the experience of using it, to make both more compelling. In doing so, at the same time you’ll also make help your innovation story that much more powerful, and increase your chances of achieving innovation success!

If you need help telling your innovation story, I can help you on the tactical side (commissioned articles, white papers, webinars, collateral, keynotes, workshops, etc.) or by building you a complete innovation evangelism strategy (for an external audience, an internal one, or both). Click here to contact me.

This article originally appeared on CIO.com

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Image credit: Dreamlightfugitive.wordpress.com

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Keeping Your Best Friend Safe

Every so often something comes along that is super funny, super cute, and super functional, all at the same time.

Check out the video below and then we’ll dive in to the innovation potential of The Rocketeer Pack by ZuGoPet.

I’m sorry, but I laugh every time I see this video, but at the same time I recognize that their solution is actually quite logical and practical.

I also have to laugh at the sizing guide, which suggests that you measure your dog in the “begging” position.

ZuGoPet Rocketeer Pack Dog on MotorcycleFor an extra bonus the harness for the car can also be used as a front pack, meaning you can now take little ChiChi out for a ride on your motorcycle when he gets tired of riding in the car.

My early reactions? A Great idea with okay execution. I think they may be able to improve the design to make it easier to use, and as a result increase adoption but then I’ve never actually used one so I’m just judging by the video.

I do have to say that the video did highlight that seatbelts for people are badly in need of a re-design. I have a design for a built-in four point seatbelt that automobile manufacturers or insurance companies are welcome to talk to me about if they’re interested in increasing passenger safety and decreasing injury claims.

So, what do you think? Innovation or not?

Image credit: zugopet.com

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Transform Your Business with a Change Success Manager

Transform Your Business with a Change Success Manager

“Stealing the role of customer success manager from the world of SaaS is the key to making your digital transformation efforts a success.”

I was speaking with a headhunter recently about some of the roles she was recruiting for and there was one that captured my attention. It was a posting she had for a customer success manager at one of your favorite three letter software companies. And, as she extolled the merits of the role I found myself thinking that the management practice of organizational change is still so immature. There are still so many missing tools and mindsets in the organizational behavior area of management science.

What I found so captivating about the responsibilities of a customer success manager, is that the kinds of tasks she described are exactly the kinds of activities that need to be performed as part of any organizational change effort. The difference is that software companies have recognized that they need to have people dedicated, ideally from the very beginning of the process, to help connect the cross-functional dots for the customer behind the scenes, actively manage expectations and outcomes, ensure a mutual understanding of what success looks like, and to make sure that it is ultimately achieved.

Technology companies everywhere seem to be racing to embrace the role of customer success manager as a new member of their army of service professionals. And, the customer success manager, above all else, strives to ensure that every customer moves beyond purchase, beyond installation, beyond first use, to productive use, deepening engagement, and the holy grail of retention and referral.

And retention is key in SaaS businesses because the churn rate (13% per year on adverage) is higher than other subscription type businesses (6-8% per year according to Recurly Research), but lower than the churn rate for some wireless carriers (which averages between 1-3% per month). Churn rate is a statistic measuring those customers who choose not to renew their service, or to switch their service to another subscription provider. A churned customer doesn’t write you a check for next year, or future years either.

The main reason SaaS customers churn, especially after their first year, is that the perceived value of the subscription is insufficient relative to the price to justify renewing it. They may have bought the software but didn’t install it, installed it but never really got up and running with it, or just found it too hard to get the value out of the software that they were promised. The old technology sales model didn’t care about these situations. Tech companies just focused on closing the sale, recognizing the revenue and moving on to close the next prospect. With the SaaS model, sales are no longer king, adoption and engagement are king. If the customer doesn’t adopt, engage and expand their footprint with your SaaS offering then it is easy for them to switch to an offering of a competitor.

So, if customer success managers are so instrumental to the success of technology companies in the era of the cloud, why shouldn’t they also be considered instrumental inside of our organizations as the key to successful change?

The problem is that too many organizations are still stuck in an upside-down paradigm where change management is seen as a bolt on to project management, instead of truly architecting our organizations for successful change.

Companies that want to be successful over the long term understand that change is not an event but a constant. They strategically select those capabilities and competencies needed for the next phase of their evolution, plan a portfolio of change initiatives that executes upon their strategy, and understand that change saturation and change readiness must always be considered. Companies that succeed in this era of unending change will constantly manage the expectations of their people around each change initiative and how the process will work and what the technology can and can’t do.

It is not surprising that companies would first embrace a role that adds tremendous value on the revenue generating side of the business first. Technology companies have determined customer success managers are critical to helping customer organizations adopt changes imposed by new technologies while ultimately increasing the lifetime value of each new customer. But for similar reasons internal to the organization, companies must also now embrace the need for a role I’d like to call the change success manager.

A change success manager is a change manager on steroids. However, in today’s business climate most people think of a change manager as the person a project manager brings in near the end of a software implementation project that does the training or communications. That may be how companies are doing the so-called people side of change today, but it is wrong!

This new role of change success manager is intended to lead each change initiative inside the organization from beginning to end. A change success manager is brought in at the beginning of the process to reach across the organization and identify a cross functional team specific to the needs of each change initiative for the purposes of convene as part of a change planning workshop. This change planning team will facilitate each change planning workshop using tools like the Change Planning Toolkit™ to identify the change leadership team that will take decisions and remove roadblocks for the change management team that will facilitate the actions necessary to advance the change initiative to its desired outcomes.

And, unlike the current model of change that many organizations follow, a change success manager will have one or more project managers on their change management team to identify the appropriate pace for the project, and the right size for the work packages, in order to maintain momentum across the entire duration of the change initiative and increase the adoption of internal change – just like a customer success manager increases the adoption of external changes!

This article originally appeared on CIO.com

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Wrap Up Those 2017 Loose Ends and Finish the Year Strong

Wrap Up Those 2017 Loose Ends and Finish the Year Strong

As 2017 comes to a close, perhaps you are a manager or leader with a project that you are responsible for finishing before the end of the year. Why not get an MBA-qualified resource to help you complete the work?

I have a good network of highly skilled individuals and could find you a talented resource that can jump right in to almost any situation, get up to speed quickly and close out 2017 with a bang.

Whether you need part-time help or a full-time resource to help you close out a project before the end of the year, please contact me, and let’s see if we can satisfy your resource needs, including specialties like:

  • Presentation creation
  • Help crafting a thought leadership piece you committed to
  • Executive communications
  • Marketing communications
  • Project management
  • Program management
  • Marketing strategy
  • Online marketing execution
  • Social media or community management
  • Training delivery or course creation
  • Workshop facilitation or assistance with workshops

Click here to get some extra help now

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Growing Shoes for Growing Children

Shoe That Grows

I love elegant design solutions for problems that are more important than some of the silly things that we think of as problems in the first world.

Their mission is simple, make shoes that will last longer for the kids that need them most and then work to find people who can distribute them to groups of children in need, while also helping those groups raise the money to fund the shoes to take with them and distribute.

Today I came across a video for the shoes that grow highlighted in this video:

The design challenge was pretty simple, how can you design a children’s shoe with a reasonable cost that:

  • Lasts for several years
  • Changes shape so that it continues to fit as the child grows (in this case it is designed to grow up to five sizes)
  • Breathes as the majority of children in need live in warmer climates

What do you think? Innovation or not?

For more information, please visit http://theshoethatgrows.org

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Building a Better Athlete

Building a Better AthleteAs an athlete and a basketball coach I’m always on the lookout for interesting things that fit into a regular workout, enhancing the experience and the outcomes, without detracting. So, no gimmicks, awkward gadgets, or things that require me to adapt to them. They have to fit into my workout and the workouts I direct for others, or they are a waste of time, and money.

Recently I read about a new product in my University of Oregon alumni magazine that highlighted a new liquid protein developed by three Oregon Ducks (Justin Davies, Jonathan Palmer and Matthew Warren) that was new to the market from their company Progressive Protein. That piqued my interest and so I reached out to them to see if I could give it a try. They sent me a three unit starter pack to try out and I decided to do a test. Week one of the test would have me mix their portable Progressive Protein liquid collagen protein product in eight ounces of water and take it with me to consume after a two-hour basketball workout on a Monday/Wednesday/Friday. Week two of the test would have me consume chocolate milk after another set of three two-hour basketball workouts instead of the Progressive Protein. So, what were my findings after this comparison test?

First of all, the Progressive Protein product is shelf-stable and collagen-based, gluten free, and there is no soy or whey protein to be found for those with soy or dairy allergies. This means that I could mix it at home and have it ready to go right after my workout. Chocolate milk has to be refrigerated and so I found myself having to go searching for it after my workout, taking time out of my day.

Building a Better AthleteSecond, I’m always racing to get some calories in my body after my workout, because I finish completely depleted after two hours of running and jumping, but at the same time I need calories that are easy to digest. Progressive Protein went down without a fuss, where chocolate milk was a bit harder to digest (though still easier than most solid food I might jump to).

Third, the taste of Progressive Protein is far better than any recovery drink or protein powder based concoction I’ve ever tried.

So, overall I think it makes a nice complement to the Vitalyte I consume during my workout to keep my hydration and electrolyte levels high. The only downside, or upside for less serious athletes, is that Progressive Protein only has 70 calories per serving, meaning I still have to search for additional calories, but it builds a good bridge to get me there, preparing my body for harder to digest and longer lasting calories (aka solid food).

Progressive Protein Nutrition Facts

I think this is a good product for people with allergies or who are looking for a tastier, easy to consume shot of protein now and then. You can take the “P Packs” with you or pre-mix them in water. Progressive Protein is not likely transform my body like my Phyisclo tights have, but I think it is a good product and one that people should consider as a post-workout supplement.

So, what do you think, innovation or not?

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Now Available – Charting Change™ Facilitated Change and Project Kickoffs

Help Yourself to Successful Projects and Change Initiatives

Too often change management is seen as a subset of project management, causing the people side of change to be an afterthought. Stop it!

Architecting the Organization for Change

Successful organizations plan for change, and so I am extremely excited to announce that people can now get help powering their project or change initiative to a strong start with a facilitated Charting Change™ kickoff event requiring only a very small financial investment that will deliver a large return.

Charting Change™ Facilitated Change and Project Kickoffs include a package of products and services, valued at up to $460,600, for a deeply discounted introductory price:
(contact us for pricing)

  1. Change Readiness Audit (part of Day 1 of 3 on-site) – $5,000 value
  2. Change Saturation Heatmap (part of Day 1 of 3 on-site) – $5,000 value
  3. 20 autographed copies of Charting Change – $600 value
  4. Change Planning Toolkit

  5. Two-Day Guided Change Planning Session (Days 2&3 of 3) – $25,000 value
    • Day 1 – Introduction to the Change Planning Toolkit™
    • Day 1 – Set up the room
    • Day 2 – Conduct the change planning session
    • Day 2 – Change Planning Toolkit™ Q&A
    • Day 2 – Wrapup
  6. Certification of Change Planning Toolkit™ instructors (post-event certification exam)
  7. Change Planning Toolkit™ license (free for six months) – Up to a $425,000 value

TOTAL VALUE = Up to $460,600 for a deeply discounted introductory price
(contact us for pricing)

As part of the package I will fly to your location, work with you to facilitate a change planning or project planning session using the tools from the Change Planning Toolkit™ introduced in my latest book Charting Change, so that your next project or change initiative can be a roaring success and you and your team can become certified Change Planning Toolkit™ practitioners (if desired). If you’d like additional help with your project or change initiative beyond the Charting Change™ Facilitated Kickoff, we can stick with you to provide additional assistance via on-site or virtual support.

FOLLOW-UP SERVICE OFFERINGS

  1. Additional on-site support – by the week
  2. 100 virtual hour support package
    • Can choose a 1-day on-site for the equivalent of 30hrs
  3. Certification Exam

So invest a little in taking a more visual, more collaborative, and well, human, approach to planning your next successful project or change initiative and contact us.

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Every Company Needs an Innovation Coach

Retained InnovationInnovation is not a solo activity. While the rare lone genius may be able to invent something on their own (although still always inspired by others), nobody can innovate by themselves. Innovation, by its very nature, requires collaboration.

Companies are like brains. The brain is composed of two hemispheres. The left brain is typically described as the home to math and logic skills, while the right brain is described as the domain of creativity. Of course people need to develop both hemispheres to be successful, and companies are the same. Achieving operational excellence is the goal of the left brain side of the organization and innovation excellence should be the goal of the right side of the organization. Unfortunately, most organizations over-invest in operational excellence to the point that the organization fights off innovation excellence efforts like a virus.

So, what’s the cure?

Not to get sick in the first place of course!

To achieve that, consider putting an innovation wellness program in place. And what does that look like?

An innovation wellness program has at its center, an organization that is willing to reach outside its four walls for a constant stream of new inspiration. Because it is inspiration in combination with curiosity that will give the organization a fighting chance of identifying ongoing sources of unique and differentiated insights that will allow the organization to continuously reinvent itself and stay in resonance with its customers.

A couple tangible examples of innovation wellness program components include:

  1. Embedding elements of so-called Open Innovation into the core of the organization’s innovation approach rather than existing as a periodic guest
  2. Continuous reinforcement of a curiosity culture
  3. Employment of a part-time innovation coach on an ongoing basis

Robert F BrandsWhat does an innovation coach look like?

Well, one good example was the late Robert F. Brands, who was lost to the global innovation community far too soon. He was a friend, a colleague, a mentor, a partner on work we did for the United States Navy, and he helped me get the book deal for my first five-star book – Stoking Your Innovation Bonfire.

A good innovation coach helps you avoid the ten signs of innovation sickness:

  1. Nobody can articulate your definition of innovation (or you don’t have one)
  2. Nobody can articulate your innovation vision/strategy/goals (or you don’t have them)
  3. People struggle to tell the story of one or more innovations launched to wide adoption by the organization
  4. Most of what passes as innovation inside the organization would actually be classified as improvements (not innovation) by people outside the organization
  5. The organization no longer makes external innovation perspectives available to a wide audience
  6. Nobody takes the time to participate in our innovation efforts anymore
  7. Your organization is unable to accept insights and ideas from outside the organization and develop them into concepts that can be scaled to wide adoption
  8. Innovation program leadership has difficulty getting time on the CEO’s calendar any more
  9. Your innovation team is trying to do all of the innovating instead of helping to accelerate the innovation efforts of others
  10. Your pace of innovation is slower than the organizations you compete with for market share, donations, votes, etc.

A good innovation coach can help you:

1. Perform an innovation assessment

I developed a 50 question innovation audit and made it available in support of my first book Stoking Your Innovation Bonfire, so that people can do a self-evaluation of their innovation maturity here on my web site. Or if you would like to dig a little deeper into the dynamics of innovation in your organization, I can work with you to do an innovation diagnostic across your organization and/or help you establish a baseline so you can track your innovation maturity progress over time.

2. Establish a Continuous Innovation Infrastructure

Many companies confuse having a New Product Development (NPD) program or a Research & Development (R&D) program with having an innovation program, or are stuck in an ‘innovation as a project’ approach to innovation. A good innovation coach can help you define what innovation can and should mean to your organization, build a common language of innovation, create an innovation vision, establish an innovation strategy that dovetails with your organization’s overall strategy, and develop innovation goals that will help focus the organization’s efforts to realize its innovation vision and strategy.

3. Teach You Some New Innovation Tools, Methods, and Frameworks

A good innovation coach is also a skilled facilitator and can help facilitate innovation off-sites, an effective trainer who can develop the custom courses you need to teach people in the organization new tools, methods, or frameworks to improve or accelerate your innovation capabilities, and is capable of delivering inspirational keynotes to large groups inside your organization to help shift mindsets and help people feel empowered to participate in the innovation efforts of the organization. The best innovation coaches are capable not just of bringing in the tools, methods and frameworks of others, but are also capable of understanding your innovation gaps and creating new innovation tools, methods and frameworks to help you.

4. Help You Identify Insights and Opportunities

Innovation begins with inspiration, and your curiosity and exploration should lead you to identify some good insights to build on and opportunities to pursue. But, because most ideas are really idea fragments, sometimes an innovation coach or other external perspectives can help you identify the gaps in your idea fragment or opportunity identification that might make them more compelling, especially if you aren’t making a conscious use of The Nine Innovation Roles as part of your innovation process to help you avoid innovation blind spots. A good innovation coach can also help you go beyond ideas and help you focus on not just one, but all three keys to innovation success:

  • Value Creation
  • Value Access
  • Value Translation

Stoking Your Innovation Bonfire will help you learn more about each, or you can check out my previous article ‘Innovation is All About Value‘.

5. Tell You Honestly When You’re Going Off Course

A good innovation coach will have the courage to be honest with you and tell you when you’ve lost your way. Over time, many innovation teams tend to come down with shiny object syndrome or its equally evil cousin, launch fever. A competent innovation coach will be able to recognize the change and help you course correct before you pass the point of no return, and put the very existence of your innovation program at risk. A good innovation coach is able to provide a consistent external perspective, a sanity check, and may be able to also help you build external connections to invite in other external perspectives as well.

Wrapping it Up

It is easy to fall in love with the innovation process and program you’ve created. It is equally simple to form attachments to your innovation projects and artifacts and think that you’ve cracked the code, and maybe you have, but wouldn’t you like to keep one toe in the pond outside your organization just to make sure?

Book Innovation Speaker Braden Kelley for Your EventCreating and maintaining a part-time relationship with an innovation coach you trust is a great way to do that. Smart organizations keep a pulse on their level of innovation maturity over time. They’re continuously evolving their innovation infrastructure, building new capabilities, and seeking out external perspectives as a sanity check on their program evolutions over time. So what are you waiting for?

Who’s going to coach your winning innovation team?

Contact me now to set up a free introductory consultation

OR

Click here to purchase Innovation Coaching with a single payment

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