Sustainable Change Leadership

Driving Long-term Transformation

Sustainable Change Leadership

GUEST POST from Art Inteligencia

In today’s rapidly evolving business landscape, organizations face constant pressure to adapt, innovate, and drive sustainable change. While change is inevitable, the ability to lead transformations that have a long-term impact is the mark of exceptional leaders. Sustainable change leadership requires a holistic and forward-thinking approach, rooted in a deep understanding of the organization’s goals and values. This article explores the essence of sustainable change leadership and illustrates its effectiveness through two case study examples.

Case Study 1: Ford Motor Company – A Shift towards Sustainable Mobility

The automotive industry is undergoing a significant transformation to address the challenges of environmental sustainability. Ford Motor Company took a proactive stance by embracing sustainable change leadership to navigate this shift successfully. Recognizing the long-term viability of electric vehicles, Ford committed to becoming a leader in the field by investing $11 billion in electric vehicle (EV) production.

Ford’s CEO, Jim Farley, adopted a holistic approach to drive this transformation. By prioritizing sustainable mobility and integrating it into the company’s core values, he fostered a culture of innovation and personal responsibility. The change was not just about technology or manufacturing; it was a comprehensive shift that required the engagement of employees, suppliers, consumers, and even policymakers.

This sustainable change leadership approach not only helped Ford stay ahead of its competitors but also contributed to positive environmental impact. By 2030, Ford aims to have 40% of its global vehicle volume to be fully electric. This commitment to long-term transformation, driven by sustainable change leadership, positions Ford as a frontrunner in the sustainable mobility revolution.

Case Study 2: Unilever – Scaling Sustainability with Purpose-Driven Leadership

As a multinational consumer goods company, Unilever recognized the critical need to integrate sustainability throughout its operations. Under the leadership of CEO Alan Jope, Unilever adopted a purpose-driven approach to sustainable change leadership. By aligning the company’s purpose, “making sustainable living commonplace,” with its business strategy, Unilever transformed its operations to reduce its environmental footprint while simultaneously growing its business.

One aspect of Unilever’s sustainable change leadership is its commitment to reducing waste and enhancing recycling. The company launched initiatives like the “Less Plastic, More Fantastic” campaign, which aimed to help eliminate plastic waste and promote recycling. Through innovations such as recyclable packaging and ingredient sourcing, Unilever reduced its global plastic footprint by over 100,000 tons.

Unilever’s purpose-driven sustainable change leadership has not only improved its brand reputation but also boosted profitability. By insisting that sustainability is not a mere add-on but an integral part of its business strategy, Unilever has built customer loyalty and attracted environmentally conscious consumers. This case study exemplifies how sustainable change leadership can drive significant, long-term transformation while creating positive societal impact.

Conclusion

Sustainable change leadership is a vital quality for leaders who aim to make a lasting impact by driving transformation within their organizations. The case studies of Ford Motor Company and Unilever showcase the efficacy of sustainable change leadership in driving long-term transformation. By emphasizing sustainability as a core value and incorporating it into business practices, these organizations have not only adapted to emerging trends but have also set the standard for their respective industries. Consequently, sustainable change leadership acts as a catalyst for organizational growth, customer loyalty, and a more sustainable future.

Bottom line: Futures research is not fortune telling. Futurists use a scientific approach to create their deliverables, but a methodology and tools like those in FutureHacking™ can empower anyone to engage in futures research themselves.

Image credit: Pixabay

Subscribe to Human-Centered Change & Innovation WeeklySign up here to get Human-Centered Change & Innovation Weekly delivered to your inbox every week.

Change Communication Strategies

Effective Ways to Engage and Inspire Employees

Change Communication Strategies: Effective Ways to Engage and Inspire Employees

GUEST POST from Chateau G Pato

In today’s fast-paced business landscape, change has become the norm. Organizations constantly face the challenge of adapting to keep up with market demands and technological advancements. However, implementing change successfully requires more than just defining strategic objectives; it necessitates effective communication strategies that engage and inspire employees. This article explores two case study examples that highlight the importance of tailored communication approaches in facilitating successful change initiatives.

Case Study 1: Zappos’ Holacracy Implementation

Zappos, the renowned online shoe and clothing retailer, decided to adopt Holacracy, a self-management system that redistributes decision-making authority throughout an organization. Recognizing the potential resistance and confusion among employees during this major structural change, Zappos employed effective change communication strategies to engage and inspire their workforce.

Firstly, Zappos adopted a transparent approach to communication by sharing the rationale behind the change and its potential benefits. Jeff Weiner, CEO of Zappos, held numerous town hall meetings to address employees’ concerns and provide a platform for open dialogue. This facilitated a deeper understanding of the change’s purpose and ensured that employees felt heard and valued.

Secondly, Zappos utilized various mediums to communicate the change. They created informative videos, conducted webinars, and shared success stories from other organizations that had successfully implemented Holacracy. By utilizing a multichannel approach, Zappos ensured that employees received consistent and accessible information, increasing their comprehension and acceptance of the change.

The combination of transparent communication and a multichannel approach resulted in engaged and inspired employees at Zappos. By involving employees in the decision-making process and providing adequate support and information, Zappos successfully navigated the complexities of change and strengthened its workforce’s commitment to the new Holacracy system.

Case Study 2: Microsoft’s Cultural Transformation

Microsoft’s cultural transformation journey under CEO Satya Nadella serves as another compelling example of effective change communication strategies. Nadella aimed to shift the company’s culture from a slow-moving bureaucracy to a more agile, innovative, and growth-oriented organization. To achieve this, he implemented various communication strategies to engage and inspire Microsoft’s diverse workforce.

The first crucial step in Microsoft’s transformation journey was establishing a clear shared purpose. Nadella effectively communicated his vision of empowering every individual and organization to achieve more. By articulating a compelling purpose that resonated with employees’ values, Microsoft created a unifying narrative that inspired employees to embrace the cultural shift.

Next, Microsoft recognized the importance of continuous communication throughout the change process. Nadella participated in numerous internal events, global town halls, and leadership forums, actively engaging with employees and listening to their concerns. By consistently providing updates and seeking input, Microsoft fostered a culture of collaboration, transparency, and trust, crucial elements for successful change management.

Furthermore, Microsoft focused on building a learning culture and invested in employee development programs. They introduced new initiatives such as “OneWeek,” an immersive event where employees could explore the latest technologies and collaborate on innovative projects. This not only upskilled employees but also created a sense of excitement and possibility, reinforcing the cultural transformation.

By combining a compelling shared purpose, continuous communication, and investment in employee development, Microsoft successfully transformed its culture. The engagement and inspiration of its employees played a vital role in aligning the organization with its strategic objectives, fostering innovation, and ultimately driving success.

Conclusion

Change is an inevitable part of organizational growth, and effective communication strategies are essential for engaging and inspiring employees during these transitions. The case studies of Zappos and Microsoft demonstrate the power of tailored approaches to change communication, emphasizing transparency, multichannel communication, shared purpose, continuous updates, employee engagement, and development opportunities. By implementing such strategies, organizations can navigate change successfully, ensuring their employees embrace and thrive in the new reality.

Bottom line: Futurology is not fortune telling. Futurists use a scientific approach to create their deliverables, but a methodology and tools like those in FutureHacking™ can empower anyone to engage in futurology themselves.

Image credit: Pixabay

Subscribe to Human-Centered Change & Innovation WeeklySign up here to get Human-Centered Change & Innovation Weekly delivered to your inbox every week.

Building an Innovation Ecosystem

Engaging Stakeholders for Success

Engaging Stakeholders for Success: Engaging Stakeholders for Success

GUEST POST from Art Inteligencia

Innovation is the lifeblood of any thriving economy and organization. It is a catalyst for growth, competitiveness, and long-term sustainability. However, fostering a culture of innovation requires more than just a single organization’s efforts. It demands the creation of a collaborative ecosystem that engages diverse stakeholders. This thought leadership article explores the importance of building an innovation ecosystem and presents two case study examples to demonstrate how engaging stakeholders can lead to remarkable success.

Case Study 1: Silicon Valley’s Innovation Ecosystem

Silicon Valley, located in California, has long been synonymous with innovation and technological advancements. Its success can be attributed to the establishment of a robust innovation ecosystem that engages a wide range of stakeholders. Academic institutions like Stanford University and UC Berkeley provide a constant influx of fresh talent and cutting-edge research. Investors and venture capitalists fuel entrepreneurial ventures by providing funding and mentorship opportunities. Government support in terms of favorable policies, infrastructure development, and grants has also played a crucial role. Furthermore, industry leaders like Google, Apple, and Facebook have fostered an environment of collaboration by establishing open innovation programs and incubators. The interconnectedness of these stakeholders has created a unique ecosystem that promotes innovation, propelling Silicon Valley to the forefront of the global tech landscape.

Key Takeaway: Successful innovation ecosystems require the active involvement of academia, investors, government, and industry leaders. A collaborative approach that connects these stakeholders enhances the exchange of knowledge, resources, and opportunities, catapulting the region’s innovation capabilities.

Case Study 2: Barcelona’s Smart City Initiative

Barcelona, the capital of Catalonia, Spain, has gained international recognition for its smart city initiatives. The city has embraced technology and innovation to enhance the quality of life for its residents. One of the key factors behind Barcelona’s success is its focus on engaging stakeholders in the public and private sectors. The local government partnered with technology companies, research institutes, and universities to develop innovative solutions for urban challenges. For instance, the implementation of smart mobility systems, such as electric buses and bike-sharing programs, was made possible through collaborations with technology companies like IBM and Cisco. Additionally, Barcelona created a dedicated Smart City Campus that serves as a hub for research, testing, and incubation of new urban technologies. By engaging a wide range of stakeholders, Barcelona has transformed itself into a leading smart city that offers improved sustainability, efficient services, and a higher quality of life for its citizens.

Key Takeaway: Engaging stakeholders from both public and private sectors is essential for cities to successfully implement and drive innovation initiatives. A collaborative ecosystem that fosters partnerships, co-creation, and knowledge exchange enables cities to leverage technology for sustainable urban development.

Conclusion

Building an innovation ecosystem that engages stakeholders is crucial for organizations and cities aiming to achieve long-term success. As demonstrated by the case studies of Silicon Valley and Barcelona, collaboration between academia, investors, government, and industry leaders is a potent driver of innovation. By creating an environment that nurtures collaboration, knowledge exchange, and resource sharing, organizations and cities can fuel their innovation capabilities and achieve remarkable outcomes. Embracing stakeholder engagement will not only foster innovation but also contribute to economic growth, societal well-being, and a sustainable future.

Bottom line: Futures research is not fortune telling. Futurists use a scientific approach to create their deliverables, but a methodology and tools like those in FutureHacking™ can empower anyone to engage in futures research themselves.

Image credit: Pexels

Subscribe to Human-Centered Change & Innovation WeeklySign up here to get Human-Centered Change & Innovation Weekly delivered to your inbox every week.

Design Thinking and Diversity & Inclusion

Fostering Innovation through Different Perspectives

Design Thinking and Diversity & Inclusion

GUEST POST from Chateau G Pato

Design Thinking has emerged as a powerful methodology that enables organizations to tackle complex problems and create innovative solutions. At its core, Design Thinking encourages empathy, collaboration, and iteration. However, to fully reap the benefits of this approach, organizations must recognize the importance of Diversity & Inclusion (D&I) in the design process. By incorporating diverse perspectives, organizations can foster innovation and create solutions that better serve their customers and communities. In this article, we will explore how Design Thinking and D&I complement each other and present two case studies highlighting their impact on innovation.

Case Study 1: Procter & Gamble’s “Design for Women”

Procter & Gamble (P&G), a multinational consumer goods company, aimed to develop a razor specifically designed for women. To achieve this, they assembled a diverse team comprising individuals from various backgrounds, including women with different ethnicities, ages, and cultural experiences.

By incorporating D&I principles into the design process, the team empathized with the diverse needs and preferences of women worldwide. This approach led to the creation of the “Venus Embrace,” a razor that not only performed exceptionally well but also catered to the specific needs of women, such as comfort, ease of use, and aesthetics.

P&G’s commitment to D&I through Design Thinking not only resulted in a successful product but also reinforced their reputation as a brand that truly understands and values its target audience. This case study demonstrates how acknowledging and embracing diversity can lead to breakthrough innovations that resonate with customers on a deeper level.

Case Study 2: Airbnb and Inclusive Design

Airbnb, a leading online marketplace for accommodations, recognized early on that their success depended on creating an inclusive platform that catered to a wide range of travelers. To achieve this, they adopted Design Thinking principles and focused on incorporating D&I into their design process.

Airbnb initiated “The Airbnb Design Language System” project, which aimed to provide an accessible and inclusive user experience across their platform. They collaborated with individuals from diverse backgrounds, including people with disabilities, LGBTQ+ individuals, and different ethnicities. By involving these diverse stakeholders, Airbnb gained valuable insights into the specific challenges that certain groups faced when using their platform.

Through Design Thinking, Airbnb developed features such as improved filters for accessibility requirements, expanded language options, and inclusive profile settings. These enhancements not only made the platform more user-friendly but also created a strong sense of belonging for users from all backgrounds.

By incorporating D&I principles into their design process, Airbnb gained a competitive edge that enabled them to tap into previously underserved markets. This case study demonstrates how Design Thinking and embracing different perspectives can drive innovation while promoting social equality and inclusivity.

Conclusion

Design Thinking and Diversity & Inclusion are integral to fostering innovation in today’s rapidly changing world. The case studies of Procter & Gamble and Airbnb highlight the power of incorporating diverse perspectives into the design process. Incorporating D&I enables companies to empathize with their target audience, uncover unmet needs, and create innovative solutions that cater to a broader customer base. Embracing diversity not only leads to more successful products and services but also plays a crucial role in creating a more inclusive and equitable society. As organizations strive to stay competitive and meet the evolving needs of their customers, Design Thinking and D&I will continue to be essential drivers of innovation and growth.

Bottom line: Futurology is not fortune telling. Futurists use a scientific approach to create their deliverables, but a methodology and tools like those in FutureHacking™ can empower anyone to engage in futurology themselves.

Image credit: misterinnovation.com

Subscribe to Human-Centered Change & Innovation WeeklySign up here to get Human-Centered Change & Innovation Weekly delivered to your inbox every week.

The Future of Retail

E-commerce, Augmented Reality, and Personalized Experiences

The Future of Retail: E-commerce, Augmented Reality, and Personalized Experiences

GUEST POST from Art Inteligencia

The retail industry has seen significant transformations in recent years, and these changes are only going to accelerate in the future. As consumers increasingly turn to online shopping, retailers are finding new ways to engage their audience, provide enhanced experiences, and stay relevant in a digital age. Two case studies highlight the impact of e-commerce, augmented reality, and personalized experiences on the future of retail.

Case Study 1: Amazon Go

In 2018, e-commerce giant Amazon introduced Amazon Go, a cashier-less grocery store. This innovative concept allows customers to simply walk in, grab the items they need, and leave. Powered by a combination of computer vision, machine learning, and sensor technology, Amazon Go tracks customers’ selections and automatically charges their account, eliminating the need for cash registers or checkouts.

The introduction of Amazon Go showcases the potential of e-commerce to revolutionize the retail experience. By removing friction points in traditional shopping, such as waiting in line, Amazon Go provides customers with convenience and saves them precious time. Moreover, the technology-driven store gathers valuable data on customer behavior, enabling Amazon to further personalize its offerings and enhance the shopping experience.

Case Study 2: Warby Parker

Warby Parker, an online eyewear retailer, has successfully integrated augmented reality (AR) into its business model. Using AR technology, customers can virtually try on glasses using their smartphone or computer camera. This innovative approach eliminates the need for physical try-ons and allows customers to see how the glasses fit and look on their face in real-time.

The introduction of AR in the retail industry demonstrates the power of virtual experiences to bridge the gap between online and offline shopping. By leveraging AR, Warby Parker provides customers with a personalized and interactive shopping experience. This technology-driven approach not only enhances customer satisfaction and confidence in their purchase decisions but also reduces return rates, resulting in cost savings for the retailer.

Looking Ahead

The future of retail lies in the seamless integration of e-commerce, augmented reality, and personalized experiences. With the rise of technologies like artificial intelligence, virtual reality, and Internet of Things, the possibilities in retail are endless. Here are a few predictions for what lies ahead:

1. Personalized Product Recommendations: As retailers gather more data on customer preferences and behaviors, they will be able to offer personalized product recommendations, increasing customer satisfaction and loyalty.

2. Enhanced In-Store Experiences: Physical stores will leverage AR and VR technologies to create immersive experiences, enabling customers to interact with products in new and exciting ways.

3. Voice Commerce: With the proliferation of voice assistants like Amazon Alexa and Google Assistant, voice commerce will become more prevalent. Customers will be able to make purchases, ask for recommendations, and receive personalized offers using voice commands.

Conclusion

The future of retail is undoubtedly evolving towards e-commerce, augmented reality, and personalized experiences. Retailers who embrace these technologies stand to gain a competitive advantage by providing enhanced convenience, personalization, and engagement to their customers. By examining successful case studies like Amazon Go and Warby Parker, we can see the immense potential and exciting possibilities that lie ahead for the retail industry.

Bottom line: Futures research is not fortune telling. Futurists use a scientific approach to create their deliverables, but a methodology and tools like those in FutureHacking™ can empower anyone to engage in futures research themselves.

Image credit: Unsplash

Subscribe to Human-Centered Change & Innovation WeeklySign up here to get Human-Centered Change & Innovation Weekly delivered to your inbox every week.

The Future of Human-Centered Design

Emerging Trends and Technologies

The Future of Human-Centered Design
GUEST POST from Chateau G Pato

Human-centered design has become a driving force in the technological advancements and innovation of products and services. By focusing on the needs, desires, and behaviors of users, this approach has created a significant impact on improving user experience and satisfaction. As we look towards the future, several emerging trends and technologies show great potential in shaping the future of human-centered design. In this article, we will explore these trends and technologies and present two case study examples highlighting their impact.

1. Artificial Intelligence (AI) and Personalization:

Artificial intelligence has rapidly evolved in recent years, enabling machines to analyze vast amounts of data and make informed decisions. This technological advancement has opened up exciting possibilities for personalization in human-centered design. By understanding user preferences, habits, and behavior patterns, AI can tailor experiences and interfaces to meet individual needs.

Case Study 1: Netflix

Netflix, a leading online streaming platform, has leveraged AI to revolutionize the way content is recommended to its users. By analyzing viewing habits, search history, and other data, Netflix uses various algorithms to suggest personalized content recommendations to each user. This approach not only enhances the user experience but also drives user engagement and satisfaction. Through AI-powered personalization, Netflix has strengthened its position as a leader in the streaming industry.

2. Internet of Things (IoT) and User-Focused Automation:

The Internet of Things has created a connected ecosystem of smart devices, providing valuable data for human-centered design. Combining IoT with user-focused automation can optimize user experiences by seamlessly integrating devices and technologies into everyday activities.

Case Study 2: Philips Hue Lighting System

Philips Hue, a smart lighting system, leverages IoT to enhance user experiences within their homes. This system enables users to control the lighting settings through a smartphone app or voice commands. By connecting with other smart devices, such as motion sensors, the system can automate lighting based on user presence and preferences. This user-focused automation fosters a seamless and personalized experience by adapting to user needs and creating the desired ambiance.

Conclusion

The future of human-centered design is promising, with emerging trends and technologies pushing the boundaries of innovation. Artificial intelligence and personalization offer opportunities for tailoring experiences and interfaces to individual needs, as exemplified by Netflix. The Internet of Things and user-focused automation, as seen in the Philips Hue lighting system, enhance user experiences by seamlessly integrating smart devices into daily activities. As these trends and technologies continue to evolve, human-centered design will further improve user satisfaction and drive innovation in countless domains. Embracing these emerging trends is crucial for organizations aspiring to lead in a digitally transformative world.

Bottom line: Futurology is not fortune telling. Futurists use a scientific approach to create their deliverables, but a methodology and tools like those in FutureHacking™ can empower anyone to engage in futurology themselves.

Image credit: Pixabay

Subscribe to Human-Centered Change & Innovation WeeklySign up here to get Human-Centered Change & Innovation Weekly delivered to your inbox every week.

The Power of Big Data

Driving Innovation and Insights in the Digital Age

The Power of Big Data

GUEST POST from Art Inteligencia

In today’s digital age, the massive amounts of data generated every second have unparalleled potential to drive innovation and provide invaluable insights across various industries. With the advent of big data analytics, organizations can now harness this enormous volume of information to unlock new opportunities, improve decision-making processes, and foster growth. In this article, we will explore the transformative power of big data through two case studies, showcasing how businesses have leveraged it to drive innovation and gain unparalleled insights.

Case Study 1: Amazon’s Personalized Recommendations

Amazon, the world’s largest online retailer, has revolutionized the way we browse and shop by effectively utilizing big data analytics. By leveraging extensive customer data, including browsing history, purchase behavior, and product ratings, Amazon has developed an incredibly effective recommendation system that personalizes each user’s shopping experience.

Through the power of big data, Amazon’s algorithms analyze millions of data points to make predictions about a customer’s potential interests. These recommendations have significantly increased customer engagement, driving sales and loyalty. In fact, it’s estimated that approximately 35% of Amazon’s revenue comes directly from these personalized recommendations.

By leveraging big data insights, Amazon understands customer behavior patterns, which allows them to optimize their supply chain management, inventory, and product placement. This invaluable knowledge enables Amazon to forecast demand accurately, reduce costs, and optimize their operations, contributing to its position as an industry leader.

Case Study 2: Google’s Self-Driving Cars

The development of self-driving cars by Google’s parent company, Alphabet, illustrates how big data is transforming the automotive industry. Google’s autonomous vehicles rely on a multitude of sensors, including cameras, radar, and LIDAR, to collect and process vast amounts of real-time data about the vehicle’s surroundings.

Big data analytics enables these vehicles to react dynamically to changing road conditions, avoiding accidents, and providing a safe driving experience. Through machine learning algorithms, these cars continuously analyze the collected data to improve their decision-making capabilities over time.

Moreover, the data collected by these self-driving cars provides invaluable insights into traffic patterns, road conditions, and potential hazards. This knowledge can be utilized to optimize urban planning, reduce congestion, and improve infrastructure. By leveraging big data, Google has not only created a groundbreaking technology but has also paved the way for a smarter and safer future of transportation.

Conclusion

These case studies clearly demonstrate the immense power of big data in driving innovation and generating invaluable insights. From revolutionizing customer experiences to transforming entire industries, big data analytics has become an integral part of businesses across the globe. Embracing and effectively leveraging the potential of big data will not only enhance decision-making processes but also foster growth and lead to a more efficient and prosperous future in the digital age.

Image credit: Pixabay

Subscribe to Human-Centered Change & Innovation WeeklySign up here to get Human-Centered Change & Innovation Weekly delivered to your inbox every week.

The Benefits and Challenges of Open Innovation

The Benefits and Challenges of Open Innovation

GUEST POST from Chateau G Pato

Innovation has always been the lifeblood of successful organizations. It fuels growth, promotes competitiveness, and drives industry disruption. Traditionally, innovation was conducted within the boundaries of individual organizations, with internal R&D teams tirelessly working behind closed doors to develop new products or services. However, the rise of open innovation has revolutionized this approach, allowing companies to tap into external sources of knowledge, ideas, and expertise. By embracing collaboration with external partners – such as customers, suppliers, startups, and even competitors – organizations can magnify the potential for groundbreaking innovations. Nonetheless, this new paradigm comes with its own set of challenges. In this article, we will explore the benefits and challenges of open innovation through two illustrative case studies.

Case Study 1: Procter & Gamble’s Connect + Develop Program

Procter & Gamble (P&G) is renowned for its strategic implementation of open innovation. In 2000, the company realized that its internal R&D efforts were not generating sufficient breakthrough innovations. Instead of solely relying on its own resources, P&G decided to embrace external collaboration. Through its Connect + Develop program, P&G reached out to external partners including universities, entrepreneurs, and small to medium-sized companies. P&G provided them with a platform to submit innovative ideas and solutions. By doing so, P&G successfully tapped into a vast network of external expertise, expanding its innovation ecosystem. This ended up playing a vital role in the development and launch of successful products like Swiffer and Olay Regenerist.

The benefits of P&G’s open innovation approach were manifold. First, it significantly reduced the time and cost associated with the development of new products. Second, it allowed P&G to access a wider range of expertise and knowledge, effectively leveraging external perspectives that may not have been present within the organization. Third, it helped foster a culture of innovation both internally and externally, as P&G became known for its willingness to approach innovation with an open mindset.

However, open innovation also posed several challenges for P&G. One of the biggest was the need to manage intellectual property. When collaborating with external partners, P&G had to strike a balance between sharing enough information to enable collaboration while protecting its valuable proprietary knowledge. Establishing trust with external partners was also crucial, as it required a level of transparency and mutual understanding to forge successful collaborations.

Case Study 2: LEGO’s LEGO Ideas Platform

LEGO, the iconic Danish toy company, successfully harnessed open innovation through its LEGO Ideas platform. Launched in 2008 as LEGO Cuusoo, the platform allows LEGO fans and enthusiasts to submit their own designs for potential LEGO sets. Once submitted, the designs are available for public voting. If a design receives 10,000 votes, it goes through an official review process by LEGO’s design team, and if selected, the design becomes an official LEGO set sold worldwide. This open innovation approach not only engages LEGO’s passionate fan base but also acts as a novel source of innovative product ideas.

The benefits of LEGO’s open innovation approach with LEGO Ideas are evident. It provides a direct connection with customers and empowers them to contribute to product development. This not only improves customer satisfaction but also increases brand loyalty. Moreover, the platform acts as a crowdsourcing tool, amplifying the diversity of ideas and creativity beyond what LEGO’s internal teams could generate alone. Furthermore, the LEGO Ideas platform enables LEGO to gain insights into emerging trends and customer preferences.

Despite its success, LEGO faced challenges in managing the volume of submissions and ensuring the profitability of the resulting sets. Additionally, balancing customer desires, brand consistency, and manufacturing feasibility required thoughtful curation and selection processes to determine which ideas would be pursued.

Conclusion

Open innovation offers numerous advantages to organizations seeking to enhance their innovation capabilities. These benefits can range from better utilization of external expertise and reduced time-to-market to increased customer engagement and differentiation. However, companies embarking on open innovation journeys must navigate potential challenges around the protection of intellectual property, establishing trust with external partners, managing a large volume of submissions, and curating the best ideas. Overall, as exemplified by Procter & Gamble and LEGO, organizations that embrace open innovation strategically and overcome these challenges can unlock tremendous potential and gain a competitive edge in today’s rapidly evolving business landscape.

Bottom line: Futurology is not fortune telling. Futurists use a scientific approach to create their deliverables, but a methodology and tools like those in FutureHacking™ can empower anyone to engage in futurology themselves.

Image credit: misterinnovation.com

Subscribe to Human-Centered Change & Innovation WeeklySign up here to get Human-Centered Change & Innovation Weekly delivered to your inbox every week.

What is an Innovation Ecosystem?

What is an Innovation Ecosystem?

GUEST POST from Art Inteligencia

Innovation ecosystems are networks of people, companies, and organizations that are dedicated to fostering innovation. They are complex systems that require collaboration, communication, and investment from a variety of actors to create an environment conducive to innovation.

Innovation ecosystems exist in many different forms. They can be global, regional, or local in scope. They can be physical or virtual. They can involve universities, research centers, venture capitalists, entrepreneurs, incubators, accelerators, and other stakeholders.

Innovation ecosystems are designed to foster collaboration and communication among stakeholders and to ensure that ideas, resources, and capital flow freely. They provide a platform for stakeholders to share knowledge and insights, exchange ideas, and develop innovative solutions. They also provide access to resources, mentoring, and funding to help entrepreneurs and companies launch and scale their ideas.

Innovation ecosystems play a vital role in creating a fertile environment for innovation. By connecting people, resources, and capital, they can help companies, entrepreneurs, and startups launch and scale their ideas. They also create an environment of collaboration and creativity, which can lead to the development of new products and services.

Innovation ecosystems are dynamic and constantly evolving. They require ongoing investment and support from all stakeholders. Governments, universities, research centers, and other public and private entities can all play a role in creating and sustaining innovation ecosystems.

Innovation ecosystems are essential for sustaining innovation, enabling companies to realize their potential, and driving economic growth. By providing the platform for collaboration, communication, and investment, they can help create an environment conducive to innovation and create a future full of potential.

Image credit: Pixabay

Subscribe to Human-Centered Change & Innovation WeeklySign up here to get Human-Centered Change & Innovation Weekly delivered to your inbox every week.

Voting Closed – Top 40 Innovation Bloggers of 2020

Vote for Top 40 Innovation BloggersFor more than a decade I’ve devoted myself to making innovation insights accessible for the greater good, because I truly believe that the better our organizations get at delivering value to their stakeholders the less waste of natural resources and human resources there will be.

As a result I am eternally grateful to all of you out there who take the time to create and share great innovation articles, presentations, white papers, and videos and to make a list of the Top 40 Innovation Bloggers available each year.

My lists from the eight previous years have been tremendously popular:

Top 40 Innovation Bloggers of 2012
Top 40 Innovation Bloggers of 2013
Top 40 Innovation Bloggers of 2014
Top 40 Innovation Bloggers of 2015
Top 40 Innovation Bloggers of 2016
Top 40 Innovation Bloggers of 2017
Top 40 Innovation Bloggers of 2018
Top 40 Innovation Bloggers of 2019

Business Strategy Innovation is now looking for the Top 40 Innovation Bloggers of 2020.

Do you, or does someone you know, write articles about innovation?

Or do you just have someone that you like to read that writes about innovation, or some of the important adjacencies – trends, consumer psychology, change, leadership, strategy, marketing, management, collaboration, or social media (as they relate to innovation)?

Well, Business Strategy Innovation is looking to recognize the Top 40 Innovation Bloggers and you helped us find them with your nominations. Now it is time to vote, and help us narrow things down to a list of the Top 40 Innovation Bloggers of 2020.

Build a Common Language of Innovation on your team

The deadline for submitting votes is January 7, 2021 at midnight GMT.

The ranking will be done by me with influence from votes and nominations. The quality and quantity of contributions by an author will be a BIG contributing factor (through the end of the voting period).

You can vote in any of these three ways (and each earns points for them, so please feel free to vote all three ways):

  1. Sending us the name of the blogger by @reply on twitter to @innovate
  2. Adding the name of the blogger as a comment to this article’s posting on Facebook
  3. Adding the name of the blogger as a comment to this article’s posting on our Linkedin Page (Be sure and follow us)

The official Top 40 Innovation Bloggers of 2020 and the contest winners will then be announced here in early January 2021.

Here is who received nominations (in alphabetical order):

Adi Gaskell – @adigaskell
Alex Goryachev
Andy Heikkila – @AndyO_TheHammer
Arlen Meyers
Braden Kelley – @innovate
Chad McAllister – @ChadMcAllister
Chris Beswick
Dan Blacharski – @Dan_Blacharski
Daniel Burrus – @DanielBurrus
Daniel Lock
Dave Wendland
David Burkus
Douglas Ferguson
Drew Boyd – @DrewBoyd
Frank Mattes – @FrankMattes
Gregg Fraley – @greggfraley
Greg Satell – @Digitaltonto
Hugo de Sousa
Ian Ure
Janet Sernack – @JanetSernack
Jay Boolkin
Jeffrey Baumgartner – @creativejeffrey
Jeff Freedman – @SmallArmyAgency
Jeffrey Phillips – @ovoinnovation
Jorge Barba – @JorgeBarba
Julian Birkinshaw – @JBirkinshaw
Julie Anixter – @julieanixter
Kate Hammer – @Kate_Hammer
Kevin McFarthing – @InnovationFixer
Kevin Namaky – @knamaky
Kevin Popovic
Lou Killeffer – @LKilleffer
Mari Anixter- @MariAnixter
Maria Paula Oliveira – @mpaulaoliveira
Marty Zwilling – @StartupPro
Matthew E May – @MatthewEMay
Michael Graber – @SouthernGrowth
Mike Brown – @Brainzooming
Mike Shipulski – @MikeShipulski
Mukesh Gupta
Nick Partridge – @KnewNewNeu
Nicolas Bry – @NicoBry
Pamela Soin
Paul Hobcraft – @Paul4innovating
Paul Sloane – @paulsloane
Pete Foley – @foley_pete
Ralph Christian Ohr – @ralph_ohr
Richard Haasnoot – @Innovate2Grow
Robert B Tucker – @RobertBTucker
Rowan Gibson – @RowanGibson
Saul Kaplan – @skap5
Scott Anthony – @ScottDAnthony
Scott Bowden – @scottbowden51
Shelly Greenway – @ChiefDistiller
Soren Kaplan – @SorenKaplan
Stefan Lindegaard – @Lindegaard
Stephen Shapiro – @stephenshapiro
Steven Forth – @StevenForth
Tamara Kleinberg – @LaunchStreet
Tim Stroh
Tom Koulopoulos – @TKspeaks
Yoram Solomon – @yoram

We’re curious to see who you think is worth reading!


Accelerate your change and transformation success

Subscribe to Human-Centered Change & Innovation WeeklySign up here to get Human-Centered Change & Innovation Weekly delivered to your inbox every week.