Tag Archives: collaboration

Why Modifying This One Question Changes Everything

Why Modifying This One Question Changes Everything

GUEST POST from Robyn Bolton

You know that asking questions is essential.  After all, when you’re innovating, you’re doing something new, which means you’re learning, and the best way to learn is by asking questions.  You also know that asking genuine questions, rather than rhetorical or weaponized ones, is critical to building a culture of curiosity, exploration, and smart risk-taking.  But did you know that making a small change to a single question can radically change everything for your innovation strategy, process, and portfolio?

What is your hypothesis?

Before Lean Startup, there was Discovery-Driven Planning.  This approach, first proposed by Columbia Business School professor Rita McGrath and Wharton School professor Ian MacMillan in their 1995 HBR article, outlines a “planning” approach that acknowledges and embraces assumptions (instead of pretending that they’re facts) and relentlessly tests them to uncover new data and inform and update the plan.

It’s the scientific method applied to business.

How confident are you?

However, not all assumptions or hypotheses are created equal.  This was the assertion in the 2010 HBR article “Beating the Odds When You Launch a New Venture.”  Using examples from Netflix, Johnson & Johnson, and a host of other large enterprises and scrappy startups, the authors encourage innovators to ask two questions about their assumptions:

  1. How confident am I that this assumption is true?
  2. What is the (negative) impact on the idea if the assumption is false?

By asking these two questions of every assumption, the innovator sorts assumptions into three categories:

  1. Deal Killers: Assumptions that, if left untested, threaten the idea’s entire existence
  2. Path-dependent risks: Assumptions that impact the strategic underpinnings of the idea and cost significant time and money to resolve
  3. High ROI risks: Assumptions that can be quickly and easily tested but don’t have a significant impact on the idea’s strategy or viability

However, human beings have a long and inglorious history of overconfidence.  This well-established bias in which our confidence in our judgment exceeds the objective (data-based) accuracy of those judgments resulted in disasters like Chernobyl, the sinking of the Titanic, the explosions of the Space Shuttle Challenger and Discovery, and the Titan submersible explosion.

Let’s not add your innovation to that list.

How much of your money are you willing to bet?

For years, I’ve worked with executives and their teams to adopt Discovery-Driven Planning and focus their earliest efforts on testing Deal Killer assumptions. I was always struck by how confident everyone was and rather dubious when they reported that they had no Deal Killer assumptions.

So, I changed the question.

Instead of asking how confident they were, I asked how much they would bet. Then I made it personal—high confidence meant you were willing to bet your annual income, medium confidence meant dinner for the team at a Michelin-starred restaurant, and low confidence meant a cup of coffee.

Suddenly, people weren’t quite so confident, and there were A LOT of Deal Killers to test.

Make it Personal

It’s easy to become complacent in companies.  You don’t get paid more if you come in under budget, and you don’t get fired if you overspend.  Your budget is a rounding error in the context of all the money available to the company.  And your signing authority is probably a rounding error on the rounding error that is your budget.  So why worry about ten grand here and a hundred grand there?

Because neither you, your team, nor your innovation efforts have the luxury of complacency.

Innovation is always under scrutiny.  People expect you to generate results with a fraction of the resources in record time.  If you don’t, you, your team, and your budget are the first to be cut.

The business of innovation is personal.  Treat it that way. 

How much of your time, money, and reputation are you willing to risk?  What do you need your team to risk in terms of their time, money, and professional aspirations?  How much time, money, and reputation are your stakeholders willing to risk?

The answers change everything.

Image credit: Pixabay

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Who is More Creative – Women or Men?

753 Studies Have the Answer

Who is More Creative – Women or Men?

GUEST POST from Robyn Bolton

You were born creative. As an infant, you had to figure many things out—how to get fed or changed, get help or attention, and make a onesie covered in spit-up still look adorable.  As you grew older, your creativity grew, too.  You drew pictures, wrote stories, played dress-up, and acted out imaginary stories.

Then you went to school, and it was time to be serious.  Suddenly, creativity had a time and place.  It became an elective or a hobby.  Something you did just enough of to be “well-rounded” but not so much that you would be judged irresponsible or impractical.

When you entered the “real world,” your job determined whether you were creative.  Advertising, design, marketing, innovation?  Creative.  Business, medicine, law, engineering?  Not creative.

As if Job-title-a-determinant-of-creativity wasn’t silly enough, in 2022, a paper was published in the Journal of Applied Psychology that declared that, based on a meta-analysis of 259 studies (n=79,915), there is a “male advantage in creative performance.”

Somewhere, Don Draper, Pablo Picasso, and Norman Mailer high-fived.

But, as every good researcher (and innovator) knows, the headline is rarely the truth.  The truth is that it’s contextual and complicated, and everything from how the original studies collected data to how “creativity” was defined matters.

But that’s not what got reported.  It’s also not what people remember when they reference this study (and I have heard more than a few people invoke these findings in the three years since publication).

That is why I was happy to see Fortune report on a new study just published in the Journal of Applied Psychology. The study cites findings from a meta-analysis of 753 studies (n=265,762 individuals) that show men and women are equally creative. When “usefulness (of an idea) is explicitly incorporated in creativity assessment,” women’s creativity is “stronger.”

Somewhere, Mary Wells LawrenceFrida Kahlo, and Virginia Woolf high-fived.

Of course, this finding is also contextual.

What makes someone “creative?”

Both studies defined creativity as “the generation of novel and useful ideas.”

However, while the first study focused on how context drives creativity, the second study looked deeper, focusing on two essential elements of creativity: risk-taking and empathy. The authors argued that risk-taking is critical to generating novel ideas, while empathy is essential to developing useful ideas.

Does gender influence creativity?

It can.  But even when it does, it doesn’t make one gender more or less creative than the other.

Given “contextual moderators” like country-level culture, industry gender composition, and role status, men tend to follow an “agentic pathway” (creativity via risk-taking), so they are more likely to generate novel ideas.

However, given the same contextual moderators, women follow a “communal pathway” (creativity via empathy), so they are more likely to generate useful ideas.

How you can use this to maximize creativity

Innovation and creativity go hand in hand. Both focus on creating something new (novel) and valuable (useful).  So, to maximize innovation within your team or organization, maximize creativity by:

  • Explicitly incorporate novelty and usefulness in assessment criteria.  If you focus only on usefulness, you’ll end up with extremely safe and incremental improvements.  If you focus only on novelty, you’ll end up with impractical and useless ideas.
  • Recruit for risk-taking and empathy.  While the manifestation of these two skills tends to fall along gender lines, don’t be sexist and assume that’s always the case.  When seeking people to join your team or your brainstorming session, find people who have demonstrated strong risk-taking or empathy-focused behaviors and invite them in.
  • Always consider the context.  Just as “contextual moderators” impact people’s creative pathways, so too does the environment you create.  If you want people to take risks, be vulnerable, and exhibit empathy, you must establish a psychologically safe environment first.  And that starts with making sure there aren’t any “tokens” (one of a “type”) in the group.

Which brings us back to the beginning.

You ARE creative.

How will you be creative today?

Image credit: Unsplash

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I Sent AI a Survey

… and the Results Were Brilliant … and Dangerous

I sent AI a survey and the results were brilliant and dangerous

GUEST POST from Robyn Bolton

AI is everywhere: in our workplaces, homes, schools, art galleries, concert halls, and even neighborhood coffee shops.  We can’t seem to escape it.  Some hope it will unlock our full potential and usher in an era of creativity, prosperity, and peace. Others worry it will eventually replace us. While both outcomes are extreme, if you’ve ever used AI to conduct research with synthetic users, the idea of being “replaced” isn’t so wild.

For the past month, I’ve beta-tested an AI research tool that allows you to create surveys, specify segments of respondents, send the survey to synthetic respondents (AI-generated personas), and get results within minutes. 

Sound too good to be true?

Here are the results from my initial test:

  • 150 respondents in 3 niche segments (50 respondents each)
  • 51 questions, including ten open-ended questions requiring short prose responses
  • 1 hour to complete and generate an AI executive summary and full data set of individual responses, enabling further analysis

The Tool is Brilliant

It took just one hour to gather data that traditional survey methods require a month or more to collect, clean, and synthesize. Think of how much time you’ve spent waiting for survey results, checking interim data, and cleaning up messy responses. I certainly did and it made me cry.

The qualitative responses were on-topic, useful, and featured enough quirks to seem somewhat human.  I’m pretty sure that has never happened in the history of surveys.  Typically, respondents skip open-ended questions or use them to air unrelated opinions.

Every respondent completed the entire survey!  There is no need to look for respondents who went too quickly, chose the same option repeatedly, or abandoned the effort altogether.  You no longer need to spend hours cleaning data, weeding out partial responses, and hoping you’re left with enough that you can generate statistically significant findings.

The Results are Dangerous

When I presented the results to my client, complete with caveats about AI’s limitations and the tool’s early-stage development, they did what any reasonable person would do – they started making decisions based on the survey results.

STOP!

As humans, we want to solve problems.  In business, we are rewarded for solving problems.  So, when we see something that looks like a solution, we jump at it.

However, strategic or financially significant decisions should never rely ona single data source. They are too complex, risky, and costly.  And they definitely shouldn’t be made based on fake people’s answers to survey questions!

They’re Also Useful.

Although the synthetic respondents’ data may not be true, it is probably directionally correct because it is based on millions and maybe billions of data points.  So, while you shouldn’t make pricing decisions based on data showing that 40% of your target consumers are willing to pay a 30%+ premium for your product, it’s reasonable to believe they may be willing to pay more for your product.

The ability to field an absurdly long survey was also valuable.  My client is not unusual in their desire to ask everything they may ever need to know for fear that they won’t have another chance to gather quantitative data (and budgets being what they are, they’re usually right).  They often ignore warnings that long surveys lead to abandonment and declining response quality. With AI, we could ask all the questions and then identify the most critical ones for follow-up surveys sent to actual humans.

We Aren’t Being Replaced, We’re Being Spared

AI consumer research won’t replace humans. But it will spare us the drudgery of long surveys filled with useless questions, months of waiting for results, and weeks of data cleaning and analysis. It may just free us up to be creative and spend time with other humans.  And that is brilliant.

Image credit: Microsoft Copilot

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ISO Innovation Standards

The Good, the Bad, and the Missing

ISO Innovation Standards

GUEST POST from Robyn Bolton

In 2020, the International Standards Organization, most famous for its Quality Management Systems standard, published ISO 56000Innovation Management—Fundamentals and Vocabulary. Since then, ISO has released eight additional innovation standards. 

But is it possible to create international standards for innovation, or are we killing creativity?

That’s the question that InnoLead founder and CEO Scott Kirsner and I debated over lunch a few weeks ago.  Although we had heard of the standards and attended a few webinars, but we had never read them or spoken with corporate innovators about their experiences.

So, we set out to fix that.

Scott convened an all-star panel of innovators from Entergy, Black & Veatch, DFW Airport, Cisco, and a large financial institution to read and discuss two ISO Innovation Standards: ISO 56002, Innovation management – Innovation management systems – Requirements and ISO 56004, Innovation Management Assessment – Guidance.

The conversation was honest, featured a wide range of opinions, and is absolutely worth your time to watch

Here are my three biggest takeaways.

The Standards are a Good Idea

Innovation doesn’t have the best reputation.  It’s frequently treated as a hobby to be pursued when times are good and sometimes as a management boondoggle to justify pursuing pet ideas and taking field trips to fun places.

However, ISO Standards can change how innovation is perceived and supported.

Just as ISO’s Quality Management Standards established a framework for quality, the Innovation Management Standards aim to do the same for innovation. They provide shared fundamentals and a common vocabulary (ISO 56000), requirements for innovation management systems (ISO 56001 and ISO 56002), and guidance for measurement (ISO 56004), intellectual property management (ISO 56005), and partnerships (ISO 56003). By establishing these standards, organizations can transition innovation from a vague “trust me” proposition to a structured, best-practice approach.

The Documents are Dangerous

However, there’s a caveat: a little knowledge can be dangerous. The two standards I reviewed were dense and complex, totaling 56 pages, and they’re among the shortest in the series. Packed with terminology and suggestions, they can overwhelm experienced practitioners and mislead novices into thinking they have How To Guide for success.

Innovation is contextual.  Its strategies, priorities, and metrics must align with the broader organizational goals.  Using the standards as a mere checklist is more likely to lead to wasted time and effort building the “perfect” innovation management system while management grows increasingly frustrated by your lack of results.

The Most Important Stuff is Missing

Innovation is contextual, but there are still non-negotiables:   

  • Leadership commitment AND active involvement: Innovation isn’t an idea problem. It’s a leadership problem.  If leadership delegates innovation, fails to engage in the work, and won’t allocate required resources, you’re efforts are doomed to fail.
  • Adjacent and Radical Innovations require dedicated teams: Operations and innovation are fundamentally different. The former occurs in a context of known knowns and unknowns, where experience and expertise rule the day. The latter is a world of unknown unknowns, where curiosity, creativity, and experimentation are required. It is not reasonable to ask someone to live in both worlds simultaneously.
  • Innovation must not be a silo: Innovation cannot exist in a silo. Links must be maintained with the core business, as its performance directly impacts available resources and influences the direction of innovation initiatives.

These essential elements are mentioned in the standards but are not clearly identified. Their omission increases the risk of further innovation failures.

Something is better than nothing

The standards aren’t perfect.  But one of the core principles of innovation is to never let perfection get in the way of progress. 

Now it’s time to practice what we preach by testing the standards in the real world, scrapping what doesn’t work, embracing what does, and innovating and iterating our way to better.

Image credit: Pixabay

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Why Neglecting New Hire Ideas Hurts Revenue

The Cost of Silence

Why Neglecting New Hire Ideas Hurts Revenue

GUEST POST from Robyn Bolton

Stop me if this sounds familiar. A new hire bounces into your office and, with all the joy and enthusiasm of a new puppy, rattles off a list of ideas. You smile and, just like with new puppies, explain why their ideas won’t work, and encourage them to be patient and get to know the organization. 

Congratulations!  You just cost your company money. Not because the new hire’s idea was the silver bullet you’ve been seeking but because you taught them that it’s more critical for them to do their jobs and maintain the status quo than to ask questions and share ideas.

If that seems harsh, read the new research from Harvard Business School professor Amy Edmondson.

Year 1: Rainbows and Unicorns (mostly)

From 2017 through 2021, Dr. Edmonson and her colleagues collected data from over 10,000 physicians.  Using biannual (every two years) surveys, they asked physicians to rate on a 5-point scale how comfortable they felt offering opinions or calling out the mistakes of colleagues or superiors. 

It was little surprise that agreement with statements like “I can report patient safety mistakes without fear of punishment” were highest amongst people with less than one year of service at their employer.

These results all come down to one thing: high levels of psychological safety.

Years 2+: Resignation and Unhappiness

However, psychological safety erodes quickly in the first year because:

  • There’s a gap between words and actions: When new hires join an organization, they believe what they hear about its culture, values, priorities, and openness.  Once they’re in the organization and observe their colleagues’ and superiors’ daily behavior, they experience the disconnect, lose trust, and shift into self-protection mode.
  • Their feedback and ideas are rebuffed: This scenario is described above, but it’s not the only one.  Another common situation occurs when a new hire responds to requests for feedback only to be met with silence or exasperation, a lack of follow-through or follow-up, or is openly mocked or met with harsh pushback
  • Expectations increase with experience: It’s easier to ask questions when you’re new, and no one expects you to know the answers.  Over time, however, you are expected to learn the answers and you no longer feel comfortable asking questions, even if there’s no way you could know the answer.

20 years to regain what was lost in 1

According to Edmondson’s research, it takes up to 20 years to rebuild the safety lost in the first year.

As a leader, you can slow that erosion and accelerate the rebuilding when you:

  • Recognize the Risk: Knowing that new hires will experience a drop in psychological safety, staff them on teams that have higher levels of safety
  • Walk the Talk: Double down on demonstrating the behaviors you want. Immediately act on feedback that points out a gap between your words and actions.
  • Ask questions: Demonstrate your openness by being curious, asking questions, and asking follow-up questions.  As Edmonson writes, “You are training people to contribute by constantly asking questions.”
  • Promises Made = Promises Kept: If you ask for feedback, act on it.  If you ask for ideas, act on some and explain why you’re not executing others.
  • Be Vulnerable: Admit your mistakes and uncertainties.  It sets a powerful example that it’s okay to be imperfect and to ask for help. It also creates an environment for others to do the same.

The Cost of Silence vs. The Cost of Time

Building and maintaining psychological safety takes time and effort.  It takes 5 minutes to listen to and respond to an idea.  It takes hours to ensure new hires join safe teams.  It takes weeks to plan and secure support for post-hackathon ideas. 

But how does that compare to 20 years of lost ideas, improvements, innovations, and revenue?  To 20 years of lost collaboration, productivity, and peak effectiveness? To 20 years of slow progress, inefficiency, and cost?

How many of your employees stick around 20 years to give you the chance to rebuild what was lost?

Image credit: Pixabay

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How to Build Innovation Resilience in Uncertainty

Reality Strikes Back

How to Build Innovation Resilience in Uncertainty

GUEST POST from Robyn Bolton

“This time feels different.”  I’ve been hearing this from innovation practitioners and partners for months  We’ve seen innovation resilience tested in times of economic uncertainty and geopolitical volatility.  We’ve seen it flourish when markets soar and capital is abundant.  We’ve seen it all, but this time feels different.

In fact, we feel a great disturbance in the innovation force.

Disturbances aren’t always bad.  They’re often the spark that ignites innovation.  But understand the disturbance you must, before work with it you can.

So, to help us understand and navigate a time that feels, and likely is, different, I present “The Corporate Innovator’s Saga.”

Episode I: The R&D Men (are) Aces

(Sorry, that’s the most tortured one.  The titles get better, I promise)

A long time ago (1876), in a place not so far away (New Jersey), one man established what many consider the first R&D Lab.  A year later, Thomas Edison and his Menlo Park colleagues debuted the phonograph.

In the 20th century, as technology became more complex, invention shifted from individual inventors to corporate R&D labs. By the late 1960s, Bell Labs employed 15,000 people, including 1,200 PhDs.  In 1970, Xerox’s famed Palo Alto Research Center (PARC) opened.

Episode II: Attack of the Disruptors

For most of the twentieth century, R&D labs were the heroes or villains of executives’ innovation stories.  Then, Harvard Business School professor Clayton Christensen published, The Innovator’s Dilemma: When New Technologies Cause Great Firms to Fail. 

He revealed that executives’ myopic focus on serving their best (most profitable) customers caused them to miss new waves of innovation. In example after example, he showed that R&D often worked on disruptive (cheaper, good enough) technologies only to have their efforts shut down by executives worried about cannibalizing their existing businesses.

C-suites listened, and innovation went from an R&D problem to a business one.

Episode III: Revenge of the Designers

Design Thinking’s origins date back to the 1940s, its application to business gained prominence with l Tim Brown’s 2009 book, Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation.

This book introduced frameworks still used today’s: desirability, feasibility, and viability; divergent and convergent thinking; and the process of empathy, problem definition, ideation, prototyping, and testing. 

Innovation now required business people to become designers, question the status quo, and operate untethered from the short-termism of business,

Episode IV: A New Hope (Startups)

The early 2000s were a dizzying time for corporate innovation. Executives feared disruption and poured resources into internal innovation teams and trainings. Meanwhile, a movement was gaining steam in Silicon Valley.

Y Combinator, the first seed accelerator, launched in 2005 and was followed a year later by TechStars. When Eric Ries published The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses in 2011, the US was home to nearly 100 startup accelerators.

Now, businesspeople needed to become entrepreneurs capable of building, and scaling startups in environments purpose-built to kill risk and change.

In response, companies spun up internal accelerators, established corporate venture capital teams, and partnered with startup studios.

Episode V: Reality Strikes Back

Today, the combination of a global pandemic, regional wars, and a single year in which elections will affect 49% of the world’s population has everyone reeling. 

Naturally, this uncertainty triggered out need for a sense of control.  The first cut were “hobbies” like innovation and DEI.  Then, “non-essentials” like “extra” people and perks.  For losses continued into the “need to haves,” like operational investments and business expansion.

Recently, the idea of “growth at all costs” has come under scrutiny with advocates for more thoughtful growth strategies emerging There is still room for innovation IF it produces meaningful, measurable value.

Episode VI: Return of the Innovator (?)

I don’t know what’s next, but I hope this is the title.  And, if not, I hope whatever is next has Ewoks.

What do you hope for in the next episode?

Image credit: Pexels

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Five Keys to Company Longevity

Five Keys to Company Longevity

GUEST POST from Robyn Bolton

The quest for immortality is as old as humankind.  From King Gilgamesh in 2100 BCE to Jeff Bezos and Larry Page, the only thing that stops our pursuit of longevity is death.   So why don’t we apply this same verve and vigor to building things that last forever?  Why don’t we invest in corporate longevity?

Consider this—in the last 80 years, human life expectancy increased by almost 30% while corporate life expectancy declined by almost 500%. Other research indicates that the average company’s lifespan on the S&P 500 Index dropped from 60 years in 1960 to just under 15 years in 2024.

We spend billions on products to slow, stop, and even reverse aging. Yet, according to the New York Times, there are just seven keys to living longer.

Could achieving corporate longevity possibly be just as simple?

Yes.

Here are five keys to corporate longevity.

1. Take care of yourself today AND invest for tomorrow

We all know what we should do to stay healthy.  But one night, you don’t sleep well, and hearing your 5:00 am alarm is physically painful.  What harm is there in skipping just one workout? At work, you had a bad quarter, so cutting the research project or laying off the innovation team seems necessary.  After all, if you don’t save today, there won’t be a tomorrow, right?

Right.  But skipping workouts becomes a habit that can bring your retirement plans crashing down.   Just like cutting investments in R&D, innovation, and next-gen talent makes keeping up with, adapting, and growing in a rapidly changing world impossible.

2. Build and nurture relationships.  Inside AND outside your company

According to the Harvard Study of Adult Development, strong relationships lead to happier and healthier lives and are the biggest predictor of well-being.  Turns out relationships are also good for business.

Strategic alliances and partnerships directly grow revenue.  For example, 95% of Microsoft’s commercial revenue comes from its partner ecosystem. Starbucks’ collaboration with Nestle allowed the coffee chain to expand its presence in people’s lives while Nestle gained access to a growing category without the cost of building its own brand.  There’s a reason that Andreessen Horowitz declared partnerships a “need to have” in today’s world.

3. Everything in moderation

Toddlers are the only people more distracted by shiny objects than executives.  Total Quality Management.  Yes, please.  Disruptive Innovation.  Absolutely.  Agile.  Thank you, I’ll take two.

Chasing new ideas isn’t wrong. It’s how you chase them that’s dangerous. Uprooting your existing processes and forcing everyone to immediately adopt Agile is the corporate equivalent of a starvation diet. You’ll see immediate improvements, but long-term, you’ll end up worse off.

4. Eliminate bad habits (and bad people)

“The culture of any organization is shaped by the worse behavior the leader is willing to tolerate.”

Read that again.  Slowly. 

To live longer, stop engaging in, tolerating, and justifying bad habits.  To make your company live longer, stop tolerating and justifying people and behaviors that contradict your company’s culture.  Eliminating bad behavior is tough, but it’s the only way to get to your goal.  In life and in business.

5. Rest

Getting 7-8 hours of sleep a night adds years to your life.  Less than five hours doubles your dementia risk.  More sleep also boosts your productivity and creativity at work.

The latest example of rest’s power is the four-day workweek.  In 2022, 61 UK companies adopted it without any changes in pay.  Two years later, 54 still have the policy, and over 30 made it permanent.  Other companies, like Microsoft in Japan, reported productivity increases of more than 40%.

What will you unlock with these keys?

As a leader, you have the power to build a legacy and a company that thrives for generations.  But that only happens if you channel the same energy into achieving corporate longevity that you put into pursuing a longer, healthier life.

By embracing the keys of corporate longevity—caring for today while investing in tomorrow, nurturing relationships, practicing moderation, eliminating bad habits, and prioritizing rest—you’ll build businesses that endure.

The journey to corporate immortality starts with a single step. What’s yours?

Image credit: Pixabay

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The Coming Leadership Confidence Crisis

Executive Trust in Their Teams is Plummeting – Here is How to Rebuild It

The Coming Leadership Confidence Crisis

GUEST POST from Robyn Bolton

“Trust no one.  Suspect everyone.”  Great advice if you’re an MI6 agent trying to uncover a spy at the height of the Cold War.  Not great advice if you’re a senior executive responsible for leading a team to deliver record results.  So, when a report titled “Leadership Confidence Falls to Three-Year Low” was published, I hoped it was clickbait.  So I clicked.

Things only got worse.

While two-thirds of CEOs believe that their teams role model the right culture and behaviors, work together effectively as a team, and effectively embrace change, everyone else disagrees.  Only about half the C-suite believes their teams work together well, are role models, and embrace change.  The lower in the organization you go, the lower those percentages get.

Why confidence is at an all-time low

In a word – change.  Neither humans nor financial markets like change, and that’s all we’ve experienced for the past four years.  “From the conflicts in Ukraine and the Middle East and their destabilizing effects on the world, to inflation, rising interest rates, and the launch of ChatGPT igniting massive interest in generative AI, the leadership landscape has been far from quiet. What’s more, nearly half of the world’s population is set to head to the polls for what many are calling a ‘super election year.’”

None of this is the executive team’s fault, but the relentless nature of depressing and destabilizing news wears everyone down.  As a result, people have less patience and empathy and are quicker to anger, judge, and blame others.  Senior execs are people, too.  And they’re taking their exhaustion out on the people they spend the most time with – their teams.

What you can do about it

If you have the power to stop the wars, improve the financial markets, quell GenAI fears, and ensure that democracy reigns, please use that power now. (Also, what have you been waiting for?)

If you do not have such powers, there is still something you can do: Build trust.

Researchers found that leaders of high-performing organizations are 8x more likely to feel that their teams practice and role model high levels of trust in all their interactions across the organization. But the teams won’t practice and role model trust if you don’t set the example through:

  1. Inclusive, transparent, and vulnerable communication – Most of us grew up in cultures where information is power, so it is hard to build a habit of sharing information with everyone on the team, especially if it isn’t good news. But if you want your people to work together as a team, you can’t create cliques or pick and choose the information you share.  There is no trust where there are Haves and Have Nots.
  2. Lead by listening and collaborating – In case you haven’t noticed, command and control styles of management don’t work anymore.  The people on your teams are experienced adults with good ideas.  Treat them like adults, value their experience, and listen to their ideas.  You’ll be pleasantly surprised by what you hear and earn.
  3. Be consistent – If one of the causes of the problem is change and you want to be part of the solution, do the opposite – be consistent.  Yes, things can change, but who you are, the values you role model, and how you treat people shouldn’t.  When things change (and they will), remember that decisions made with data should only be unmade with data.  Then, communicate those changes broadly, transparently, and honestly (see #1)

What will you do about it?

Rebuilding trust within your team isn’t a quick fix; it’s an ongoing process that requires commitment and consistency. By being transparent, authentic, and reliable, fostering open communication, and empowering your team, you can create a high-trust environment that drives success.

What steps are you taking to (re)build trust within your teams? Share your thoughts and let’s navigate this journey together. Remember, trust is the glue that holds your team together and propels your organization forward.

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Adjacent Innovation is the Key to Growth and Risk

Adjacent Innovation is the Key to Growth and Risk

GUEST POST from Robyn Bolton

It’s not easy leading innovation.  Especially these days.  You need to do more with less.  Take risks while guaranteeing results.  Keep up with competition through incremental innovation and redefine the industry with radical and disruptive innovation.  It’s maddening.  Until you find the Goldilocks Zone of adjacent innovation.

Adjacent Innovation: From Middle Child to Just Right

As HBS Professor Regina E. Herzlinger and her co-authors point out in a recent HBR article, the US is in the midst of an innovation crisis. The cost of lost productivity, estimated at over $10 trillion between 2006 and 2018, is a stark reminder of the economic consequences of a lack of innovation. This figure, equivalent to $95,000 per US worker, should serve as a wake-up call to the importance of innovation in driving economic growth.

The authors identify the root cause of this loss as the ‘polarized approach companies take to innovation.’ While companies focus on incremental innovation, the safe and reliable oldest child of the innovation family, the Venture Captialists chase after radical, transformative innovations, the wild, charismatic, free-spirited youngest child.  Meanwhile, adjacent innovation – new offerings and business models for existing customers or new customers for existing offerings and business models – is, like the middle child, too often overlooked.

It’s time to rediscover it.  In fact, it’s also time to embrace and pursue it as the most promising path back to growth.   While incremental innovation is safe and reliable, it’s also the equivalent of cold porridge. Radical or transformative innovation is sexy, but, like hot porridge, it’s more likely to scorch than sustain you. Adjacent innovation, however, is just right – daring enough to change the game and leapfrog the competition and safe enough to merit investment and generate short-term growth.

Proof in the Porridge: 4x the returns in HALF the time

Last year, I worked with an industrial goods company. Their products aren’t sexy, and their brands are far from household names, but they make the things that make America run and keep workers (and the public) safe. The pandemic’s supply chain disruptions battered their business, and their backlog ballooned from weeks to months and even years.  Yet amidst these challenges, they continued to look ahead, and what they saw was a $6M revenue cliff that had to be filled in three years and a product and innovation pipeline covered in dust and cobwebs.

From Day 1, we agreed to focus on adjacent innovation.  For four weeks, we brainstormed, interviewed customers, and analyzed their existing offerings and capabilities, ultimately developing three concepts – two new products for existing customers and one existing product repositioned to serve a new customer.  After eight more weeks of work, we had gathered enough data to reject one of the concepts and double down on the other two.  Three months later, the teams had developed business cases to support piloting two of the concepts.

It took six months to go from a blank piece of paper to pilot approval.

It took just another 12 months to record nearly $25M in new revenue.

Those results are more than “just right.”

Be Goldilocks. Pursue Adjacent Innovation

Every organization can pursue adjacent innovation.  In fact, most of the companies we consider amongst the world’s “Most Innovative” have that reputation because of adjacent innovation. 

How will you become your organization’s Innovation Goldilocks and use adjacent innovation to create “just right” growth?

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Breaking Free From Stagnation

Breaking Free From Stagnation

GUEST POST from Robyn Bolton

As a leader in your organization, you’re under tremendous stress. Not only do you need to deliver against a “growth strategy” that demands constant increases in revenue and profit, but you also need to cut costs and support employees who are more disengaged and burned out than ever before.  If it feels like you’re working harder and running faster than ever to maintain the status quo, then I have good and bad news for you.

Bad news: You’re right. 

The feeling of working harder or moving faster simply to stay in the same place is called the Red Queen effect or hypothesis.  The hypothesis asserts “that species must constantly adapt, evolve, and proliferate in order to survive while pitted against ever-evolving opposing species.”  Its name is inspired by the Red Queen in Lewis Carroll’s Through the Looking Glass, who explains to Alice, “here, you see, it takes all the running you can do, to keep in the same place.”

You probably feel the same need to adapt to survive “while pitted against ever-evolving opposing species” every time you see new technologies, read about another new management framework, or hear news from your competitors. You also understand that your organization needs to grow and often hear that it needs to do so at all costs, so you buckle down, work hard, and pull off quarterly miracles.

Good for you! You’re reward?  You get to do it all over again, and faster, this quarter.  And, to add insult to injury, all that growth you’re working harder and harder to achieve is a mirage.

75% of companies do not grow.

HBS professor Gary P. Pisano examined the growth rate of 10,897 publicly held US companies between 1976 and 2019.  When adjusted for inflation, the top quartile grew 11.8% yearly, but the other 75% showed little to negative growth. 

Being in that top quartile was no guarantee of success, as only 15% (3% of the total sample) were able to sustain a growth rate of 0.3%+ for 30 years. In fact, only SEVEN companies—Walmart, UPS, Southwest, Publix, Johnson & Johnson, Danaher, and Berkshire Hathaway—were top-quartile growth companies throughout the thirty years studied.

If you worked at one of those 7 companies, congrats!  Your hard work delivered real and repeatable growth.  If you worked at any of the other 10,890, I hope they offer great benefits?

We know why.

Every good academic knows you can’t just throw out some data without trying to find a causal link, and Professor Pisano is a good academic

“I have found that while the usual explanations for slow or minimal growth—market forces and technological changes such as disruptive innovation—play a role, many companies’ growth problems are self-inflicted. Specifically, firms approach growth in a highly reactive, opportunistic manner. When market demand is booming, they go on hiring binges, throw resources at developing new capacity, and build out organizational infrastructure without thinking through the implications… In the process of chasing growth, companies can easily destroy the things that made them successful in the first place, such as their capacity for innovation, their agility, their great customer service, or their unique cultures. When demand slows, pressures to maintain historical growth rates can lead to quick-fix solutions such as costly acquisitions or drastic cuts in R&D, other capabilities, and training. The damage caused by these moves only exacerbates the growth problems.”

(Bold text added by me)

Good news: You Can Do Something About It

In fact, as a leader in your organization, you’re among the few who have any prayer of pulling your organization out of the Red Queen’s race and putting it on track to real and sustainable growth. Achieving this incredible success requires you (and your colleagues) to decide three things:

  1. How fast to grow (target rate of growth)
  2. Where to find sources of new demand (direction of growth)
  3. How to assemble the resources required to grow (method of growth)

Together, these three decisions comprise your growth strategy and enable your organization to achieve the “delicate balance” between demand and supply required to sustain profitable growth.

Getting to these decisions isn’t easy, but neither is slaying the Jabberwocky.  So, as this brief rest stop in your race comes to an end, who do you choose to be – Alice, who works hard and deals with a bit of nonsense to progress, or the Red Queen, content to work harder to stay in the same place?

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