Author Archives: Art Inteligencia

About Art Inteligencia

Art Inteligencia is the lead futurist at Inteligencia Ltd. He is passionate about content creation and thinks about it as more science than art. Art travels the world at the speed of light, over mountains and under oceans. His favorite numbers are one and zero. Content Authenticity Statement: If it wasn't clear, any articles under Art's byline have been written by OpenAI Playground or Gemini using Braden Kelley and public content as inspiration.

Five Key Components of a Successful Digital Transformation Strategy

Leave a reply

Five Key Components of a Successful Digital Transformation Strategy

GUEST POST from Art Inteligencia

Digital transformation is an ongoing process of leveraging technology to improve business operations, customer experience, and organizational success. It can involve a wide range of initiatives, from adopting cloud computing to introducing artificial intelligence (AI) into the workplace. To be effective, any digital transformation strategy should address certain key components:

1. Understanding the Business Objectives

Before embarking on a digital transformation journey, it’s essential to understand the specific business objectives that need to be addressed. This includes considering how technology can help to meet those objectives and identify areas where improvement is needed.

2. Identifying the Right Technology

Once the objectives have been established, the next step is to identify the right technology to help achieve them. This could include cloud computing, big data analytics, AI, blockchain, and other digital tools. It’s important to carefully evaluate all potential solutions to ensure they are the best fit for the business.

3. Establishing a Roadmap

A clear roadmap should be established to guide the digital transformation journey. This should include specific objectives, timelines, and milestones to measure progress. It’s also important to set up a governance structure to ensure that all stakeholders are aligned and accountable.

4. Building a Culture of Innovation

A successful digital transformation strategy should be supported by a culture of innovation. This means encouraging a mindset of experimentation and risk-taking, as well as providing the right tools and resources to empower employees to embrace new technologies.

5. Securing Data

Digital transformation initiatives often involve the collection and use of sensitive customer data. It’s therefore essential to ensure that appropriate security measures are in place to protect this data from loss or misuse.

By taking the time to address these key components, organizations can ensure that their digital transformation strategies are effective and successful. With the right technology and processes in place, organizations can drive innovation and gain a competitive edge in their respective markets.

The Human-Centered Change methodology leverages more than 70 tools and is a great way to plan a digital transformation.

Image credit: FreePik

Sign up here to get Human-Centered Change & Innovation Weekly delivered to your inbox every week.

What is Open Innovation?

Leave a reply

What is Open Innovation?

GUEST POST from Art Inteligencia

Open innovation is one of the most talked-about developments in the world of business today. It is a concept that encourages collaboration between businesses, academics and other stakeholders in order to develop new products, services and processes. The concept has been gaining traction in recent years as businesses look to leverage the creativity and expertise of external sources to drive innovation.

Open innovation is based on the idea that traditional approaches to innovation have become too isolated and inward-looking. By opening up the innovation process to external sources, businesses are able to access a larger pool of ideas and resources. This allows them to develop new products and services that are more competitive in the marketplace.

At its core, open innovation is about collaboration between different stakeholders. This includes businesses, academics, government, and other organizations. Through collaboration, ideas and resources can be pooled to create something new. This could be a new product, process, or service. Companies can also leverage the expertise of external sources to develop new technologies that can be incorporated into their own products.

Open innovation also has a number of benefits for businesses. It can help to reduce costs by providing access to cheaper resources and ideas. It also reduces the development time of new products and services. By leveraging external sources, businesses can quickly develop and launch new products or services.

In today’s rapidly changing business world, open innovation is becoming increasingly important. By opening up the innovation process to external sources, businesses can access new ideas and resources to stay competitive. This allows them to remain at the forefront of innovation, while at the same time reducing costs and development time.

Image credit: Pixabay

Sign up here to get Human-Centered Change & Innovation Weekly delivered to your inbox every week.

How Artificial Intelligence Defines Innovation

Leave a reply

How Artificial Intelligence Defines Innovation

GUEST POST from Art Inteligencia

“An innovation is an idea, method, or product that is new or different. It is the application of better solutions that meet new requirements, unarticulated needs, or existing market needs. This is accomplished through more effective products, processes, services, technologies, or business models that are readily available to markets, governments, and society.”
– Art Inteligencia

Innovation is an essential part of human progress. It is the process of creating something new, or improving something existing, in order to make life better. The world is constantly changing, and innovation is the key to staying ahead of the curve.

Innovation comes in all shapes and sizes. Some of the most common types of innovation are product innovation, process innovation, and business model innovation. Product innovation involves creating a new product or improving an existing one. Process innovation involves improving the way a process is done in order to make it more efficient or cost-effective. Business model innovation involves changing the way a business operates in order to create new revenue streams or increase profitability.

Innovation is critical to the success of any business. Companies need to be constantly innovating in order to stay competitive and remain relevant in a rapidly changing market. This means that companies need to be constantly researching and developing new products and services, as well as tweaking existing ones. They also need to be willing to take risks and try new things in order to stay ahead of the competition.

Innovation also means taking advantage of new technologies and trends. Companies need to stay up to date with the latest developments in order to remain competitive. This means embracing new technologies and trends, such as artificial intelligence, virtual reality, and the Internet of Things.

Finally, innovation also means staying ahead of customer needs and expectations. Companies need to understand what their customers want and need, and then adapt their products and services to meet those needs. This requires a deep understanding of customer behavior and the current market, as well as the ability to anticipate trends and changes in customer preferences.

Innovation is an essential part of progress and a key to staying competitive. Companies need to constantly be researching, developing, and adapting their products and services in order to stay ahead of the curve and remain relevant in a rapidly changing world.

The FutureHacking™ methodology leverages 20 tools at the very front end of innovation, with a full human-centered innovation toolkit coming soon!

Image credit: FreePik

Sign up here to get Human-Centered Change & Innovation Weekly delivered to your inbox every week.

How Artificial Intelligence Defines Digital Transformation

Leave a reply

How Artificial Intelligence Defines Digital Transformation

GUEST POST from Art Inteligencia

Digital transformation is a term used to describe the changes that occur to an organization as it moves from traditional business practices to a fully digitally integrated business. It is the process of using technology to fundamentally change how an organization operates and delivers value to its customers. It involves the integration of digital technology into all areas of a business, including strategy, product development, marketing, operations, and customer service. The ultimate goal of digital transformation is to improve customer experience, operational efficiency, and overall performance.

In recent years, digital transformation has become increasingly important for organizations looking to stay competitive and remain relevant in the ever-evolving digital landscape. Companies are investing heavily in technology, such as artificial intelligence (AI), cloud computing, and analytics, to help drive the transformation. AI and machine learning can help businesses automate tasks, manage data, and analyze customer behavior, while cloud computing can help organizations manage and store large amounts of data. Additionally, analytics can help businesses discover insights from their data and make informed decisions.

For organizations looking to implement digital transformation, there are a few key steps they should take. First, they should identify their goals and objectives and define their digital strategy. This involves understanding customer needs and developing a roadmap for how technology can be used to meet those needs. Additionally, organizations should assess their current technology infrastructure, identify gaps, and develop a plan to bridge them. Finally, organizations should create a culture that values and encourages the use of technology, as well as measure and monitor the success of the transformation.

Digital transformation can be a daunting task, but with the right approach, it can be a powerful tool for organizations to become more competitive and remain relevant in the digital age. By investing in technology, leveraging data, and creating a culture that values the use of technology, organizations can successfully transform their businesses and gain a competitive advantage.

The Human-Centered Change methodology leverages more than 70 tools and is a great way to plan a digital transformation.

Image credit: FreePik

Sign up here to get Human-Centered Change & Innovation Weekly delivered to your inbox every week.

How to Measure the Success of Change Management Programs

Leave a reply

How to Measure the Success of Change Management Programs

GUEST POST from Art Inteligencia

Change management programs are essential for successful businesses, as they provide the structure and insight to effectively operate amidst changing environments. While the general benefits and key practices of change management programs are widely known, measuring their success still remains a challenge.

What constitutes success for a change management program is highly dependent on the culture and goals of the company or organization it is implemented in. The common methods of assessing program success are return on investment (ROI) and employee satisfaction and performance, often overlapping in the assessment process.

However, understanding the attitudinal, motivational, and psychological aspects of change management and assessing their impact over a period of time can be complex. While it is important to measure ROI and satisfaction levels, the metrics that make up these measures have to reflect the goals of the change management program in order to effectively evaluate its success.

Below is a look at two case study examples and how they measure the success of their respective change management programs.

Case Study Example 1 – Institute for Change Management

The Institute for Change Management (ICM) provides change management services to clients seeking to implement strategic changes in their organization. They measure the success of their program by tracking the client’s level of commitment to the changes they are attempting to implement. This commitment is measured in the following ways:

1. Training & Development: ICM tracks the success of their change management programs by evaluating how well their employees and managers are adapting to and learning new skills in order to effectively implement the changes.

2. Leadership Support: ICM looks at the extent to which the organization’s leadership is actively supporting and encouraging the change process, as well as the level of communication and engagement from all stakeholders throughout the process.

3. Internal Performance: ICM tracks the internal performance metrics that the organization is using to measure success, such as cost savings, revenue growth, and profitability, as well as any external standards the organization has set.

4. Change Awareness & Motivation: ICM pays particular attention to the extent to which employees and managers are embracing the changes and are motivated by them. This is assessed through surveys and interviews to gauge the level of enthusiasm of the organization’s workforce.

Case Study Example 2 – International Non-Profit

An international non-profit organization sought to improve their transparency and accountability in their financial operations. They implemented a change management program to develop a unified set of practices for every office to adhere to.

The program was assessed through a combination of metrics. These included an analysis of the amount of time and money spent on training and implementation, an assessment of the number of successful financial operations projects completed, and a look at the customer satisfaction ratings for each office. Additional metrics included internal assessments of the practices implemented and surveys to gauge employee engagement with the changes.

Conclusion

In conclusion, how to measure the success of change management programs depends on the nature of the changes being implemented and the goals of the organization. Common success metrics include ROI, employee satisfaction, training and development, leadership support, and change awareness. However, in order to truly evaluate the success of a change management program, these metrics need to not only evaluate quantitative outcomes, but also qualitative outcomes to get the full picture. Two case studies have been provided above to illustrate this point.

Image credit: misterinnovation.com

Sign up here to get Human-Centered Change & Innovation Weekly delivered to your inbox every week.

Applying Design Thinking to Business Strategy

Leave a reply

Applying Design Thinking to Business Strategy

GUEST POST from Art Inteligencia

Design thinking is a powerful approach for driving innovation and impacting business results. By combining a creative mindset with business strategy, design thinking is transforming the way companies go to market and strike competitive advantage. With design thinking, business leaders can rethink processes, products, and services, identify customer needs, and better serve their customers. For example, car companies are leveraging design thinking to focus on developing a user-driven customer experience in order to stay competitive and differentiate. Here, we’ll explore how design thinking techniques are being utilized in a business context and how they’re changing the way business leaders drive success within their companies.

Design Thinking in Action: Two Case Studies

Case Study 1 – BMW: Design Thinking Enhances Customer Experience

When BMW launched its “My BMW” app in 2012, the company sought to create a groundbreaking user experience that was centered around the customer. BMW was not only looking to move away from conventional thinking but also to go beyond its own customer segmentations and brand loyalty programs. BMW’s design thinking focused on creating a new way for customers to interact with the car, using features such as remote operation of the windows and lights, and other service information and booking features. With design thinking, BMW changed the customer experience, transforming the car from a reactive device to an active member of a connected lifestyle.

Case Study 2 – Microsoft: Design Thinking to Stave off Disruption

As cloud-based products started to gain traction, Microsoft faced the challenge of staying ahead of the game in a disruptive environment. Microsoft’s design thinking focused on creating customer-centric solutions to meet customer needs while keeping close to the technology trends. Teams at Microsoft decided to focus on user experience and initiated programs to create a “design language” focused on creating a consistent and user-friendly experience across devices and products. This language was applied to popular products such as Office 365, Skype, Teams, and Xbox, creating an ecosystem of connected products and services across devices and across platforms.

Conclusion

Design thinking is transforming the way business leaders drive success in their companies. By applying creative techniques to traditional business strategies, companies can identify customer needs and develop solutions that are tailored to customer requirements. In this article, we explored how BMW and Microsoft achieved success by integrating design thinking into their business strategies. With these examples, one can see how design thinking is changing the way business leaders interact with their customers and their organizations. With a focus on user experience, design thinking is helping companies stay ahead of the competition in an ever-changing technology landscape.

SPECIAL BONUS: Braden Kelley’s Problem Finding Canvas can be a super useful starting point for doing design thinking or human-centered design.

“The Problem Finding Canvas should help you investigate a handful of areas to explore, choose the one most important to you, extract all of the potential challenges and opportunities and choose one to prioritize.”

Image credit: Pexels

Sign up here to get Human-Centered Change & Innovation Weekly delivered to your inbox every week.

Human-Centered Design Tools and Techniques

Leave a reply

Human-Centered Design Tools and Techniques

GUEST POST from Art Inteligencia

Human-Centered Design Tools and Techniques are some of the most powerful design strategies used to create user-friendly digital products and services. This design approach helps to ensure that end products are tailored specifically to the needs of the user, which can ultimately improve user experience and increase customer loyalty. Human-centered design starts by thoroughly understanding the customer’s needs and then applying processes and tools that bring the customer’s needs to the center of the development process.

The human-centered design toolkit includes a range of techniques such as user research, usability tests, wireframing, prototyping, and cognitive walkthroughs. Below are two case studies to help illustrate different ways in which these tools and techniques can be applied to create successful outputs.

Case Study 1 – Retail

The first example is the development of an ecommerce website for a retail company. Through customer research, the team was able to identify key pain points and usability issues that the customer was experiencing with its current website. The team then used wireframing to develop a prototype that incorporated the customer’s needs and addressed any usability issues. During the development process, usability tests were conducted to allow the team to observe user interaction and make any necessary changes. Finally, a cognitive walkthrough of the final product was conducted to make sure it was intuitive and easy to use. The end result was an improved user experience for the customer and an increase in sales for the company.

Case Study 2 – Online News Service

The second example is the development of a mobile app for an online news service. The design team conducted user research to identify how the customer read news on their mobile device and what features they would like to see implemented. The team then created wireframes and interactive prototypes to incorporate the customer’s needs. During the development process, a usability test was conducted to observe user behavior when navigating the app. Finally, the app was tested through a cognitive walkthrough to make sure it was user-friendly. The end result was an enhanced user experience for the customer and an increase in the number of active users of the app.

Conclusion

These two case studies demonstrate the power of human-centered design tools and techniques. By understanding the customer’s needs and incorporating them into the design process, you can develop successful digital products that are tailored to the user’s needs and improve customer experience.

SPECIAL BONUS: Braden Kelley’s Problem Finding Canvas can be a super useful starting point for doing design thinking or human-centered design.

Image credit: Pixabay

Sign up here to get Human-Centered Change & Innovation Weekly delivered to your inbox every week.

Understanding the Basics of Business Model Innovation

Leave a reply

Understanding the Basics of Business Model Innovation

GUEST POST from Art Inteligencia

Introduction

Business model innovation is the practice of applying creative thinking to develop an improved way of doing business. It has become increasingly important in today’s competitive environment as companies strive to remain ahead of the pack. While there are many different approaches to business model innovation, understanding the basics is essential to developing a successful model. In this article, we will discuss the fundamentals of business model innovation and highlight some case studies as examples.

What is Business Model Innovation?

Business model innovation is the purposeful adaptation of an existing business model to create new or improved products, services, and customer experiences. This approach requires that companies use creative thinking to develop creative solutions that will help them to differentiate themselves from their competition. By applying this process, companies can create more value and gain a competitive advantage.

Benefits of Business Model Innovation

Business model innovation can open up a range of possibilities for businesses. Firstly, it can improve the efficiency of a business by reducing costs or increasing revenue. Secondly, it can create competitive advantage by developing unique products and services. Finally, it can improve customer experiences by introducing new technologies or processes.

Case Study 1 – Apple

Apple is a great example of a company that has successfully applied business model innovation. When Apple was struggling in the early 2000s, its main focus was to differentiate itself from its competitors. To do this, they developed the Apple App Store, the iTunes Store, and the Apple Music streaming service. These services allowed them to create new revenue streams and capture a larger market share.

Case Study 2 – Netflix

Netflix is another great example of successful business model innovation. Originally launching as a DVD rental service, Netflix saw an opportunity to offer a streaming service for movies and television shows. In doing so, they disrupted the traditional television system and created a new way for customers to consume media. This innovative approach has allowed the company to remain a leader in the industry.

Conclusion

Business model innovation is an important tool for businesses that are looking to remain competitive in today’s market. Understanding the basics of this approach is key to successfully applying it to develop a more effective business model. By utilizing creative thinking and adapting existing models, companies can create more value and gain a competitive advantage. The two case studies highlighted above provide great examples of how successful businesses have used business model innovation to remain ahead of their competition.

Image credit: Strategyzer

Sign up here to get Human-Centered Change & Innovation Weekly delivered to your inbox every week.

Change Leadership in the Workplace: Strategies for Success

Leave a reply

Change Leadership in the Workplace: Strategies for Success

GUEST POST from Art Inteligencia

Organizational change is an inevitable part of any workplace, and successful change leadership can provide an invaluable competitive advantage. While many organizations struggle to effectively manage transformation initiatives, effective change leadership is both achievable and essential for workplace success. There are several strategies that organizations can take to ensure successful change leadership in the workplace.

1. Clear Goals and Objectives

The most successful change leadership initiatives begin by identifying clear goals and objectives that are both actionable and measurable. Outlining measurable goals gives organizations a framework for tracking progress, and as well as a roadmap to guide their organizational change efforts. Leaders should set realistic goals, and provide employees with tangible updates to track their progress.

2. Engagement and Communication

In times of change, actively engaging employees and keeping them informed is essential. Leaders must communicate the organization’s new vision to employees, as well as their role in helping move the organization forward. Leaders should create strategies for effective communication, and develop tools to inform stakeholders, such as newsletters, webinars, and town halls.

3. Leading by Example

Leaders should not underestimate the value of showing their commitment to change and leading by example. Leaders should demonstrate a transparent and effective process for implementing change initiatives, thereby creating an open and inclusive working environment. Leaders should involve employees and colleagues in the discussion, and give serious consideration to their ideas and suggestions.

The strategies discussed above can be illustrated through the following two case studies.

Case Study #1 – X Corp.

X Corp. is a multinational organization with offices in seven countries. The organization was in need of a major organizational transformation in order to maintain its competitive advantage. Executive leadership began by identifying clear goals and objectives. The organization then formed a team to outline and develop a comprehensive transformation plan. During this time, executive leadership actively engaged employees by providing regular updates, and soliciting feedback and input through town halls and survey initiatives. Finally, X Corp. demonstrated their commitment to the success of the organizational transformation by involving key staff in the strategic planning process.

Case Study #2 – Y Corp.

Y Corp. is a manufacturing organization that recently underwent a major restructuring. In preparation for the change, executive leadership identified clear objectives, and provided stakeholders with updates and resources. As part of their change leadership efforts, leadership sought feedback from employees, and demonstrated their commitment to change by putting the new organizational policies into practice. To ensure that employees felt engaged and involved in the transition, Y Corp. held town hall meetings, and created a task force to solicit and integrate employee suggestions into the new organizational structure.

Conclusion

With effective change leadership, an organization can create a strong foundation for organizational success. By identifying clear goals and objectives, actively engaging employee stakeholders, and leading by example, organizations can mitigate the risks of disruption and establish strong foundations for transformation.

Image credit: Pixabay

Sign up here to get Human-Centered Change & Innovation Weekly delivered to your inbox every week.

Using Design Thinking to Create Engaging Experiences

Leave a reply

Using Design Thinking to Create Engaging Experiences

GUEST POST from Art Inteligencia

Design thinking has become the modern go-to solution for creating engaging experiences. Its focus on user-centric experience drives the creation of products and services that are tailored for individual needs. Design thinking is a problem solving approach that fosters creative collaboration and encourages feedback from customers, stakeholders, and designers.

With design thinking, teams can develop a product based on customer needs and wants, rather than guessing what customers will respond to. The process involves understanding customer experience, defining the user’s journey, prototyping, testing, and validating to ensure an optimal product or service. By focusing on customer needs, organizations can create personalized experiences that drive customer loyalty and satisfaction.

Let’s look at two case study examples of how design thinking can create engaging experiences.

Case Study 1 – Marriott

First, we can turn to the hospitality industry. Marriott, the leading hospitality company, has used design thinking to create an enhanced guest experience. For example, the company created the Marriott Luxury Connect program which incorporates GPS technology and room services in order to offer guests a more personalized experience.

By collecting and analyzing customer data, the program can generate tailored experiences. Through this program, guests get to experience benefits such as discounts, early check-ins, and priority access to hotel fitness centers. Marriott has also launched a digital tool that allows guests to check restaurant availability and order room service through their phones. This modern approach takes customer engagement one step further by allowing them to have a smoother, more enjoyable experience.

Case Study 2 – Macy’s

On the other hand, we can look to the retail industry. Macy’s has been a leader in using design thinking to transform their retail experiences. The department store has created an app that uses facial recognition software in order to identify shoppers and tailor their experiences. By gathering data such as age, location, and past purchases, the software can create personalized product recommendations.

Macy’s has also implemented virtual changing rooms that customers can use to get a realistic view of how a suggested outfit looks on them before they purchase. These virtual changing rooms will also offer tips to accessorize the outfit with items that the store currently has in stock.

Conclusion

Overall, design thinking has proven to be an essential tool for creating engaging experiences. By understanding customer needs and wants, businesses can use design thinking to create personalized products and services that will drive customer satisfaction. Through the examples of Marriott and Macy’s, we can see that both the hospitality and retail industries have embraced design thinking in order to create more meaningful customer experiences.

SPECIAL BONUS: Braden Kelley’s Problem Finding Canvas can be a super useful starting point for doing design thinking or human-centered design.

Image credit: Pexels

Sign up here to get Human-Centered Change & Innovation Weekly delivered to your inbox every week.