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Is Innovation a Priority for CEOs?

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Is Innovation a Priority for CEOs?

We’d all like to be the best at everything and to make everything a priority, but that’s just not the real world.

So what did CEOs say was their priority when they were surveyed by KPMG for their Global CEO Outlook 2015.

Here are nine of the key findings from the report:

  1. 62% of CEOs are optimistic on the economy
  2. 54% are optimistic on company performance
  3. 74% believe the competitive environment is getting tougher
  4. 52% believe aggressive growth strategies prevail
  5. 30% feel they are not risking enough for growth
  6. 86% are concerned about the loyalty of their customers
  7. 42% are pursuing a mix of both organic and inorganic growth
  8. 47% of CEOs are pursuing significant geographic expansion
  9. 73% feel regulatory environment having a big impact on their business

It is also interesting that American CEOs are more pessimistic about growth prospects than their international brethren:

KPMG CEOs Confidence

Especially given that survey respondents see the greatest potential for growth in the United States:

KPMG Growth Potential

And while American, German, and Japanese CEOs definitely live in the most mature markets, part of their growth pessimism may come from more completely grasping the impact of the top four concerns of CEOs voiced in the survey:

KPMG Top 4 Concerns

“Maintaining status quo, while incredibly comfortable, is the most risky thing you can do in today’s world.” – Mark A. Goodburn, Global Head of Advisory, KPMG

Most interesting for me is the chart at the very top that shows fostering innovation as a lower priority than developing new growth strategies. Obviously innovation is just one component of any holistic growth strategy, but shouldn’t fostering innovation be a little more important if CEOs hope to create sustainable growth?

But it shouldn’t be surprising that this option scored the lowest, because my experience has been that leaders want innovation but they often aren’t willing to invest the dollars required when the rubber hits the road, and even more troublesome is that many leaders don’t understand how to foster innovation. Most CEOs see innovation as a project and not as an organizational capability they need to develop in order to help fend off disruption. Anyways, here are the top three barriers to innovation CEOs identified in the survey:

  1. Rapidly changing customer dynamics
  2. Unsure of which technologies will deliver the greatest return
  3. Budget constraints

Maybe there is no money for innovation and companies are so worried about disruption is because the survey tagged the CFO as the executive gaining the most clout in the C-suite and the CIO came in last. Just a thought.

So what’s holding you back from making sustained innovation a priority?

2026 Update: If you would like to see the latest update to this CEO survey (2025) — go here


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Your Chance to Help Change Change

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Your Chance to Help Change ChangeMy first book Stoking Your Innovation Bonfire was designed to help organizations identify and remove barriers to innovation, but readers also found it to be a great primer on how to take a structured, sustainable approach to innovation, and as a result the book has found its way into university courses and libraries around the world.

I’ve been thinking over the last few years about where I could provide the most value in a follow-up book, and it came to me that innovation is really all about change and that where most organizations fail to achieve innovation is in successfully making all of the changes necessary to transform their inventions into innovations. At the same time, the world has changed, the pace of change is accelerating and organizations are struggling to cope with the speed of changes required of them, including the digital transformation they need to make.

So, my next book, this time for Palgrave Macmillan, will focus on highlighting the best practices and next practices of organizational change. And where does any successful change effort begin?

With good planning. But it is really hard for most people to successfully plan a change effort, because it is hard to visualize everything that needs to be considered and everything that needs to be done to affect the changes necessary to support an innovation, a digital transformation effort, a merger integration, or any other kind of needed organizational change.

But my Change Planning Toolkit™ and my new book (January 2016) are being designed to help you get everyone literally all on the same page for change. Both the book and my collaborative, visual Change Planning Toolkit™ are nearly complete. But before they are, I’d like to engage you, the intelligent, insightful Innovation Change Management community to help contribute your wisdom and experience to the book.

I’m looking for a few change management tips and quotes attributable to you (not someone else) to include in the book along with the other best practices and next practices of organizational change that I’ve collected and the introduction to my Change Planning Toolkit™ that I’m preparing.

It’s super simple to contribute. Just fill out the form, and the best contributions will make it into the book or into a series of articles that I’ll publish here and on a new site focused on organizational change that I’m about ready to launch.

I look forward to seeing your great organizational change quotes and tips!

UPDATE: The book is now out! Grab a copy here:


Accelerate your change and transformation success

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