Category Archives: Open Innovation

Innovator Lifetime Value

By now, if you’re in marketing you’re probably familiar with the concept of customer lifetime value. Put simply, it’s the idea that a customer is worth to the organization not just the value of a single transaction, but the collection … Continue reading

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How Leading Organizations Manage Their Open Innovation and Crowdsourcing Efforts – Part Two

If you missed How Leading Organizations Manage Their Open Innovation and Crowdsourcing Efforts – Part One, you can find it here. So what do leading organizations do to encourage the successful use of external talent? They build a solid foundation: … Continue reading

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How Leading Organizations Manage Their Open Innovation and Crowdsourcing Efforts – Part One

Although there are simple and cost effective ways to jumpstart your efforts – for example, leveraging a company like InnoCentive to host prize-based challenges in order to rapidly find solutions to your most pressing problems – leading organizations that wish … Continue reading

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External Talent Strategies for a Global Talent Pool

Why Having an External Talent Strategy is Becoming Increasingly Important The old way of winning the talent wars was to search for and hire the very best talent and keep them inside your own four walls by offering them competitive … Continue reading

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Leveraging External Talent for Innovation

How Leading Organizations Manage Their Open Innovation and Crowdsourcing Efforts Although there are simple and cost effective ways to jumpstart your efforts – for example, leveraging a company like InnoCentive to host prize-based challenges in order to rapidly find solutions … Continue reading

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Moving from Talent Ownership to Talent Attraction

In our hyper-competitive, always-connected world, organizations are increasingly becoming focused on improving both their speed to market and their revenue per headcount. In this environment, more senior leaders every day are seeing innovation as the primary way to gain competitive … Continue reading

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How Not to Do Social Media

Despite the fact that Twitter has been around since 2006 and Facebook has been around since 2004, social media is still the bright shiny object in the room (it’s still the current marketing fad). People still think they are being … Continue reading

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Harnessing the Global Talent Pool to Accelerate Innovation

FREE Innocentive Webinar on December 13, 2011 at 2PM EST As more industries become commoditized and innovation becomes more of a focus, organizations are being forced to move beyond a talent ownership mindset to a talent attraction and engagement mindset. … Continue reading

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What is Your External Talent Strategy?

I am currently doing research for a white paper and a webinar on harnessing the global talent pool to accelerate innovation, and I need your help to add to the case studies I’ve already gathered. Here is the premise: As … Continue reading

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Exploring for Innovation by Space, Sea, and Land

I had the privilege of being invited to be a guest today at the announcement of Shell’s sponsorship of the XPrize Foundation’s exploration prize group in New York City at the historic Explorers’ Club. Speaking of explorers, here is a … Continue reading

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