Category Archives: Technology

Listen to Crowd Computing is Dead, Long Live the Cloud!

by Braden Kelley

The Innovation Excellence version of my recent article Cloud Computing is Dead, Long Live the Cloud! has done so well that Umano has decided to turn it into an audio-article that you can listen to while you work, drive, etc. if you were too busy to read it when it came out. 😉

Here is the audio file for your listening enjoyment:

(sorry, umano seems to have gone out of business)

Hopefully I will be able to bring you more of my articles narrated in this way for those of you who prefer to listen to content instead of read it.

Keep innovating!

Accelerate your change and transformation success

Sign up here to get Human-Centered Change & Innovation Weekly delivered to your inbox every week.

Rise of Seamless Computing

2 Replies

Rise of Seamless Computing

Some people have made fun of the fact that I said that the iPad might fail when it was announced, but I just looked back at what I said back in 2010 (before Apple fixed their Value Translation problem) and I stand by what I said in that article. Then I looked further back to what I wrote in 2009 about my vision for the future evolution of computing, a concept I call Seamless Computing.

I also just looked up the iPad sales data (note this chart is missing the first quarter’s sales data and Q1 is the Christmas quarter). You’ll notice that it did in fact take about two years for iPad sales to really take off (my prediction). When I highlight that this was BEFORE they fixed their value translation problem, I mean that this article was written when most people was calling the iPad a giant iPhone and was before they came out with the out of home (OOH) advertising showing somebody leaning back on a couch with the iPad on their lap. This single image fixed their perception problem, and these billboards came out as the product was starting to ship (a full three months after they announced the product). You’ll also notice in the chart if you follow the link above that the iPad has already peaked and is on the decline.

Unfortunately for Apple, the iPod is past its peak, now the iPad is past its peak, and the iPhone 6 will represent the peak for their mobile phone sales at some point as replacement cycles start to lengthen and lower priced smartphones start to be good enough for most people. Apple will likely to continue to win in the luxury smartphone market, but the non-luxury smartphone market will be where the growth is (not Apple’s strength).

Now, moving on from Apple, what it is interesting is that for the past couple of years we’ve been obsessed with smartphones and cloud computing, but it is looking more and more that the timing is now right for Seamless Computing to become the next battleground.

Cloud Computing won’t die or go away as Seamless Computing takes hold, but the cloud will become less sexy and more just part of the plumbing necessary to make Seamless Computing work.

Who will the winners in Seamless Computing be?

In 2009 I laid out my first ideas about what Seamless Computing might look like:

People’s behavior is changing. As people move to smartphones like the Apple iPhone, these devices are occupying the middle space (around the neighborhood), and the mobility of laptops is shifting to the edges – around the house and around the world.

Personally I believe that as smartphones and cloud computing evolve, these devices will become our primary computing hub and new hardware will be introduced that connects physically, wirelessly or virtually to enhance storage, computing power, screen size, input needs, output needs, etc.

– This would be thinking differently.
– This would be more than introducing a ‘me-too, but a little better’ product.
– This would be innovation.

Then I expanded upon this in 2010 by laying out the following computing scenario:

What would be most valuable for people, what they really want, is an extensible, pocketable device that connect wirelessly to whatever input or output devices that they might need to fit the context of what they want to do. To keep it simple and Apple-specific, in one pocket you’ve got your iPhone, and in your other pocket you’ve got a larger screen with limited intelligence that folds in half and connects to your iPhone and can also transmit touch and gesture input for those times when you want a bigger screen. When you get to work you put your iPhone on the desk and it connects to your monitor, keyboard, and possibly even auxiliary storage and processing unit to augment the iPhone’s onboard capabilities. Ooops! Time for a meeting, so I grab my iPhone, get to the conference room and wirelessly connect my iPhone to the in-room projector and do my presentation. On the bus home I can watch a movie or read a book, and when I get home I can connect my iPhone to the television and download a movie or watch something from my TV subscriptions. So why do I need to spend $800 for a fourth screen again?

Now, along comes a company called Neptune that is building a prototype of a computing scenario similar to one that I laid out in 2009 and is raising funds on IndieGogo to make it a reality. The main difference is that I had the smartphone as the hub, where they have a smartwatch as their hub. My biggest concern about making the smartwatch the hub would be battery life. Here is a video showing their vision:

But Neptune isn’t alone in pushing computing forward towards Seamless Computing. Microsoft is starting to lay the foundation for this kind of computing with Windows 10. The wireless carriers are investing in increasing their ability to make successful session handoffs between 4G LTE and WiFi without dropping calls or data sessions, and Neptune, Intel and others have created wireless protocols that allow a smart device to send video output to other devices.

Will Seamless Computing be a reality soon?

And if so, how long do you think it will take before it becomes commonplace?

My bet is on 2-3 years, meaning that Neptune may be too early, unless they do an amazing job at all three pillars of successful innovation:

Value Creation
Value Access
Value Translation

Keep innovating!

Image source: Wired

Sign up here to get Human-Centered Change & Innovation Weekly delivered to your inbox every week.

Microsoft’s Latest Vision of Future Productivity

Leave a reply

Microsoft's Latest Vision of Future Productivity I came across the latest vision of future productivity from Microsoft today and thought I would share it with you, along with a whole series of previous videos from Microsoft taking a look at the same subject area, ranging from 2009-2015. It is interesting to see what has changed and what has stayed the same over those six years in their view of the future.

So, here is Microsoft’s latest vision of future productivity:

And here is a closer in, more present-oriented view of changes in how people think about technology, collaboration, and productivity from Julia White, General Manager, WW Office Marketing, Microsoft:

(sorry, someone made this video private)

It can also be interesting to see how visions of the future evolve over time, so here is Microsoft’s vision of the future from October 2011:

And their 2009 vision:

Does anything jump out that has either worked its way into Microsoft’s vision of the future of productivity or worked its way out of their vision that is notable?

I’d be curious to hear your thoughts and reactions to this series of videos and where you think things are going in the near term and longer term.

Sign up here to get Human-Centered Change & Innovation Weekly delivered to your inbox every week.

Microsoft Stomps on Google Glass

1 Reply

Microsoft Stomps on Google Glass

Wow!

I have to start that word, because I’m not sure how else to describe what has just emerged from Microsoft Research in the new Microsoft HoloLens.

And as I say in the title, if you watch the video below you’ll clearly see that Microsoft has just busted Google Glass – both lenses.

I said from the beginning that Google Glass would never catch on as a consumer product, because they look dumb, cost a lot of money, and don’t really fit into most people’s lives (or add much of anything to them). Recently Google shut down its consumer facing Google Glass program while they try to fix its shortcomings.

Microsoft’s HoloLens on the other hand, if you’ve ever read Innovation is All About Value (if not, follow the link) then you’ll quickly see after watching the video above that Microsoft’s new potential innovation ticks all three boxes in my innovation success prediction framework:

Value Creation – Takes 3D objects from your screen and brings them to your physical environment AND lets you interact with them (my mind races thinking about the possibilities).
Value Translation – Watch the video. If you don’t see how this might fit first into many professions out there and enable some amazing rapid prototyping without building anything (watch out 3D printing companies!), and possibly also into your personal life, I’ll be shocked.
Value Access – Microsoft is already engaging partners to add more value to what is essentially a platform, not a product.

Microsoft HoloLens

Microsoft is being intentionally coy about saying when it will be releasing the Microsoft HoloLens, but some people are predicting it will be available in the Windows 10 launch timeframe, which Microsoft is also being vague about saying only “later in the year” – which for my money usually means Q4 (or maybe Q3) depending on how the preview version does in the wild.

So what do you think of Microsoft’s new HoloLens?

I for one will be reaching out to my friends at Microsoft (you know who you are) to get a personal preview for a further write-up in Innovation Excellence (the world’s most popular innovation web site), so stay tuned!

Sign up here to get Human-Centered Change & Innovation Weekly delivered to your inbox every week.

Agile Change Management is Coming

1 Reply

Agile Change Management

How fast is your organization capable of changing to continue to remain relevant and successful in the marketplace?

The world is changing at an accelerating pace as new technologies are discovered, developed, released and adopted by consumers faster than ever before. At the same time companies are rising to global scale faster and large, successful companies are disappearing faster too.

In this new reality that we all face, organizations of all types are going to need to:

Change how they change
Increase their organizational agility
Increase the flexibility of the organization
Become capable of continuous change
Inhibit the appearance and/or growth of change gaps that can doom your company

It is because of this tidal wave of change and a recognition that there is a need in the marketplace for more human change processes and tools that make change seem less overwhelming, that my next book for Palgrave Macmillan will focus on the best practices and next practices of organizational change (aka change management), and I’ve developed a new collaborative, visual change planning toolkit to go with it (but more about that later).

One way to do all of the items in the bulleted list above is to take more of an agile approach to change, to adopt some of the values and principles of the Agile Software Development methodology and use those to create a set of what could be described as Agile behaviors within the organization. If you are not familiar with the Agile Software Development methodology, I have included below the Agile Software Development Manifesto from http://agilemanifesto.org that details the values and principles of Agile Software Development. As you read through the manifesto I hope you’ll see that the values and principles can easily be applied to other endeavors outside of software development, whether that might in the project management discipline of your organization, or within your larger change initiatives.

Manifesto for Agile Software Development

We are uncovering better ways of developing software by doing it and helping others do it.

Through this work we have come to value:

Individuals and interactions over processes and tools
Working software over comprehensive documentation
Customer collaboration over contract negotiation
Responding to change over following a plan

That is, while there is value in the items on the right, we value the items in bold more.

Principles behind the Agile Manifesto

We follow these principles:

Our highest priority is to satisfy the customer through early and continuous delivery of valuable software.
Welcome changing requirements, even late in development. Agile processes harness change for the customer’s competitive advantage.
Deliver working software frequently, from a couple of weeks to a couple of months, with a preference to the shorter timescale.
Business people and developers must work together daily throughout the project.
Build projects around motivated individuals. Give them the environment and support they need, and trust them to get the job done.
The most efficient and effective method of conveying information to and within a development team is face-to-face conversation.
Working software is the primary measure of progress.
Agile processes promote sustainable development. The sponsors, developers, and users should be able to maintain a constant pace indefinitely.
Continuous attention to technical excellence and good design enhances agility.
Simplicity–the art of maximizing the amount of work not done–is essential.
The best architectures, requirements, and designs emerge from self-organizing teams.
At regular intervals, the team reflects on how to become more effective, then tunes and adjusts its behavior accordingly.

Agile and Constant Change

FIGURE 1

You will see in FIGURE 1 that constant change sits at the center, Agile Values providing the initial direction for an organization with a committed goal of becoming more agile. Radiating out from Agile Values as we pursue success in coping with constant change will be our Agile Principles. But, ultimately we can’t live our values or follow our principles if we don’t exhibit behaviors that personify those values and principles. Unless our organizations begin to behave in a more agile way then the potential of truly becoming more agile will remain just words, and go largely unfulfilled.

It is because of the challenge of behaving in a new way that I encourage all of your to make a move towards a formal pursuit of organizational agility. To help you in this pursuit, I will soon be releasing my brand new collaborative, visual change planning toolkit for companies to use on their own (with free training for a select few who agree to use it and document their experience for the book). In addition I will be launching separate training for consultants so they can use the tools with clients in their change management and project management practices. Please register your interest here.

Using this new set of change planning and execution tools and processes will not only make change seem less overwhelming, but it will also help you build alignment behind your effort, help you work through as a group how to LITERALLY all get on the same page for change, and create a more agile organization as adoption of the tools spreads.

Stay tuned for more great change content coming soon!

In the meantime, check out the different ways to get involved.

SPECIAL BONUS: You can now access my latest webinar ‘Innovation is All About Change’ compliments of CoDev with passcode 1515 (link expired)

Sign up here to get Human-Centered Change & Innovation Weekly delivered to your inbox every week.

Is Jibo Joining Your Family?

Leave a reply

Is Jibo Joining Your Family?

I wrote a couple of months ago about the Amazon Echo, the latest piece of hardware to emerge from the South Lake Union headquarters of one my city’s largest employers. A piece of hardware that follows in the wake of the successful Amazon Kindle and the failed Amazon Fire Phone.

The Amazon Echo aims to get you to put a computer in the center of your living room and to talk to it as if it were a person, building on the increasing comfort we have in talking to Siri, or Cortana, or Google. My previous article highlighted how this growing area of technology in phones, and increasingly in what is apparently a new wave of consumer devices, has the potential to disrupt the business model of Google and Bing, and potentially change our relationship with our devices.

Where Amazon Echo invites you to name their new computing device and speak to it, another rival technology (that was actually announced BEFORE the Amazon Echo) has recently come to my attention that is being positioned almost like a pet or a new member of the family. It’s called Jibo, and it was launched as an IndieGogo campaign and it quickly hit its $100,000 goal in four days, and raised $1 million in its first seven days. To date they’ve raised $2.3 million (pre-selling about 4,800 units) according to their myjibo.com web site, but as of yet they are still not shipping the device.

By comparison, according to Amazon’s web site, the Amazon Echo will be in stock on January 17, 2015.

Rather than trying to explain what the Jibo is, I’ve embedded their promotional video below (8 million views and counting):

So, what do you think, are you ready for Jibo (or the Amazon Echo) to become part of your family?

And you believe this new class of devices (and our increasing reliance on Siri and Cortana) have the potential to disrupt Google and Bing’s ability to make money?

Innovation or Not?

Sound off in the comments.

UPDATE to banner: You can now access a free recording of this webinar using PASSCODE 1515 here (link expired)

Build a common language of innovation on your team

Sign up here to get Human-Centered Change & Innovation Weekly delivered to your inbox every week.

Is Amazon Echo the Answer to Google?

1 Reply

Today Amazon launched the Echo – an internet appliance with voice recognition and response designed to be to your living room what Siri and Cortana are to your pocket (you ask, it answers).

It is a bold move for Amazon in the wake of their disastrous market entry into the phone market with the Amazon Fire phone, and whether by luck or by design represents more of what customers are likely to give Amazon permission to do in the marketplace. And even though the Amazon Fire phone may be a failure, Amazon no doubt has learned a lot from the experience and from their experience with the Kindle e-reader and Kindle Fire tablets that will help them with the Echo.

The Echo is one reason that Google is worried about Amazon in the search market, because what would do Echo (Amazon), Siri (Apple) and Cortana (Microsoft) truly represent for Google but a direction in the search business that represents a huge revenue threat for Google.

When you ask Echo, Siri, or Cortana a question instead of typing it into a Google (or Bing) search box, Google (or Microsoft) make zero dollars, not even a single cent.

People may forget (or not even know) that Amazon has a search engine company, and owns other search related assets like iMDb and Alexa. Don’t think Amazon sees search as a new frontier for them?

Check out the A9 web site (which years ago used to look just like Google with a simple search box) to get a better sense of how Amazon thinks about search,

So what does nirvana look like in a world with Echo in the center?

Check out Amazon’s promotional video, which has already received 500,000 views at the time I wrote this article:

So, does echo fit into your life? Do you want it to?

I for one have signed up for an invitation to buy one (though it is not actually worth $99 to me – the Amazon Prime member discounted price – down from $199) hoping that Amazon in its infinite wisdom will send me one for free so that I can check it out and report back on it here on the world’s most popular innovation web site.

Oh, and by the way, if you didn’t already know Google now lets you search with your voice on your desktop too, but of course that it’s in the browser so they can still show you ads and make money.

I can’t help thinking that Amazon is behind schedule with this product though. I’m sure they probably wanted to be by invitation only over the summer and shipping in volume for the Christmas, Chanukkah and Kwanza gift giving season, but what are you going to do, invention is hard, unpredictable work. Whether this invention will turn into an innovation, only the consumer market can decide.

Sign up here to get Human-Centered Change & Innovation Weekly delivered to your inbox every week.

Powering Monday Night Football with Feet?

Leave a reply

Electricity.

It’s not exactly cheap, and in rapidly modernizing countries (or even U.S. municipalities with budget woes) the idea of illuminating a neighborhood soccer field so kids and adults can play at night (especially in a poorer neighborhood), might seem like an impossibility.

But a couple of weeks ago Pelé (the Brazilian soccer player) and Shell (the global oil – ahem energy company) this week showed off a soccer revolution, a field located in the heart of Morro da Mineira, a Rio de Janeiro favela, capable of capturing the kinetic energy created by the movement of players around the field and combining it with nearby solar power to provide a source of renewable electricity for lighting the field.

The field uses two hundred high-tech, underground tiles to capture the energy created by players running around the field, along with energy created by solar panels next to the field and stores it in batteries next to the field. These new floodlights provides the players with a lit field and everyone else in the favela a safe and secure community area at night.

Until it was redeveloped by Shell, the soccer field was largely unusable and many young people were forced to play in the streets. The Morro da Mineira project shows how creative ideas delivered through committed partnerships can shape neighborhoods and transform communities.

The effort is a component of the Shell #makethefuture program, which endeavors to inspire entrepreneurs and young people to see science and engineering as potential career choices, and hopes to inspire both to use their minds to develop energy solutions for our planet’s future. The kinetic technology used at the soccer field was developed by a UK Shell LiveWIRE grant, which is designed to be a catalyst for young students and entrepreneurs seeking to grow promising ideas into viable and sustainable businesses.

Could we someday see a World Cup match lit by the players or maybe even a Monday Night Football game?

Only time, and a continued commitment to advancements in renewable energy generation and storage, will tell.

For other interesting kinetic energy inventions (and potential innovations), continue reading here (link broken).

Image Source: Treehugger

Sign up here to get Human-Centered Change & Innovation Weekly delivered to your inbox every week.

Think Like a Tech Company or Go Out of Business

8 Replies

Think Like a Tech Company or Go Out of Business

by Braden Kelley and Linda Bernardi

Even in 2014, there are business sectors who feel they are not ‘tech companies’. News flash: Whether you are a consumer products company, an insurance company, a hotel, or a pharmaceutical company, your business is a technology business. Why?

Technology is the link between any business and its customers. To say technology is not core to your business strategy, means you think customers are not the key to your business success. So, your business is a technology business whether you want it to be or not.

Today technology is how you market and sell your products, make your business more efficient, and most importantly, how you stay connected to your customers. Some companies mistake the importance of technology to mean that they need to open a twitter account and monitor social media, put in an ERP and CRM system, and revamp their web site. But the importance of technology in today’s business environment is more than that.

ERP and CRM are common tools, a requirement to remain competitive, and while social media and the internet are important to sales and marketing success, they are becoming yesterday’s news as customers develop deeper connections to their mobile devices. If you aren’t on their devices and interacting in a meaningful way with them there in real-time, you won’t stay connected to them in the long run.

Let’s look at the impact on a few different industries whose members tend not to see themselves as technology companies:

1. Fortune 100 consumer product goods (CPG) companies
2. Hotel Chains
3. Big Box Retailers

1. Fortune 100 CPG companies typically manufacture large quantities of consistent products and have visually pleasing (static) web pages for consumers. But they don’t use technology well enough to detect what the market wants before it knows it, often fail to personalize or customize products to customer needs, and usually lack the online networks that could help connect other customer product needs together into new potential product ideas that the company could co-create with their customers. Often connection means post mortem analytics on data collected in the past, or, analyzing previous customer interactions with static web pages. Creating authentic customer connections requires online and mobile technology these companies usually don’t possess. I don’t mean apps (which often are pretty much the same as a website), but new physical/online/mobile engagement models that inspire customers to stay connected to the company (and each other) in a dynamic, evolving community. Rethinking is needed here. The customer is not just a buyer but an influencer. If CPG companies want to sell that next bottle of $300 facial cream, they better consider delighting, and not just marketing to, their customer base.

2. AirBnB has proven to be a major disruptive force in the hotel and hospitality business, grabbing a massive foothold in a market that the Homeaway.com member companies created and should have dominated. Resistance to AirBnB is massive and lawsuits are abundant, but for a moment let’s go beyond the hype and explore the angst of traditional hotels. AirBnB created a highly connected, effective community of property owners and property renters. This bi-directional ecosystem can only thrive if they are both happy and satisfied. To experience what they’ve created, first go to a traditional hotel website (pictures of room, building, lobby) and then go to AirBnB and browse the hundreds of customer experiences their property owners offer. On the hotel site you’ll see they’ve created the mechanics of paying to rent a hotel room, while on AirBnB you’ll see that they’ve created both an ecosystem and an experience.

3. Big box retailers have done a poor job of seeing themselves as technology companies capable of fending off challenges from online-only retailers. Target made the mistake of seeing themselves as a retailer, not a technology business, and so they outsourced their ecommerce to Amazon in the beginning, only to regret doing so because Amazon was able to learn which 20% of their inventory drove 80% of their profits, and when.

Meanwhile, Costco and Walmart, despite being two of the most successful retailers in the world, have struggled to find success online because they can’t get beyond their brick and mortar heritage to see themselves as a technology business with an integrated online/offline ecosystem. Seriously, it is 2014, do we still need to get our Costco circulars in the mail? Nothing has changed about Costco’s interaction with its customers. Walmart exacerbated the disconnection between the two sides of their business by creating a separate online division and exiling it to Silicon Valley. Costco sells different products online than offline. The results of both of these approaches have been far from stellar.

Technology Lowers Barriers to Entry

In the history of the world, it has never been easier to start and scale a business to a global footprint, not in a matter of decades or years, but in months. And it is not just the other companies in your industry and technology-driven startups that you have to worry about if you choose not to view yourself as a technology company and move as fast as they do. You have to worry about competition from established technology players like Google and Amazon too, because one day they (or people that used to work for them) might decide that your market is attractive enough to enter and come disrupt your industry. For example, Amazon has become a book publisher and a financial services company.

Technology Enables Experiences

Technology enables the creation of customer experiences. I am going to choose my insurance company based on my experience. At the end of the day if all prices are comparable, then how the businesses you interact with make you feel, and the connections you’ve built with them will matter more. Without an emphasis on using technology to make your business a social business, you will find your company displaced by others that do. You must lead your industry in identifying opportunities to use technology to get closer to your customers. The future of business will be all about delighting customers and making their experience more personal.

Technology is not just a tool, but central to everything you do in today’s always on, always connected digital age.

Here are ten ways that technology can help you become a more social business:

Building Connections
Developing Networks
Global Sensing and Prediction
Sharing Recommendations
Creating Experiences
Personalization
Customization
Co-Creation
Crowdsourcing
Open Innovation

To give you an example of what things will look like in the future, the forward thinking health insurance company will leverage the mobile device for virtual ID cards, drug interaction warnings, personal triage, mobile care, wellness, cost sharing calculations, FSA/HSA administration, diagnostics, and more.

Conclusion

In conclusion, no matter what business you are in, it is very dangerous not to see technology as a competitive differentiator and a core driver of your business. Instead, you must constantly look at how you can become more of a technology company in order to enable deeper customer connections and more meaningful experiences. Today if you don’t connect with, understand, delight and start predicting your customer’s needs/wants, you may not thrive in your industry and your competition and new entrants who do embrace technology will replace you.

This article is brought to you by Linda Bernardi and Braden Kelley. Collectively, we have over 30 years of experience working with large, global multi-disciplinary enterprises. We write this with care and passion as we want your enterprises to succeed. We would love to hear your thoughts.

Guest Collaborator:

Linda Bernardi is a Technology Strategist, Investor, and Founder & CEO at StraTerra Partners, The Bernardi Leadership Institute and a Strategic Advisor at Cloudant Inc. She is also the Author of Provoke, Why the Global Culture of Disruption is the Only Hope for Innovation. Learn more here about Linda’s work on disrupting large enterprise analytics.

Please note the following licensing terms for Stikkee Situations cartoons:

1. BLOGS – Link back to https://bradenkelley.com/category/stikkees/ and you can embed them for free
2. PRESENTATIONS, please send $25 to me on PayPal by clicking the button	3. NEWSLETTERS & WEB SITES, please send me $50 on PayPal by clicking the button

Sign up here to get Human-Centered Change & Innovation Weekly delivered to your inbox every week.

Where Does Value Come From?

Leave a reply

Where does value come from?

What makes people willing to pay $50 for a t-shirt that’s just like the one that ten other people are wearing in the club?

What makes people pay a premium for Apple products with features introduced by other companies months or years before?

If you are truly trying to be innovative, instead of creative or inventive, you MUST understand how your prospective customers assign value for the new solution you are about to introduce. This may require lots of customer interviews, ethnography, forced choices, and other upfront research, but it’s worth it, because if you don’t build your potential innovation on a new, unique insight then it has no chance of succeeding in the marketplace. And as I’ve said before, to achieve innovation you have to focus not just on creating value in the product or service itself, but all three sources of value:

Value Creation
Value Translation
Value Access

So, let’s get back to the $50 t-shirt…

Here in Seattle we are proud of Macklemore and Ryan Lewis, who became a chart topping rap music music act by choosing not to follow the traditional way of making it in the music business so they could not only maintain their creative freedom, but also to make more money. Their mega-hit “Thrift Shop” pokes fun at fashionistas and has helped to make thrift shopping cool instead of embarrassing. Thank you to their combination of skills, they’ve been able to do a lot of the hard work themselves to promote their music, including making this video:

By remaining independent, Macklemore and Ryan Lewis are free to collaborate with whomever they want, when they want, and with sponsors who add value in specific ways consistent with the current project they are working on, instead of a record company extracting a rent from all the artist’s activities (whether they are adding value or not). Here is one such project they undertook with another local artist, Fences, and sponsorship from a company headquartered here locally – T-Mobile USA. It’s a great song and a pretty cool video if you haven’t heard or seen it before:

I for one am grateful that Macklemore and Ryan Lewis didn’t sign a record deal, and record executives have candidly admitted that they would have totally ruined the act by forcing them to change to be more “marketable.” The success of Macklemore and Ryan Lewis (and others) serve to highlight the disruption in the music industry value chain that continues to occur, creating discontinuities that artists like Macklemore and Ryan Lewis can take advantage of. This is of course as long as they have the digital and social skills to get the word out and help their music spread.

Is there disruption happening in your industry’s value chain?

How can you take advantage of the discontinuities?

Please note the following licensing terms for Stikkee Situations cartoons:

1. BLOGS – Link back to https://bradenkelley.com/category/stikkees/ and you can embed them for free
2. PRESENTATIONS, please send $25 to me on PayPal by clicking the button	3. NEWSLETTERS & WEB SITES, please send me $50 on PayPal by clicking the button

Sign up here to get Human-Centered Change & Innovation Weekly delivered to your inbox every week.

Human-Centered Change and Innovation

Innovation, change and transformation thought leadership, lovingly curated by Braden Kelley

Category Archives: Technology

Listen to Crowd Computing is Dead, Long Live the Cloud!

Microsoft’s Latest Vision of Future Productivity

Microsoft Stomps on Google Glass

Agile Change Management is Coming

Is Jibo Joining Your Family?

Is Amazon Echo the Answer to Google?

Think Like a Tech Company or Go Out of Business