Author Archives: Art Inteligencia

About Art Inteligencia

Art Inteligencia is the lead futurist at Inteligencia Ltd. He is passionate about content creation and thinks about it as more science than art. Art travels the world at the speed of light, over mountains and under oceans. His favorite numbers are one and zero. Content Authenticity Statement: If it wasn't clear, any articles under Art's byline have been written by OpenAI Playground or Gemini using Braden Kelley and public content as inspiration.

Four Key Skills All Futurists Must Have

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What is a Futurist?

GUEST POST from Art Inteligencia

In the ever-changing world of modern technology, being able to adapt to new trends is essential for success. Futurists are individuals who study the implications of current technological developments, and predict how these technologies will shape the future. As technology continues to advance, the skills that futurists need to remain ahead of the curve are becoming increasingly important.

1. The primary skill of a futurist is the ability to think critically and analytically.

They must be able to analyze data sets and trends, and draw conclusions on how those trends could affect the future. They need to understand the complex relationships between various technologies and industries, and recognize how certain developments could impact the world. Additionally, they must be able to identify emerging trends and technologies, and anticipate how they could alter the landscape in the near and long term.

2. Futurists must also be well-versed in a wide range of topics.

This includes not just technology, but also economics, sociology, psychology, and politics. Understanding the nuances of these topics is important for predicting the future, as all of these fields are inextricably linked.

3. Futurists need to be able to communicate their ideas effectively.

This includes being able to present complex data and analysis in an accessible way, and engaging in dialogue with stakeholders from a variety of backgrounds. Furthermore, a futurist must be able to think outside the box and come up with creative solutions to difficult problems.

4. A futurist must have excellent problem-solving skills.

They must be able to identify potential issues before they arise, and develop strategies to mitigate them. This includes analyzing the potential consequences of certain technological developments and making decisions that will benefit society in the long term.

As technology continues to advance, the skills needed to be a successful futurist will only become more important. By developing these skills, one can stay ahead of the curve and shape the future.

Does your organization employ a futurist?

Bottom line: Futurists are not fortune tellers. They use a formal approach to achieve their outcomes, but a methodology and tools like those in FutureHacking™ can empower anyone to be their own futurist.

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Human-Centered Design and Accessibility

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Human-Centered Design and Accessibility

GUEST POST from Art Inteligencia

In today’s digital world, human-centered design (HCD) has become a crucial aspect of creating inclusive and accessible products and services. With an increasing focus on designing for everyone, regardless of ability, it is essential to consider accessibility from the initial stages of product development. This article explores the significance of human-centered design and accessibility through two case studies that showcase the positive impact it can have on people’s lives.

Case Study 1: Airbnb’s Inclusive Experiences

Airbnb, the popular online marketplace for short-term rentals, recognizes the importance of catering to diverse user needs. In 2018, they launched a feature called “Airbnb Experiences” that allows hosts to offer unique activities to guests. However, they realized the platform was not adequately accessible to people with disabilities.

To address this issue, Airbnb conducted extensive research and collaborated with advocacy groups for people with disabilities. They focused on designing an accessible booking flow and improving communication between guests and hosts. The resulting changes allowed hosts to provide detailed accessibility information, such as step-free access, presence of grab bars, and other essential amenities. Guests could also inquire about specific accessibility requirements directly to hosts before booking.

This human-centered approach not only enhanced the experience for guests with disabilities but also increased the number of accessible experiences available. By uncovering and addressing the barriers faced by this user group, Airbnb amplified its commitment to accessibility and made significant strides in creating a more inclusive platform.

Case Study 2: Xbox Adaptive Controller by Microsoft

Microsoft’s Xbox Adaptive Controller is a groundbreaking example of human-centered design, specifically targeted at gamers with limited mobility. Traditional gaming controllers are often challenging for individuals with disabilities to use comfortably.

Recognizing this challenge, Microsoft assembled a team of designers, engineers, and gamers with disabilities to create a more accessible alternative. The Xbox Adaptive Controller features oversized buttons and tactile triggers, making it easier for those with limited dexterity to operate. It also includes 19 3.5mm jacks and USB ports, allowing users to connect a range of adaptive switches, buttons, and joysticks to customize their gaming experience.

By considering the needs and preferences of gamers with disabilities, Microsoft successfully addressed a significant accessibility gap in the gaming industry. The Xbox Adaptive Controller empowers individuals to fully participate in the gaming world, creating a sense of belonging and inclusivity.

Conclusion

The aforementioned case studies highlight the positive outcomes that result from prioritizing accessibility and employing human-centered design principles. By involving diverse users from the early stages of product development and understanding their unique requirements, organizations can foster inclusivity and empower individuals with disabilities.

In conclusion, human-centered design and accessibility go hand in hand, ensuring that products, services, and experiences are accessible to everyone. By adopting a user-centric approach and actively involving people with disabilities in the design process, organizations can create more inclusive solutions that improve the lives of individuals around the world. It is imperative for businesses to embrace the principles of human-centered design and accessibility, striving to build a more inclusive and accessible future for all.

SPECIAL BONUS: Braden Kelley’s Problem Finding Canvas can be a super useful starting point for doing design thinking or human-centered design.

“The Problem Finding Canvas should help you investigate a handful of areas to explore, choose the one most important to you, extract all of the potential challenges and opportunities and choose one to prioritize.”

Image credit: Pexels

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Best Practices for Digital Transformation Leadership

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Best Practices for Digital Transformation Leadership

GUEST POST from Art Inteligencia

Digital transformation leadership is essential for organizations looking to stay competitive in a rapidly evolving digital economy. Digital transformation leaders can help drive innovation and organizational success by leveraging cutting-edge technology, implementing a data-driven strategy, and improving customer engagement. But what are some best practices for digital transformation leadership? In this article, we will discuss key best practices for digital transformation leaders backed up by two case study examples.

First, successful digital transformation leaders must understand the technologies available to them. This includes understanding the capabilities of the technology and how it can help drive innovation within their organization. The leader should be well-versed in areas like artificial intelligence, the Internet of Things (IoT), big data, and cloud computing, and leverage the technology to create new business models and processes.

Case Study Example 1 (Unilever) – A great example of this is the VP of digital business transformation at Unilever, who implemented a cloud system that allowed the company to better understand customer behavior. This improved customer segmentation, prediction, and customization, allowing Unilever to efficiently respond to customer needs and drive more sales.

In addition to understanding technology, digital transformation leaders should be able to effectively foster collaboration and communications within their organization. This includes promoting the sharing of ideas and leveraging the expertise of those in the organization. Leaders should create an environment where everyone is encouraged to openly share their ideas, and feedback is valued. The goal of this is to build trust among team members and help create a culture of innovation.

Case Study Example 2 (GE Healthcare) – As an example, the CEO of GE Healthcare shifted the company’s leadership culture to be more customer-centric. This was driven by a focus on collaboration and communication between the different departments, allowing for different perspectives to be heard and responded to. This yielded increased customer satisfaction and loyalty.

Finally, an effective digital transformation leader should have a deep understanding of the customer landscape and customer experience. Leaders should stay on top of customer needs and feedback, and make sure customer feedback is incorporated into the organization’s roadmap. The leader should also ensure that customer-facing teams are equipped with the tools and resources they need to provide a great customer experience.

Case Study Example 3 (Amazon) – An example of a successful initiative in this area is Amazon’s digital transformation leadership. The company invested heavily in knowing customer needs and getting feedback from customers, leading to the development of services like Amazon Prime and Amazon Web Services. These services have propelled Amazon to become one of the most successful digital companies in the world.

Conclusion

In summary, successful digital transformation leaders must be well-versed in the latest technology, foster collaboration and communication within their organization, and have a deep understanding of customer needs and experience. Unilever, GE Healthcare, and Amazon have successfully implemented these best practices and achieved great results. Organizations looking to drive digital transformation should keep these best practices in mind and leverage these case study examples to guide their journey.

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Change Leadership and the Benefits of a Coaching Style

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Change Leadership and the Benefits of a Coaching Style

GUEST POST from Art Inteligencia

When organizations and companies need to adapt to new technology, regulations, or customer demands, they need strong leadership to guide them through the change. Change leadership is about inspiring, leading and managing employees through temporary or permanent changes with minimal disruption and maximum success. A coaching style of leadership is an effective way to ensure employees are engaged and empowered to make changes happen.

What are the Benefits of Change Leadership Coaching?

Change leadership coaching centers around two core concepts: building relationships and encouraging individual growth. The leader takes on the role of a mentor or coach, while the person in transition (or team in transition) becomes the learner. A coach helps employees learn, develop, and take ownership of their new roles, avoiding any issues that arise during the transition. It’s not just about direction and training, but also about helping the individual or team provide solutions.

The benefits of change leadership coaching are endless. It increases employee engagement and morale, improves relationships between team members, and reduces stress and resistance. A successful change requires personal and organizational commitment, and coaching fosters that. Employees are more likely to take on new roles and responsibilities when they know they have the support of their coach.

Case Study 1 – A Fortune 500 Company

A Fortune 500 company had been struggling with low levels of employee engagement. They were having a difficult time implementing new technology and processes and weren’t seeing results. The company appointed a new change leader who implemented a coaching approach. The leader set up one-on-one meetings with each team member to discuss their specific needs and goals. They also conducted team building activities to help foster emotional intelligence and better relationships between departments.

The result? The company saw a dramatic increase in employee engagement and satisfaction. It also saw a drop in resistance to change and an improved ability to communicate and collaborate.

Case Study 2 – A Non-Profit Organization

A non-profit organization was facing a challenging transition. They needed to transition to a new operating model, implement new technology and processes, and change the way they served their customers. The organization appointed a change leader who adopted a coaching approach. The leader began by empowering employees to take ownership of the changes and helping them embrace the new opportunities they had to lead the organization into the future.

The result? The organization was able to successfully implement the new operating model and processes, and saw a dramatic increase in customer satisfaction. Employees also reported feeling more engaged, empowered, and capable of fulfilling their roles.

Conclusion

Change leadership is an essential part of any organization’s success. A coaching approach helps employees become empowered and engaged, investing in their roles and the changes required to move forward. Change leadership coaching has proven itself to be an effective tool in helping companies and organizations adjust to new demands, regulations, and technology with less disruption and more success.

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How to Identify Trends and Patterns for Breakthrough Innovation

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Connecting the Dots

How to Identify Trends and Patterns for Breakthrough Innovation

GUEST POST from Art Inteligencia

Breakthrough innovation, one of the most sought-after but largely elusive concepts in business, happens when an idea has the power to revolutionize an industry or disrupt the status quo. In a sea of ideas, the only way to guarantee a truly groundbreaking product is to identify the trends and patterns that will allow you to develop a concept that is both unique and ahead of the competition. By connecting the right dots, you will sometimes stumble upon something revolutionary that no one else has thought of.

So how do you start to identify the patterns and trends that will lead to a breakthrough innovation? There are several methods, but here are a few of the most effective:

1. Analyzing the competition

A great starting point for coming up with a breakthrough innovation is to analyze the competition. By studying what others in the same industry or space have done in the past, you can identify any gaps in the market and figure out how your product or service can fill them. This doesn’t mean stealing ideas or copying what they’ve done; instead, it’s about realizing what hasn’t been done yet and coming up with a concept to address that.

Case study: When Microsoft co-founder Paul Allen first proposed the idea of using personal computers in the home, he wasn’t the first person to think of that concept. In fact, home computing had been a concept since the late 1970s—and while many tried to make it a reality, no one was able to successfully launch a commercial product. By closely examining the competition, analyzing their mistakes, and applying his own knowledge of computer hardware and software, Allen was able to identify the patterns that would allow him to revolutionize the industry with the introduction of the first home computer.

2. Focusing on customer needs

When trying to create a breakthrough innovation, it’s important to focus on the needs and wants of the customer. This requires understanding their problems and coming up with solutions that will truly meet their needs. To do this, companies must engage in active customer research and listen to their feedback. By figuring out what the customers are looking for and thinking outside the box, companies can come up with solutions that are not only valuable, but also unique.

Case study: Airbnb is one such example of a company that saw a need in the market and sought to fill it. After surveying customers, it became clear that people were looking for a more affordable and convenient way to travel. To meet this need, the company launched its online platform that allowed users to rent out their properties—a concept that, at the time, was completely unheard of. Through active customer research and new thinking, the company was able to connect the dots and create a revolutionary concept that changed the industry.

3. Scanning the environment

Sometimes the most unexpected patterns and trends can be identified by simply looking around at the environment. Paying attention to political, economic, and social changes can often reveal an untapped opportunity that no one has thought of. Companies must stay up to date with the latest news and be alert for signs of change in their field. By looking at the bigger picture and constantly challenging the status quo, companies can come up with innovations no one has ever seen before.

Case study: In 2009, Uber was founded with the goal of getting rid of car ownership and replacing it with shared rides. While this concept was unheard of at the time, the founders analyzed changes in the environment that allowed them to make it a reality. They saw that customers were increasingly looking for convenience, along with the rise of smartphones and GPS technology that would allow customers to track rides and pay for them digitally. With these changes in the environment, they saw an opportunity to pursue their vision and connect the dots from ideas no one had thought possible.

Conclusion

Breakthrough innovation requires more than just the right idea and some luck—it requires the ability to connect the dots and identify patterns that will lead to a truly revolutionary product or service. By analyzing the competition, focusing on customer needs, and scanning the environment, companies can identify trends that will allow them to develop something new and groundbreaking. With perseverance, companies can unlock the resources and potential that will revolutionize an industry and create something truly unique.

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The Role of Leadership in a Digital Transformation

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The Role of Leadership in a Digital Transformation

GUEST POST from Art Inteligencia

The digital transformation of business has become an imperative for organizations in order to remain competitive in today’s digital economy. It involves the adoption of cutting-edge technologies to create a digital infrastructure that enables the efficient and effective use of data, products, and services. While the technical aspects of digital transformations can be daunting, the greatest challenge is often the human element. Leadership is essential to successfully navigate digital transformations, as this complex process requires a strong vision and effective communication to motivate and guide employees through the change.

Leadership plays a key role in digital transformation, as it must develop and communicate a clear vision, strategy, and objectives for the transformation. This helps to ensure that all employees are on the same page and understand the purpose and importance of the digital transformation. Leaders must also be able to navigate the complexity of the digital transformation process by taking a step-by-step approach and providing guidance throughout. This includes developing and implementing a change management strategy to ensure that employees are properly trained and supported during the transition.

Leaders must also prioritize innovation and encourage employees to think outside the box in order to maximize the value of the digital transformation. This means taking risks and embracing failure as an opportunity to learn, which can be difficult to do in a corporate environment. Leaders must also be able to build and maintain trust with employees, as well as stakeholders, in order to ensure that everyone is on board with the digital transformation.

Finally, successful digital transformations require strong leadership that is capable of inspiring and motivating employees. Digital transformation can be a difficult process, and leaders must be able to manage any resistance to the change, as well as any setbacks or delays. They must also be able to recognize and reward employees who demonstrate initiative and take ownership of the process.

Overall, leadership plays a critical role in successful digital transformations. It is essential for leaders to develop a clear vision, communicate a strategy, and motivate employees to ensure that the transformation is successful. Leaders must also be able to navigate the complexity of the process and prioritize innovation in order to maximize the value of the digital transformation. With the right leadership, digital transformations can be successful, and organizations can reap the rewards of a digital infrastructure.

The Human-Centered Change methodology leverages more than 70 tools and is a great way to plan a digital transformation.

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Why Do Companies Need a Digital Transformation?

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Why Do Companies Need a Digital Transformation?

GUEST POST from Art Inteligencia

In today’s digital world, organizations are increasingly relying on digital technologies and platforms to stay ahead of the competition. As a result, digital transformation has become an essential part of any organization’s strategy. By leveraging digital transformation, organizations can remain competitive and remain relevant in a rapidly changing landscape.

Digital transformation is the process of leveraging digital technologies and platforms to drive business growth and efficiency. It involves the use of digital technologies to streamline operations, improve customer experience, and create an agile business model. By harnessing the power of digital technologies, organizations can create a connected and agile environment that enables them to quickly adapt to changing market conditions and customer needs.

Organizations need digital transformation to remain competitive in an increasingly digital world. As technology advances, new opportunities and challenges arise. Digital transformation enables organizations to capitalize on these opportunities and respond to the challenges quickly. Additionally, digital transformation can help organizations reduce costs, improve efficiency, and innovate faster.

Digital transformation can also help organizations create a more customer-centric environment. By leveraging digital technologies such as artificial intelligence, organizations can gain valuable insights into customer behavior, preferences, and needs. This information can then be used to improve customer service and create personalized experiences. Additionally, digital transformation enables organizations to engage customers in real-time and deliver personalized services.

Finally, digital transformation can help organizations create a more agile and connected workplace. By leveraging cloud computing, organizations can access the latest technologies and collaborate with colleagues in different locations. This enables organizations to quickly respond to customer needs and stay ahead of the competition.

In conclusion, digital transformation is essential for any organization that wants to remain competitive. By leveraging digital technologies, organizations can reduce costs, improve efficiency, and create a more customer-centric environment. Additionally, digital transformation can help organizations create a more agile and connected workplace and stay ahead of the competition.

The Human-Centered Change methodology leverages more than 70 tools and is a great way to plan a digital transformation.

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Five Key Strategies Required for Digital Transformation

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Five Key Strategies Required for Digital Transformation

GUEST POST from Art Inteligencia

The digital transformation of business is one of the most important challenges facing organizations today. As the world moves increasingly towards a digital economy, companies must embrace the changes or risk being left behind. To ensure success, organizations must develop a comprehensive digital transformation strategy that encompasses all aspects of their business.

The first key strategy for digital transformation is to develop a clear vision for the future of the organization. This vision should encompass all aspects of the business, from the core mission and goals to the technology and processes used to accomplish them. This vision serves as a guide for the organization to move forward and make the necessary decisions to achieve their desired outcomes.

The second key strategy is to focus on agility and innovation. Digital transformation requires a constant focus on new technologies, trends, and best practices. Organizations must be able to quickly adapt to changing market conditions and be ready to seize opportunities when they arise. This requires a culture of experimentation and a willingness to embrace failure as part of the learning process.

The third key strategy is to leverage data and insights. Data-driven decision making is essential for successful digital transformation. Organizations must be willing to collect, analyze, and act on data to identify opportunities for improvement and make informed decisions.

The fourth key strategy is to build a culture of collaboration. Digital transformation requires a high degree of collaboration between departments, stakeholders, and partners. Organizations must foster an environment where individuals are encouraged to work together to achieve shared goals.

Finally, the fifth key strategy is to invest in the right technology. Digital transformation requires the right technology to support the organization’s vision and objectives. Organizations must consider their specific needs and determine the best solutions for their particular situation.

Digital transformation is a complex and ongoing process. Organizations must create a clear vision and focus on agility, innovation, data, collaboration, and technology in order to succeed.

The Human-Centered Change methodology leverages more than 70 tools and is a great way to plan a digital transformation.

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Key Innovation Terms

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Key Innovation Terms

GUEST POST from Art Inteligencia

Innovation is a term that is often used in the business world to describe new ideas, processes, and products that can be used to improve the efficiency and effectiveness of an organization. The term is constantly evolving as new technologies and ideas are developed, so it is important for business leaders to stay up to date on the latest innovation terms.

The first term to understand is disruptive innovation. This is the process of introducing a new product or service that completely changes the way an industry operates. For example, the introduction of the smartphone has completely changed the way we communicate and access information.

Another key innovation term is incremental innovation. This is the process of making small, iterative changes to existing products or services to improve their performance. For example, a company might introduce a new feature to an existing product or improve the user interface of a website.

Innovation also involves experimentation. This is the process of testing out new ideas and technologies to see what works and what doesn’t. Experimentation is important in order to discover new solutions to existing problems and to gain insights into potential new opportunities.

Finally, the term innovation ecosystem is used to describe the network of organizations, people, and resources that are required to create and sustain innovation. This involves the collaboration between multiple organizations, such as suppliers, partners, and customers, as well as the development of a culture of innovation within an organization.

These are just a few of the key innovation terms that business leaders should be aware of. As technology and ideas continue to evolve, it is important for business leaders to stay up to date on the latest innovations and understand the terms associated with them. This will help them to stay competitive in an ever-changing market.

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Human-Centered Design and User Experience

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Human-Centered Design and User Experience

GUEST POST from Art Inteligencia

As technology becomes increasingly complex, the need for user-friendly design and user experience (UX) is more important than ever. To understand user experience, it’s essential to understand human-centered design, which is the practice of designing products and services with the user’s needs and objectives as the focal point. Human-centered design involves looking at the needs and wants of a product’s end user, rather than the product or service itself, which helps create a better user experience. The focus of human-centered design is on creating the best possible user experience, and many companies have realized the benefits of using this approach. Here, we’ll look at two case studies of successful human-centered design and user experience.

What are the key ways that human-centered design and user experience intersect?

There are definite intersections between user experience and human-centered design. Here are four (4) intersection points to consider:

1. Focus on Context: Human-centered design and user experience both focus on taking the context of the user into account and ensuring the system meets their needs. This means understanding the user’s environment, their emotional state, and their goals, and then designing the system to meet those needs.

2. Create Solutions for Different Types of Users: Human-centered design and user experience approach the problem solving process differently. They take into account how people interact with the system, how they may encounter problems, and how they feel. Then, they create solutions that can be tailored to specific types of users, older users, disabled users, etc.

3. Enable Iterative Development: Human-centered design and user experience methods enable a more iterative development process. This means that the design process can evolve as new information comes in from users, allowing for improved solutions at each step of development.

4. Focus on Holistic Experiences: Human-centered design and user experience place importance on the usability of the system, but also the overall experience the user will have. This means that both the visuals and the usability should enhance the user’s experience. It also means that the system should be easy to use and understand, no matter how it is accessed.

Case Study 1 – Healthcare Industry

The first case study is an example of human-centered design applied to the healthcare industry. Vitamin Health is a company that is leveraging human-centered design to quickly and accurately deliver personalized vitamin and supplement recommendations, tailored to the individual’s lifestyle and health needs. The company created an online platform that assesses the user’s needs and then generates personalized vitamin and supplement recommendations. After a brief survey, the user is presented with a clear summary of their recommended vitamins and supplements. Along with providing the recommendations, Vitamin Health has also created an app that allows users to manage their vitamin and supplement intake. Vitamin Health has improved the user experience by making the process of obtaining personalized recommendations easy and convenient.

Case Study 2 – Entertainment Industry

The second case study involves human-centered design applied to the entertainment industry. Netflix is a streaming service provider that has placed a strong emphasis on user experience. Netflix uses human-centered design to create a personalized experience for each user. It is constantly collecting data on user action in real time, which is then used to make personalized recommendations. Netflix has implemented many features that allow users to find content that suits their particular interests and preferences. The company has also made the process of subscribing to its service quick and easy.

Conclusion

By focusing on human-centered design and user experience, Netflix and Vitamin Health have been able to create products and services that are more user-friendly, efficient, and enjoyable. They have also demonstrated the importance of understanding the needs of end users in order to create an optimal user experience. Human-centered design is quickly becoming the foundation of modern product and service design, and companies must consider the end user’s needs if they hope to remain competitive in the future.

SPECIAL BONUS: Braden Kelley’s Problem Finding Canvas can be a super useful starting point for doing design thinking or human-centered design.

“The Problem Finding Canvas should help you investigate a handful of areas to explore, choose the one most important to you, extract all of the potential challenges and opportunities and choose one to prioritize.”

Image credit: Pexels

Subscribe to Human-Centered Change & Innovation WeeklySign up here to get Human-Centered Change & Innovation Weekly delivered to your inbox every week.