Author Archives: Mike Shipulski

About Mike Shipulski

Mike Shipulski brings together people, culture, and tools to change engineering behavior. He writes daily on Twitter as @MikeShipulski and weekly on his blog Shipulski On Design.

Success Requires You to Make Time for the Truth

Success Requires You to Make Time for the Truth

GUEST POST from Mike Shipulski

Company leaders deserve to know the truth, but they can no longer take the time to learn it.

Company leaders are pushed too hard to grow the business and can no longer take the time to listen to all perspectives, no longer take the time to process those perspectives, and no longer take the time to make nuanced decisions. Simply put, company leaders are under too much pressure to grow the business. It’s unhealthy pressure and it’s too severe. And it’s not good for the company or the people that work there.

What’s best for the company is to take the time to learn the truth.

Getting to the truth moves things forward. Sure, you may not see things correctly, but when you say it like you see it, everyone’s understanding gets closer to the truth. And when you do see things clearly and correctly, saying what you see moves the company’s work in a more profitable direction. There’s nothing worse than spending time and money to do the work only to learn what someone already knew.

What’s best for the company is to tell the truth as you see it.

All of us have good intentions but all of us are doing at least two jobs. And it’s especially difficult for company leaders, whose responsibility is to develop the broadest perspective. Trouble is, to develop that broad perspective sometime comes at the expense of digging into the details. Perfectly understandable, as that’s the nature of their work. But subject matter experts (SMEs) must take the time to dig into the details because that’s the nature of their work. SMEs have an obligation to think things through, communicate clearly, and stick to their guns. When asked broad questions, good SMEs go down to bedrock and give detailed answers. And when asked hypotheticals, good SMEs don’t speculate outside their domain of confidence. And when asked why-didn’t-you’s, good SMEs answer with what they did and why they did it.

Regardless of the question, the best SMEs always tell the truth.

SMEs know when the project is behind. And they know the answer that everyone thinks will get the project get back on schedule. And the know the truth as they see it. And when there’s a mismatch between the answer that might get the project back on schedule and the truth as they see it, they must say it like they see it. Yes, it costs a lot of money when the project is delayed, but telling the truth is the fastest route to commercialization. In the short term, it’s easier to give the answer that everyone thinks will get things back on track. But truth is, it’s not faster because the truth comes out in the end. You can’t defy the physics and you can’t transcend the fundamentals. You must respect the truth. The Universe doesn’t care if the truth is inconvenient. In the end, the Universe makes sure the truth carries the day.

We’re all busy. And we all have jobs to do. But it’s always the best to take the time to understand the details, respect the physics, and stay true to the fundamentals.

When there’s a tough decision, understand the fundamentals and the decision will find you.

When there’s disagreement, take the time to understand the physics, even the organizational kind. And the right decision will meet you where you are.

When the road gets rocky, ask your best SMEs what to do, and do that.

When it comes to making good decisions, sometimes slower is faster.

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You Don’t Win By Completing the Most Tasks

You Don't Win By Completing the Most Tasks

GUEST POST from Mike Shipulski

If you have too much to do, that means you have more tasks than time. And because time is limited, the only way out is to change how you think about your task list.

If you have too many tasks, you haven’t yet decided which tasks are important and which are less important. Until you rank tasks by importance, you’ll think you have too many.

When you have more tasks than you can handle, you don’t. You can handle what you can handle. No problem there. What you have are expectations that are out of line with the reality of what one person can get done in a day. What you can get done is what you can get done. Then end. The thing to understand about task lists is they don’t give a damn about work content. They are perfectly happy to get longer when new tasks are added, regardless of your capacity to get them done. That’s just how it goes with task lists. Why do you think it’s okay to judge yourself negatively for a growing task list?

Just because a task is on a task list doesn’t mean it must get done. A task list is just a tool to keep track of tasks, nothing more. A task list helps you assess which tasks are most important so you can work on the right one until it’s time to go home.

Here are some tips on how to handle your tasks.

Identify your top three most important tasks and work on the most important one until it’s complete.

When the most important task is complete, move each task one step closer to the top and work on the most important one until it’s complete.

If you’re not willing to finish a task, don’t start it. (Think switching cost.)

Don’t start a task before finishing one. (No partial for a half-done task.)

The fastest way to complete a task is to simply remove it from the list. (Full credit for deleting a task of low importance.)

Complete the tasks you can complete and leave the rest. (And no self-judgment or guilt.)

It’s not about completing the most tasks. It’s about completing the most important ones.

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Intuitive Skill, Center of Emphasis, and Mutual Trust

Intuitive Skill, Center of Emphasis, and Mutual Trust

GUEST POST from Mike Shipulski

Mutual Trust. Who do you trust implicitly? And of that shortlist, who trusts you implicitly? You know how they’ll respond. You know what decision they’ll make. And you don’t have to keep tabs on them and you don’t have to manage them. You do your thing and they do theirs and, without coordinating, everything meshes.

When you have mutual trust, you can move at lightning speed. No second-guessing. No hesitation. No debates. Just rapid progress in a favorable direction. Your eyes are their eyes. Their ears are your ears. One person in two bodies.

If I could choose one thing to have, I’d choose mutual trust.

Mutual trust requires shared values. So, choose team members with values that you value. And mutual trust is developed slowly over time as you work together to solve the toughest problems with the fewest resources and the tightest timelines. Without shared values, you can’t have mutual trust. And without joint work on enigmatic problems, you can’t have mutual trust.

Mutual trust is a result. And when your trust-based relationships are more powerful than the formal reporting structure, you’ve arrived.

Intuitive Skill. In today’s world, decisions must be made quickly. And to make good decisions under unreasonable time constraints and far too little data requires implicit knowledge and intuitive skill. Have you read the literature? Have you studied the history? Have you drilled, and drilled, and drilled again? Did you get the best training? Have you honed your philosophy by doing the hard work? Have you done things badly, learned the hard lessons, and embossed those learnings on your soul? Have you done it so many times you know how it will go? Have you done it so many different ways your body knows how it should respond in unfamiliar situations?

If you have to think about it, you don’t yet have intuitive skill. If you can explain why you know what to do, you don’t have intuitive skill. Make no mistake. Intuitive skill does not come solely from experience. It comes from study, from research, from good teachers, and from soul searching.

When your body starts doing the right thing before your brain realizes you’re doing it, you have intuitive skill. And when you have intuitive skill, you can move at light speed. When it takes more time to explain your decision than it does to make it, you have intuitive skill.

Center of Mass, Center of Emphasis. Do you focus on one thing for a week at a time? And do you wake up dreaming about it? And do you find yourself telling people that we’ll think about something else when this thing is done? Do you like doing one thing in a row? Do you delay starting until you finish finishing? Do you give yourself (and others) the flexibility to get it done any way they see fit, as long as it gets done? If the answer is yes to all these, you may be skilled in center-of-emphasis thinking.

The trick here is to know what you want to get done, but have the discipline to be flexible on how it gets done.

Here’s a rule. If you’re the one who decides what to do, you shouldn’t be the one who decides the best way to do it.

Yes, be singularly focused on the objective, but let the boots-on-the-ground circumstances and the context of the moment define the approach. And let the people closest to the problem figure out the best way to solve it because the context is always changing, the territory is always changing, and the local weather is always changing. And the right approach is defined by the specific conditions of the moment.

Build trust and earn it. And repeat. Practice, study, do, and learn. Hone and refine. And repeat. And choose the most important center of emphasis and let the people closest to the problem choose how to solve it. And then build trust and earn it.

This post was inspired by Taylor Pearson and John Boyd, the creator of the OODA loop.

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Playing Both Sides of the Equation

Playing Both Sides of the Equation

GUEST POST from Mike Shipulski

If you want new behavior, you must embrace conflict.

If you can’t tolerate the conflict, you’ll do what you did last time.

If your point of view angers half and empowers everyone else, you made a difference.

If your point of view meets with 100% agreement, you wasted everyone’s time.

If your role is to create something from nothing, you’ve got to let others do the standard work.

If your role is to do standard work, you’ve got to let others create things from scratch.

If you want to get more done in the long term, you’ve got to make time to grow people.

If you want to get more done in the short term, you can’t spend time growing people.

If you do novel work, you can’t know when you’ll be done.

If you are asked for a completion date, I hope you’re not expected to do novel work.

If you’re in business, you’re in the people business.

If you’re not in the people business, you’ll soon be out of business.

If you call someone on their behavior and they thank you, you were thanked by a pro.

If you call someone on their behavior and they call you out for doing it, you were gaslit.

If you can’t justify doing the right project, reduce the scope, and do it under the radar.

If you can’t prevent the start of an unjust project, find a way to work on something else.

If you are given a fixed timeline and fixed resources, flex the schedule.

If you are given a fixed timeline, resources, and schedule, you’ll be late.

If you get into trouble, ask your Trust Network for help.

If you have no Trust Network, you’re in trouble.

If you have a problem, tell the truth and call it a problem.

If you can’t tell the truth, you have a big problem.

If you are called on your behavior, own it.

If you own your behavior, no one can call you on it.

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Bad Questions to Ask When Developing Technology

Bad Questions to Ask When Developing Technology

GUEST POST from Mike Shipulski

I know you’re trying to do something that has never been done before, but when will you be done?

I don’t know. We’ll run the next experiment then decide what to do next. If it works, we’ll do more of that. And if it doesn’t, we’ll do less of that. That’s all we know right now.

I know you’re trying to create something that is new to our industry, but how many will we sell?

I don’t know. Initial interviews with customers made it clear that this is an important customer problem. So, we’re trying to figure out if the technology can provide a viable solution. That’s all we know right now.

No one is asking for that obscure technology. Why are you wasting time working on that?

Well, the voice of the technology and the S-curve analyses suggest the technology wants to move in this direction, so we’re investing this solution space. It might work and it might not. That’s all we know right now.

Why aren’t you using best practices?

If it hasn’t been done before, there can be no best practice. We prefer to use good practice or emergent practice.

There doesn’t seem like there’s been much progress. Why aren’t you running more experiments?

We don’t know which experiments to run, so we’re taking some time to think about what to do next.

Will it work?

I don’t know.

That new technology may obsolete our most profitable product line. Shouldn’t you stop work on that?

No. If we don’t obsolete our best work, someone else will. Wouldn’t it be better if we did the obsoleting?

How many more people do you need to accelerate the technology development work?

None. Small teams are better.

Sure, it’s a cool technology, but how much will it cost?

We haven’t earned the right to think about the cost. We’re still trying to make it work.

So, what’s your solution?

We don’t know yet. We’re still trying to formulate the customer problem.

You said you’d be done two months ago. Why aren’t you done yet?

I never said we’d be done two months ago. You asked me for a completion date and I could not tell you when we’d be done. You didn’t like that answer so I suggested that you choose your favorite date and put that into your spreadsheet. We were never going to hit that date, and we didn’t.

We’ve got a tight timeline. Why are you going home at 5:00?

We’ve been working on this technology for the last two years. This is a marathon. We’re mentally exhausted. See you tomorrow.

If you don’t work harder, we’ll get someone else to do the technology development work. What do you think about that?

You are confusing activity with progress. We are doing the right analyses and the right thinking and we’re working hard. But if you’d rather have someone else lead this work, so would I.

We need a patented solution. Will your solution be patentable?

I don’t know because we don’t yet have a solution. And when we do have a solution, we still won’t know because it takes a year or three for the Patent Office to make that decision.

So, you’re telling me this might not work?

Yes. That’s what I’m telling you.

So, you don’t know when you’ll be done with the technology work, you don’t know how much the technology will cost, you don’t know if it will be patentable, or who will buy it?

That’s about right.

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Great People Are the Reason Companies Become Great

Great People Are the Reason Companies Become Great

GUEST POST from Mike Shipulski

You can look at people’s salaries as a cost that must be reduced. Or, you can look at their salaries as a way for them to provide for their families. With one, you cut, cut, cut. With the other, you pay the fairest wage possible and are thankful your people are happy.

You can look at healthcare costs the same way – as a cost that must be slashed or an important ingredient that helps the workers and their families stay healthy. Sure, you should get what you pay for, but do you cut costs or do all you can to help people be healthy? I know which one makes for a productive workforce and which one is a race to the bottom. How does your company think about providing good healthcare benefits? And how do you feel about that?

You can look at training and development of your people as a cost or an investment. And this distinction makes all the difference. With one, training and development is minimized. And with the other, it’s maximized to grow people into their best selves. How does your company think about this? And how do you feel about that?

You can look at new tools as a cost or as an investment. Sure, tools can be expensive, but they can also help people do more than they thought possible. Does your company think of them as a cost or an investment? And how do you feel about that?

Would you take a slight pay cut so that others in the company could be paid a living wage? Would you pay a little more for healthcare so that younger people could pay less? Would you be willing to make a little less money so the company can invest in the people? Would your company be willing to use some of the profit generated by cost reduction work to secure the long-term success of the company?

If your company’s cost structure is higher than the norm because it invests in the people, are you happy about that? Or, does that kick off a project to reduce the company’s cost structure?

Over what time frame does your company want to make money?

When jobs are eliminated at your company, does that feel more like a birthday party or a funeral?

Are you proud of how your company treats their people, or are you embarrassed?

I’ve heard that people are the company’s most important asset, but if that’s the case, why is there so much interest in reducing the number of people that work at the company?

In the company’s strategic plan, five years from now are there more people on the payroll or fewer? And how do you feel about that?

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Stop Doing What You Did Last Time

Stop Doing What You Did Last Time

GUEST POST from Mike Shipulski

If there’s no discomfort, there’s no novelty.
When there’s no novelty, it means you did what you did last time.
When you do what you did last time, you don’t grow.
When you do what you did last time, there’s no learning.
When you do what you did last time, opportunity cost eats you.
If there’s no discomfort, you’re not trying hard enough.

If there’s no disagreement, critical thought is in short supply.
When critical thought is in short supply, new ideas never see the light of day.
When new ideas never see the light of day, you end up doing what you did last time.
When you do what you did last time, your best people leave.
When you do what you did last time, your commute into work feels longer than it is.
When you do what you did last time, you’re in a race to the bottom.
If there’s no disagreement, you’re playing a dangerous game.

If there’s no discretionary work, crazy ideas never grow into something more.
When crazy ideas remain just crazy ideas, new design space remains too risky.
When new design space remains too risky, all you can do is what you did last time.
When you do what you did last time, managers rule.
When you do what you did last time, there is no progress.
When you do what you did last time, great talent won’t accept your job offers.
If there’s no discretionary work, you’re in trouble.

We do what we did last time because it worked.
We do what we did last time because we made lots of money.
We do what we did last time because it’s efficient.
We do what we did last time because it feels good.
We do what we did last time because we think we know what we’ll get.
We do what we did last time because that’s what we do.

Doing what we did last time works well, right up until it doesn’t.
When you find yourself doing what you did last time, do something else.

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Growth Comes From What You Don’t Have

Growth Comes From What You Don't Have

GUEST POST from Mike Shipulski

If you have more features, I will beat you with fewer.

If you have a broad product line, I will beat you with my singular product.

If your solution is big, mine will beat you with small.

If you sell across the globe, I will sell only in the most important market and beat you.

If you sell to many customers, I will provide a better service to your best customer and beat you.

If your new projects must generate $10 million per year, I will beat you with $1 million projects.

If you are slow, I will beat you with fast.

If you use short term thinking, I will beat you with long term thinking.

If you think in the long term, I will think in the short term and beat you.

If you sell a standardized product, I will beat you with customization.

If you are successful, I will beat you with my hunger.

If you try to do less, I will beat you with far less.

If you do what you did last time, I will beat you with novelty.

If you want to be big, I will be a small company and beat you.

I will beat you with what you don’t have.

Then, I will obsolete my best work with what I don’t have.

Your success creates inertia. Your competitors know what you’re good at and know you’ll do everything you can to maintain your trajectory. No changes, just more of what worked. And they will use your inertia. They will start small and sell to the lowest end of the market. Then they’ll grow that segment and go up-scale. You will think they are silly and dismiss them. And then they will take your best customers and beat you.

If you want to know how your competitors will beat you, think of your strength as a weakness. Here’s a thought experiment to explain. If your success is based on fast, turn speed into weakness and constrain out the speed. Declare that your new product must be slow. Then, create a growth plan based on slow. That growth plan is how your competitors will beat you.

Your growth won’t come from what you have, it will come from what you don’t have.

It’s time to create your anti-product.

Image credit: Pixabay

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Is It Bad Behavior or Unskilled Behavior?

Is It Bad Behavior or Unskilled Behavior?

GUEST POST from Mike Shipulski

What if you could see everyone as doing their best?

When they are ineffective, what if you think they are using all the skills to the best of their abilities?

What changes when you see people as having a surplus of good intentions and a shortfall of skills?

If someone cannot recognize social cues and behaves accordingly, what does that say about them?

What does it say about you if you judge them as if they recognize those social cues?

Even if their best isn’t all skillful, what if you saw them as doing their best?

When someone treats you unskillfully, maybe they never learned how to behave skillfully.

When someone yells at you, maybe yelling is the only skill they were taught.

When someone treats you unskillfully, maybe that’s the only skill they have at their disposal.

And what if you saw them as doing their best?

Unskillful behavior cannot be stopped with punishment.

Unskillful behavior changes only when new skills are learned.

New skills are learned only when they are taught.

New skills are taught only when a teacher notices a yet-to-be-developed skillset.

And a teacher only notices a yet-to-be-developed skillset when they understand that the unskillful behavior is not about them.

And when a teacher knows the unskillful behavior is not about them, the teacher can teach.

And when teachers teach, new skills develop.

And as new skills develop, behavior becomes skillful.

It’s difficult to acknowledge unskillful behavior when it’s seen as mean, selfish, uncaring, and hurtful.

It’s easier to acknowledge unskillful behavior when it’s seen as a lack of skills set on a foundation of good intentions.

When you see unskillful behavior, what if you see that behavior as someone doing their best?

Unskillful behavior cannot change unless it is called by its name.

And once called by name, skillful behavior must be clearly described within the context that makes it skillful.

If you think someone “should” know their behavior is unskillful, you won’t teach them.

And when you don’t teach them, that’s about you.

If no one teaches you to hit a baseball, you never learn the skill of hitting a baseball.

When their bat always misses the ball, would you think the lesser of them? If you did, what does that say about you?

What if no one taught you how to crochet and you were asked to knit scarf? Even if you tried your best, you couldn’t do it. How could you possibly knit a scarf without developing the skill? How would you want people to see you? Wouldn’t you like to be seen as someone with good intentions that wants to be taught how to crochet?

If you were never taught how to speak French, should I see your inability to speak French as a character defect or as a lack of skill?

We are not born with skills. We learn them.

And we cannot learn skillful behavior unless we’re taught.

When we think they “should” know better, we assume they had good teachers.

When we think their unskillful behavior is about us, that’s about us.

When we punish unskillful behavior, it would be more skillful to teach new skills.

When we use prizes and rewards to change behavior, it would be more skillful to teach new skills.

When in doubt, it’s skillful to think the better of people.

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Problems are Required for Progress to Occur

Problems are Required for Progress to Occur

GUEST POST from Mike Shipulski

Without a problem, there can be no progress.
And only after there’s too much no progress is a problem is created.
And once the problem is created, there can be progress.

When you know there’s a problem just over the horizon, you have a problem.
Your problem is that no one else sees the future problem, so they don’t have a problem.
And because they have no problem, there can be no progress.
Progress starts only after the calendar catches up to the problem.

When someone doesn’t think they have a problem, they have two problems.
Their first problem is the one they don’t see, and their second is that they don’t see it.
But before they can solve the first problem, they must solve the second.
And that’s usually a problem.

When someone hands you their problem, that’s a problem.
But if you don’t accept it, it’s still their problem.
And that’s a problem, for them.

When you try to solve every problem, that’s a problem.
Some problems aren’t worth solving.
And some don’t need to be solved yet.
And some solve themselves.
And some were never really problems at all.

When you don’t understand your problem, you have two problems.
Your first is the problem you have and your second is that you don’t know what your problem by name.
And you’ve got to solve the second before the first, which can be a problem.

With a big problem comes big attention. And that’s a problem.
With big attention comes a strong desire to demonstrate rapid progress. And that’s a problem.
And because progress comes slowly, fervent activity starts immediately. And that’s a problem.
And because there’s no time to waste, there’s no time to define the right problems to solve.

And there’s no bigger problem than solving the wrong problems.

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