Author Archives: Braden Kelley

About Braden Kelley

Braden Kelley is a Human-Centered Experience, Innovation and Transformation consultant at HCL Technologies, a popular innovation speaker, and creator of the FutureHacking™ and Human-Centered Change™ methodologies. He is the author of Stoking Your Innovation Bonfire from John Wiley & Sons and Charting Change (Second Edition) from Palgrave Macmillan. Braden is a US Navy veteran and earned his MBA from top-rated London Business School. Follow him on Linkedin, Twitter, Facebook, or Instagram.

Top 10 Innovation Videos of 2011

Top 10 Innovation Videos of 2011Do you have a favorite innovation video?

We asked you the global innovation community, to suggest videos for the Top 10 Innovation Videos of 2011.

Many people did, and they had the chance to win some of the $3,650 worth of prizes up for grabs.

Here are the Top 10 Innovation Videos of 2011 based on the submissions:

  1. Where Good Ideas Come From

  2. Innovation Acceleration

  3. Do Schools Kill Creativity?

  4. ABC Niteline – IDEO Shopping Cart

  5. Leadership Lessons from Dancing Guy – First Followers

  6. Interview with Dean Kamen

  7. Reinventing the Technology of Human Accomplishment

  8. The Myths of Innovation

  9. Two Similar Visions of the Future
  10. Here are two very similar visions of the future, the first is Microsoft’s vision for the year 2020:


    The second is Corning’s vision of the future dominated by specialty glass:

  11. The Surprising Truth About What Motivates Us

Happy innovating!

Before you go…

What are your favorite innovation videos?
(make your suggestions in the comments)

Special Bonus

Download 'Stoking Your Innovation Bonfire' sample chapterIf you’ve read all the way to the bottom, then you deserve a free sample chapter from my new book Stoking Your Innovation Bonfire. I hope you enjoy the sample chapter and consider purchasing the book as a way of supporting the future growth of this community.

Download the sample chapter

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Leadership Lessons from Dancing Guy – First Followers

If you’ve learned a lot about leadership and making a movement, then let’s watch a movement happen, start to finish, in under 3 minutes, and dissect some lessons:

1. A leader needs the guts to stand alone and look ridiculous. But what he’s doing is so simple, it’s almost instructional. This is key. You must be easy to follow!

Now comes the first follower with a crucial role: he publicly shows everyone how to follow. Notice the leader embraces him as an equal, so it’s not about the leader anymore – it’s about them, plural. Notice he’s calling to his friends to join in. It takes guts to be a first follower! You stand out and brave ridicule, yourself. Being a first follower is an under-appreciated form of leadership. The first follower transforms a lone nut into a leader. If the leader is the flint, the first follower is the spark that makes the fire.

The 2nd follower is a turning point: it’s proof the first has done well. Now it’s not a lone nut, and it’s not two nuts. Three is a crowd and a crowd is news.

2. A movement must be public. Make sure outsiders see more than just the leader. Everyone needs to see the followers, because new followers emulate followers – not the leader.

Now here come 2 more, then 3 more. Now we’ve got momentum. This is the tipping point! Now we’ve got a movement!

As more people jump in, it’s no longer risky. If they were on the fence before, there’s no reason not to join now. They won’t be ridiculed, they won’t stand out, and they will be part of the in-crowd, if they hurry. Over the next minute you’ll see the rest who prefer to be part of the crowd, because eventually they’d be ridiculed for not joining.

And ladies and gentlemen that is how a movement is made! Let’s recap what we learned:

If you are a version of the shirtless dancing guy, all alone, remember the importance of nurturing your first few followers as equals, making everything clearly about the movement, not you.

Be public. Be easy to follow!

But the biggest lesson here – did you catch it?

Leadership is over-glorified.

Yes it started with the shirtless guy, and he’ll get all the credit, but you saw what really happened:

It was the first follower that transformed a lone nut into a leader.

There is no movement without the first follower.

We’re told we all need to be leaders, but that would be really ineffective.

The best way to make a movement, if you really care, is to courageously follow and show others how to follow.

When you find a lone nut doing something great, have the guts to be the first person to stand up and join in.

Special Bonus

Download 'Stoking Your Innovation Bonfire' sample chapterIf you’ve read all the way to the bottom, then you deserve a free sample chapter from my new book Stoking Your Innovation Bonfire. I hope you enjoy the sample chapter and consider purchasing the book as a way of supporting the future growth of this community.

Download the sample chapter

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Nine Innovation Roles – A New Tool

In my book Stoking Your Innovation Bonfire, one of the last tools I ended up adding has turned out to be one of the most intriguing parts of the book for people – especially in helping to build successful innovation teams. That tool is the Nine Innovation Roles, which I have written about before on this blog.

Now, after my latest innovation speech at the Farm Credit Services of America in Omaha, Nebraska and some conversations I had with the leadership there, it has become clear that people would like to have some additional tools to use to help identify which roles people tend towards on their teams so that they can use these tendencies as talking points and possibly to help organize effective innovation teams.

Nine Innovation Roles - A New ToolOne of the things that was discussed as a possibility was having team members fill out a simple worksheet to identify what roles they believe their teammates tend towards, while also self-identifying themselves. If the whole team were to complete this exercise it should yield some interesting and actionable data.

But why stop there with one organization?

I truly believe in the power of the Nine Innovation Roles, and because of this belief I’ve created and uploaded a simple worksheet for people to use. I only ask one thing in return from those who download and use the worksheet.

  1. Please send info at braden kelley dot com the data you collect (without the names)
  2. In exchange I will collect it and share it in aggregate at the end of every quarter

YOU MUST DOWNLOAD THE WORKSHEET FOR IT TO BE USEFUL

In case you missed it, the Nine Innovation Roles are:

  1. Revolutionary
  2. Artist
  3. Troubleshooter
  4. Conscript
  5. Connector
  6. Customer Champion
  7. Judge
  8. Magic Maker
  9. Evangelist

In addition to providing you a pre-built worksheet you can customize and send out to your teams, the worksheet also has embedded in it definitions of the nine roles and the columns on the data entry tab have comments with the definitions as well or people can click the column headers to jump to the tab with a definition (yes, there are tabs that define each of the nine roles).

Please also feel free to share any observations from your use of the Nine Innovation Roles in your organization.

For more information about the Nine Innovation Roles, please get some copies of my book Stoking Your Innovation Bonfire for your team or check out my previous article highlighting them.

Happy innovating!

Special Bonus

Download 'Stoking Your Innovation Bonfire' sample chapterIf you’ve read all the way to the bottom, then you deserve a free sample chapter from my new book Stoking Your Innovation Bonfire. I hope you enjoy the sample chapter and consider purchasing the book as a way of supporting the future growth of this community.

Download the sample chapter

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Global Innovation Index 2011 – Innovation Efficiency

Global Innovation Index 2011 - Innovation EfficiencyThis article is the third in a series of four articles digging into the recently released Global Innovation Index 2011 put together by Insead along with knowledge partners Alcatel-Lucent, Booz & Co., the Confederation of Indian Industry (CII), and the World Intellectual Property Organization (WIPO).

There is a lot of data in the Global Innovation Index 2011 and so I thought it would share it with you bit by bit to make it digestible and then share my overall thoughts. In previous articles we shared the country rankings and the input/output rankings.

Below you’ll find the country rankings based on innovation efficiency (an index comparing the innovation outputs to inputs):

Global Innovation Index 2011 - Innovation Efficiency

In the final article – coming soon – I will give my analysis of the outcomes and implications of the Global Innovation Index 2011. Until then, feel free to sound off in the comments about whether you believe your country’s position in the innovation inputs or outputs rankings are justified or off base.

Additional Global Innovation Index 2011 Articles:

#1 – Global Innovation Index 2011 – Country Rankings
#2 – Global Innovation Index 2011 – Inputs and Outputs
#3 – THE ARTICLE ABOVE
#4 – Coming Soon – Global Innovation Index 2011 – Final Analysis

In the meantime, consider following the Human-Centered Change & Innovation page on LinkedIn.

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Global Innovation Index 2011 – Inputs and Outputs

Global Innovation Index 2011 - Inputs and OutputsThis article is the second in a series of four articles digging into the recently released Global Innovation Index 2011 put together by Insead along with knowledge partners Alcatel-Lucent, Booz & Co., the Confederation of Indian Industry (CII), and the World Intellectual Property Organization (WIPO).

There is a lot of data in the Global Innovation Index 2011 and so I thought it would share it with you bit by bit to make it digestible and then share my overall thoughts. In the first article we shared the overall Global Innovation Index 2011 country rankings. These overall rankings are based on two main components – innovation inputs and innovation outputs.

Below you’ll find the country rankings based on innovation inputs and the country ranking based on innovation outputs.

The source data for creating the innovation inputs rankings includes:

1. Institutions

1.1 Political environment
– 1.1.1 Political stability
– 1.1.2 Government effectiveness
– 1.1.3 Press freedom

1.2 Regulatory Environment
– 1.2.1 Regulatory quality
– 1.2.2 Rule of law
– 1.2.3 Rigidity of employment

1.3 Business Environment
– 1.3.1 Time to start a business, days
– 1.3.2 Cost to start a business, % income/cap
– 1.3.3 Total tax rate, % profits

2. Human Capital & Research

2.1 Education
– 2.1.1 Education expenditure, % GNI
– 2.1.2 Public expenditure/pupil, % GDP/cap
– 2.1.3 School life expectancy, years
– 2.1.4 PISA scales in reading, maths, & science
– 2.1.5 Pupil-teacher ratio, secondary

2.2 Tertiary Education
– 2.2.1 Tertiary enrollment, % gross
– 2.2.2 Graduates in science, %
– 2.2.3 Graduates in engineering, %
– 2.2.4 Tertiary inbound mobility, %
– 2.2.5 Tertiary outbound mobility, %
– 2.2.6 Gross tertiary outbound enrollment, %

2.3 Research & Development (R&D)
– 2.3.1 Researchers headcount/million pop
– 2.3.2 Gross expenditure on R&D, % GDP
– 2.3.3 Quality research institutions

3. Infrastructure

3.1 Info & Comm. Technologies (ICT)
– 3.1.1 ICT access
– 3.1.2 ICT use
– 3.1.3 Government’s Online Service
– 3.1.4 E-Participation

3.2 Energy
– 3.2.1 Electricity output, kWh/cap
– 3.2.2 Electricity consumption, kWh/capita
– 3.2.3 GDP/unit of energy use, PPP$/kg oil eq.
– 3.2.4 Share of renewables in energy use, %

3.3 General Infrastructure
– 3.3.1 Quality of trade & transport infrastructure
– 3.3.2 Gross capital formation, % GDP
– 3.3.3 Ecological footprint & biocapacity, ha/cap

4. Market Sophistication

4.1 Credit
– 4.1.1 Strength of legal rights for credit
– 4.1.2 Depth of credit information
– 4.1.3 Domestic credit to private sector, % GDP
– 4.1.4 Microfinance gross loans, % GDP

4.2 Investment
– 4.2.1 Strength of investor protection
– 4.2.2 Market capitalization, % GDP
– 4.2.3 Total value of stocks traded, % GDP
– 4.2.4 Venture capital deals/tr GDP PPP$

4.3 Trade & Competition
– 4.3.1 Applied tariff rate weighted mean, %
– 4.3.2 Market access trade restrictiveness*, %
– 4.3.3 Imports of goods & services, % GDP
– 4.3.4 Exports of goods & services, % GDP
– 4.3.5 Intensity local competition

5. Business Sophistication

5.1 Knowledge Workers
– 5.1.1 Knowledge-intensive employment, %
– 5.1.2 Firms offering formal training, % firms
– 5.1.3 R&D performed by business, %
– 5.1.4 R&D financed by business, %

5.2 Innovation Linkages
– 5.2.1 University/industry collaboration
– 5.2.2 State of cluster development
– 5.2.3 R&D financed by abroad, %
– 5.2.4 JV/strategic alliance deals/tr GDP PPP$
– 5.2.5 PCT patent filings with foreign inventor, %

5.3 Knowledge Absorption
– 5.3.1 Royalty & license fees payments, % GDP
– 5.3.2 High-tech imports less re-imports, %
– 5.3.3 Computer & comm. service imports, %
– 5.3.4 FDI net inflows, % GDP

Here are the country rankings from the Global Innovation Index 2011 based on innovation inputs:

Global Innovation Index 2011 Inputs

The source data for creating the innovation outputs rankings includes:

6. Scientific Outputs

6.1 Knowledge Creation
– 6.1.1 Domestic resident patent ap/bn GDP PPP$
– 6.1.2 PCT resident patent ap/bn GDP PPP$
– 6.1.3 Domestic res utility model ap/bn GDP PPP$
– 6.1.4 Scientific & technical articles/bn GDP PPP$

6.2 Knowledge Impact
– 6.2.1 Growth rate of GDP PPP$/worker, %
– 6.2.2 New businesses/1,000 pop. 15–64 yrs
– 6.2.3 Computer software spending, % GDP

6.3 Knowledge Diffusion
– 6.3.1 Royalty & license fees receipts, % GDP
– 6.3.2 High-tech exports less re-exports, %
– 6.3.3 Computer & comm service exports, %
– 6.3.4 FDI net outflows, % GDP

7. Creative Outputs

7.1 Creative Intangibles
– 7.1.1 Domestic res trademark ap/bn GDP PPP$
– 7.1.2 Madrid resident trademark ap/bn GDP PPP$
– 7.1.3 ICT & business models
– 7.1.4 ICT & organizational models

7.2 Creative Goods & Services
– 7.2.1 Recreation & culture consumption, %
– 7.2.2 National feature films/mn pop
– 7.2.3 Daily newspapers/1,000 literate pop
– 7.2.4 Creative goods exports, %
– 7.2.5 Creative services exports, %

Here are the country rankings from the Global Innovation Index 2011 based on innovation outputs:

Global Innovation Index 2011 Outputs

In future articles we will take a look at the Innovation Efficiency Index from the Global Innovation Index 2011, which compares the two, and our thoughts about the study in general.

Check back in the coming days for additional articles highlighting whatever insights I can extract from the Global Innovation Index 2011 report. Until then, feel free to sound off in the comments about whether you believe your country’s position in the innovation inputs or outputs rankings are justified or off base.

Additional Global Innovation Index 2011 Articles:

#1 – Global Innovation Index 2011 – Country Rankings
#2 – THE ARTICLE ABOVE
#3 – Coming Soon
#4 – Coming Soon

In the meantime, consider following the Human-Centered Change & Innovation page on LinkedIn.

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Global Innovation Index 2011 – Country Rankings

Global Innovation Index 2011 - Country RankingsThis article will be the first of a series of articles digging into the recently released Global Innovation Index 2011. In this issue we will give you just the country rankings. In the coming days I will dig through the Global Innovation Index 2011 report and see what interesting insights I can uncover about innovation in different regions, and report back here on Human-Centered Change & Innovation.

The Global Innovation Index 2011 was put together by Insead along with knowledge partners Alcatel-Lucent, Booz & Co., the Confederation of Indian Industry (CII), and the World Intellectual Property Organization (WIPO).

So without further ado, here is the Global Innovation Index 2011 rankings of the world’s most innovative countries (based on inputs and outputs):

Global Innovation Index 2011 Country Rankings

Check back in the coming days for additional articles highlighting whatever insights I can extract from the Global Innovation Index 2011 report. In the meantime, feel free to sound off in the comments about whether you believe your country’s position is justified or off base.

In the meantime, consider following the Human-Centered Change & Innovation page on LinkedIn.

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An Innovation Perfect Storm?

An Innovation Perfect Storm?There have been several recent product announcements or launches that move a step closer to the future vision of computing that I began advocating two years ago. That vision that moves computing to the pocket, home, or office and envisions display and input devices relevant to the context the person is currently in.

I believed two years ago and still believe that what the world needs is not more smart devices, but more flexible and plentiful dumb devices that are driven by the one smart device to rule them all – an extensible smart phone that can not only drive multiple display and input devices wirelessly, but also augment its processing and storage capabilities via wireless devices or the cloud.

Here is a flashback to what I said the Apple iPhone should become two years ago:

“People don’t want a fourth screen. What they want to do is extend the screen they have in their pocket.”

What would be most valuable for people, what they really want, is an extensible, pocketable device that connect wirelessly to whatever input or output devices that they might need to fit the context of what they want to do. To keep it simple and Apple-specific, in one pocket you’ve got your iPhone, and in your other pocket you’ve got a larger screen with limited intelligence that folds in half (or quarters) and connects to your iPhone and can also transmit touch and gesture input for those times when you want a bigger screen. When you get to work you put your iPhone on the desk and it connects to your monitor, keyboard, and possibly even auxiliary storage and processing unit to augment the iPhone’s onboard capabilities. Ooops! Time for a meeting, so I grab my iPhone, get to the conference room and wirelessly connect my iPhone to the in-room projector and do my presentation. On the bus home I can watch a movie or read a book, and when I get home I can connect my iPhone to the television and download a movie or watch something from my TV subscriptions. So why do I need to spend $800 for a fourth screen again?

So what are some of the devices that show that we’re getting close to realizing this vision?

  1. Motorola AtrixMotorola Atrix – A dockable 4G smart phone that while apparently it makes a pretty good smart phone, the lapdock that it connects to in order to give you laptop type functionality has received pretty poor reviews – making it sound like it’s not very-well designed or compelling.
  2. RIM Blackberry PlaybookRIM Blackberry Playbook – RIM’s entry into the tablet market is the Blackberry Playbook. RIM failed to take the full leap and release an inexpensive dumb screen that connects to the user’s Blackberry. Instead it appears to be a fully functional (and priced) 7-inch tablet computer that uses the bigger screen to display the user’s email from their mobile handset without cables. RIM’s lack of commitment to the vision I’ve laid out has resulted in a ‘stuck in the middle’ device that is unlikely to catch on in the marketplace.
  3. Nintendo WiiU – Nintendo is launching an oversize motion sensing controller that also has a display for game developers to utilize to extend the gaming environment out of the TV and closer to the gamer. This opens up the opportunity to either remove some of the visual visual clutter from the big screen onto the little one (creating a more immersive experience) or to leverage the second screen to deliver more game information (imagine flipping through pages of item inventories, maps, etc.). In this case the Nintendo Wii has the smarts and delivers the images wirelessly to the WiiU controller.

Now, let’s discuss Apple’s efforts in advancing the vision I laid out a couple of years to hopefully encourage device manufacturers to make it real so that we can all enjoy a more flexible, useful, valuable computing experience across multiple contexts.

Apple is launching Airplay Mirroring in iOS5 (PICTURED AT THE TOP) which allows you to display what’s on your Apple iPad2 (or part of it in the case of specially programmed games or other apps) WIRELESSLY. Apparently Airplay Mirroring works with all 90,000 iPad apps. There is one catch – you must have an Apple TV connected to your TV. Taken a step further, the next Apple iPhone will have the same (or better) processor that’s inside the Apple iPad2 and will run iOS5 so it may have Airplay Mirroring as well. These latest developments may also be part of the reason we are hearing rumblings of Apple and Samsung possibly partnering together to bring out a line of Apple branded televisions. Personally I think that would be the wrong way to go. Apple should focus on selling the minimal hardware necessary to facilitate an Airplay Mirroring connection to anyone who wants to build the connection capability into their televisions (or tablets or monitors or conference room projectors or laptops). Here is a video that shows all of the Apple Airplay Mirroring capabilities:

As you can see Apple is getting very close to fully realizing the potential of the vision I laid out a couple of years ago and it’s all very exciting. Of course they will probably make it work with only Apple hardware, so that leaves a huge opportunity for someone like HP or Dell or Samsung to take this and run with it in the way I’ve described now that the major hurdle (the video transmission) seems to have been solved, and to bring it to the mass audience. Here’s one company that has a conference room flat panel solution. Hopefully the big players will get together and build a standard so we can all enjoy the benefits of mobile-centric, extensible, flexible, context-sensitive computing very soon. Come on folks you’re almost to the finish line, just a little bit more innovating and you’re there!

How exciting!

P.S. I still believe there is an opportunity for someone to subsidize the cost of a bigger screen (to drive massive adoption) by allocating a portion of the potential incremental media purchases or search advertising that it would drive but nobody has done that yet.

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Will Death of Blockbuster Kill Redbox?

Will Death of Blockbuster Kill Redbox?Let’s examine something that has been bothering me for a little while. I’ve been renting my movies from Blockbuster and Redbox for years, but now my local Blockbuster store is closing. When I’ve expressed this sadness to friends and colleagues, people just tell me to get Netflix.

Let’s dig quickly into the psychology behind the Netflix/Blockbuster/Redbox choice that each of us has been making. Now, I’m a big fan of technology, but it has its limitations. One of those limitations is that technology can isolate people from the real world. I know all you social media zealots and self-proclaimed experts out there are shouting ‘heresy’ back at me, but hey, that’s why there is a comments box down at the bottom of each article here—for people to engage in a wee bit of dialog.

While social media does serve to connect people, it also serves to disconnect them. To read more on the double-edged impact of social media you might want to check out the book Alone Together: Why We Expect More From Technology and Less From Each Other by Dr. Sherry Turkle.

Layered on top of the tensions between technology, psychology and social interaction is that people are as different as they are the same. As much as we like to think we’re all individuals, when it comes to market dynamics, we tend to be different. That’s why we segment our customers into groups for marketing purposes, test for personality types in team situations, and create separate brands for different groups of customers.

Given all of this, there is an impact of Blockbuster going out of business that I don’t think many people are anticipating, and that is the likelihood that Blockbuster’s demise will actually accelerate the demise of Redbox. This is because, unlike the assumption most people would make, Blockbuster and Redbox are more complements than substitutes. When Redbox emerged people used it as an arbitrage against Blockbuster to get cheaper rentals from Redbox while still retaining the pleasure of physical browsing and the selection advantage Blockbuster provides over Redbox.

Continue reading this article on the American Express OPEN Forum.

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Innovation and Chitty Chitty Bang Bang

Innovation and Chitty Chitty Bang Bang

Now that my local Blockbuster has gone out of business, I’ve made the jump and joined Netflix (although I will miss taking trips to Blockbuster with my daughter).

The first disc in my queue to arrive was the venerable, enjoyable Chitty Chitty Bang Bang.

I was very excited to share this musical celebration of innovation with my daughter last night.

The story of course puts innovation (and learning from failure) front and center, and is a lot of fun at the same time.

The star object is of course the car, but the best supporting object as it were, is a sweet with holes in it.

At first nobody thinks much of the sweets with holes in them made by one of the Dick Van Dyke character’s inventions (“your sugar is getting too hot” comments Truly Scrumptious), but then he discovers that these sweets with holes in them can work like little miniature flutes and he thinks he is on to something. But, after demonstrating them at the candy factory a mob of dogs swarms the place, and he has to flee the scene (no sale). It’s only at the very end that the sweet failure is again transformed into a treat for dogs and everyone is going to become very wealthy as a result.

It’s a great lesson in changing perspectives, learning from failure when it does occur and also illustrates that sometimes you have to adapt an invention from your intended target market to another one in order to transform the invention into a successful innovation.

But, learning from failure is highlighted in an even more fun (and musical) way in the ‘The Roses of Success’ number.

If you’d like to see the video of the song, here it is:

And if you’d like to give the words a closer look, here are the lyrics (courtesy stlyrics.com):

Every bursted bubble has a glory!
Each abysmal failure makes a point!
Every glowing path that goes astray,
Shows you how to find a better way.
So every time you stumble never grumble.
Next time you’ll bumble even less!
For up from the ashes, up from the ashes, grow the roses of success!
Grow the roses!
Grow the roses!
Grow the roses of success!
Oh yes!
Grow the roses!
Those rosy roses!
From the ashes of disaster grow the roses of success!
(spoken)Yes I know but he wants it to float. It will!
For every big mistake you make be grateful!
Here, here!
That mistake you’ll never make again!
No sir!
Every shiny dream that fades and dies,
Generates the steam for two more tries!
(Oh) There’s magic in the wake of a fiasco!
Correct!
It gives you that chance to second guess!
Oh yes!
Then up from the ashes, up from the ashes grow the roses of success!
Grow the roses!
Grow the roses!
Grow the roses of success!
Grow the roses!
Those rosy roses!
From the ashes of disaster grow the roses of success!
Disaster didn’t stymie Louis Pasteur!
No sir!
Edison took years to see the light!
Right!
Alexander Graham knew failure well; he took a lot of knocks to ring that bell!
So when it gets distressing it’s a blessing!
Onward and upward you must press!
Yes, Yes!
Till up from the ashes, up from the ashes grow the roses of success.
Grow the ro
Grow the ro
Grow the roses!
Grow the ro
Grow the ro
Grow the roses!
Grow the roses of success!
Grow the ro
Grow the ro
Grow the roses!
Those rosy ro
Those rosy ro
Those rosy roses!
From the ashes of disaster, grow the roses of success!
Start the engines!
Success!
Batten the hatches!
Success!
Man the shrouds!
Lift the anchor!
Success!

P.S. If you enjoyed this post you should check out my post – Another Innovation Movie for Kids

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Stoking Your Innovation Bonfire for Free

Stoking Your Innovation Bonfire for FreeThe reactions to my new book Stoking Your Innovation Bonfire from John Wiley & Sons have been very positive. There have already been fifteen reviews of the book on Amazon and several university professors are looking at possibly using the book as part of their courses at different schools.

Thank you to all of you whom have already purchased and read and reviewed the book. It is very gratifying and motivating to see people investing their money in taking the book home with them and investing their time to read it.

I worked very hard to make the book both accessible and valuable, a book that can be useful to both current innovation practitioners and those just looking to either learn more about innovation or to jump-start their own innovation initiatives inside their organizations. And while I didn’t intentionally design the book to serve as a course text, reading back through it I find that it is actually quite well-suited to this purpose given its systematic approach.

I wanted to craft a quick message of thanks to those who have already purchased the book while also continuing my mission to make innovation insights accessible by alerting anyone who might be holding back from purchasing the book to two possible ways of getting a copy of the book to read for free.

Option #1 – Educators

If you are an instructor at an institution of higher education and would like to get a free evaluation copy of Stoking Your Innovation Bonfire, you can do so by registering with my publisher John Wiley & Sons or logging in with your existing Wiley account details, and requesting an evaluation copy to be sent to you.

Option #2 – Citizens

Most libraries allow the citizens they serve to request that they order a particular book, and usually if they do order it you will be the first one to be able to check it out after they acquire it. This allows not only the person making the request to read the book for free, but also lots of other members of your community. I don’t know about your library, but the selection of innovation books at my city and county libraries is quite limited, but they both now have copies of the new Stoking Your Innovation Bonfire. For those of you that live in New York City, The New York Public Library just ordered and received five copies of the book.

Why not ask your local library to order it?

– A request form usually looks like this
– You can get the ISBN (0470621672) and any other information they might request here on Amazon

Thank You For Your Support

So, from the bottom of my heart let me just say thank you to all of you out there that take the time to read my articles here and on the American Express OPEN Forum and my new book Stoking Your Innovation Bonfire. For those of you who are regular readers of Blogging Innovation, stay tuned for a third way to get a copy of my book for free as very soon we will be running a giveaway with three signed copies up for grabs as prizes linked to you telling us what your favorite five Blogging Innovation articles of all time have been so far. Stay tuned!

And in the meantime, if you’re looking for a book on Open Innovation and Crowdsourcing, I encourage you to check out the new book A Guide to Open Innovation and Crowdsourcing, edited by Paul Sloane, with a foreword by Henry Chesbrough, and with contributions from 30+ authors including yours truly, and many other great names including Stefan Lindegaard, Stephen Shapiro, Jeffrey Phillips and more. It’s available now from Amazon UK, Amazon France, and Amazon Germany and should be available on Amazon.com, Amazon Canada, and Amazon Japan around the end of March (but it is available for pre-order on those sites already).

Special Bonus

Download 'Stoking Your Innovation Bonfire' sample chapterIf you’ve read all the way to the bottom, then you deserve a free sample chapter from my new book Stoking Your Innovation Bonfire. I hope you enjoy the sample chapter and consider purchasing the book as a way of supporting the future growth of this community.

Download the sample chapter

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