Seth Godin and Amazon – The Domino Project

Will the Innovation Dominoes Fall and Disrupt the Book Publishing Industry?

by Braden Kelley

Will the Innovation Dominoes Fall on Publishing Industry?“The enemy is not piracy, the enemy is obscurity.”Tim O’Reilly

I came across a TechCrunch TV interview with Seth Godin today about his future publishing plans.

I’ve been wondering what Seth meant when he told me last year at the World Innovation Forum that he would never publish another traditional book. Here is the video:

Now, he has made it clear what he meant, and just what his future plans are in the below video from Tech Crunch. His plans have a name, The Domino Project, and it is a publishing house venture he is undertaking with Amazon and it starts with a simple question:

How do you make a book spreadable?

Continue reading this article on Blogging Innovation

About Braden Kelley

Braden Kelley is a Director of Design Thinking, Innovation and Transformation at Oracle, a popular innovation speaker, workshop leader, and creator of The Change Planning Toolkit™. He is the author of Stoking Your Innovation Bonfire from John Wiley & Sons and Charting Change from Palgrave Macmillan. Braden has been advising companies since 1996, while living and working in England, Germany, and the United States. Braden earned his MBA from top-rated London Business School. Follow him on Twitter and Linkedin.
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7 Responses to Seth Godin and Amazon – The Domino Project

  1. Pingback: Tweets that mention Blogging Innovation » Seth Godin and Amazon – The Domino Project --

  2. Braden,
    When is a book no longer a book? I like Godin’s idea of helping to spread books, but I’m not sure about writing “manifesto” style. Is the answer to people not reading, to make things that are simple and so easy to consume that they will? I guess, as Godin says, I’m just one of the people that could be turned off since I read books and look for something that will make me think.

  3. Pete Bird says:

    “The enemy is not piracy, the enemy is obscurity.” I love that and think it applies to so much more than publishing. Also, to clarify, do American on average read one book per year or buy one book per year?

  4. admin says:

    Good catch Pete – It’s ‘buys’ not ‘reads’ – I’ve updated…

    Stu – I think the key point is that traditional book publishers are prisoners to the physical book stores in much the same way that Compaq was to the big box stores when Dell came along. But at the same, I’m still struggling to see how what Seth Godin is doing is any different than self-publishing via Amazon or using someone like Greenleaf Book Group.


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  6. J Michels says:

    Interviewer: talk less. Much less.

    Love to hear Seth Godin talk. Not the interviewer, learn to interview where more airtime is given to the guest.

  7. Butler says:

    What is new here? I have been following this on his site and am still unsure what is the “revolutionary” part. Selling multi-packs? Exploiting your follows (fans) to purchase more books than they need in order to do your marketing for you? (By giving them away)

    It is a niche amazon only publishing house. How is not being in a book shop helping to spread the book? How does a device specific ebook (kindle) make it easy to share?

    Why are books hard to share? I have found that passing a book to a friends hand has always served quite well at spreading a good read. It’s been done that way for quite some time. Books in libraries, in schools, at a friends house, in a shop. They are small and portable, why is that hard to share?

    What am I missing here?

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