A Creative Marriage Proposal

I found this video via @MeghanMBiro and @berget and I just had to share it.

It’s a wedding proposal from an actor in my hometown to his now bride to be, and is a great example of re-imagining a traditional activity in our society – the marriage proposal.

The things I love about it are not the actual creative execution but the principles exemplified by the experience:

  1. If you have a great product or service, people will be willing to help you sell it
  2. If it’s really good, they may go out of their way to help you sell it – or even do so without asking your permission
  3. Oregon fosters creativity 😉
  4. Focus on more than the transaction – Make magic!
  5. Skills can from other contexts can be valuable to the current challenge
  6. Have fun with everything you do and you’ll have better results 🙂
  7. Don’t just ask people to help, make it fun to help
  8. Give people something to talk about and feel the love spread 🙂
  9. Even if your customers or community do the sales pitch – YOU’VE GOT TO CLOSE

What magic are you making?

Are there boring transactional parts of your business that could use a little love and magic?

Don’t be afraid to invest in reducing the friction in your adoption process. You’ll improve the value access performance in your innovation equation:

Innovation Success (or even business success)
Value Creation
Value Access
Value Translation

For more, see Innovation is All About Value

Build a Common Language of Innovation

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