Tag Archives: coca-cola

Coke Combining Creativity with Marketing and Branding

Coca Cola Vietnam Thinking Beyond Traditional Product Lifecycle I came across this great video from Coca Cola Vietnam that is an example of how creative minds and the concept of Value Access can sometimes unlock more value from your existing … Continue reading




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Are Coca-Cola and Green Mountain Late to the Personalization Party?

Recently I came across an announcement that Coca-Cola is partnering with Green Mountain Coffee Roasters to sell Coke products as part of Green Mountain’s new home beverage system slated for a release later this year. For those of you who … Continue reading




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