Tag Archives: problem solving

Design Thinking for Non-Designers

How to Approach the Problem Solving Process

GUEST POST from Chateau G Pato

In the world of design, getting started with creative problem solving can feel intimidating if you don’t have a design background. Understanding how to approach a problem from a different perspective is key to success when it comes to finding viable solutions. In this article, we’ll be discussing the basics of design thinking and introducing two case studies that demonstrate how it can be used for both creative and practical problem solving.

What is Design Thinking?

Design thinking is an approach to problem solving that focuses on human-centered solutions. It was popularized by design firm IDEO, which is known for its innovative products, like the now-ubiquitous Apple Mouse and the Segway. Design thinking is based on the idea that creative solutions and useful products can be used to meet pressing needs in any project. When it comes to problem solving, design thinking encourages a multidisciplinary approach that includes ideation, prototyping and iterative testing.

At its core, design thinking is about asking the right questions and understanding what the user needs from a product or service. The process starts with an initial investigation into the problem, followed by brainstorming to find possible solutions. Once potential ideas have been identified, the next step involves prototyping and experimentation to discover the best approach. Iterative testing and user feedback help to identify areas for improvement, while also informing the end result. Ultimately, the design thinking process can identify both creative and practical solutions that address the original problem.

Case Study 1 – McKinsey & Co: Designing an App for the Nonprofit Sector

In 2020, McKinsey & Co partnered with the World Wildlife Fund to design a mobile app that would help the nonprofit sector better organize its data. In order to create a product that could truly serve the needs of the sector, the team began by conducting research on the current state of data management and the pain points among nonprofits. Once they identified the problem, they used design thinking to create a product that would solve it.

The team conducted interviews, ran surveys and observed user behavior in order to gain deeper insight into the nonprofit sector and better understand their goals. This enabled them to develop an app prototype that addressed the identified pain points and provided innovative solutions for the nonprofit sector. After consulting with the target audience and refining the product, the final version of the app was released and it quickly became a success.

Case Study 2 – Zenden: Delivering Smart Energy Solutions

This example highlights how design thinking can be used to create a product that meets current needs. Zenden, an energy-focused startup, wanted to create a smart energy system that would improve the efficiency of renewable energy sources and reduce carbon emissions. The team used the design thinking process to develop a solution that would meet this goal.

The team first conducted research on the current energy landscape and identified challenges stemming from energy availability and sustainability. They then held brainstorming sessions to come up with possible solutions and interviewed energy industry professionals to refine their ideas. After extensive prototyping and testing, the team was able to develop a solution that provided a reliable energy source and drastically reduced energy waste.

Conclusion

Design thinking is an invaluable tool for problem solving that allows creators to understand a problem from a human-centered perspective and come up with creative solutions that meet users’ needs. Both of the cases presented here demonstrate how design thinking can be used to create products that consider the needs of the user and deliver potential solutions. With the right approach, even those without a design background can create products that meet the needs of their audience.

SPECIAL BONUS: Braden Kelley’s Problem Finding Canvas can be a super useful starting point for doing design thinking or human-centered design.

“The Problem Finding Canvas should help you investigate a handful of areas to explore, choose the one most important to you, extract all of the potential challenges and opportunities and choose one to prioritize.”

Image credit: Unsplash

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Applying Design Thinking for Innovation and Problem Solving

Applying Design Thinking for Innovation and Problem Solving

GUEST POST from Art Inteligencia

Applying design thinking as a problem-solving and innovation strategy has become increasingly popular in recent years. Design thinking is a creative and iterative process that encourages people to think differently and find solutions to problems in a more innovative way. It allows people to look at problems from a different perspective, and come up with creative solutions to tackle them.

Design thinking is based on the idea that an organization should focus on the user and their needs, instead of focusing on the technology or features. By understanding the user’s needs and problems, organizations can come up with creative solutions that meet those needs.

Design thinking is a creative process that involves a series of steps to help solve complex problems. It is a form of critical thinking that uses creative processes to identify potential solutions to a problem. This process is often used in business and product design, but it can also be applied to problem solving in any area.

Design thinking begins by taking a step back and looking at the problem from a different angle. This includes gathering data and researching the problem, identifying potential solutions, and brainstorming ideas to solve the problem. It is important to take a holistic approach to problem solving and to consider all angles of the problem. This helps to ensure that all potential solutions are considered and that no stone is left unturned.

Once potential solutions have been identified, the next step is to evaluate the options. This is where design thinking works best, as it encourages creative thinking and allows for exploration of innovative solutions.

Design thinking involves a five-step process:

1. Empathize: The first step of design thinking is to understand the user’s needs, wants, and pain points. This can be done by conducting research, interviews, and surveys, or simply observing and speaking to users.

2. Define: Once the user’s needs and challenges have been identified, the second step is to define the problem and come up with a clear statement of the problem.

3. Ideate: The third step is to brainstorm ideas and solutions to address the problem. This is a creative step, where people can think outside the box to come up with innovative solutions.

4. Prototype: The fourth step is to create a prototype of the solution. This can be done by creating a mockup or a low-fidelity version of the solution.

5. Test: The fifth and final step is to test the prototype with users. This will provide valuable feedback that can be used to further refine the solution.

Design thinking is an invaluable tool for problem solving, and it can help teams identify solutions that are creative, innovative, and effective. It encourages critical thinking and encourages teams to think outside the box. By using a holistic approach to problem solving, teams can ensure that all potential solutions are considered, and that no stone is left unturned.

Design thinking has become an invaluable tool for organizations looking to create innovative solutions to their problems. By taking a user-centric approach, organizations can come up with creative solutions that meet the needs of their users.

Using the design thinking process can help organizations and individuals create innovative products and services that meet their users’ needs. It is an iterative process that involves researching, ideating, prototyping, and testing. It can help generate creative ideas and create solutions that are truly innovative. While there are some challenges associated with design thinking, such as finding the right user demographics and getting feedback, the benefits far outweigh the drawbacks.

SPECIAL BONUS: Braden Kelley’s Problem Finding Canvas can be a super useful starting point for doing design thinking or human-centered design.

“The Problem Finding Canvas should help you investigate a handful of areas to explore, choose the one most important to you, extract all of the potential challenges and opportunities and choose one to prioritize.”

Image credit: Pixabay

Subscribe to Human-Centered Change & Innovation WeeklySign up here to get Human-Centered Change & Innovation Weekly delivered to your inbox every week.

What is Design Thinking?

What is Design Thinking?

GUEST POST from Art Inteligencia

Design thinking is a creative problem-solving approach that emphasizes the importance of understanding user needs and creating solutions that are both innovative and practical. It’s an approach that seeks to understand the user, context, and constraints of a problem and create solutions that are tailored to these needs.

Design thinking is based on the idea that through a combination of creativity, collaboration, and experimentation, it is possible to create solutions to even the most complex problems. This process involves a series of steps that encourage designers to go beyond the surface and consider not only the user’s needs but also the implications of their solution.

The first step of design thinking is to define the problem. This involves getting to the root of the problem, understanding user needs and expectations, and considering the broader context in which the problem exists. Once the problem is defined, the next step is to brainstorm potential solutions. This involves the use of creative methods such as brainstorming and prototyping to generate ideas and solutions that address the problem.

The third step is to test and refine the solutions. This involves testing the solutions with users and further refining them based on feedback. Testing also helps to uncover new insights that can be used to improve the solutions.

Finally, the last step of design thinking is to develop and implement the solutions. This involves taking the ideas, solutions, and insights generated during the process and turning them into tangible products or services.

Design thinking is a powerful and versatile approach to problem-solving that can be applied to a wide range of problems. It focuses on understanding the user’s needs, creating innovative solutions, and testing and refining solutions based on user feedback. By following this process, designers can create solutions that are tailored to the user’s needs and context.

SPECIAL BONUS: Braden Kelley’s Problem Finding Canvas can be a super useful starting point for doing design thinking or human-centered design.

“The Problem Finding Canvas should help you investigate a handful of areas to explore, choose the one most important to you, extract all of the potential challenges and opportunities and choose one to prioritize.”

Image credit: Unsplash

Subscribe to Human-Centered Change & Innovation WeeklySign up here to get Human-Centered Change & Innovation Weekly delivered to your inbox every week.

Innovation Quotes of the Day – June 9, 2012


“The real challenge, therefore, is to turn innovation from a buzzword into a systemic and widely distributed capability. It has to be woven into the everyday fabric of the company just like any other organizational capability, such as quality, or supply chain management, or customer service.”

– Rowan Gibson


“I believe that we underestimate children’s ability to understand the real world and I think that the education system and the business world need each other more than they realize. We need to re-imagine our public-private partnerships and expectations when it comes to education, and we need to start educating today’s young kids for tomorrow’s world.”

– Braden Kelley


“Before you start ideating, you need a set of really novel strategic insights. These are like the raw material out of which exciting innovation breakthroughs are built. If you ask people to innovate in a game-changing way without first building a foundation of novel strategic insights, you find that it’s mostly a waste of time. You get a lot of ideas that are either not new at all, or so crazy that they’re way out in space.”

– Rowan Gibson


“Instead of pursuing the current education mantra of more, better, faster, we need to instead rethink how we educate our children because we need to prepare them for a different world. A world in which flexibility, adaptibility, creativity, and problem solving will be prized ahead of the deep technical knowledge that is fast becoming a commodity and easily available.”

– Braden Kelley


What are some of your favorite innovation quotes?

Add one or more to the comments, listing the quote and who said it, and I’ll share the best of the submissions as future innovation quotes of the day!

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