Tag Archives: Nissan

Where Must Marketing Innovation Come From?

The world of marketing and advertising used to be very simple. If you got a branding or marketing job with a company, you would inherit an agency that the person above you or before you had hired to work with … Continue reading

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The Adopted Child of Innovation

Innovation is everywhere. Or at least the word is. CEOs talk about innovation, every technology company claims to be innovative (or to want innovative employees) and now we’re even seeing advertisements on television talk about innovation. Even Nissan, which has … Continue reading

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Innovation or Invention? – Gyroscopically Stabilized Electric Motorcycle

I came across the C-1 from Lit Motors in an article by Donna Sturgess over on Innovation Excellence that made me wonder, will this be an invention or an innovation? As you may know my definition of innovation stresses that … Continue reading

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