Tag Archives: Mindset

Why Most Corporate Mindset Programs Are a Waste of Time

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What to Focus on Instead

Why Most Corporate Mindset Programs Are a Waste of Time

GUEST POST from Alain Thys

You may know that I’m hunting for a Transformation Algorithm

Its goal is to help us move beyond the >70% failure rate of corporate transformations and create transformative experiences for employees, customers and society. Ambitious? Moi?

To get there, I’m walking around the problem.

Looking at it from all perspectives (Japan style). So without claiming expertise in any domain, I’m blending systems thinking with neuroscience, behavioral psychology, philosophy and my background in experience design. There’s even a little math (I couldn’t resist .

It’s a work in progress, but I’m getting there.

Meanwhile, here are some more thoughts as I put together the puzzle. The article starts a bit gloomy, but it ends more upbeat… I promise.

It’s all work in progress in which I’m still improving both language and content.
So don’t hold back on comments, compliments or corrections.

These days, every company wants to see a ‘mindset change’.

People need to be customer-centric. Digital. Agile. Sustainable. Innovative. More in love with the color blue. After all, the consultants, executive trainers and software vendors say this is the future. Not to mention Mark’s metaverse:

To make this happen, organizations unleash a barrage of initiatives

They do enthusiastic presentations. Introduce new KPIs and dashboards. Launch internal communication programs and training academies. Create new journey maps. Introduce AI. Get some fancy software.

Some even call me (obviously the smartest ones ).

At first, the signs are good.

After all, with enough pressure, you can get water to go uphill. Also, any decent third-party consultant or vendor will make sure that employees leave those workshops with a smile and some quick wins. Especially those that show progress in pretty graphs and numbers.

But then – one by one – the ‘old ways’ assert themselves

They raise dozens of practical, budgetary, emotional and IT concerns which are all valid and require the change program to be calibrated. After all, leaders need to be pragmatic. These thousand slight cuts erode the big transformative vision and expectations get lowered. Things might even become as they were.

#endofmindsetchange?

What if we were aiming at the wrong target?

If you look up mindset in a dictionary, you find it is a mental attitude or inclination. The combined set of assumptions, methods and notions with which each of us approaches problems and the world at large (our perspective). Something rooted in the way we view the world and our perception of reality (our paradigm).

This means that every mindset change is in fact a change in perspective or paradigm.

Let me illustrate with a consumer electronics company that wanted to go from product- to customer-centric value propositions. Digging deep, we found that from the engineer’s perspective, the requested mindset change meant letting go of their long held belief that as the world’s best technical experts they knew how to make the best products on the planet (and had the awards and accolades to prove it).

Instead, they had to embrace that the customer knew better what great looked like and their opinion didn’t matter as much as they thought.

If you’ve worked all your life to become that smart and esteemed technical expert, this is an existential pill to swallow. Especially if the only rationale from the top is that “our Net Promoter Score should improve”.

These shifts in perspective lurk in any transformation

Being agile means seeing that we live in a chaotic world where we can never really be sure of our best next step. True sustainability means accepting that there are limits to growth, also ours. Going digital means letting go of activities we have long considered to be uniquely human (ours?). Innovation requires unlearning the orthodoxies and beliefs we may have held since childhood. And so on.

For some people, these steps may be easy. But for most, they can challenge the core of who they are (even if they may not admit this to themselves).

Ignoring this deeper reality can doom your transformation from the start.

If the new KPIs, processes, systems and incentives you introduce do not match the worldview of the people you target, they will reject them. Sometimes they rebel. Sometimes they stand in the way without realizing it themselves. Either way, your culture will eat your strategy for breakfast, lunch and dinner.

So what to do instead?

Frustration

If you want mindset change, focus on the paradigm shift first.

Before you expect people to approach problems differently (mindset), work on the way they perceive these problems and their context. Clearly describe the required paradigm shift in a FROM… TO… statement and make it as compelling as possible. All while acknowledging the uncomfortable bits head on.

Then, give people opportunities to embrace this new narrative through experiential programs (remember: the old brain doesn’t do PowerPoint).

Once they see the world with fresh eyes, the mindset and changes will follow.

Or as my ultimate change guru Antoine de Saint-Exupéry used to say: “if you want to build a ship, don’t drum up the men to gather wood, divide the work and give orders. Instead, teach them to yearn for the vast and endless sea.”

But always remember that your perception as a leader is flawed too.

When you say: ‘I want a mindset change’, you are actually saying: ‘I want you to see the world as I do’.

This is often a big ask, as chances are you live in a world that is more affluent, more educated and more informed (I won’t mention diversity … oops, I did). You probably have a different education, live in a different social media bubble and even shop in different stores. You may even have the freedom to make your own decisions.

Seeing life your way, may not be as easy for someone who has grown up, works and lives in a different context (no value judgment here, just observation).

Inversely, unless you’ve done their jobs and lived their lives, you will have difficulties to imagine the world through the eyes of your people. No matter how you try.

So before you talk about mindset change.

Understand and start from your people’s perspective and then expand it in the direction you propose. And if the gap between the two is too big, consider adapting your strategy.

Perhaps your world view and sense of possibility need an update too.

Image Credits: Pixabay

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Developing a Design Thinking Mindset

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A Step-by-Step Guide

Developing a Design Thinking Mindset

GUEST POST from Art Inteligencia

Design thinking is a problem-solving approach that focuses on empathy, creativity, and teamwork to develop innovative solutions. It has gained popularity across industries for its ability to tackle complex challenges and foster a human-centric mindset. This article provides a step-by-step guide to developing a design thinking mindset, highlighting its practical application through two case studies.

Step 1: Empathize with Users

The first step in design thinking is empathy. Designers must immerse themselves in the users’ world to understand their needs, motivations, and pain points. This involves conducting user interviews, observations, and gathering qualitative data. In the case of a healthcare app, for example, designers might interact with patients, doctors, and caregivers to gain insights into their experiences and identify opportunities for improvement.

Case Study 1 – IDEO’s Redesign of Shopping Carts

IDEO, a renowned design consultancy, applied design thinking to solve the common problem of inefficient shopping cart designs. To empathize with shoppers, IDEO’s team embarked on store visits, observed customer behavior, and conducted interviews. They discovered that shoppers often faced challenges, such as difficulty maneuvering through narrow aisles and juggling items while shopping.

By empathizing with users, IDEO gained valuable insights that guided the redesign process. They created prototypes, tested them in real environments, and iterated their designs based on feedback. The result was an innovative shopping cart with improved maneuverability, additional storage space, and features that made the shopping experience more enjoyable and convenient for users.

Step 2: Define the Problem

Once empathy is established, designers must synthesize their research to define the core problem to be solved. This step involves identifying patterns, uncovering underlying needs, and reframing the problem into a clear and actionable statement. By defining the problem accurately, designers can focus their efforts on finding relevant and meaningful solutions.

Case Study 2 – Airbnb’s Neighborhood Support Project

Airbnb faced a challenge with hosts not receiving sufficient support from their neighbors in some communities. To tackle this issue, Airbnb’s design team defined the problem as “How might we foster positive relationships between hosts and neighbors?”

With a clear problem statement, Airbnb gathered feedback from hosts and neighbors to identify pain points and potential solutions. Through community workshops and collaborative discussions, they developed a range of initiatives, including hosting local events, highlighting host contributions to the neighborhood, and fostering open dialogue between hosts and neighbors. By redefining the problem and involving stakeholders, Airbnb was able to address the issue effectively and strengthen its relationship with the communities it operates in.

Step 3: Ideate, Prototype and Test

In the ideation phase, designers brainstorm potential solutions, encouraging wild and diverse ideas. Quantity and diversity of ideas are emphasized over quality, fostering a creative environment. Once ideas are generated, designers create prototypes of the most promising concepts. Prototypes can be simple sketches, physical mock-ups, or digital representations, allowing designers to gather feedback and refine their ideas further. And then you must test, test, test, ideate, prototype, and test again and again.

Conclusion

Developing a design thinking mindset is crucial for organizations aiming to create innovative and user-centered solutions. By following the steps of empathizing, defining, ideating, and prototyping, companies can overcome challenges and deliver meaningful experiences to their users.

The case studies of IDEO’s shopping cart redesign and Airbnb’s neighborhood support project demonstrate the practical application of design thinking principles and the positive impact they can have. By embracing a design thinking mindset, businesses can cultivate a culture of creativity, empathy, and collaboration, ultimately driving innovation and creating solutions that meet the needs and desires of their users.

SPECIAL BONUS: Braden Kelley’s Problem Finding Canvas can be a super useful starting point for doing design thinking or human-centered design.

“The Problem Finding Canvas should help you investigate a handful of areas to explore, choose the one most important to you, extract all of the potential challenges and opportunities and choose one to prioritize.”

Image credit: Pixabay

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The Eight Change Mindsets

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“While there is risk to change, just like with innovation, there is often potentially more risk associated with doing nothing.” – Braden Kelley

The Eight Change MindsetsIf your organization is seeking to create a continuous change capability, it must have a strong focus on increasing its organizational agility.

As you use the Change Planning Toolkit™ to kick off your next project or your next change initiative, keep thinking about what the minimum viable progress (MVP) might be in order to maintain momentum. This is very similar to the idea of a minimum viable product, a key lean startup concept popularized by Eric Ries, author of the bestselling book, The Lean Startup.

Minimum viable progress means that for change initiatives and projects to be successful, it is mandatory to have a successful planning session where strong buy-in is achieved at the start. It is equally important at all stages of the process to show a level of progress sufficient to maintain the momentum and support for the project or change initiative you worked so hard to achieve at the start.

This is where the agile principles highlighted later in this article come into play. The goal of our change or project planning efforts should be not just to prototype what the change might look like, but to also build a plan that breaks up the work into a cadence the organization can cope with and successfully implement into a new standard operating procedure. Many thought leaders extol the virtues of quick wins, but I believe structuring your project or change effort into a series of similarly sized sprints will give you a sustainable flow of wins (and thus momentum) throughout all of the transitions that will lead to success. In the end, momentum wins.

Quick Wins versus Momentum

One of the ways to create sustainable momentum is to take an agile approach to change and to segment your overall change effort into a series of work packages that you can properly staff, execute, and celebrate. Many projects and change efforts get off to a roaring start, achieve a few quick wins, but stall when longer, more substantial pieces of the work must be completed, often with only limited communication and little visible progress.

The change initiative then begins to lose the support of key stakeholders (and potentially resources) as members of the change leadership team begin to lose enthusiasm, break solidarity, and withdraw support. This dooms the effort, preventing it from ever being completed as intended.

Momentum beats quick wins, and engaging in a more visual, collaborative, agile change planning method like the one described in my book Charting Change will lead you to more successful change efforts because these methods can help you maintain momentum. The Agile Change Management Kanban is a useful tool that toolkit buyers can leverage to visualize and track change effort progress.

Building and Maintaining Momentum

There are many different reasons why people will do the right thing to help you build and maintain the momentum for your change initiative and to help you achieve sustained, collective momentum. The key to building and maintaining momentum is to understand and harness the different mindsets that cause people to choose change; these include:

1. Mover ’n’ Shaker

  • give these people the chance to be first

2. Thrill Seeker

  • these people like to try new things and experiment

3. Mission-Driven

  • these people need reasons to believe

4. Action-Oriented

  • these people just want to know what needs to be done

5. Expert-Minded

  • teach these people how to do it, and they will seek mastery

6. Reward-Hungry

  • these people want recognition for adopting the change

7. Team Player

  • these people are happy to help if you show them why the change will be helpful

8. Teacher

  • show these people how to get others to choose change

Change leaders and project managers should read through this list and imagine what might happen if you don’t address any of these mindsets in your change plan. In doing so, you might find yourself quickly identifying eight potential explanations for why people may be resisting your change effort. If any of these mindsets are playing out in the negative, then you must try and identify ways to turn these individuals back toward the positive as you work through the different phases of change.

Please include attribution to BradenKelley.com with this graphic.
Embed code available below (click here to request a PDF download)
Eight Change Mindsets Infographic

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Bringing More Elements of Agile to Change

As you begin to move from the widespread chaos-driven change management model (“we do it differently every time”) to using the concepts presented in my book Charting Change and reinforced through the use of the Change Planning Toolkit™ to spread the knowledge of how to use the collaborative, visual change planning process, you will crave a more coordinated approach to change readiness evaluation. Instead of looking at change readiness on a case-by-case basis for each individual project or change initiative, you will quickly find yourself considering the use of a more agile approach to managing change readiness. You may begin asking yourself these ten (10) questions:

  1. Is it possible to have a change backlog?
  2. Do we need a burndown chart to measure how quickly we are burning through our backlog?
  3. Is it necessary to begin prioritizing the change backlog in order to phase in change into different parts of the organization at a pace each part can absorb?
  4. Should we carve up our change initiatives into a predictable series of sprints with a regular cadence?
  5. How long should our change sprints be?
  6. How much of the change initiative can the organization absorb at any one time in order to maintain forward momentum?
  7. Is there a need for periods of settling in (scheduled periods of equilibrium) between change sprints?
  8. Is there a need for the status of various projects and change initiatives to be visible throughout the organization?
  9. Is there a need for a business architect to build a business capability heatmap that highlights the amount of change impacting different business capabilities?
  10. Do you have a business capability map? Do you have business architects in your organization?

If your organization is trying to become more capable of continuous change, then answering many of these questions in the affirmative and taking appropriate action will result in an accelerated change planning capability and faster change absorption.

An Appropriate Pace of Change

For your change effort to be a success you need to find the appropriate pace of change. Finding the right pace of change is very similar to trying to fly an airplane: Go too slow and your change effort will stall. Go too fast and you will face an increasing amount of resistance, potentially depleting the support for your change faster than expected.

In many cases, using up the energy for change too fast may prevent you from reaching your intended destination. One other danger of trying to change too fast, especially if you are trying to run too many change initiatives (or projects) at the same time in the same areas of the company, is that you may run into issues of change saturation.

The key for you as change leader is to identify a regular cadence for your change initiative (or project) that is comfortable for the organization as a whole. That cadence must be slow enough so that the incremental change can be readily adopted and absorbed but fast enough so that your positive forward momentum, executive sponsorship, and overall support are maintained. The pacing and the approach must ultimately help enlist the broader organization in the change effort by reducing feelings of uncertainty, reinforcing that the change is a team effort, and accumulating reasons to believe in the change outcomes and so that people choose change.

Finally, you must have a plan for harnessing each of the eight change mindsets in your organization and leveraging them to advance your change effort, otherwise these mindsets will occupy themselves in negative ways and actively resist your change initiative or project. So, harness these mindsets, leverage the infographic and link back to this article using the embed code, and get yourself a copy of the #2 new release on Amazon for Organizational Change, my new book – Charting Change.

Thank you for your support and Amazon reviews are always appreciated! 🙂

Get the PDF version of the Eight Change Mindsets framework:

Eight Change Mindsets to Harness for Success PDF

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