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The Duality of High-Performing Teams

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The Duality of High-Performing Teams

GUEST POST from David Burkus

High-performing teams are often perceived as having extraordinary talents and capabilities, but they are not that different from regular teams—at least in terms of composition. Research indicates that high-performing teams are not just about having exceptionally talented individuals. Instead, they excel in understanding how to collaborate effectively and harness the diverse talents within the team.

In other words, talent doesn’t make the team. The team makes the talent.

The foundational quality that turns everyday people into members of a high-performing team is common understanding, sometimes called shared understanding or collective intelligence. Common understanding encompasses a shared grasp of the team’s collective expertise, assigned tasks, personality differences, work preferences, strengths, and weaknesses. This understanding can be broken down into two crucial aspects for leaders: clarity and empathy.

In this article, we’ll outline the importance of common understanding and provide practical ways to build clarity and empathy on any team.

1. Clarity

Clarity within a team is about ensuring that every member comprehends their roles and responsibilities, tasks, and deadlines. When team members have a clear understanding of what is expected of them and their teammates, they are more engaged, more productive, and even more collaborative. Clarity also allows individuals to operate within their sweet spot of capabilities, avoiding boredom or feeling overwhelmed.

One activity that can establish and maintain clarity on a team is the regular huddle. A huddle is a short, sync-up session where team members answer questions like, “What did I just complete? What am I focused on next? What’s blocking my progress?” These questions help everyone stay aligned, distribute tasks, set deadlines, and offer support when needed. Huddles promote transparency and keep everyone accountable, making it easier to identify issues and slackers without micromanaging.

2. Empathy

Empathy within a team means understanding the perspectives, strengths, weaknesses, work preferences, and factors that influence each team member’s behavior. This deeper understanding leads to reduced conflicts and enhanced collaboration. Team members who empathize with one another can tailor their communication and actions to suit the needs and preferences of their colleagues.

A powerful tool for building empathy in a team is creating “Manuals of Me.” In this activity, each team member provides insights into themselves by answering four fill-in-the-blank questions: “I’m at my best when_____. I’m at my worst when_____. You can count on me to_____. What I need from you is_____.” These manuals shed light on individual characteristics, strengths, and preferences, helping team members understand each other better.

The Manuals of Me exercise is an invaluable tool for addressing conflicts and on-boarding new team members. By sharing these manuals with the entire team and discussing how they can adapt their behavior based on the information, a team can build empathy and trust.

Building common understanding through clarity and empathy is the foundation of high-performing teams. It fosters a sense of unity and shared purpose, helping team members leverage each other’s unique skills and talents to achieve common goals. By fostering clarity and empathy in your team, you can build a strong common understanding that drives collaboration, reduces conflict, and helps everyone do their best work ever.

Image credit: Pixabay

Originally published on DavidBurkus.com on October 16, 2023

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3 Secrets To Good Teamwork

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3 Secrets To Good Teamwork

GUEST POST from David Burkus

Teams are how work gets done most of the time. In a knowledge work economy, up to 85% of an average employee’s time is spent in collaboration with other people—on one team or on multiple teams. And that makes effective collaboration and good teamwork a top tier skill. Whether you’re currently a leader or looking to become a leader, focusing on developing your teamwork skills—and the level of teamwork on your team—is one of the highest returns on effort you can experience.

In this article, we’ll outline three keys to good teamwork and offer a few practical ways to improve on each one.

1. Clarity

The first key to good teamwork is clarity. Teammates need a clear set of tasks and objectives, and also to be clear on the tasks others are focused on. They need to be able to depend on the team to deliver on commitments and be clear about how their deliverables fit into the larger whole. In addition, teams need clarity on each others knowledge, skills, abilities, strengths and weaknesses. They need to know who the subject matter expert is for any given task and who is still developing that skill in order to properly assign tasks…and to ask the right person for help from time to time.

There are a number of ways to establish clarity when beginning a project, but teams also need to be deliberate about maintaining clarity as the project rolls out and the fog of work sets in. One effective way to do that is through a “huddle”—a regular, and fast paced meeting where teammates gather and report on what they’ve completed, where their focus is now, and where they might need help. Overtime, this routine will help everyone know what’s happening, but also who is excelling at what tasks and how they can help each other.

2. Empathy

The second key to good teamwork is empathy. If clarity is about understanding the tasks, empathy is about understanding the people on the team. Teammates need to know about each other’s different work preferences, personalities, and routines. Without empathy, we tend to assume our teammates will think and act like us—and when they don’t it can create conflict and confusion. And the more diverse a team, the more important empathy becomes on the team.

There are a variety of ways to build empathy but one of the most effective is through crafting and revising a team charter—or ways of working, group norms, rules of the road, and a host of other names. The idea behind a team charter is to facilitate a conversation about all the taken-for-granted assumptions about collaboration the team may have—like proper email response time, reasons to call meetings, ways to make decisions, etc. As they discuss, the team arrives at a set of norms they can agree to and then they abide by those norms for a few months before revisiting and revising based on what was learned. Empathy isn’t created by having the document, but rather in the process of having all those discussions.

3. Safety

The third key to good teamwork is safety—as in psychological safety. The level of mutual trust and respect felt on a team has a massive effect on the team’s ability to perform. If teammates feel safe to speak up, share ideas, or admit failures than the quality of their conversations and collaboration improves dramatically. Without psychological safety teams struggle to achieve a growth mindset and to learn and grow—and that puts a ceiling on the performance they’ll experience.

One fast way to start building psychological safety on a team is to signal vulnerability by asking for feedback. This is especially effective for leaders who can send individual emails out to each teammate asking just two simple questions:

  1. What’s something I do well I should do more of?
  2. What’s something you wish I would stop doing?

Because every teammate will have different answers, leaders will need to synthesize all the answers before they can apply anything learned. But the very action of asking for such honest feedback will signal to the team that their leader wants transparency. Over time that transparency will grow the feeling of psychological safety—especially once the team sees their feedback being applied.

And once psychological safety on the team grows, it will be easier to grow empathy as well. And when safety and empathy are high, teammates give more honest status updates in their huddles and clarity grows as well. As all three of these keys to good teamwork grow, the team’s performance will grow, because the team will become a place where everyone feels like they can do their best work ever.

Image credit: Pexels

Originally published at https://davidburkus.com on April 3, 2023.

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Bringing Your Innovation to Life

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The Power of Visual Storytelling

Bringing Your Innovation to Life

GUEST POST from Chateau G Pato

We live in an age defined by complexity and clutter. Revolutionary ideas, transformative products, and critical organizational changes often fail—not because the innovation itself is flawed, but because the story of the innovation is invisible. As a human-centered change and innovation thought leader, I contend that in a world saturated with information, the ability to communicate impact is as vital as the ability to create it. The future of influence belongs to those who master Visual Storytelling: the strategic use of imagery, data visualization, and narrative to connect abstract concepts to human emotion and tangible benefit. This is how you bring your innovation to life, making it understandable, memorable, and — most importantly — adoptable.

Visual storytelling is far more than marketing; it’s a human-centered design principle applied to communication. Our brains process visuals 60,000 times faster than text, and we are wired to remember stories and images over lists of features or bullet points. For innovators, this means moving beyond verbose white papers and dense slide decks. It means finding the single, compelling image, the three-second animation, or the simple diagram that instantly conveys the user’s journey, the ‘before and after,’ or the strategic shift. This capability is the essential bridge between the R&D lab and the customer’s mind, transforming complex ideas into intuitive understanding.

The Three Pillars of Innovation Storytelling

Effective visual storytelling in innovation rests on three psychological pillars designed to drive adoption and overcome the innate human resistance to change:

  • 1. The Empathy Shot (The ‘Before’): Start by vividly illustrating the pain point or the broken process that the innovation solves. This establishes relevance by showing the current, difficult human reality. A picture of a frustrated user or a diagram of an inefficient, tangled process creates immediate emotional connection and validation.
  • 2. The Clarity Bridge (The ‘How’): Use simple visualizations—such as journey maps, flowcharts, or metaphors—to demystify the complexity. This reduces the cognitive load required to understand the innovation. If your innovation is AI, show a graphic of data flow, not a list of algorithms. If it’s a process change, show the old spaghetti diagram next to the clean, new highway.
  • 3. The Vision Anchor (The ‘After’): Conclude with a powerful visual depiction of the positive, human-centered outcome. This isn’t just a picture of the product; it’s a visual of the impact — the delighted customer, the streamlined workplace, or the saved time. This anchor provides the emotional payoff and fuels motivation for change.

“An innovation explained in 100 words is often forgotten. An innovation shown in one powerful visual is instantly understood.” — Braden Kelley

Case Study 1: Google’s Self-Driving Cars – Visualizing Safety and Trust

The Challenge:

Introducing autonomous vehicle technology requires overcoming profound human fear: handing over control to an unseen computer. The complexity of the software and the catastrophic risk associated with failure made verbal assurances insufficient.

The Visual Storytelling Solution:

Waymo (Google’s self-driving division) tackled this by prioritizing radical visual transparency. Their early communications focused heavily on videos and internal dashboard screens showing the vehicle’s real-time perception. Viewers saw a digital overlay of lines, colors, and boxes representing every cyclist, pedestrian, speed limit sign, and potential hazard. This provided a compelling visual metaphor for the AI’s hyper-awareness, essentially letting the viewer ‘look through the car’s digital eyes.’

The Innovation Impact:

This simple visual strategy demystified the technology and built algorithmic trust. By demonstrating, frame-by-frame, that the car ‘sees’ far more reliably than a human, they used visual storytelling to translate complex machine learning data into an understandable human concept: safety. This allowed regulators, partners, and the public to emotionally process and begin accepting the innovation much faster than if they had only read engineering statistics.

Case Study 2: Airbnb’s Storyboarding – Aligning Product and Service

The Challenge:

Early on, Airbnb’s service was inconsistent. They realized they weren’t just selling a transaction (a place to sleep); they were selling a high-quality human experience. The challenge was aligning their distributed workforce and millions of hosts on what that ideal experience looked and felt like.

The Visual Storytelling Solution:

Airbnb co-founder Joe Gebbia famously used storyboarding — a simple, analog, sequential visual narrative—to map the entire customer journey, from search to checkout. One famous early storyboard was the “A-Team” story, which visually detailed a host preparing for a guest and the guest’s delightful arrival. These simple, hand-drawn visuals didn’t just document the current process; they illustrated the aspirational emotional journey the company wanted to deliver.

The Innovation Impact:

These storyboards became the central communication tool for every team—product designers, customer service, and marketing. They provided an unambiguous, visual definition of quality and purpose. By aligning the organization around a shared visual narrative of the ideal host and guest experience, they focused all innovation efforts on removing friction points in those specific moments. This clarity was instrumental in scaling their quality standards and transforming their platform from a novelty into a trusted, experience-driven brand.

Conclusion: The Visual Imperative

In the end, innovation is a human endeavor. If your revolutionary idea cannot be instantly grasped and emotionally processed, it will be delayed, diluted, or dismissed. Leaders must invest heavily in Visual Fluency within their organizations—not just hiring graphic designers, but teaching every employee, from the CEO to the engineer, to think and communicate in visuals.

The future of effective change relies on your ability to make the intangible tangible. By mastering the art of the empathy shot, the clarity bridge, and the vision anchor, you move your innovation out of the laboratory and into the lives of your customers. Stop describing your innovation. Start showing its impact. That is the definitive strategy for bringing your best ideas to life and ensuring they achieve the scale they deserve.

Extra Extra: Because innovation is all about change, Braden Kelley’s human-centered change methodology and tools are the best way to plan and execute the changes necessary to support your innovation and transformation efforts — all while literally getting everyone all on the same page for change. Find out more about the methodology and tools, including the book Charting Change by following the link. Be sure and download the TEN FREE TOOLS while you’re here.

Image credit: 1 of 950+ FREE quote slides available at http://misterinnovation.com

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