Author Archives: Robert B. Tucker

About Robert B. Tucker

Robert B. Tucker is a globally recognized business futurist and president of The Innovation Resource Group in Santa Barbara, California. He has advised clients in 54 countries and authored eight books, including the bestsellers Managing the Future and Driving Growth Through Innovation. Tucker’s insights have guided organizations from IBM, Citibank, and American Express to the U.S. Army Corps of Engineers and the Dubai government. As one of the founders of the Innovation Movement, Robert has appeared on Bloomberg, Channel News Asia, Network 18 India, PBS, and was a featured guest on the CNBC series The Business of Innovation. A regular contributor to Forbes.com, Robert’s latest book is Build a Better Future: 7 Mindsets for Navigating the Age of Acceleration.

Get Ready for the Age of Acceleration

How Preparing to Climb Mt. Everest Can Help You

Get Ready for the Age of Acceleration - Doug Burbank

GUEST POST from Robert B. Tucker

The phone rang in geologist Doug Burbank’s office at the University of Southern California. A climbing buddy was calling to ask if he wanted to join an expedition that was shortly to climb Everest. Impulsively, even though he had a full teaching schedule, a wife, and two young daughters, Doug said, “Count me in.”

What Doug did next to prepare for the adventure of a lifetime will amaze you. It’s a story I’ll share at the Pacific Coast Futures Retreat on May 2nd, in Santa Barbara, and it will help you deal with the uncertainty and volatility of the Age of Acceleration and constant disruption just ahead.

Doug realized that, living in Los Angeles, frost is rare. His body was not ready. He began researching the question: “How do I prepare my body to live in subzero temperatures day after day?” Add to this challenge the fact that Doug suffers from acrophobia – fear of heights. He needed to mitigate this potentially immobilizing condition – and fast! Doug’s innovative solutions will surprise you (e.g. “Put your hands in a bucket of ice water for ten minutes a day for two weeks to acclimate the body,” etc.).

Doug Burbank’s strategies have great relevance to the Everest before all of us: how to prepare for a world where the rate of change is increasingly exponential and never before experienced in human history?

In virtually every realm of our lives, the forecast is one of increased volatility and uncertainty. From energy to A.I. to unbridled technology. From medical breakthroughs to social media, to the rapidly warming climate. These forces will disrupt millions who are not prepared. They will create new winners and losers. They will influence markets. They will drive consumer and voter and social behavior. And they will challenge us as never before to look and think ahead of the curve, to mine the lessons of history, to unleash human agency and vision to shape the future we want rather than the one we inherit by default.

Over the next ten years, there will be more change than over the past 100 years. The divide will grow between those who “get it” and those who don’t. Between those who watch changes envelop them and toss them around and those who take calculated risks to create their own reality.

My friend Doug Burbank knows the secrets of how to adapt to new environments and come out alive. The Pacific Coast Futures Retreat will be a day of learning and discussion about the overdrive future. At this powerful, one-day gathering of forward thinkers from the world of business, academia, government, and the non-profit sector, the focus will be on understanding and mapping the emerging terrain. We will master the necessary “navigational skills” that will alert us to threats and unleash the creativity to discover and seize the opportunities that change brings about.

Pacific Coast Futures Retreat Banner

If you want to develop new navigational mindsets that will enable you to thrive and prosper no matter what shape the future takes, and if you seek to become indispensable to your organization, family, community and to play an outsized role in shaping the future for the common good, please join us by registering here.

Image credits: Robert B. Tucker, Doug Burbank

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The Innovator’s Dilemma of Elon Musk

The Innovator's Dilemma of Elon Musk

GUEST POST from Robert B. Tucker

I once asked Elon Musk if he ever felt he was spreading himself too thin. This was years ago when we were both speakers at the Economist Innovation Conference at U.C. Berkeley’s Haas School of Business.

Musk had already gained a reputation for being a serial entrepreneur, and for an incredible work ethic. Seventy hour weeks were not uncommon. But Musk waved off my question. He mumbled something about capacity being a state of mind. And over the years since, he’s proven that point true.

But now Musk is under fire right now from all sides for spreading himself too thin. He’s created disarray at Twitter. His flagship company, Tesla, faces multiple challenges. Would-be car buyers and stockholders are fleeing. He’s destroyed billions with his Trumpian antics and unforced errors. His capacity to right the ship is in doubt.

For over 30 years I have interviewed and studied innovators like Musk, seeking the secrets of their success. I’ve attempted to distill the essence of what it takes to play the long game as an innovator. And I’ve reported on the rewards and the pitfalls, the successes and the messes, of playing the innovation game.

Through it all, I have tried to answer fundamental questions about this rare and special breed: Entrepreneurs start up new businesses. Visionaries envision a different future. Inventors invent, and manufacturers make. But innovators like Musk put all the pieces together. They turn visions into reality. In the words of innovation expert Gifford Pinchot, “Innovators are dreamers that do.”

Of all the practical dreamers that I have interviewed and studied, Musk’s accomplishments stand out. He has disrupted every industry he’s entered: money transfer with PayPal, renewable energy with SolarCity, electric vehicles and batteries with Tesla, space entrepreneurship with SpaceX.

Musk and his ilk do society a big favor. They encourage us to assault our assumptions about what is possible: personal, organizational, cultural, industry and even planetary assumptions. “There’s got to be a better way,” they seem to say to the world, and then they proceed to go out and find it. By asking different questions they upend conventional wisdom and create new value and wealth. They open new opportunities for others to prosper and benefit from.

But now Musk’s magic seems to have run out. His foolish behavior has evaporated billions of dollars of investors wealth. He seems to have lost his bearings. But Musk’s contribution to the field of innovation will long remain. And based on this track record, he may yet pull a rabbit out of his hat at Twitter, although at this writing it seems doubtful.

One of Musk’s success strategies is that he is an avid reader. He began devouring encyclopedias at a young age. Asked by a reporter how he knows so much, he replied: “I read books.” He draws ideas from everywhere, and he applies those ideas to his many endeavors.

Musk named his car after Nikola Tesla, but it was from Tesla’s nemesis, Thomas Edison, that Musk drew some of his best ideas. Edison didn’t just invent the electric light bulb, he created the first electric company, General Electric, and sent salespeople door to door extolling the safe installation and many benefits of electricity giving wary homeowners a complete solution to their problem. Similarly, Musk thought ahead of the curve and built super-charging stations around the country that offer a complete solution to electric car owners. Today they are the envy of late-adopters just now entering the EV market.

For all his success, or because of his phenomenal success, there is one area that Musk has not been able to master. It is the successful innovator’s biggest dilemma: hubris – excessive pride and self-confidence that leads one astray. And why not? With 66 million loyal followers on Twitter, and with a $340 billion net worth (until he himself began destroying it), it would be hard for any human being to avoid thinking that capacity is merely a state of mind.

In Greek mythology, Icarus was a youth who attempted to escape from Crete with wings he fashioned of wax and feathers. Apparently, he was having such a go of it that he flew so high that his wings melted from the heat of the sun. He suddenly plunged to his death in the sea.

Musk seems to be on a similar trajectory just now. Not from the heat of the sun but from the glare of the fandom spotlight. Let us hope that he lands back on the ground with the deftness of one of his rockets.

This article originally appeared in Forbes
Image credit: Pixabay

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Leadership When the Heat is On

Leadership When the Heat is On

GUEST POST from Robert B. Tucker

Three years ago, Ukraine’s president, Volodymyr Zelensky, was a comedian with a young family and a popular television show. Today he moves around in bunkers, rallying his battered nation, and inspiring people the world over with his conviction.

Leaders like Zelensky fit a certain pattern. Often just ordinary people, they get thrust into a vortex. Yet they rise and shine when all about there is chaos. The moment of crisis becomes a moment of truth. It brings out strengths they never knew they had, and never needed before. It galvanizes others to do the same.

I don’t mean to be alarmist, but in the VUCA world (volatile-uncertain-complex-ambiguous) we are facing, it’s a matter of time before you face a crisis. It might already have arrived in the form of a pandemic, or a war, or an insurrection. But it might show up as a wildfire, hurricane, or other natural disaster, made worse by a heating up climate. It could be a sudden health challenge. It might be an existential threat to the organization you lead.

The question is: How will you rise up to meet that crisis? How will you lead? And what can you do right now today to prepare? Recently I gained insight into these questions from an educational leader in North Carolina.

In the early days of the coronavirus outbreak, Dr. Andrew Smith was serving as the chief strategy planning officer for the Rowan-Salisbury School System in Salisbury, North Carolina, 44 miles north of Charlotte. It was his task to help his fellow leaders deal with a multi-pronged crisis, with dimensions that none had ever experienced before.

“For the first month, we were making poor decisions left and right,” Smith told me in a recent zoom interview. “They were all very much emotionally driven and reactive. I told the team: ‘We can’t move forward because all we do is talk about what ifs’.”

With his strategy and business-school background, Smith brought a different perspective to public education. He had long observed that schools were woefully unprepared to make dramatic changes in service delivery and business model. Suddenly Covid 19 had made that a necessity, as parents, teachers, stakeholders and the kids themselves faced an existential health and safety threat that demanded action. What to do?

Smith’s first move may have been his most critical. He requested permission from his boss to take two days out to clear his head, come up with an approach. During his mini- sabbatical, he came across notes from a risk management and contingency planning course he’d taken at Wake Forest University. A chart from the course gave him the insights he needed to lead during a difficult period.

Back at the office, and with the full support of his boss, superintendent Dr. Lynn Moody, Smith convened the district’s leadership crisis team. He challenged the group to write down everything they were worried about: “Every scenario for the next six months that’s causing you heartburn,” is the way he described it to me.

They wrote them all down. Doing so had a clarifying effect. Next, Smith led the group in winnowing down the bulky list to focus in on 13 “most likely” scenarios. “They quite frankly scared the hell out of us,” Smith recalls. We realized we needed to really think through them.”

Smith used a risk analysis tool he’d learned at Wake Forest to assign variables to each of the likeliest scenarios. The team assigned a probability that each scenario might come to pass and recorded it on the “Y” axis. They assigned a probability of impact on the organization to the “X” axis. In this way, the impact represented the district’s ability and current infrastructure to address the scenario. Based on the probability and likely impact on the kids, and on all stakeholders, they created a Risk Analysis Index graph to help them visualize the highest risk scenarios, and to surface the most likely scenarios.

As events unfolded, the top three most likely scenarios were amazingly accurate predictors of what would transpire. Because they monitored the news and were in constant touch with the Governor’s office on the issue of school closings/re-openings, they were able to forecast one of the parameters with greater precision.

“We ranked at a 95 percent chance of happening that schools would be closed for the remaining school year for students and staff,” said Smith. “In April 2020, barely a month into the crisis, the team realized “we should stop worrying about returning to in person and start worrying about next school year because we’re already behind the game here.”

Another key to the team’s leadership through a fast-changing healthcare and social crisis was its willingness to do research. To inform their decisions, the team conducted daily, sometimes hourly media monitoring research into what other organizations were doing to confront the crisis.

Denmark’s approach to reopening its schools was particularly innovative. Their strategy included staggering arrival and departure times, requiring students to wash their hands every two hours, disinfecting surfaces twice daily, and splitting students into smaller groups. They reorganizing classrooms so that desks were at least six feet apart. Outside education, the team examined business models for reopening to triangulate best practices for bringing students back into schools; including examining Disney’s model.

For each of the most likely scenarios, the team built a contingency plan, ready to go into effect: If X happens, we’ll be ready to do this, this and this. The tools of contingency planning literature was helpful in their thinking through a range of eventualities. Public schools were in the harsh light of second guessing and criticism for missing important developments. So as part of his facilitation role, Smith urged the team to revisit core values and focus on those that would come into play with the execution of each plan. The goal was to create a shared vision for how best to institute re-entry plans, and communicate both the vision and the game-plan to stakeholders to build trust and ensure buy-in, and constantly seek feedback through focus groups to gauge community and parent reaction.

The plan needed to take into consideration the overall probability, impact, and risk of various scenarios, to ensure the continuity of learning and overall strength of the organization. It needed not only to ensure the health and safety of students, but also teachers, staff and the general public. It needed to honor and serve the students, families and employees, and address the inequities that exist among students’ access to content and instruction during school closure period.

And it needed to meet challenge with a spirit of innovation.

This article originally appeared in Forbes
Image credit: Pixabay

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What Innovators Can Learn From the Spectacular Rise and Crash of Theranos

Including its CEO Elizabeth Holmes

What Innovators Can Learn From the Spectacular Rise and Crash of Theranos

Last week in a Silicon Valley courtroom, Theranos founder and CEO Elizabeth Holmes was convicted on four counts of fraud in connection with the failed blood-testing company she founded in 2003. The Stanford dropout will soon be sentenced to up to 20 years in prison. She joins a long list of convicted fakers that includes Bernie Madoff, Jeff Skilling, John DeLorean, and many others.

For most observers, the question now is how Holmes got so far, so fast. But for innovators everywhere, I want to focus on a different question: what can we learn from this case study of innovation gone bad?

As an innovation author and trainer to corporate America, I see this as a tragedy for future startups, and the field of innovation.

From the beginning, I followed the amazing rise and spectacular fall of Theranos. At its zenith, the firm soared to a $9 billion valuation. When articles appeared on Elizabeth’s achievements, I was dazzled. Here was a young woman who’d had the gall to drop out of college and start a company that promised to change the game in healthcare.

Theranos invented the nanotainer, which collected blood through a simple, painless finger prick. Several drops of blood could then be tested by another Theranos invention, the Edison. Capable, according to company literature, of performing “hundreds” of separate tests, from standard cholesterol checks to AIDs and leukemia. “The results are faster, more accurate, and far cheaper than conventional methods,” crowed Wired Magazine in a 2014 cover story.

If only it were so. As the 18-week trial revealed, it was all smoke and mirrors.

The Edison was never able to perform any blood tests reliably. But instead of coming clean, Holmes chose to double down and lawyer up. In the book Bad Blood, Wall Street Journal reporter John Carreyrou detailed how Holmes went extreme. She harassed, threatened, and tried to silence internal whistleblowers. Carreyrou was pilloried before the Theranos staff and threatened by Holmes’ attorney and company stakeholder David Boies. Yet his damaging reporting led to Theranos’ unraveling. He carefully documented how Holmes and COO Ramesh “Sunny” Balwani resorted to using conventional test equipment behind the scenes, while pretending to patients and investors that Edison had performed the work.

As the story of Theranos now fades into history, what can be learned from this rare, behind-the-scenes insight into the amazing rise and fall of a startup that might guide the innovation efforts of others? What did Holmes get right, and where did she go wrong?

Innovators need to believe in themselves and think big, and they need self-discipline. Holmes had these attributes in spades. As a journal she kept revealed during the trial, Holmes kept up a grueling personal development regimen: “4 a.m. rise. Thank God, exercise, meditation, prayer. Eat breakfast Eat breakfast of whey and banana. Get to office by 6:45.”

Young and inexperienced in business, she apparently disciplined herself to speak in a deep and unemotional voice to make her seem older and more credible. She wore turtleneck sweaters to subliminally get people to think she might just be the second coming of Steve Jobs, her hero.

She made mentors of people like Larry Ellison and big-name investors like Tim Draper, who in turn helped convince big-name investors like the DeVoss family, the Cox family of Atlanta, and Rupert Murdock, who lost $125 million in the collapse.

Holmes’ was ultra-tough on herself to keep upping her game: “I am never a minute late,” she wrote in one entry. “I show no excitement. [I am] ALL ABOUT BUSINESS. I am not impulsive. I know the outcome of every encounter. I do not hesitate. I constantly make decisions and change them as needed. I speak rarely. I call bullshit immediately.”

Yet the one person she failed to call it on was herself.

And once she edged down that path with little lies, little deceptions, she got trapped into telling bigger and bigger lies. “Our equipment is already in use by the U.S. military on battlefields,” she promised would-be investors. It wasn’t. She was particularly good at establishing credibility, and somehow managed to charm such luminaries as Henry Kissinger, George Shultz, and James Mattis to serve on her board of directors, along with not a single scientist nor medical doctor who might have red-flagged problems with the Edison. (It is amazing that General Mattis apparently didn’t bother to check out the false claim that the military was already piloting the product on battlefields).

Holmes knew how to deflect when her offering proved vulnerable. Every good sales professional knows to “overcome objections.” But whenever visitors started asking her questions that were too close to the Big Lie (the product had major flaws), she aggressively pushed back with, “don’t ask us to reveal trade secrets.” While this shut them up, it did not solve her problem.

Another tool of innovators trying to build the buy-in for their ideas is to use the “fear of losing out” technique. There’s nothing unethical about it, unless you misrepresent facts. This strategy worked well for Holmes – at least for awhile. She used it successfully to secure big contracts, and big investments.

But the lie that did her in was a false attempt to demonstrate credibility. Before the jury, she admitted adding the logos of drug companies Pfizer and Schering-Plough to a marketing pitch to Walgreen Drugstores, at the time considering partnering with Theranos to install instant blood-testing centers in its 9,000 retail locations.

Final lesson to innovators: use creativity to make your case, but don’t fudge even on the smallest details. What Elizabeth did with the logos became a charge of wire fraud and was said to be the smoking gun that all jurors agreed on should send her to prison.

This article originally appeared in Forbes
Image credit: Wikimedia Commons

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Don’t Stop Thinking About Tomorrow

Don't Stop Thinking About Tomorrow

GUEST POST from Robert B. Tucker

Ten years ago, frigid temperatures in Texas caused rolling blackouts, and millions lost power. The state was warned to weatherize its power grid to prepare for more extreme weather but never got around to it. Then, in February of this year, plummeting temperatures again caused widespread outages. Nine hundred people died, mostly from frostbite. Members of ERCOT, the state’s “electricity reliability board” resigned.

What happened – or failed to happen — in Texas is emblematic of how we come to make decisions in a period of ongoing crisis. ERCOT’s failure to act on clear evidence of what needed to be done to avert future disaster is an all-too-common reaction in today’s disrupted age. We kick the can down the road. We cross our fingers and hope we’re not in charge when events hit the fan.

But the issue is not just how we mitigate or don’t mitigate risk. It is also about how leaders manage and plan for future opportunity.

Texas’ power grid reliability managers failed to weatherize. But the times we are living in demand that we futurize our thinking in order to avert future disasters, but also foresee future ways to add value, serve customers, and build new markets that don’t even exist today.

From pandemic to the dastardly attack on the US Capitol to a steady barrage of climate change-emboldened floods, wildfires, and hurricanes, we all seem to be suffering from Disaster Fatigue. Faced with too many warnings — and the need to make too many decisions — it’s easy to allow our thinking to lapse into what I call Defeatist Mode, and essentially shut down our Idea Factories.

To ward off Disaster Fatigue and get the creative juices flowing again, I recommend that you and your organization consciously start spending more time thinking about tomorrow. I call this process Managing the Future, and it involves managing a cultural shift from present circumstances to the future state we want to make manifest.

Manage the Future Manage the Shift

How to Manage the Shift

Economist Rudy Dornbusch once observed that things often take longer to happen than we think they should. But then they happen faster than we ever thought they would. That’s the sense I get as I have returned to the lecture circuit this fall and have spoken with dozens of leaders about where we are right now.

There’s a growing sense that Covid 19 is not going to go away completely for the foreseeable future. Instead, we are moving from Pandemic to Endemic (in other words the virus and its variants will still be with us, but enough people will have been vaccinated or become immune such that a semblance of normalcy returns).

During this period, leaders especially need to consciously shift attention away from a crisis management mentality and towards an emphasis on managing tomorrow’s potentiality.

As I see it, this is exciting news. For those willing to engage with the future, there is a wide-open field of opportunity. Never has there been a greater need for those with a vision of positivity as regards the future.

A recent survey conducted by Lancet, the British medical journal, found that 45 percent of Millennials in ten countries surveyed are so worried about climate change that it affects their daily life and functioning. So often the prevailing attitude is “we’re doomed.”

“As a young person, when you see a trend coming down the pike, you know it’s going to hit you,” writes Sara Kessler, in Gigged: The End of the Job and the Future of Work. No generation is allowed to sit out the future, and right now the 71 million strong Millennial Generation has decisions to make about Climate Change for which there will be no “do-overs.”

Yet even with climate disasters increasing at an increasing rate, history tells us that our attitude and belief in a more positive future determines more about outcomes than any other factors. We can muster the brainpower to invent and unleash massive climate-cleansing innovations that keep global temperatures from rising more than 1.5 degrees centigrade, but only if we believe we can.

To do so we must choose optimism over pessimism. We can choose optimism in the face of headlines that declare we’re doomed as a species. We can form study groups and tiger teams to look farther out and contemplate how our industry is changing, how our employee’s expectations are changing, how our customers’ needs are changing, and in doing so we can choose to think positive thoughts.

As we think, so we become. By consciously taking charge of our “self-talk” we can make the shift from defeatist, reactive, and crisis-driven thinking to deliberate, purpose-driven, future-focused thinking.

For those with an eye on their attitude, who monitor emerging technologies and social, demographic, and economic trends there are fewer surprises, fewer blindsides, and greater opportunities to own the future.

As Fleetwood Mac sang:

“Don’t stop thinking about tomorrow
It’ll be better than before…
Open your eyes and look at the day
You’ll see things in a different way”

Image credits: Robert B. Tucker, Pexels

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What I Learned from John Naisbitt About the Future

What I Learned from John Naisbitt About the Future

GUEST POST from Robert B. Tucker

In 1982, a “social forecaster” by the name of John Naisbitt wrote Megatrends: Ten New Directions Transforming Our Lives, which went on to sell an amazing 14 million copies. It also ended up transforming my own life.

At the time, I was a freelance writer living in Sherman Oaks, California. Using journalism to gain access to the hottest thought leader on the lecture circuit, I interviewed Naisbitt at a time in his life when his demand was so high for his ideas that he would sometimes do two and three talks a day at $40,000 a pop.

What John opened my eyes to was that by paying attention to the underlying trends, you could make better decisions about what to study, where to live and invest, what career path to pursue.

Ten years later, I had segued from journalism to become a published author and public speaker in my own right. Proof positive that being inspired by someone works, if you work hard, apply yourself, and align with the driving forces of change. Or, as Naisbitt liked to say: “Trends, like horses, are easier to ride in the direction they are going.”

As a futurist, Naisbitt utilized a unique method of tracking the trends called content analysis. The methodology was developed during World War 2, when Army intelligence officers would obtain newspapers from behind enemy lines. They’d carefully examine them for clues such as food shortages, troop movements, etc. to try and discern the enemy’s possible next moves.

Naisbitt and his Naisbitt Group research team would do content analysis on small town newspapers from across America, seeking signals of change. Of course, this method wouldn’t work as well today because of the trend toward newspapers disappearing outright, victims of the internet, and changing reading patterns.

Naisbitt believed that certain states like California, Connecticut and Colorado were what he called “bellwether states.” They tended to originate trends. (The term bellwether comes from sheep ranching; the leading sheep of a flock, with a bell on its neck, is helps ranchers find their flock.)

I remembered John’s concept while on a speaking engagement last week in the bellwether state of Colorado. So I decided to do some trend-analysis with this conference of 120 transit professionals gathered in Grand Junction from all over the state. As always on the lecture trail, I interacted with as many attendees as I could. then I assigned myself the task of discovering how people are feeling right now, what’s keeping them up nights either personally or professionally, and by inference, what is their prevailing mindset.

After a 30-minute luncheon session titled “Seeing What’s Next: Strategies for Shaping Your Post-Pandemic World,” my client had arranged for me to do a 90 minute breakout session on using innovative thinking, to, in effect, solve your biggest problem. An anonymous survey exercise conducted with session participants yielded all sorts of rich insights.

The exercise went as follows: I had participants write down, without signing their names, their biggest personal challenge, and their biggest professional challenge. They passed these up to my assistant and we read each of these out loud – slowly – so we had a chance to absorb the data — looking for patterns, looking for trends, discovering the zeitgeist.

On the professional side, the overriding concern perhaps surprised no one: staffing shortages brought on by the Covid Pandemic were a recurring theme.

Yet it was their responses when asked about personal challenges that were even more instructive:

“Will I have enough money to retire well?” asked more than one participant. Simply “paying the bills” or “paying off student loans” or “finding permanent housing” were frequent responses. One that left us hanging was “protecting my son.”

I was taken by the number of respondents who mentioned things like “polarization” and “global conflict” and “political instability” as their highest concern just now. All to say that you can do content analysis in any number of ways to help you figure out the shape of things to come.

John Naisbitt died earlier this year at the age of 91, having never surpassed the lofty success of Megatrends. More than a few of his ten trends were duds. Such as his prediction that we were moving “from short term to long term,” when in fact just the opposite occurred; we’ve gone from short-term to shorter term.

But it was John’s optimism and excitement about the future that resonates these 40 years later. Especially coming as it did in 1982 when his book was first released, during the depths of a deep recession.

In a time of rolling pandemics, rising authoritarianism, an “irreversible” climate crisis, misinformation, and political polarization, it is easy to see that those who track the trends and take a positive view of the future will be in high demand as we navigate the road ahead.

This article originally appeared in Forbes
Image credit: Pixabay

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Weighing the Effectiveness of a Leader

Weighing the Effectiveness of a Leader

GUEST POST from Robert B. Tucker

As a college student, I was a volunteer on Joe Biden’s initial race for U.S. Senate. I recalled him saying something like, “If I’m elected, come see me in Washington.” Twenty or so years later I did just that. I put Biden to the test.

It was after a speaking engagement in Washington, D.C. I was about to head to the airport when I spotted the majestic Capitol dome in the distance. I remembered Biden’s promise. I had the cabbie to take me over to the Senate Office Building wherein the Delaware senator’s receptionist dutifully passed along my request.

Moments later a smiling and familiar figure appeared. The senator shook my hand and barely slowed down long enough to usher me to accompany him over to the Senate floor where he needed to cast a vote. We visited on the tram back and forth, and shortly we were back at his office, whereupon he thanked me for my service and disappeared.

Brief though it was, Biden passed my little test. He kept his word. He walked his talk. It was just that simple, yet I never forgot it.

I recall that incident from long ago because right now because it seems that leaders everywhere are being put to the test. Constituents, employees, and everybody else is asking tough questions about the competence and character of leaders.

As an innovation coach and public speaker, I’ve had a 35 year ringside seat to observe leadership in action. Working in 54 countries, and in every state and with businesses and trade groups of every size and industry, I’ve seen examples of great leadership that inspired me no end. I’ve worked with top teams of businesses in Rome, Charlotte, Bangkok and Abu Dabi. I’ve observed leadership in mobile phone companies in Bahrain, staffing companies in Kansas City, energy companies in Kenya, and direct selling companies in Peru. And lately, as we all have, I’ve seen dysfunctional and self-serving leadership at the national level that has disgusted me and made me fearful for future generations.

Never has there been such an urgent need for leadership as right now. Many of the readers of InnovationTrends are CEOs and senior leaders of large organizations. This is my call for you to step up to the plate: your company, your country needs you to lead.

And as leaders, you and I face three distinct challenges going forward:

  1. Can we build trust where trust is lacking?
  2. Can we anticipate change and think ahead of the curve?
  3. Can we execute skillfully and turn vision into reality?

Let’s examine these one-by-one:

The first thing leaders must do is build trust.

From the White House to the schoolhouse to the state house and to businesses and nonprofit organizations large and small, followers are asking those in leadership positions: are you the “real deal” and can I trust you? Do you have my back? And can I trust you to keep me and my family and my community safe? Can you steer and navigate this organization to a better place, or will you stand idly by as it is disrupted by forces you don’t understand, and don’t have a strategy to counteract?

The second thing leaders must do is to anticipate future threats and opportunities.

This week I’m interviewing Rick Sorkin, CEO of Jupiter Intelligence, a climate risk startup with headquarters in Silicon Valley, and whose business booked ten times as many contracts in the first quarter of this year as it did in the prior year. “I think that the pandemic was a bit of a near death experience,” Sorkin told the Washington Post. “Once people got past [it], they were like, ‘Oh, what else is there like this that we’re not worrying about?’” Climate change is at the top of that list.

By using advanced computer modeling, Jupiter forecasts the likelihood of a wildfire disaster, or the threat of a flood engulfing your chemical plant. Jupiter offers a whole new level of insight into what might previously have been considered “unforeseen” risks. Post Covid/Post Jan 6 everyone instinctively realizes we are living in a period of ever-broader “unsustainable” risks. Today’s leaders can no longer kick cans down the road. They must lead, for their anticipation skills are on full display. All leaders need to develop and use better tools and methods to help anticipate threats, but also, as Jupiter is doing, to position, wherever and whenever possible to translate them – using creativity and innovation thinking — into opportunities.

The third thing that leaders need to do is to execute successfully and turn vision into reality.

I once interviewed Warren Bennis, the late leadership guru and former president of the University of Cincinnati. Professor Bennis believed in the adage that great leaders are not born but made, insisting that “the process of becoming a leader is similar, if not identical, to becoming a fully integrated human being,” as he put it in an interview with the New York Times. Both, he said, were grounded in self-discovery.

Yet It was Bennis’s definition of leadership that I recall now, as being particularly appropriate to the times we are living in. Leadership, as Bennis saw it, is “the capacity to translate vision into reality.”

And that vision-to-reality transformation is what we need to study now, to celebrate now, and to strive to get better at. Instead of “just getting by” or muddling through, true leaders develop a vision of where they want to take the organization. They study the trends, they look back to be guided by history, and they inform themselves consciously and consistently as to where today’s trends are headed, and they take risks and make investments, rather than merely “kicking the can down the road” for future leaders to deal with.

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Preparing for the Next Phase of Climate Crisis

Adapt Or Die

Preparing for the Next Phase of Climate Crisis

GUEST POST from Robert B. Tucker

As a futurist, I monitor a broad spectrum of trends, from demographic to technological to social and geopolitical. When it comes to climatological trends, I rely on forward thinking researchers like Rich Sorkin, who is helping institutions prepare for what the UN Intergovernmental Panel on Climate Change (IPCC) calls the “irreversible” impacts of climate disasters ahead.

Sorkin is chairman, CEO, and co-founder of Silicon Valley-based Jupiter Intelligence, a “climate risk startup” that helps companies gauge the level of threat to their assets, whether power plants, factories, or data centers. Jupiter diverged from the “how-do-we-mitigate-climate-change” debate and recognized that climate change would almost certainly get much worse before it gets better. Sorkin and his team of scientists and experts began thinking about preparedness. They focused on how organizations, governments and businesses could better understand, and then manage the risks that climate change was increasingly going to deliver.

Rich Sorkin is a serial company founder, investor, and one-time research assistant to Yale economist William Nordhaus, who won a Nobel prize for his work on climate change. Sorkin’s previous companies pioneered the use of satellite data and scalable cloud computing to predict weather events for commodity traders. He was CEO of Zip2, a pioneering internet company purchased by HP that made him a multi-millionaire in his 30s. Jupiter uses its proprietary, model-driven projections of future temperature, rainfall, wildfires, and other risks to assist governments, banks, insurance companies, and investment firms in making better decisions about adapting to climate change.

In a recent interview, I asked Sorkin about the UN IPCC’s (United Nations’ Intergovernmental Panel on Climate Change) recently released report on how the climate crisis may be approaching a tipping point much sooner than expected even five years ago. He also discusses what businesses and governments can and must do to become “future-ready.” Here are edited excerpts from our conversation:

Tucker: Nice to be speaking with you, Rich. Your company, Jupiter Intelligence, is experiencing a 10-fold increase in business as the threat from extreme weather seems to grow almost by the day. You were quoted in the Washington Post saying that, because of the Pandemic, people are asking about what else is out there coming at us that we’re not worrying about that we should be worrying about? With all the flooding, wildfires and environmental disasters happening now, doing a startup that addresses the issue of climate change preparedness seems like a no-brainer. But back in 2016, perhaps not so much. What drove the founding of Jupiter?

Sorkin: The key insight was that climate change had already started to impact assets such as factories, power plants, buildings, and water supply. Climate change was already affecting continuity of operations and health and safety. At that time, the people that were thinking about climate change were focused on the extremely important, but vastly different topic of how to slow climate change. We decided to focus on how climate change was already having an impact that would continue to get worse. We expected many organizations to ask the question, “What is our organization going to do about that?” That led to Jupiter, and our focus on forward looking assumptions replacing the legacy backward looking assumptions that underpin so much of the banking, insurance, industrial and national security sectors.

Tucker: Let me ask you about this notion of a possible climate change tipping point. At least one insurance company declared bankruptcy as a result of the massive Paradise Fire in California; we saw a huge power utility – PG&E – declare bankruptcy after being blamed for starting fires, and we’re seeing properties along the coast have stopped appreciating, according to a University of Pennsylvania study. And we’re seeing the IPCC, BlackRock, McKinsey, and the Commodities Futures Trading Council, among others, issue alarming reports regarding the possibility of total collapse of the financial and insurance system if assets such as flood-prone factories and millions of dollars in coastal real estate become no longer insurable.

Sorkin: In a lot of ways, this is like the pandemic. If the world had done nothing – no vaccines, no emergency approvals, no advanced purchases, no mobility restrictions, no PPEs for health care workers, no education – things would have been vastly worse. But in the case of the pandemic, collectively, messily, often chaotically and in uncoordinated ways, the world did respond. Humanity faces the same choice with climate change. Simultaneously go after the root causes – mostly emissions from Chinese coal, Russia’s, Iran’s and Exxon’s oil and gas, and other similarly well-known sources — and adapt given that it is too late to avoid some severe consequences. The question now is simply how bad things will get, and how quickly.

Tucker: The IPCC report that just came out calling climate change “irreversible” makes your decision to start Jupiter back in 2016 seem prescient. How did you know there would be a market for your services?

Sorkin: When we started Jupiter, investors asked, “How will you know there’s a real market” and we responded, “When McKinsey tells all their clients that this is important.” That happened almost two years ago. Now the real drivers of change are the institutional shareholders behind the Task Force on Climate-related Financial Disclosure (TCFD), including Mike Bloomberg, Mark Carney, and Curtis Ravenal, the Bank of England, increasingly the U.S. Federal Reserve, and very quietly MITI in Japan. Change is definitely coming quickly – albeit not fast enough to avoid even more severe consequences than we are facing today. The world will see a Darwinian mix of adapters and laggards. Likely places such as Singapore, Israel, the UAE, and Japan will be world leaders in this area because each has their own combination of country size, technocratic leadership, well-understood vulnerabilities and strong central governments.

Tucker: Jupiter is a collection of “quants” (quantitative analysts) and scientists from NOAA and the National Science Foundation, combined with Fortune 100 business executives. You’ve got machine learning experts and even a Nobel Prize winner on the team. But what’s in your black box? What makes your gauges better than what’s available already?

Sorkin: Well, first of all, we are absolutely not a black box. Our customers receive whatever level of disclosure they request – including hundreds of pages of documentation for Model Risk Management functions that are fundamental parts of the banking and insurance businesses. But we do have a hundred trillion pre-calculated data points for climate risks all over the planet across different perils, time horizons, climate scenarios etc. And when I say all over the planet, I mean the entire land surface of the planet, not selective locations. Our customers basically get a subscription to a specific volume of data of their choice. And there’s a price that’s based on volume. The higher the volume, the lower the per unit price. And we have distribution channels; it’s a simple plain vanilla subscription business. There’s nothing unusual about our business model.

Tucker: Are businesses doing enough to prepare for climate risk? A headline in the Wall Street Journal this morning (July 22, 2021) was titled “Palm Beach Beachfront Homes are Booming.” Prices and sales volumes are hitting record highs. Yet studies project that oceans will rise an average of two feet by 2045. What goes on in your mind when you read headlines like that? What do you sense will happen in South Florida?

Sorkin: We just completed some work on risks for that area, using a different approach than looking out at 2045 or 2050, which is historically the analytical timeframe. And when we saw the results, they were even worse than we thought they would be in terms of what it said about Florida real estate in the near term.The tipping point for Florida real estate is much closer than most people realize. We’ve discussed this with the city of Miami, Miami-Dade County, Broward County, and some of the United States’ largest lenders and insurers. And yet, in the spirit of adapt or die, the destiny of Florida is up to the people of Florida and the United States. I think many people are short-sighted and it could lead to catastrophe. Jupiter’s predictions on sea-level rise are consistent with mainstream science and best, worst and likely case climate scenarios.

Tucker: What did your report come up with that was so inflammatory?

Sorkin: Without planning and investment, a hellscape will be upon Florida – and much sooner than most people realize, 5, 10, 15 years from now. The big question is what investments will be made in Miami-Dade and Broward Counties. I’d give 250 billion dollars to Jennifer Jurado or Jim Murley in South Florida with total discretion on how to invest in resilience. That’s probably enough. Without something like that, and quickly, South Florida faces vastly worse challenges much sooner than nearly everyone realizes.

Tucker: What businesses and industries are most vulnerable to climate change?

Sorkin: The initial impacts are directly on weather-vulnerable, mission-critical industries with concentrated assets. You mentioned the PG&E fire catastrophe. We saw something similar in February 2021 with the shut-down of the Texas power grid, and the impact on the petrochemical sector and health care system. In certain regions, like California, Texas, Florida, Spain, Italy, and Japan the power sector is incredibly vulnerable and must dramatically increase and accelerate their investment. Investors with concentrated risk in these or similar regions in real estate, lending and insurance are very exposed but likely have a bit longer. And the impacts can sometimes be subtle – cold took out the Texas grid, heat can take out a region, and some people believe that the Fukushima Diachi Nuclear Disaster was a result of the compound impacts of the tsunami, sea level rise, and insufficient planning and investment.

Tucker: What do all these threats do to the insurance industry?

Sorkin: The insurance industry is actually way more impacted by this than the banking sector because insurance markets will collapse if the risk is not covered. Most people think this should be an immediate issue for the insurance industry. Counterintuitively, it’s not. Insurance is repriced every year. And when there’s a bad year for losses of insurance, they just raise prices. So, something that might happen in 10 years is not really a day-to-day concern in most of the insurance industry. However, if the risk is inaccurately conveyed in the signal insureds get from their insurance pricing, they make bad investment decisions, underinvesting in resilience for the duration of the asset by focusing on short term risk. In this sense, the insurance business model is literally breaking the world. This dynamic should be a medium-term existential issue for the insurance industry and the Chief Risk Officers of some of the world’s largest primary insurance companies are aware of – and in some cases terrified – by this dirty little secret.

Tucker: Is the threat of future climate disaster as great for the banking sector?

Sorkin: In banking the typical mortgage is 30 years and the typical hold period of a mortgage is seven to 12 years. If the collateral is impaired because of weather related damage, it affects both repayment and the value of the collateral and therefore the riskiness of the loan. And it also impacts repayment where accelerated repayment is a bad consequence for banks in many instances. So, there’s a much more profound impact on banking on these longer-term risks than there is in the short term on insurance.

Tucker: Is the traditional actuarial model used by the insurance industry adequate when the climate of the future seems to be so uncertain?

Sorkin: The entire global insurance industry is using an out-of-date approach to modeling that is conceptually broken in a world where the climate is changing this rapidly. If you get people in the insurance industry to talk about it in terms of what they really think versus what they need to say to protect their reputations, there are people that will acknowledge this. It’s actually quite a hard problem because their risk models are kind of like the engine in the car. They’re not the whole car. But they’re a big piece of the car and they’ve got to replace the engine while driving. They don’t want to do it, and it’s going to take years to do it.

Tucker: What about the construction industry? How does a business know how resilient it will need to build a structure to withstand weather 10 or 20 years from now?

Sorkin: Let’s say you’re building a power plant near the Gulf of Mexico. It’s obviously going to be exposed to flooding and wind risks from hurricanes like we saw with Hurricane Harvey. But what about extreme cold, like we saw in Texas this past winter? And extreme heat and extreme drought and many other issues too, all of which are becoming more challenging for asset owners of all kinds. But here’s the good news: this is actually a relatively straightforward issue to address. When designing a power plant or a hotel or a military base or a hospital or putting in new power lines – it doesn’t matter what it is – what matters is how important, expensive, long-lived, and vulnerable that structure is. Traditionally, at the beginning of the design process, the engineers will ask: what should we design this to be resilient to? They might say one foot of flooding or a one in 10,000 chance of fire or that the temperature will be so cold that we’ll have to shut the facility down. Those are straightforward assumptions. But if they only look backwards, in a world where the climate is changing this rapidly, the assumptions are going to be wrong. They must use what we the industry calls forward-looking assumptions.

Tucker: What exactly is a forward-looking assumption and how do you derive one?

Sorkin: Most weather-risks are calculated today based on statistical models from past impacts, or losses. Companies like RMS assume that the present and future look like the past. However, that’s simply wrong, so their entire modeling infrastructures are based on fundamentally flawed assumptions. Forward looking assumptions recognize that in some places the wind is getting stronger, the rain and or temperature patterns are changing, and the sea level is rising. Jupiter’s modeling approach is built from the foundation based on this fundamental assumption.

Tucker: I saw a fire chief in a helicopter on the NBC Nightly News the other evening who commented, ‘All of our models are out the window. These fires are hotter than we’ve ever experienced and burn more acres than ever once they get going’. He might have added that storms are wetter and stronger and point to how many climate records have been smashed in the last few years. My question is, was that fire chief right? Are all models out the window? And why are Jupiter’s models really any better than the old ones that rely on history? And don’t your models have to depend on history as well?

Sorkin: Instead of using backward looking, out of date assumptions, Jupiter uses forward looking assumptions that incorporate the best available science. So, as a bit of an oversimplification, there are two types of models: Historically, there are the risk models that are used in the insurance industry. And the second are the engineering models that are used in things like construction. As discussed in your earlier question, risk models in the insurance industry almost always look at past history and they say the future is going to look like the past – so in this sense the vast majority of models that people like the fire chief, and the Department of Defense, and most large banks use should indeed be thrown out the window. Replace those obsolete, misleading models with models that do the best job possible describing what risk looks like in the present and future. The future won’t look like the past, the present doesn’t even look like the past.

Tucker: Jupiter helps organizations navigate in this era when predicting is obviously more difficult. Can you walk us through how you helped a particular client?

Sorkin: Sure. We have one customer that had a $300 million facility that they were finally about to break ground on that was designed about 10 years earlier. This is not uncommon because the whole process of designing and permitting takes a while. And they hadn’t looked at forward conditions in their original design. Now that they were going to break ground, they were already 10 years out of date with backward looking assumptions for an asset with a 30 to 50-year design life. Luckily somebody inside the company said, ‘maybe that’s not such a good idea’. I say ‘luckily’ because they were going to have major resilience problems and not in 30 years but in five to 10 years. So they looked at a few scenarios. One was to move the facility outright to another location. And two others involved hardening the facility. And it turned out that was way better than moving the facility. There were so many costs associated with moving the facility that an extra $30 million in capex to harden the facility, which is essentially a 10% increase on the original cap ex budget, was the economically rational decision. And in that particular case, the subscription for that particular use case for this one location was about $300,000. So a $300,000 analytics investment drove a $30 million capex increase of 10 percent on a $300 million investment. And everyone’s happy. But if they hadn’t done that, they would’ve just built it the old way. And they would have had ongoing reputational risk and fines for lack of continuity of service.

Tucker: It would almost seem that the speed of climate change is exceeding all the assumptions we were making just a few years ago. And if we wait for governments or companies to slow it down, we will be in for a rude shock. Do you have some sort of metric that charts what we thought would happen and when it would happen with the acceleration of when it actually did happen, and what that does to strategic planning going forward?

Sorkin: The evidence shows that scientists’ predictions of global warming have been accurate in the big picture, but perhaps conservative in predicting the rapidity and ferocity with which some of its consequences are unfolding. We’re part of an ecosystem of experts and leaders who work in this field. Jesse Keenan, who’s an advisor to Jupiter, was co-editor of the CFTC report. There’s a lot of really great thinking on this issue and Jupiter is quite good at integrating the people that are in the ecosystem in related areas into what we’re doing. The CFTC report was in large part based on work that the Bank of England has been doing for five, 10 years, originally by Mark Carney. The economist, Nick Stern, author of the Stern report that’s the basis of much if not all of the Bank of England work, is a co-founder and one of Jupiter’s investors. I was a research assistant in the 1980s at Yale to William Nordhaus who later won the Nobel prize in economics for his work on climate change. So, this is not a new topic for the economics or banking professions or for me personally.

Tucker: What kind of a grade would you give the scientific community overall for accuracy in predicting how this issue will unfold?

Sorkin: Generally speaking the scientific community has been at least as good and arguably vastly better on these issues than economists predicting central bank interest and GDP growth rates, or Moody’s predicting default risk leading up to the Global Financial Crisis, or the insurance industry predicting earthquakes in Haiti or pandemics. The scientific community has been quite accurate for decades in predicting the concentration of CO2 in the atmosphere – a primary driver of the impacts of climate change. For the most part, the scientists have also been quite accurate in predicting the impacts of CO2 in the atmosphere – particularly with scenarios of what could occur. In the business community we think of these scenarios as best, worst, and likely case. And in the scientific community, they call these scenarios things like SSP5-8.5 (SSP shared socio-economic pathway, with little weighting of the likelihood of multiple plausible scenarios.

Tucker: So how likely is this notion of a sudden rude shock leading to a collapse?

Sorkin: Well, I have a slightly different way of thinking about this, which is: Darwin always wins, or more specifically adapt or die.

Tucker: Yet we don’t seem to want to invest in preparation till after the crisis wreaks devastation. I wanted to get your take on what happened in Texas in February 2021. The winter storm plunged large swaths of Texas into subfreezing temperatures and overwhelmed the state’s electricity infrastructure, causing massive power outages. Nearly 4.5 million Texas homes and businesses in Texas went days without power. Fifty-seven people died. I read where Texas was advised to weatherize their infrastructure, but they never got around to it. What’s your take? Was this a case of using history to build a faulty model or was it lack of will to weatherize their power grid?

Sorkin: Problems like the power grid failure in Texas don’t come from a single issue. Jupiter did a post-mortem on the February Freeze and concluded that if ERCOT (Electrical Reliability Council of Texas) and the power companies had been using forward looking risk models and paying attention to the results, they would have made better investment decisions. The fact that the ERCOT Board resigned indicates that at least some people thought ERCOT was negligent in not doing so. However, the bigger question is why that happened. Many of the largest oil companies in the world are headquartered in Texas – and some have been promoting inaccurate views of climate change to consumers, voters, and elected officials in Texas and Washington. Texas is at the heart of institutional denial about climate change, and on top of that the approach to low regulation means that most of the actors were not accountable for their decisions until the problem was so big no one could ignore it. The U.S. may actually need more of the Japanese tradition of Seppuku to address these kinds of issues.

Tucker: Given the foot-dragging, do you think this thing could blow up at the extinction level?

Sorkin: I actually don’t think we’re going to have a mass failure at an extinction level. This is not like an asteroid that permanently changes the weather instantaneously for a million years. It’s not like that; it’s slow moving. It’s like cancer. If you catch most forms of cancer early enough with the current state of medical knowledge, most cancer patients will live a very good, long life. But if you wait until it’s stage four and it’s all over the body, well, all bets are off.

Tucker: So you’re not seeing extinction, but what about economic collapse. That study we mentioned earlier, done by the Commodity Futures Trading Commission called “Managing Climate Risk in the Financial System” concluded that the costs of wildfires, storms, droughts and floods spread through insurance and mortgage markets, pension funds and other financial institutions, threatens to collapse U.S. financial markets. How probable is such a collapse? What would collapse look like if it were to happen?

Sorkin: The primary drivers of whether this planning and investment will occur are investors, governments and voter-consumers. Plenty of other people have discussed collapse in this scenario – most likely it will vary depending on physical vulnerability, willingness to invest, and government competence. In the best case, it will be very expensive – and in the worst case some countries will collapse.

Tucker: Your client base is global. What countries are doing the best job of adapting so far?

Sorkin: If I had to bet on the places that will be very successful in adapting, I would put Singapore, Japan, UAE and Israel at the top of the list. Now this isn’t saying anything about the relative vulnerability faced by any of those three nations. Singapore and Japan actually have quite a bit of vulnerability relative to peer nations. Israel, some, but not nearly as much. Among Europe, the United States and China, it’s a gigantic horse race for who’s currently doing the worst job. The Germans and the Norwegians, probably the British, maybe the Chinese, could go either way, as far as I can tell. There are some things that the Chinese make a priority and they do a good job at, and there are other things that aren’t a priority and they don’t do any job. And the United States is a super messy case given the political football and decentralized decision-making on the issue, which currently is favorable but could flip at any time.

Tucker: In the United States, who is doing a good job adapting to climate change?

Sorkin: New York under Mike Bloomberg was doing a phenomenal job. Now they’re not even in the top half. I would say probably South Florida, which is in some respects ground zero. It has among the best public sector leadership on these issues anywhere in the world. But the voters don’t support what the public sector is saying are urgent priorities. And if the voters don’t support taxes or regulations or building code changes or inspections, basically what you get is Surfside…buildings collapsing and over a hundred people dead. Now, eventually people wake up to that and I think South Florida ultimately will get it right. But a lot more bad things are going to happen in South Florida before they get it right.

Tucker: Bill Gates, in his new book “How to Avoid a Climate Disaster,” talks a lot about innovation in this sector. As an entrepreneur who has commercialized new technologies in several fields, do you keep an eye on climate related innovation? Technologies, such as better batteries, machines and processes that store carbon or suck it back out of the atmosphere, there are some potentially promising inventions coming. As you monitor these technologies, what is the rate of mitigation efforts and innovation compared with the increase in CO2 being pumped into the atmosphere?

Sorkin: It’s all speculation. No one really knows. The prudent thing is to work for the best mitigation possible and plan for much worse.

Tucker: When that condominium building collapsed in Surfside Florida, did that have anything to do with a changing climate?

Sorkin: Very possible. Jeff Goodell wrote a book about South Florida called, “The Water Will Rise.” And one of the things that he wrote about was how saltwater intrusion undermines the foundations of buildings and is getting worse due to climate change driven sea level rise. For decades the Miami Herald has been writing about corruption in building inspections in South Florida. And it’s almost certain that one, or both, of those contributed to the Champlain Towers coming down. It was horrific and likely so unnecessary.

Tucker: Taking a step back from all the details of running a startup having to do with a changing climate, what is your emotional state these days? I mean you’ve proved yourself many times over in the business world, and yet you’re dealing with the potential undoing of the world as we knew it. Are you generally optimistic or just the opposite?

Sorkin: I would say that I am generally optimistic with periodic moments of despair.

Tucker: Tell me about the despair. How long does it last, does it go on for days or weeks before the sun comes out on your mood?

Sorkin: I have a foundational view of humanity that is a very important context. If you look at the last 5,000 years of history, generally speaking, human life has gotten better: more freedom, more health, longer lives, more education, more literacy, more rights for non-elites. But within that 5,000 years of history, really bad things occasionally happen. The Global Pandemic is still raging in many parts of the world. Three global conflicts in 150 years. Dictatorships replacing democracy left and right. So while bad things do happen in the sweep of history, the sweep of history is generally positive. When I talk about moments of despair, it’s because some of the problems the world is facing are because of people doing things that are just so colossally stupid. How could they not see that they’re literally contributing to their own misfortune with these very short-sighted decisions.

Tucker: And yet we all continue not making the tough decisions, and to call climate change a hoax and think it will impact people in years to come. How do you think this thing will play out?

Sorkin: Well, if you hit someone in the head with a two-by-four long enough, they either collapse and pass out or they make some effort to stop getting hit. I think there will be progress. It will be too slow and not enough, and a lot of people will die or suffer grievous misfortune as a result. But the progress will come. While the water will rise, adaptation will ultimately occur. But it will be uneven and, tragically, the people that are least able to respond will be the worst impacted. It’s just like what we saw with COVID, it’ll be the exact same dynamic with climate. But when you’re down to adapt or die, most people will eventually adapt.

This article originally appeared in Forbes
Image credit: Pexels

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Planning a Look-Ahead Leadership Retreat

Planning a Look-Ahead Leadership Retreat

GUEST POST from Robert B. Tucker

A year ago, during the depths of the Pandemic, I noticed a disturbing comment cropping up in the conversations I was having with organizational leaders. It went something like this: “We’re so slammed right now that we can’t even think about next week, much less next quarter or next year. For us, strategic planning and forward thinking are out the window.”

The comment was certainly understandable. At the time, it was all anybody could do to get through the day. The only thing certain was uncertainty. Why even try to look or think ahead?

But if you’ve lived through a few recessions, terrorist attacks, stock market crashes and assorted natural disasters, you sensed something was wrong with the “planning is out the window” mental set. Somehow it seemed a prescription for future disaster. You knew in the back of your mind that those who take their eye off the ball often end up being thrown out of the game. And even amidst the chaos, the old adage “if you fail to plan, you plan to fail” was still valid.

Now that we are entering the post-pandemic period, its evident that pandemics were just the latest type of disruption organizations and their leaders face in what is often called the Age of Acceleration. Covid-19 did not signal the end of forward thinking and strategic innovation, in fact just the opposite.

And right now there’s another shift underway that requires just as much strategic thinking and planning to maximize results. Covid caseloads are falling fast, shots are going into arms, workers are returning to the workplace, and consumers are spending.

There’s evidence of an economic boom that could dwarf anything we’ve seen in decades. But the question is: Are you ready? Are you making plans to maximize your rebound?

One surefire way to signify the pivot to this new environment is to host a strategic leadership offsite. Designed well, this meeting can become a transformational moment for your organization. Use these six guidelines to steer your organization in a bold new direction:

1. Use your offsite retreat to ask fundamental questions.

Questions such as: what has changed in the internal and external environment since last we met? One trend right now is the need to focus on better managing risk. Covid unearthed a whole new dimension of risk that requires greater understanding and maybe even a redefinition of how you manage risk.

Leaders are looking for ways to mitigate the external and competitive risks their companies face. Yet they know that simply avoiding risk and “playing it safe” is not the solution in a hyper-competitive global environment, but can be the road to ruin. Instead, they seek to simultaneously identify new opportunities and better manage the risks their organizations need to take to find the future first.

Pose questions such as: How well did we do in responding to the Covid crisis? And how has the Pandemic changed our culture? How have our customers needs evolved? What’s important now? Just figuring out the right questions to pose at the meeting is helpful in promoting forward thinking.

2. Use your retreat to “future proof” your organization.

“Future-proofing” is the process of avoiding technological, competitive and strategic blindsides. Use the meeting to conduct a debrief on how well or how poorly your organization adjusted to Covid’s technology and new customer demands, and discuss what ways your “Early Warning System” might be revamped for the fire next time.

3. Use the leadership retreat to think about the digital future.

No strategic plan is complete without a visionary technology component. Spark fresh thinking in this realm by posing such questions as: On balance, are we leading or lagging on technology? Where do we need to enhance or transform our technology strategy going forward? What customer problems do we need to take on? And how will this technology, if we adopt it, deliver greater value to our customers?

4. Use your offsite meeting to assault industry and company assumptions.

Retreats become transformational when executives and managers are provided with a process to wonder anew about the assumptions the organization has long made about customers, markets, culture, the industry, etc. Assumptions act like barnacles on the side of a boat— they slow us down, or worse, cause us to miss out on emerging opportunities. In a time when today’s business model has a shorter and shorter shelf life, assaulting assumptions is a critical and ongoing necessity to strategic thinking.

5. Use the offsite gathering to focus on innovation execution.

My 30-year experience in the field of strategic foresight and innovation suggests that management teams often lack confidence that they can execute on bold ideas and are delighted when provided with a process that enables superior innovation capability. Many in the managerial ranks got there by being super-competent in their functional arenas. But they quietly see themselves as “fish out of water” when it comes to imagination, innovation, and vision. A well-designed strategic offsite builds executive team confidence.

6. Use the retreat to focus on white space opportunities.

If the rate of change outside your organization is faster than the rate of innovation inside your company, it’s time to take action. It’s time to figure out what needs accelerating. It’s time to shift from strategic planning (on an annual basis) to strategic thinking, which is ongoing, and needs to be part of the DNA. So-called “white space” opportunities are often assumed to be outside your organization’s walls, and outside its capabilities. But another way of defining them is to see them as those that fall between divisions, where no business unit has clear jurisdiction. Use your retreat to open up the white space of new possibilities, to identify new markets, and new revenue streams from existing capabilities.

This article originally appeared in Forbes
Image credit: Gemini

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Are You Prepared for the Coming Boom?

Are You Prepared for the Coming Boom?

GUEST POST from Robert B. Tucker

Asked to reveal the secret of his amazing success, renowned ice hockey center-man Wayne Gretzky replied: “It’s pretty simple. I don’t skate to where the puck is. I skate to where the puck is going to be.”

Gretzky was merely stating the obvious. But his comment soon took on the dimension of strategic gospel. From Detroit to Dubai to Dublin, PowerPoint decks were suddenly ablaze with the aphorism. CEOs kicked off strategic retreats by citing Gretzky to encourage their managers to look farther up the road to discover tomorrow’s opportunities. Finally, “skate to where the puck is going to be” became such an overused cliché that it fell from grace.

As trite as Gretzky’s expression may seem to us today, he stumbled upon an important point. He reminded us of the value to be gained in spending time pondering where the puck in our own lives will be in the very near future.

As a 30 year futurist and innovation advisor to top organizations, I believe that we are about to experience an economic and social boom of epic proportions.

My research base is to interview countless leaders every year, for their insights on future trends, business prospects, disruption, and technological directions. The best leaders, like the best athletes, are hyper-focused on where things are going next. They know how to gain unique insights through what I call “playing with the clay” and considering different scenarios.

They project ahead in order to get their teams thinking ahead. In painful periods such as now they visualize future glory, and devote themselves to the task of turning vision into reality. They ask provocative questions, such as:

  • what do we need to do now to prepare for this trend, development or technology?
  • Where is this trend going to be in one year? Three? Ten?
  • Where is the emerging opportunity for us?
  • What are we missing?

In other words, their mindset is proactive rather than reactive, action-oriented rather than Sustainer Mode. They are always about envisioning a bigger, bolder “future state” rather than being satisfied with “present state.” They deploy what my colleague and fellow futurist Daniel Burrus calls “anticipatory thinking” to out-think and outfox conventional wisdom – and see the shape of the future just a little bit ahead of the rest.

To see more clearly where the puck is going to be in six months, gather up and examine the forecasts: The world economy is likely to grow by around six percent this year, according to Oxford Economics, the fastest rate in almost half a century. The US, rather than China, is going to play the role of global locomotive in 2021, according to leading economists like Citibank’s Catherine Mann. More Americans are being vaccinated each day. Herd immunity is on the horizon. The $1.9 trillion USA stimulus bill is flowing funding into people’s bank accounts. With demand surging in industry after industry, envisioning a coming boom is becoming easier with each passing day. Will you be ready?

In a world where change is incremental and slow, exercising the skills of anticipation and scenario planning are not required. In a world of rapidly accelerating change, continuously upgrading your futurist skills and carving out time to peer ahead a year, three years, even 10 years is an essential activity for success. What specific steps can you take to stay ahead of the curve and navigate successfully in the new post-pandemic era? Here are three suggestions:

1. Beef up your strategic trend-tracking skillset.

First thing I recommend: audit your “information diet” to ensure that you are getting the best data, research and insights available on topics ranging from emerging technology, economic and social trends, and geopolitical and industry developments. The leading innovators that I’ve studied over the years select, champion and prune informational sources with great care. They take in the richest information with the greatest insights and skip the empty calories of partisan vitriol and blather. They know the power of experienced reporting such as provided by the New York Times and peer-reviewed studies, versus blogs and opinion. The best trend-spotters work at it constantly, keeping their antennae up so as to recognize patterns and inform their intuition, as they discern between signals and mere noise. They take in quantitative and qualitative information and insights. And they skip over the gossipy, entertaining but vapid “news” of the day. They spot misinformation and disinformation a mile away and dismiss sources that are unreliable and biased. They exhibit genuine curiosity and sharp front-line observational skills, always questioning, and looking for potential threats and opportunities.

2. Commit to lifelong learning.

There was a time when what you learned in school lasted a lifetime, but those days are over. Personal obsolescence happens faster than you think, and at an earlier age than ever. The innovators I’ve had the pleasure of interviewing throughout my career are lifelong learners. They are autodidactic. For them, the world is their university and curiosity their lodestar. Curiosity leads them to dig deeper into a subject, and to want to know not just “how” but “why.” Their pattern of learning tends to approximate what is known in eating circles as binging. They become fascinated with a new topic and they delve into it headlong. They read all the books they can find on the subject. They amass and analyze dozens of articles, often seeking out top experts.

3. Unleash your inner visionary.

Reflecting on the current travails of hard- hit New York City, Wall Street Journal columnist Peggy Noonan wrote that “Never have we needed visionaries more than now. People in politics, in and out who have an outsize creativity and a deep knowledge of human beings, who can come up with ideas.” Noonan has a point, and not just in the arena of politics. In all industries, professions, countries – we lack visionaries to embrace change and turn problems into opportunities. Unleashing your inner visionary starts with desire to make an impact. It starts with dreaming of a better way, a better world. Not daydreaming idly but imagining the future without being limited by limits. Visionariness is a state of mind. It is the willingness to look at what is needed, and what will be needed in the future, and putting shape and texture and dimension to that vision.

When the Bubonic Plague ended in the 14th century, there was jubilation and dancing in the streets. When the administration of Donald Trump was over, people realized what a divisive, corrupt and ultimately traumatic four years it had been and began to appreciate the quietude of competence and experience at the helm regardless of their policy preferences – Biden’s approval ratings are at 57 percent.

I am more optimistic now than at any time over the past five years for economic and societal resurgence. Cycles of decay and decline do not last forever. They swing. Are you ready?

Now is the perfect time to upgrade your habits and practices in the foresight arena; to position yourself to profit from the coming boom.

This article originally appeared in Forbes
Image credit: Dall-E

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