Tag Archives: eBooks

Seth Godin and Amazon – The Domino Project

Will the Innovation Dominoes Fall and Disrupt the Book Publishing Industry?

Seth Godin and Amazon - The Domino Project“The enemy is not piracy, the enemy is obscurity.”Tim O’Reilly

I came across a TechCrunch TV interview with Seth Godin today about his future publishing plans.

I’ve been wondering what Seth meant when he told me last year at the World Innovation Forum that he would never publish another traditional book. Here is the video:

Now, he has made it clear what he meant, and just what his future plans are in the below video from Tech Crunch. His plans have a name, The Domino Project, and it is a publishing house venture he is undertaking with Amazon and it starts with a simple question:

How do you make a book spreadable?

Right now books work very hard against being spreadable, and in Amazon’s continuing quest to evolve the book business beyond just selling ebooks and blogs on Kindle, they apparently approached Seth Godin, gave him a blank sheet of paper to envision a new way of approaching book publishing. He described this collaboration with Amazon – The Domino Project – through a series of questions:

What happens if we allowed you to buy a 5-pack for only slightly more than one book? Wouldn’t you then give four of them away to people who would be interested in reading them?

What happens if we allowed people to share a Kindle book for free for a certain period of time and then try to figure out how to make money from it?

Can you dream big enough?

Can you do something that is worth doing, or will you hold back and play it safe?

Amazon will be working directly with authors – including Ralph Waldo Emerson. Godin’s new book will of course be included (and will be on initiative). He also mentioned that the trend of these new books will be towards the spectrum of manifestos. Traditional book publishers can’t do 96 page books, but The Domino Project can. Godin says that the success of the effort will be measured on whether or not the first 10,000 people who get the book, actually share it.

So, what was the most depressing part of the interview?

“The average American buys one book a year.”

Will The Domino Project successfully disintermediate the traditional publishing houses and transform how authors go about publishing book? Is there anything here that is actually new? What do you think?

Here’s the video interview if you would like to watch it for yourself:

Seth Godin’s new book Poke the Box will be The Domino Project’s first title and it will come as a limited edition, a hardcover, a Kindle ebook, an audiobook, a 5-pack, and a 52-pack.

Oh, and if you don’t have my a copy of my book Stoking Your Innovation Bonfire already, it’s available on Amazon as a hardcover or a Kindle eBook, or from other great physical and online booksellers:

Stoking Your Innovation Bonfire

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‘Stoking Your Innovation Bonfire’ on Kindle

Stoking Your Innovation Bonfire on KindleStoking Your Innovation Bonfire – A Roadmap to a Sustainable Culture of Ingenuity and Purpose is now available for Amazon Kindle both in the United States and in the United Kingdom.

Enjoy the book on your iPad, Kindle, Nook, iPhone, Android, PC, or Mac before it is widely available. If you buy the electronic version of the book from either Barnes & Noble or Amazon, you can download their readers for almost all of today’s major computing platforms.

The book will be available in hardcover October 5, 2010 from online retailers in the United States, and a week later it will be available in book stores and other electronic retailers outside the United States (UK, France, Germany, Japan, Canada, and more).

If you’re curious about the book, you can look inside it on Amazon, or use Google Preview on the publisher’s web site, or watch on Monday, September 20, 2010 for a link to a free sample chapter from the book to be posted on http://innovationbonfire.com.

Getting a copy of the book is a great way to support the blog and keep it free.

Click here to pre-order the book

Build a Common Language of Innovation

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Update – Stoking Your Innovation Bonfire

Beginning on October 5, 2010 my new book Stoking Your Innovation Bonfire – A Roadmap to a Sustainable Culture of Ingenuity and Purpose will begin shipping from online retailers in the United States. It will be available from book stores and retailers outside the United States a week or so later.

If you’re curious about the book, you can look inside it on Amazon, or use Google Preview on the publisher’s web site.

Getting a copy of the book is a great way to support the blog and keep it free.

Click here to pre-order the book

Attendees of the Spigit Innovation Summit and readers of our monthly Innovation Insights newsletter have already received a free sample chapter from the book. This sample chapter will be made publicly available on September 20, 2010 when we announce the Top 40 Innovation Bloggers of 2010.

And, for those of you with Apple iPads, Barnes & Noble Nooks, a smartphone, or a PC/Mac, you could be the first one on your block with the book thanks to our friends at Barnes & Noble. Check out the Newsflash:

Newsflash!

Stoking Your Innovation Bonfire for eBookStoking Your Innovation Bonfire is available as an e-book in advance of its hardcover release at Barnes & Noble.com. Enjoy the book on your iPad, Nook, PC, or Mac before it is widely available.

Visit Barnes&Noble.com

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