LAST UPDATED: December 8, 2025 at 2:34PM
GUEST POST from Chateau G Pato
In the relentless pursuit of Human-Centered Change and innovation, we face a critical paradox: the most impactful drivers of breakthrough ideas—things like curiosity, trust, and openness—are often dismissed as “soft” or “unmeasurable.” We diligently track KPIs related to output, revenue, and efficiency, yet overlook the very inputs that foster an environment where these outputs can thrive. This is a profound mistake. What gets measured gets managed. What isn’t measured often languishes.
To truly build resilient, innovative organizations, we must unlearn the rigid assumption that only direct, quantitative metrics hold value. Instead, we must embrace the art and science of inferential measurement, building a mosaic of data points that, together, illuminate the state of these crucial, yet intangible, human qualities. These are not about vanity metrics; they are about understanding the health of your innovation ecosystem.
Visual representation: An infographic illustrating how indirect metrics (e.g., questions asked, cross-functional collaboration, idea submissions) can be proxies for Curiosity, Trust, and Openness.
The Triangulation Approach: Unlocking Hidden Insights
Measuring the unmeasurable is not about finding a single, perfect number. It’s about triangulation: combining multiple, often indirect, indicators to create a robust picture. Here’s how we can approach curiosity, trust, and openness:
1. Measuring Curiosity: The Fuel for Exploration
Curiosity is the impulse to explore, learn, and question. It drives individuals to seek new solutions and challenge assumptions. To measure it, look for behavioral proxies:
- “Why?” Question Frequency: In meetings, workshops, and project discussions, track the number of times individuals or teams ask fundamental “why” questions rather than just “how” or “what.” A higher frequency suggests deeper inquiry.
- Cross-Departmental Inquiry: Track the number of informal (coffee chats) and formal (shadowing, interviews) information-seeking interactions employees initiate outside their immediate team or department. Tools like communication platforms or internal social networks can help monitor this.
- Learning Resource Engagement: Monitor engagement with internal learning platforms, external courses, industry reports, and innovation labs. How many unique topics are explored? How many non-mandatory courses are completed?
- Idea Submission Diversity: Beyond just the number of ideas, analyze the breadth of domains or problem spaces addressed in idea submissions. Are people exploring completely new territories, or just iterating on existing ones?
By combining these, you can gauge whether your culture is merely allowing curiosity or actively fostering it.
2. Measuring Trust: The Foundation of Collaboration
Trust is the belief that others will act in good faith and that one’s vulnerabilities will not be exploited. It is essential for sharing nascent ideas and taking risks. Proxies for trust include:
- Psychological Safety Index: Utilize anonymous surveys (e.g., Google’s Project Aristotle model) to gauge employees’ comfort level with speaking up, admitting mistakes, and sharing unconventional ideas without fear of negative repercussions. Focus on statements like, “If I make a mistake on this team, it is not held against me.”
- Feedback Loop Activity: Track the volume and bidirectional nature of constructive feedback. Are people giving and receiving candid feedback freely, or is it primarily top-down and formal? High-trust environments foster frequent, informal feedback exchanges.
- Cross-Functional Resource Sharing: Beyond simple collaboration, look at the willingness to share sensitive information, critical resources, or even temporary team members between departments. This indicates a deeper level of inter-team trust.
- Conflict Resolution Patterns: Observe how conflicts are resolved. Is it through formal escalation (low trust) or direct, informal discussion and negotiation (high trust)?
A thriving innovation culture cannot exist without strong inter-personal and inter-team trust. Building this foundation is not soft; it is strategic.
3. Measuring Openness: The Gateway to New Possibilities
Openness is the willingness to consider new ideas, approaches, and perspectives, even if they challenge existing paradigms. It’s about shedding cognitive biases and embracing ambiguity. Metrics for openness include:
- Experimentation Rate: Track the number of small-scale experiments, MVPs, and pilots initiated monthly. More importantly, measure the learning cycle time—how quickly experiments are run, results analyzed, and decisions made.
- Diversity of Input Sources: Where do new ideas originate? Are they solely internal, or is there a strong influx from external sources (customer co-creation, academic partnerships, competitor analysis, diverse new hires)?
- Resistance-to-Change Index: Use pulse surveys or qualitative interviews to identify explicit and implicit resistance to new processes, technologies, or strategies. Look for patterns in objections—are they evidence-based, or fear-based?
- Leadership Receptiveness: Assess how often leaders genuinely seek out dissenting opinions, actively listen to junior staff ideas, and publicly acknowledge when their own assumptions were challenged and proven incorrect. This sets the tone for the entire organization.
Ultimately, openness determines an organization’s capacity for true transformation, not just incremental improvement.
Case Study 1: Reinvigorating a Stagnant R&D Lab
Challenge: Declining Innovation Output in a Legacy R&D Division
A global pharmaceutical company (“PharmaCo”) noticed its once-pioneering R&D lab was becoming risk-averse, producing fewer novel compounds. Direct output metrics remained stable due to incremental improvements, but true breakthrough innovation had stalled.
Measurement Intervention: Curiosity & Openness Proxies
PharmaCo introduced new “soft” metrics alongside traditional KPIs:
- Curiosity: Tracked participation in cross-disciplinary “Lunch & Learn” sessions (informal scientific sharing), internal publication of research outside one’s core specialty, and spontaneous “deep dive” requests to the central knowledge repository.
- Openness: Monitored the number of “negative result” reports (failures leading to new insights), external collaboration proposals, and employee-initiated “exploratory project” pitches outside core mandates.
The Innovation Impact:
By explicitly measuring and rewarding these proxies, PharmaCo shifted its culture. Within two years, cross-disciplinary “Lunch & Learns” increased by 300%, and “negative result” reports (previously buried) became celebrated learning documents. This led to a 15% increase in novel drug candidate proposals from unexpected combinations of research, demonstrating that measuring inputs can drive groundbreaking outputs.
Case Study 2: Building Inter-Departmental Trust in a Tech Giant
Challenge: Siloed Teams and Blame Culture Post-Acquisition
A rapidly growing tech company (“MegaTech”) experienced significant friction and blame-shifting between its engineering and product teams following a major acquisition. This eroded trust, slowed development cycles, and increased employee turnover in critical roles.
Measurement Intervention: Trust & Openness Proxies
MegaTech launched a Human-Centered Change initiative focusing on trust. Metrics included:
- Trust: Anonymous pulse surveys on psychological safety (e.g., “I feel safe disagreeing with my manager”), and “shadowing days” where engineers spent a day with product teams, and vice versa.
- Openness: Tracked the number of “feedback sessions” where teams collectively reviewed each other’s work (not just managers), and the explicit mention of “lessons learned” in post-mortems, rather than just “root causes.”
The Innovation Impact:
Over 18 months, the psychological safety score increased by 25%. More importantly, the quality and speed of conflict resolution improved dramatically, and employee retention in critical engineering roles stabilized. By making trust and openness measurable, MegaTech systematically dismantled silos, fostering a culture where inter-team learning and mutual respect became the norm.
Conclusion: The Strategic Imperative of Intangible Metrics
Ignoring curiosity, trust, and openness as “unmeasurable” is a strategic blunder. These are not optional nice-to-haves; they are the fundamental operating system of an innovative enterprise. By adopting a triangulation approach—combining observable behaviors, qualitative insights, and intelligent proxies—leaders can gain unprecedented visibility into the health of their innovation culture. This shift from purely output-driven metrics to input-driven insights is the next frontier of Human-Centered Change. Start measuring these “unmeasurables” today, and watch your innovation capacity soar.
“If you only measure the easy things, you’ll miss the most important things.” — Braden Kelley
Frequently Asked Questions About Measuring Intangible Metrics
1. Why are curiosity, trust, and openness considered “unmeasurable”?
They are often considered unmeasurable because they are subjective human qualities that cannot be directly counted or quantified in a simple numerical way. Traditional metrics focus on outputs (e.g., sales, production), whereas these are inputs that describe psychological states and behaviors, requiring more nuanced, indirect measurement approaches.
2. What is the “triangulation approach” to measurement?
The triangulation approach involves using multiple, different data sources and types (e.g., surveys, behavioral observations, usage logs) to gain a comprehensive understanding of an intangible quality. Instead of relying on a single “perfect” metric, it combines several indirect indicators to form a more robust and reliable picture.
3. How can I start measuring these in my own team?
Start small with a single proxy. For curiosity, try tracking “why” questions in team meetings. For trust, implement a quick, anonymous psychological safety pulse survey. For openness, monitor the diversity of idea sources. The key is to pick observable behaviors or simple self-reports and consistently track changes over time, then discuss the insights with your team.
Your first step toward measuring the unmeasurable: Convene your innovation leadership team. Instead of asking, “What new products did we launch?” ask, “What new questions did our team ask last month that challenged our core assumptions?” Document these, and you’ve begun to measure curiosity.
Extra Extra: Because innovation is all about change, Braden Kelley’s human-centered change methodology and tools are the best way to plan and execute the changes necessary to support your innovation and transformation efforts — all while literally getting everyone all on the same page for change. Find out more about the methodology and tools, including the book Charting Change by following the link. Be sure and download the TEN FREE TOOLS while you’re here.
Image credit: Pexels
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