Back in the 1990’s NBC referred to Thursday night as must watch television, and when it comes to making the transformation from invention to innovation, an innovation often needs a ‘Must Have’ feature.
So, with rumors swirling about the potential introduction today of an Apple iWatch, will Health Sensors make the iWatch a ‘Must Have’ or a ‘Must Wear’?
Will the iWatch do to the Fitbit and Nike Fuelband what the iPhone did to the Flip video camera?
If so, it will be yet another example of how it is more important to build a product or service that moves people. Move them not in a spiritual way (although creating something akin to a spiritual experience can help), but in an emotional way where the product or service (through value creation, value access, and value translation) provides enough ‘Must Have’ (or at least ‘Must Try’) to move people to abandon their existing solution (even if it is the ‘Do Nothing’ solution) to try and ultimately adopt your new solution in large numbers.
Moving people in this way is what moves your product or service from being an invention, to being an innovation.
Will the purported ten sensors of the iWatch provide enough entertainment, functionality, and actionable information to make the iWatch a ‘Must Wear’, make it a device that you won’t want to take it off?
If Apple can pull that off, then they will have a huge hit on their hands.
Are they too early like Samsung?
Have they seeded an ecosystem to grow after the launch of the iWatch?
After all it was the ecosystem created around the App Store that turned the iPhone into the market leader, it was the ecosystem created around the iTunes Store (and a Windows version of the software to access it) that turned the iPod into the market leader.
Or is it too early for Apple to launch an iWatch?
What ten sensors would make an iWatch a ‘Must Wear’?
- Pulse monitor
- Blood pressure monitor?
- Temperature sensor?
- Barometric pressure sensor?
I guess we’ll find out next year.
Image Credit: techradar
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