Most Companies Fail at Innovation Because…

Most Companies Fail at Innovation Because...Most companies fail at innovation because they fail at change.

There you go, there is the entire article in a single sentence. Please click the like button or leave a comment on your way out, and I’ll turn out the lights.

I’m actually serious, but I didn’t come to this single sentence overnight, but through decades of research and experience. It coalesced however this morning in an interview with Chad McAllister that will air next month.

This sentence also highlights the reason why after writing the popular Stoking Your Innovation Bonfire (a book about innovation) and traveling the world delivering innovation keynotes and workshops, that my next book for Palgrave Macmillan (@PalgraveBiz) will be about change, not innovation.

Because after all, my life’s work is to help others change the world for the better by creating and sharing valuable tools and insights that hopefully serve to accelerate innovation and change in communities around the world.

I will continue on to say though that if you want to be successful at innovation you need to get better at planning, leading, managing, and maintaining change.

If you doubt the linkage, please check out my other article Managing Innovation is About Managing Change. This will give you a great example of how innovation inflicts change on the organization.

And if you’d like to learn more about making your organization more change capable, then I encourage you to check out my article Change the World – Step One, which is the first in a series of articles I will be publishing here in the run up to the launch of my book in January 2016 to help organizations build a stronger, more sustainable approach to change. This first article outlines the Four Keys to Successful Change, with much more content and a whole Change Planning Toolkit™ being released over the next few months.

Accelerate your change and transformation success

Subscribe to Human-Centered Change & Innovation WeeklySign up here to get Human-Centered Change & Innovation Weekly delivered to your inbox every week.

2 thoughts on “Most Companies Fail at Innovation Because…

  1. Russell Kaschula

    Hi Braden,

    I have followed you for a while now. I fully agree with you. Product innovation is what so many CEO’s consider “innovation” to mean in it’s entirety, as opposed to developing a strategy, culture, structure, processes and leadership for innovating in the organisation. In my opinion if these are in place by implication the organisation is closer to be one ready for change and adaption (and survival). It is also better placed for delivering innovation to customers and stakeholders.

    1. admin

      My first book Stoking Your Innovation Bonfire was designed to help organizations identify and remove barriers to innovation while building a sustainable innovation capability.

      My next book is focused on change and helping organizations build a stronger change capability through more effective planning and execution in a more visual, collaborative, and human way. Palgrave Macmillan will be releasing it in January 2016 (I just handed in the manuscript and we’re tidying it up).

      Stay tuned for more articles on the intersection between innovation and change, or check out those I’ve already posted in the last few months.

      All the best,



Leave a Reply

Your email address will not be published. Required fields are marked *