Tag Archives: solar energy

Innovation or Not? Reflect Orbital and the Business of Selling Sunlight

Innovation or Not? Reflect Orbital and the Business of Selling Sunlight

by Braden Kelley and Art Inteligencia

Let me tell you about the moment the town of Lone Pine, California, looked up at a pitch-black desert sky and saw two enormous beams of light where there should have been none.

No, it wasn’t aliens. It wasn’t the military. It wasn’t even a particularly ambitious Halloween display. It was a startup rehearsing how it plans to sell sunlight after dark, and the residents hadn’t been invited to the rehearsal.

Welcome to this edition of Innovation or Not.

Press Play First

Two videos to set the scene. Watch them, then come back and argue with me. (The titles below come from search results, so give both a quick play-test before publishing.)

The idea, in one sentence

Reflect Orbital wants to put big mirrors in orbit and aim sunlight at spots on the ground that the sun has left. Light on demand, from space. Its tagline is that it makes clean, abundant energy available on demand, and it calls itself “The Sunlight Company.” I admire a company that knows what it sells.

The first spacecraft, Eärendil-1 (named, charmingly, after a character from Tolkien), carries a mirror roughly 18 meters, or about 60 feet, on a side, folded origami-style and made of Mylar. It would orbit a few hundred miles up and sweep a patch of light across the ground for about five minutes before moving on. The company’s own description of that first beam is “comparable to a full moon.” An independent astronomer quoted in coverage of the FCC approval put it at about four times brighter than a full moon. Same mirror, two descriptions, which tells you something about how early this is.

The FCC has approved that demonstration satellite. It has not approved the grand plan.

The Pitch

Here’s the company’s published roadmap, and I’ll let you judge the ambition:

  • 2026: two satellites, moonlight-level light for a few minutes
  • 2027: around three dozen satellites, with light comparable to street lighting for a couple of hours
  • 2028: more than a thousand, with light comparable to an indoor work area
  • 2030: more than five thousand, with light approaching daylight for minutes at a time
  • 2035: more than fifty thousand, with daylight-level light for hours

Who is it for? The company lists lighting for search and rescue and disaster response, construction and industrial work, agriculture, events, and, the part that gave this article its second half, boosting solar power after the sun goes down.

Does it help solar cells?

This is the claim that deserves the most scrutiny, because it’s where the economics live.

The idea is elegant. A solar farm sits idle at night, so beam light onto it just before dawn and just after dusk and watch the output rise. The company’s own published projection is more modest than the pitch, though. For 2030, it estimates roughly a 1% capacity-factor gain, and its footnote puts the production increase at 0.75% for Southern California and 1.4% for Germany. A 20% gain doesn’t appear until 2035, which is the fifty-thousand-satellite stage.

Now the arithmetic, which is mine, not the company’s, so treat it as a back-of-the-envelope estimate. An 18-meter square mirror has about 324 square meters of surface. Full sunlight delivers about a kilowatt per square meter, so the mirror intercepts roughly 324 kilowatts. Spread that over a beam about five kilometers across, around 20 square kilometers, and you get something like 16 watts per square meter added to the ground, before any losses. Direct sun at noon is around 1,000. In other words, one mirror gives a solar panel about a sixty-fifth of a sunny day’s light.

You can see why the company’s early marketing leaned on lighting. A dim, wide pool of light is perfect for helping rescuers see. It’s a lot less useful for generating megawatts.

Do clouds and fog get in the way?

Short answer: almost certainly, and nobody seems to be talking about it.

I went looking for the company’s answer and found a pretty glaring gap. Its website doesn’t address weather. Neither do the major write-ups I read. The one place the question did come up was an engineering blog that noticed the studies and marketing “never seem to mention clouds, fog or other weather events,” and pointed out that the Russian Znamya 2 space mirror test back in 1993 took place under cloud, and observers barely saw the light.

Here’s my own reasoning, flagged as reasoning. The light from a space mirror has to travel through the same atmosphere as ordinary sunlight to reach the ground. Whatever thick cloud or fog does to the sun, it presumably does to a reflection of the sun. And the atmosphere scatters light even on a clear night, which spreads the beam out and is one reason critics worry about spillover well beyond the intended spot. So a cloudy night would likely bring a very dim result, at the very time people might want the light most.

If Reflect Orbital has data on this, I’d love to see it. Until then, I’d file weather under “important questions without published answers.”

Is it cost-effective?

Not on the evidence available. Michael Brown, an astronomer at Monash University, ran numbers reported by ABC News: matching 20% of midday sunlight would take roughly 3,000 satellites with 54-meter mirrors, and since each satellite can light a given spot for only a few minutes, an hour of daylight at one location would require tens of thousands of satellites, at a cost he put in the tens of millions of dollars. His verdict: “It doesn’t stack up.” He also noted that grid battery costs have fallen by more than 20 percent since Reflect Orbital was founded in 2021, which makes the competition for storing daytime solar energy tougher every year.

A fair counterpoint: the company has raised about $35 million, has a real engineering team and has won an Air Force-related research contract, so this isn’t a napkin sketch. And lighting a disaster zone or a construction site for a few hours might be worth paying for even if lighting a solar farm isn’t. But the energy case, specifically, has more skeptics than believers right now, and the company’s own projections are modest until the very large constellation stages.

When could this be widely available?

If “widely” means a lot of people can buy light from space, not for years, and maybe never at the scale on the roadmap.

As of the most recent reporting I could find, only the single demonstration satellite has FCC approval, and the agency’s review covers radio spectrum, not environmental or ecological effects. Each larger stage needs more approvals. One recent report said the main remaining hurdle for the first spacecraft is simply obtaining a rocket. Earlier reporting named SpaceX as the launch provider, and other coverage says the company is looking at launches from India, so I wouldn’t treat the launch plans as settled.

My read: a handful of test satellites and limited customers, such as event or emergency lighting, are plausible in the next few years. Anything resembling the 2030 or 2035 rows of that roadmap depends on a long chain of approvals, launches and public acceptance that hasn’t happened yet.

What happened in Lone Pine?

Now for the mystery. Earlier this month, Reflect Orbital set up powerful mobile spotlights on Horseshoe Meadows Road, near the peak of Mount Whitney, outside Lone Pine. According to local reporting, the goal was to simulate the light spot its mirror satellites would eventually deliver, so that China Lake Mountain Rescue and other volunteers could practice grid searches, stretcher carries and equipment rigging in realistic conditions.

Here’s the part I want to underline: there was no satellite involved. Those two blinding beams were ground-based spotlights standing in for a technology that hasn’t launched yet. A rehearsal for a performance that hasn’t been cast.

The locals, who looked up from their dinners to see the dark desert sky light up, were baffled, and they weren’t the only ones surprised. According to reports, astronomers weren’t notified, and it’s unclear whether county officials were told in advance. Gaspar Bakos, a Princeton astrophysicist, called it a serious threat to ground-based astronomy. DarkSky International’s CEO, Ruskin Hartley, called the broader plan “clearly an unprecedented assault on the nighttime environment.”

And the rescuers? Phillip Cash, operations leader for the rescue group, said the light was slightly brighter than a full moon and let searchers see about three miles in every direction. But he also noted that his team already works well at night, so the system wouldn’t fundamentally change routine rescues. A useful reality check. The company’s spokesman, for his part, said the test was meant to give responders a precise, realistic simulation.

The Concerns

(briefly)

Fairness requires including the other side of the ledger. Scientists and dark-sky advocates worry about effects on astronomy, on migrating birds and nocturnal animals, on sleep and circadian rhythms, and on pilots. Astronomers have also warned that amateurs looking at the satellites through telescopes could be at risk of eye damage. The company says the light is not bright enough to start fires or harm eyes, that the beams can be dimmed, and that it avoids sensitive areas such as observatories. Some experts dispute those assurances. Whichever side proves right, you can see why a surprise test in a small town didn’t help the case.

So: innovation or not?

Is it new? Yes. Selling reflected sunlight from orbit as a service, with a roadmap and an FCC license, is a genuinely novel business, even if the idea of a space mirror is as old as science fiction.

Does it create value? For specific uses like disaster response, event lighting and temporary construction work, plausibly. For solar power at scale, the case is thin and the company’s own numbers are modest until the huge constellation stages.

Will it reach people? Slowly, and probably in a much smaller form than the roadmap suggests.

Does it have costs it hasn’t priced in? That’s the one I’d watch. If an innovation’s side effects fall on people who weren’t asked, it isn’t done being evaluated.

My verdict: an impressive invention, not yet an innovation. It earns real credit for imagination, and I’d honestly like to see the first mirror fly. But I’d want clearer answers on clouds, cost and consent before I’d call it a breakthrough instead of a very bright experiment.

Then again, a town full of people looked up at the dark and wondered what was going on. As attention-getting goes, you can’t argue with the results.

Sources:

Image Credits: Microsoft AI

Content Authenticity Statement: The topic area, key elements to focus on, etc. were decisions made by Braden Kelley, with a little help from Claude to clean up the article.

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Impacting Communities via Innovation Empowerment

Impacting Communities via Innovation Empowerment

GUEST POST from Chateau G Pato

In today’s rapidly evolving world, innovation is much more than just a corporate buzzword; it is a foundational element for empowering people and transforming communities. When harnessed effectively, innovation can catalyze positive changes that generate long-term social, economic, and environmental benefits. This article explores how communities can be empowered through innovation by focusing on collaborative efforts that engage citizens as co-creators of sustainable solutions. We will delve into two inspiring case studies highlighting creative empowerment strategies that have yielded significant impacts.

Case Study 1: Solar Sister – Harnessing the Sun to Empower Women

Solar Sister is a remarkable case study demonstrating how innovation can empower an entire community. Founded with the mission of eradicating energy poverty while promoting women’s entrepreneurship, Solar Sister has become a beacon of hope across Sub-Saharan Africa. By equipping women with clean energy technology such as solar-powered lamps and phone chargers, this initiative not only addresses critical energy shortages but also provides economic opportunities.

Solar Sister’s approach is both simple and profound: train, support, and mentor women as they build clean energy businesses in their communities. This model not only ensures widespread access to affordable, reliable clean energy but also empowers women by providing them with leadership skills, financial independence, and increased social standing. The innovation lies in its grassroots-driven approach that turns beneficiaries into active participants in transforming their own communities.

“Solar Sister illuminates the lives of women and their communities through the power of the sun, demonstrating that sustainable energy solutions can come from the most unlikely innovators.”

The impact of Solar Sister has been widespread. Thousands of women entrepreneurs have joined the movement, providing clean energy to over one million people. The benefits extend beyond individual families, impacting the environment by reducing dependency on kerosene and diminishing carbon emissions, thus helping fight climate change.

Case Study 2: CityBee – Redefining Urban Mobility

In Lithuania, urban mobility innovation is revolutionizing how communities interact with their cities, thanks to CityBee. Recognizing the traffic congestion and pollution challenges faced by modern cities, CityBee devised a car-sharing service that blends technology, community involvement, and sustainable transportation solutions.

CityBee’s model is incredibly intuitive: through an app, users can locate and unlock cars or bikes, use them for short trips, and park them at strategic city locations. This service reduces the necessity for private vehicle ownership, alleviates parking demands, and decreases urban air pollution. CityBee reimagines mobility as a flexible, on-demand service that embraces technological innovation to meet the evolving needs of urban dwellers.

The community impact has been profound. By championing a shared economy model, CityBee has encouraged users to fundamentally change how they perceive transportation—shifting from ownership to access. This transformation not only positions cities as spaces designed for people rather than vehicles but also empowers communities to participate in more sustainable urban living practices.

“Innovative solutions like CityBee prove that rethinking and reshaping urban mobility isn’t just a possibility—it’s a necessity for sustainable, vibrant city landscapes.”

Innovative Pathways to Empowerment

The profound lessons from these two case studies underscore the limitless potential of innovation as a mechanism for empowerment. By involving communities in innovation processes, leveraging locally driven solutions, and fostering inclusive environments that uplift underrepresented voices, we can ensure sustainable development and community well-being.

Communities empowered through innovation are better equipped to navigate the complexities of the modern world—transforming challenges into opportunities, sparking economic vibrancy, and nurturing social cohesion. As we continue to explore and harness the boundless potentials of innovation, our commitment to human-centered design should remain steadfast. By creating platforms for shared learning, meaningful engagement, and collaborative co-creation, we lay the foundation for empowered, resilient communities.

Conclusion

Empowerment through innovation is not just an ideal; it is a pragmatic strategy for fostering sustainable growth and collective responsibility across our diverse global communities. As demonstrated by Solar Sister and CityBee, the innovative forces that empower individuals simultaneously invigorate the communities they inhabit. By prioritizing people-centric innovation and nurturing community involvement, we catalyze positive changes that transcend generations. Together, let us embrace the transformative power of innovation as a conduit for empowerment and social good, nurturing a world where communities thrive, and hope flourishes.

Extra Extra: Because innovation is all about change, Braden Kelley’s human-centered change methodology and tools are the best way to plan and execute the changes necessary to support your innovation and transformation efforts — all while literally getting everyone all on the same page for change. Find out more about the methodology and tools, including the book Charting Change by following the link. Be sure and download the TEN FREE TOOLS while you’re here.

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The Future of Energy

Renewable Sources and Sustainability

The Future of Energy: Renewable Sources and Sustainability

GUEST POST from Chateau G Pato

In an era where the threats posed by climate change are ever increasing, the discussion surrounding renewable energy and sustainability has never been more vital. Traditional fossil fuels have proven to be both environmentally destructive and finite. As a result, the shift toward renewable energy sources is not just a trend, but a critical necessity for our global future. This article delves into the promising possibilities offered by renewable energy and highlights key case studies that are leading the way.

Understanding Renewable Energy

Renewable energy sources are those that can be replenished naturally over short periods of time. Unlike fossil fuels, these energy sources are sustainable and have minimal environmental impact. Here are some of the most notable types of renewable energy:

  • Solar Power
  • Wind Power
  • Hydropower
  • Geothermal Energy
  • Biomass Energy

Case Study 1: Solar Power in Germany

Germany has emerged as a global leader in solar energy adoption. The country’s Energiewende (Energy Transition) policy aims to move away from fossil fuels and nuclear energy, embracing renewables as the backbone of the nation’s energy future.

Key Strategies

  • Feed-in Tariffs: Germany implemented feed-in tariffs to encourage investment in solar power. This policy guarantees a fixed premium rate for electricity generated from solar energy.
  • Investment in R&D: The government has heavily invested in research and development, facilitating innovation in solar technology that has reduced costs and increased efficiency.
  • Community Participation: Solar cooperatives and community-led projects have spread across the country, ensuring local involvement and benefits from renewable energy projects.

Outcomes

  • Germany now boasts one of the highest solar capacities in the world, with solar energy contributing significantly to the national grid.
  • The country has seen substantial job creation within the renewable energy sector, along with reduced greenhouse gas emissions.

Case Study 2: Wind Power in Denmark

Denmark has exemplified the effective utilization of wind power. With the ambitious goal to be fossil fuel-free by 2050, the country is revolutionizing its energy landscape through innovative policies and investments.

Key Strategies

  • Government Support: Strong governmental backing has been crucial, with policies in place that support wind energy development both onshore and offshore.
  • Wind Turbine Manufacturing: Denmark is home to leading wind turbine manufacturers who have driven down costs and improved technology through scale and innovation.
  • International Collaboration: The country is actively involved in international projects and collaborations, sharing knowledge and technology.

Outcomes

  • Wind power accounts for a significant portion of Denmark’s electricity production, often meeting more than 40% of the country’s total electricity needs.
  • The nation is recognized as a center for wind energy expertise, contributing to a global reduction in carbon emissions.

The Path Forward

While significant progress has been made, challenges remain. The initial cost of renewable energy infrastructure, the need for technological advancements, and the integration of renewables into existing grids are barriers that must be overcome. However, the socio-economic and environmental benefits make the pursuit of renewable energy non-negotiable.

Future Actions

  • Continued Investment: Governments and the private sector must continue to invest in renewable energy technologies and infrastructure.
  • Policy Support: Strong, consistent policies that support renewable adoption will be crucial for continued growth.
  • Public-Private Partnerships: Collaborations between public institutions and private enterprises can drive innovation and bring renewable projects to fruition.
  • Education and Awareness: Educating the public and stakeholders about the benefits and possibilities of renewable energy can foster greater acceptance and adoption.

The future of energy lies in our ability to embrace renewable sources and create sustainable systems. By learning from successful case studies and ensuring commitment at all levels, we can build a cleaner, more resilient energy future for all.

SPECIAL BONUS: The very best change planners use a visual, collaborative approach to create their deliverables. A methodology and tools like those in Change Planning Toolkit™ can empower anyone to become great change planners themselves.

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Aquion Energy to Disrupt Tesla’s Next Move?

Aquion versus Tesla

Water, water, everywhere…

Is water the solution to one of the biggest shortcomings of renewable energy?

When the wind doesn’t blow or the sun doesn’t shine, these renewable energy sources don’t source much energy, so during those times home owners and businesses using alternative energy must instead draw more power from the grid.

Elon Musk believes the solution is to build a Giga-Factory in the desert of the western United States capable of producing as many Lithium Ion batteries under one roof as are currently being made – WORLDWIDE. He intends to then use those Lithium Ion batteries not just to power his fancy electric cars for the nouveau riche, but also to power big industrial batteries suitable for homes and businesses in a new product called Powerwall. This new product contains batteries people could load in the middle of the night when there is excess supply and draw from during the day when demand (and rates) are higher, or connect to renewable energy sources and use as a storage device.

But Aquion Energy, a company founded by Dr. Jay Whitacre, a professor of materials science at Carnegie Mellon University, and backed by Bill Gates and venture capital firm Kleiner Perkins Caufield and Byers, has a different idea for how to store large amounts of energy in these same kinds of situations.

What’s different about the Aquion Energy solution compared to the Tesla Powerwall solution, is that it uses saltwater, which according to the National Oceanic and Atmospheric Administration, our oceans cover 71% of the earth’s surface and contain 95% of our water. Prices are reportedly are in the $1,000-$3,000 range and they say their batteries last longer than other battery technologies.

Meanwhile, Tesla’s solution uses expensive Lithium Ion batteries, proven to catch fire from time to time, difficult to make (Lithium mining is very water intensive and takes place typically in arid lands), the batteries often last 2-3 years (at least in laptop applications) and then unfortunately all too frequently end up in landfills. Prices are reportedly are in the $3,000-$3,500 range.

It seems like Tesla is pursuing more of a USA-centric approach while Aquion is seeking to go global more quickly, seeing its solution as potentially even more attractive for less-developed countries.

Is there room for both technologies in the marketplace?

Yes, I think so, but it will be interesting to see how the market develops.

One thing is for sure, greater availability of these kinds of systems and their ability to bring increased visibility to renewable energy and to bring down the costs of its application is a great thing!

Sources: CNBC, Tesla, and Aquion Energy


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