I came across the inspiration for this latest food innovation sighting through a London Business School announcement of their upcoming TELL Series speakers, and noticing that Nancy Cruickshank, co-Founder of MyShowcase would be speaking on May 21, 2014.
Clicking over to the web site, I noticed that one of the highlighted products was Ohso Probiotic Chocolate which Andrew Marten brands as a healthy chocolate.
“Ohso Probiotic Chocolate is, quite frankly, the best invention since sliced bread. A delicious dark Belgian chocolate, it contains over a billion friendly bacteria per mini bar. If you love dark chocolate, you will love Ohso. And it loves you back, because as well as tasting divine it promotes your wellbeing via your gut.”
Apparently chocolate helps probiotics survive the journey to the gut where they can do some good and potentially help irritable bowel syndrome (IBS) sufferers.
So, here’s the question…
Innovation or not?
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