Why is innovation execution so hard?

GUEST POST from Arlen Meyers

If innovation starts with mindset and practicing entrepreneurial habits, it will fail without proper execution. By now you have probably heard these quotes about execution or have an aspirational poster of one in your employee lounge posted next to your company mission statement.

Turning an idea into an innovation is a hard, arduous journey whether you are an intrapreneur – an employee trying to act like an entrepreneur- or some other kind of entrepreneur e.g someone trying to get an idea to patients by creating a medical device or a digital health solution. The result is that the vast majority of ideas go down the drain during your morning shower and never see the light of day, perennial hostages of your mind.

Why is it so hard to execute? Generally, because there is a lack of :

  1. Leaderpreneurship, i.e. those who lead innovators and not manage innovation systems
  2. Followers with an entrepreneurial mindset. Here’s how to find GSC Club members.
  3. Communication skills
  4. Project management skills
  5. A dog that will eat the food
  6. People skills and emotional intelligence
  7. A culture of innovation
  8. Incentives to fail and persist
  9. Acceptance of anything not invented here
  10. Ways to track relevant key performance indicators, results, timelines and deliverables along the stages of development
  11. Poor teamwork
  12. Insufficient engagement of those who will be ultimately be affected by the proposed solution and have to use it and incorporate it into their workflow.
  13. A VAST business model
  14. A champion
  15. Strategic and tactical alignment

Moving an idea to an invention to an improvement or innovation, or somewhere else on the novelty-value matrix, requires that you identify all the above barriers and figure how to fill the gaps to overcome them. Otherwise, you will be stuck in project purgatory, practicing innovation theater spewing innovaganda (innovation fake news) while your project dies a swift, merciful death on the executioner’s block.

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