by Braden Kelley and Adam Radziszewski
Design Thinking attempts to extract the mindset of a designer, an artist, a creator, or even a child into a series of steps that can be applied to any discipline (even business or politics) to solve human-centered problems. Its steps are so logical that we can’t imagine anyone opposing them.
- Why wouldn’t you speak with customers and observe them?
- Why wouldn’t you collect diverse perspectives and research before choosing a problem to solve?
- Why wouldn’t you come up with lots of ideas, prototype the most promising and test those prototypes?
- If you’re selling to people, to humans, why wouldn’t you use a human-centric approach?
Because people can quickly understand the power (or promise) of Design Thinking, companies, consultants, and universities have latched on to the methodology and quickly accelerated it to the top of the hype curve. This has created a lot of problems for both expert Design Thinking practitioners and for the methodology itself.
So, let’s look at eight Design Thinking flaws and how to fix them: