7 Steps to Building Stronger Sales Relationships with Human-Centric Problem Solving

7 Steps to Building Stronger Sales Relationships with Human-Centric Problem Solving

by Braden Kelley and Adam Radziszewski

Building strong sales relationships is all about trust and demonstrating how the product/solution will make the customer’s life better. But is traditional selling getting you where you want to go?

If you’re looking to close more business and feeling stuck, try injecting some human-centric problem solving into your sales process.

What is human-centric problem solving?

Human-centric problem solving goes beyond what people say they do. Instead, it looks for what people actually do.

The approach helps you investigate the distinctly human elements that go beyond what sales tools can tell you about a prospect. It can also help you discover the true problem worth solving for the prospect.

Sometimes, you’ll even find a new problem the customer doesn’t even know they have.

Click here to continue reading on Sales Hacker

About Braden Kelley

Braden Kelley is a Director of Innovation and Human-Centric Problem-Solving at Oracle, a popular innovation speaker, workshop leader, and creator of The Change Planning Toolkit™. He is the author of Stoking Your Innovation Bonfire from John Wiley & Sons and Charting Change from Palgrave Macmillan. Braden has been advising companies since 1996, while living and working in England, Germany, and the United States. Braden earned his MBA from top-rated London Business School. Follow him on Twitter and Linkedin.
This entry was posted in Design, Innovation and tagged , , . Bookmark the permalink.

Leave a Reply

Your email address will not be published. Required fields are marked *