What was your innovation imperative?

What was your innovation imperative?I’m working on a white paper for a client, and as part of my research, I’m looking for a few people who are willing to share what the innovation imperative was for their organization to start innovating (or to increase their effort spent on innovation).

  1. Why did your organization decide to make a commitment to innovation?
  2. Why did management decide that they wanted to sustain an effort to make innovation a deep capability of the organization?
  3. Or even, what was the fire that caused management to commit to an innovation project?

Ideally I am looking for people who are willing to be quoted, but if you are not, that’s okay too.

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