Premature Innovation

Premature InnovationPrevailing business culture these days is obsessed with speed. People are obsessed with fast prototyping, failing fast, and getting to market fast. But too often people don’t stop to think whether their innovation efforts are going too fast. It’s almost as if the word premature is fast becoming as taboo in the boardroom as it is in the bedroom.

So what is premature innovation?

Well, premature innovation is what happens when you create a cool idea or a fabulous piece of technology, but then commercialize it before you can actually turn it into a complete solution that unlocks enough customer value that potential customers are willing to abandon their existing solutions (including the dreaded ‘do nothing’ solution).

What are some examples?

Example One:

Continue reading this article on the American Express OPEN Forum

About Braden Kelley

Braden Kelley is a Design Thinking, Innovation and Transformation consultant, a popular innovation speaker, workshop leader, and creator of The Change Planning Toolkit™. He is the author of Stoking Your Innovation Bonfire from John Wiley & Sons and Charting Change from Palgrave Macmillan. Braden has been advising companies since 1996, while living and working in England, Germany, and the United States. Braden is a US Navy veteran and earned his MBA from top-rated London Business School. Follow him on Twitter and Linkedin.
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