When I’m out on the road speaking to audiences about innovation, it is reinforced again and again that innovation has become a buzzword, and much in the same way that people struggle to define love – there is no commonly accepted definition for innovation. Try asking someone:

“What is love?”

And then see if their definition matches your own. Chances are it will be completely different. Then ask them:

“What is innovation?”

Try this with a group of people and then the fun really begins.

In many cultures people talk about a language of love, mostly because the subject baffles most of us and we are always failing to truly communicate our love to the special people in our lives. And, if you think about it, often the most successful love language is non-verbal. I’m afraid this won’t work for innovation.

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