communication skills | Human-Centered Change and Innovation

5 Simple Keys to Becoming a Powerful Communicator

GUEST POST from Greg Satell

Sometimes the hardest thing is merely to make yourself understood. Things that change the world, or even a small part of it, always arrive out of context because, by definition, the world hasn’t changed yet. That’s why innovators need to be great communicators, because an idea that doesn’t gain traction is an idea that fails.

That’s easier said than done. As Fareed Zakaria has put it, “Thinking and writing are inextricably intertwined. When I begin to write, I realize that my ‘thoughts’ are usually a jumble of half-baked, incoherent impulses strung together with gaping logical holes between them.” Clearly, if he struggles, we all do.

Yet the good news is that most people can immensely improve their communication skills by following a few simple rules. While, like any skill, they take a lifetime of practice to hone and perfect, you can start seeing progress within a few hours. It doesn’t matter if you’re an entrepreneur, a senior executive or just starting out, you need to communicate effectively.

1. Clarity Before Creativity, Always

Most people want their writing and speaking to be impressive. They have an idea in their heads of what a “professional” sounds like and they try to emulate those traits. They use big words, infuse acronyms and technical language or try to pluck a choice term or two out of the zeitgeist.

Yet trying to conform to some abstract notion of “professional” or “impressive” is a sure way to garble your message. Instead of trying to impress, just try to be clear. Different people have different conceptions of what they consider to be professional or impressive, but everyone knows what is clear.

The truth is that nobody cares how clever you are if they can’t understand what you’re trying to tell them and few will take the time and effort to figure it out. Most probably, they will assume you haven’t really thought things through and move on to other things.

So as you formulate your message, whether it’s an email, a pitch, a keynote or whatever, continually ask yourself, “how can I make it more clear?”

2. When In Doubt, Take It Out

Born in the late 13th century, William of Ockham was a giant of his age. As one of the few intellectual lights of medieval times, his commentaries on reason, logic and political theory are studied even today. His ideas about the separation of church and state were literally centuries ahead of their time and formed the basis for our own constitutional principle.

Yet he’s best known for Ockham’s Razor, sometimes known as the “principle of parsimony.” Often, the principle is interpreted as “Keep It Simple Stupid,” but that’s not quite right. A much more accurate translation would be, “entities should not be multiplied beyond necessity.” In other words, if something doesn’t need to be there, it shouldn’t be.

A useful device I use for applying Ockham’s razor is to imagine my audience, whether that is a reader or a listener, as having an internal “cognitive budget” they are willing to devote to whatever I’m trying to tell them. Then I judge everything I include by the standard of, “is this worth using up my cognitive budget?”

So be cautious and respectful with your audience’s attention. If you have any doubts whether it needs to be there, it probably doesn’t. Take it out and see if anything meaningful is lost. If not, keep it out and don’t look back.

3. If It Sounds Like Writing, It’s Probably Not Good

When we’re taught to write in school, we’re usually urged to follow a certain form. This often involves an academic, detached tone of voice. For many of the same reasons, when we speak to an audience, our tone takes on a “speaker’s voice. In both cases, the result is that we come off as performative and inauthentic.

Your communication, whether you’re speaking or writing, should sound like you, not someone you’re trying to be at a particular moment. Your vocabulary shouldn’t be significantly different when you write than when you speak. Your grammar and turns of phrase shouldn’t vary too much either. There’s absolutely no reason for you to come off as someone else.

Style should be invisible. If your audience is focusing on how you’re writing or speaking, then that steals cognitive energy away from concentrating on the message you’re trying to communicate. Don’t fall into the trap of trying to sound a certain way, just focus your energy on being as clear as possible.

4. Default To One Point

If you’re going to rob a bank, as a general rule anything you say after “put the money in the bag or I’ll blow your head off,” will be somewhat superfluous. That one simple point is perfectly sufficient for the job at hand. In fact, the uncomfortable pause that follows will probably accentuate the impact of your message.

Now, clearly there are exceptions to the “default to one point” rule. For example, if you kidnapped the teller’s family, that kind of time and effort might warrant adding a second point. Even then though, you might want to let your first point sink in and keep your second point in reserve in case you need to overcome an objection.

Obviously, I’m being facetious and not suggesting anyone actually rob a bank, but the point stands. In most contexts, but especially if you’re on a panel or doing a Q&A session, you’re usually, although not always, better off sticking to one point and making it well than trying to jam in a too much information

And, of course, if they like your one point they’ll be likely to ask for more. That’s how you build a conversation.

5. Dare to be Crap

The hardest thing about starting a project of any sort is that we always compare initial efforts to finished products and, not surprisingly, those efforts always seem to come up short. As Pixar President Ed Catmull wrote in his book, Creativity, Inc., “early on, all of our movies suck.” If it’s true of Pixar movies, it’s probably true of our work.

That makes it really hard to begin writing or scripting, because whatever you first put down is bound to be a disappointment. Your wording will be clumsy, your points will be unclear and you’ll begin to realize that your great idea is actually, as Fareed Zakaria put it, “a jumble of half-baked, incoherent impulses strung together with gaping logical holes between them.”

Your first efforts are always crap. Yet that shouldn’t blind you to the fact that all great works start out that way. As Vladimir Nabokov put it, “writing is rewriting.” The greatness comes not from the initial spark of inspiration, but from the long hours spent honing it down to reveal its core. But before you do that, you need to dare to be crap and produce a first draft.

The truth is that communicating even fairly simple ideas can be very hard work. As in most things, talent is overrated. You produce good work not from having a knack for a clever turn of phrase, but by putting in the effort to express your ideas clearly.

— Article courtesy of the Digital Tonto blog
— Image credit: Unsplash

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Why Communication Skills Trump Coding for Our Kids' Future

GUEST POST from Greg Satell

Many say that coding is the new literacy. Kids are encouraged to learn programming in school and take coding courses online. In that famous scene in The Graduate Dustin Hoffman’s character was encouraged by a family friend to go into plastics. If it were shot today, it would have probably been computer code.

This isn’t actually that new. I remember first being taught how to code in middle school in the early 80s in BASIC (a mostly defunct language now). Yet even today, coding is far from an essential skill. In fact, with the rise of no-code platforms, there is a strong argument to be made that code is becoming less important.

Don’t get me wrong, there’s still plenty of coding to be done on the back end and programming is certainly a perfectly reasonable thing to learn. However, there’s no reason people need to learn it to have a successful, productive career. On the other hand writing, as well as other communication skills, will only become more important in the decades to com.

The Future Is Not Digital

During the past few decades, digital technology has become largely synonymous with innovation. Every 18 months or so, a new generation of processors has come out that was faster, more powerful and cheaper than its predecessors. Entrepreneurs would leverage these new capabilities to create exciting new products and disrupt entire industries.

Yet now that’s all coming to an end. Every technology eventually hits theoretical limits and that’s where we are now with regard to digital processors. We have maybe one or two generations of advancement and then, with some clever workarounds, we may be able to stretch the technology for a decade or so, but it’s highly unlikely that it’ll last any longer than that.

That’s not so horrible. There’s no 11th Commandment that says, “Thou shalt compute in ones and zeroes,” and there are nascent architectures that are potentially far more powerful than digital computers, such as quantum and neuromorphic computing. Neither of these, however are digital technologies. They operate on fundamentally different logic and will use different code.

So instead of learning to code, maybe our kids would be better served by learning about quantum mechanics or neurology. Those would seem to be far more relevant to their future.

The Shift From Bits To Atoms

Digital technology is largely virtual. Transistors on silicon wafers compute ones and zeroes so that images can flash across our screens. That can be very useful, because we can simulate things on a screen much more cheaply than in the physical world, but it’s also limited. We can’t eat, wear or live in a virtual world.

The important technologies of the next generation, however, will be based on atoms rather than bits. Advances in genomics have led to the new field of synthetic biology and a revolution in materials science is transforming our ability to develop advance materials for manufacturing, clean energy and space exploration. So maybe instead of learning how to code, kids should be studying genetics and chemistry.

As we develop new technologies, we will also need to design experiences so that we can use them more effectively. For example, we need linguists and conversational analysts to design better voice interfaces. Kids who study those things may be able to build great careers.

The rapid pace of technological advancement over the next generation will surely put stress on society. Digital technology has helped produce massive income inequality and a rise in extremism. We will need sociologists and political scientists to help us figure out how to cope with these new, much more powerful technologies.

Collaboration Is The New Competitive Advantage

When my generation was in school, we were preparing for a future that seemed pretty clear cut. We assumed we would become doctors, lawyers, executives and engineers and spend our entire lives working in our chosen fields. It didn’t turn out that way. These days a business model is unlikely to last a decade, much less a lifetime.

Kids today need to prepare to become lifelong learners because the pace of change will not slow down. In fact, it is likely to accelerate beyond anything we can imagine today. The one thing we can predict about the future is that collaboration will be critical for success. People like geneticists and quantum scientists will need to work closely with chemists, designers sociologists and specialists in fields that haven’t even been invented yet.

These are, in fact, longstanding trends. The journal Nature recently noted that the average scientific paper today has four times as many authors as one did in 1950 and the work they are doing is far more interdisciplinary and done at greater distances than in the past. We can only expect these trends to become more prominent in the future.

In order to collaborate effectively, you need to communicate effectively and that’s where writing comes in. Being able to express thoughts and ideas clearly and cogently is absolutely essential to collaboration and innovation.

Writing Well Is Thinking Well

Probably the most overlooked aspect of writing is that it does more than communicate thoughts, but helps form them. As Fareed Zakaria has put it. “Thinking and writing are inextricably intertwined. When I begin to write, I realize that my ‘thoughts’ are usually a jumble of half-baked, incoherent impulses strung together with gaping logical holes between them.”

“Whether you’re a novelist, a businessman, a marketing consultant or a historian,” he continues, “writing forces you to make choices and it brings clarity and order to your ideas.” Zakaria also points to Jeff Bezos’ emphasis on memo writing as an example of how clarity of expression leads to innovation.

In fact, Amazon considers writing so essential to its ability to innovate that it has become a key part of its culture. It’s hard to make much of a career at Amazon if you cannot write well, because to create products and services that are technically sound, easy to use and efficiently executed, a diverse group of highly skilled people need to tightly coordinate their efforts.

Today, as the digital revolution comes to an end and we enter a new era of innovation, it’s easy to get overwhelmed by the rapid advancement of breakthrough technologies. However, the key to success in our uncertain future will be humans collaborating with other humans to design work for machines. That starts with writing effectively.

— Article courtesy of the Digital Tonto blog
— Image credit: Pixabay