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The Psychology of Creativity: Tapping into the Inner Innovator

The Psychology of Creativity: Tapping into the Inner Innovator

GUEST POST from Art Inteligencia

Creativity is often perceived as a mysterious and intangible quality possessed by only a few select individuals. However, research in psychology has shed light on the inner workings of creativity, revealing that it is indeed a skill that can be nurtured and developed. By understanding the psychology of creativity, we can tap into our inner innovator and unlock the potential to generate novel and groundbreaking ideas. In this article, we will delve into the underlying principles of creative thinking and explore two case study examples that highlight the power of harnessing our innate creative abilities.

Case Study 1: Pixar Animation Studios

Pixar Animation Studios has redefined the world of animated films, continuously producing groundbreaking movies that captivate audiences of all ages. A key aspect of Pixar’s success lies in their commitment to fostering a creative environment. At Pixar, employees are encouraged to embrace their inner child-like curiosity, enabling them to think outside the box and bring novel ideas to the table. The company recognizes that creativity flourishes when individuals feel safe to take risks and voice their opinions.

Furthermore, Pixar adopts a collaborative approach that capitalizes on the power of diverse perspectives. They value the input of every team member, regardless of their role, fostering an egalitarian atmosphere where ideas can flow freely. By recognizing that creativity can come from anyone and anywhere within their organization, Pixar taps into the collective creative potential of their workforce.

Case Study 2: Warby Parker

Warby Parker revolutionized the eyewear industry by creating a consumer-centered business model that disrupted traditional retail habits. The founders of Warby Parker recognized that creativity is closely intertwined with empathy, understanding that true innovation arises from a deep understanding of the consumer’s needs and desires. They observed an opportunity to deliver stylish, affordable eyewear to customers who were tired of overpriced, limited options.

By conducting extensive market research and seeking insights into customer pain points, Warby Parker developed a disruptive direct-to-consumer model. The company’s innovative home try-on program, which allows customers to sample several frames before making a purchase, was born from this empathetic approach. Warby Parker’s success story demonstrates that creativity, when rooted in empathy, can redefine industries and challenge established norms.

Unpacking the Psychology of Creativity

Creativity is not a magical quality that only exists within a select few; it is a skill that can be developed and enhanced. The psychology of creativity unveils several key principles that can help individuals tap into their inner innovator:

1. Embrace a growth mindset: Adopting a growth mindset, as proposed by psychologist Carol Dweck, is crucial for nurturing creativity. Believing that creativity is a malleable skill fosters a willingness to learn and experiment, empowering individuals to explore new ideas fearlessly.

2. Cultivate curiosity: Curiosity is a driving force behind creativity. By maintaining a sense of wonder and actively seeking new experiences, individuals can broaden their perspectives and find inspiration in unexpected places.

3. Create a supportive environment: Environment plays a significant role in fostering creativity. Nurturing a culture that celebrates diverse ideas, encourages risk-taking, and rewards out-of-the-box thinking creates the ideal conditions for creative thinking to thrive.


The psychology of creativity reveals that everyone has the potential to tap into their inner innovator and generate game-changing ideas. By embracing a growth mindset, cultivating curiosity, and creating a supportive environment, individuals and organizations can unlock their creative potential. Case study examples, such as Pixar Animation Studios and Warby Parker, showcase the transformative power of embracing creative thinking. Indeed, the psychology of creativity teaches us that by harnessing our innate imaginative abilities, we can push the boundaries of what is possible and drive meaningful change in the world.

Bottom line: Futures research is not fortune telling. Futurists use a scientific approach to create their deliverables, but a methodology and tools like those in FutureHacking™ can empower anyone to engage in futures research themselves.

Image credit: Pexels

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