A Conversation with PepsiCo’s Chief Design Officer – Mauro Porcini

Recently I sat down with Mauro Porcini, PepsiCo’s first-ever Chief Design Officer for an Innovation Leader conversation across different topics and themes, from culture to design, from people to innovation, from strategy to failure, starting with these six questions:

  1. Why is it more important to design meaning than products?
  2. What are your favorite methods for getting to the heart of people’s wants and needs?
  3. How are you trying to spread design thinking throughout PepsiCo?
  4. Can you walk us through the creation of PepsiCo’s design website? Why was it important for your team to have an external site?
  5. If you had it all to do over again, what would you do differently?
  6. What is your approach to failure?

Click here to see Mauro’s answers on Innovation Leader

About Braden Kelley

Braden Kelley is a Human-Centered Experience, Innovation and Transformation consultant at HCL Technologies, a popular innovation speaker, workshop leader, and creator of the Human-Centered Change™ methodology. He is the author of Stoking Your Innovation Bonfire from John Wiley & Sons and Charting Change from Palgrave Macmillan. Braden has been advising companies since 1996, while living and working in England, Germany, and the United States. Braden is a US Navy veteran and earned his MBA from top-rated London Business School. Follow him on Linkedin, Twitter, Facebook, or Instagram.
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