GUEST POST from Chateau G Pato
Artificial intelligence (AI) is quickly emerging as a powerful tool for business decision making. Companies of all sizes are realizing the potential of AI to provide insights and automate manual processes that previously served to hinder the decision-making process. In this article, we’ll take a look at some of the benefits that AI-enabled decision making can bring to a business, as well as some examples of successful implementations.
One of the most significant benefits of AI-enabled decision making is the ability to analyze large data sets and identify patterns that inform decisions. By harnessing powerful algorithms, AI can uncover correlations that are otherwise not visible. This can be especially beneficial in customer and market segmentation, where the application of AI-driven analytics can help uncover new growth opportunities. For example, one company used AI to analyze customer data as part of its product segmentation strategy. This enabled the company to develop personalized recommendations that drove increased customer loyalty and revenue growth.
Case Study 1 – Automating Chargeback Calculations
In addition to analyzing data, AI can automate tedious manual tasks for more efficient and accurate decision-making. For example, a global accounting firm used AI to automate chargeback calculations. By eliminating manual human review, AI enabled the company to process thousands of invoices in a fraction of the time. This reduced the cost of processing while improving accuracy and creating an overall better customer experience.
Case Study 2 – AI-Enabled Predictive Logistics
Finally, AI can be used to create predictive models that anticipate future actions, trends, and outcomes. By using AI to develop predictive models, businesses can get a jumpstart on preparing for potential events ahead of time. For example, a logistics firm developed an AI-enabled predictive model that anticipated customer buying patterns and adjusted its shipping routes accordingly. This enabled the company to save time and money through improved deployment of its assets.
Conclusion
AI-enabled decision making offers a range of potential benefits to businesses of all sizes. By leveraging powerful algorithms to analyze data, automate processes, and create predictive models, companies can improve decision making while creating a competitive edge. Through the use of case studies, this article has highlighted some of the key benefits of AI-enabled decision making that can be applied to a variety of organizational contexts.
Image credit: Pixabay
Sign up here to get Human-Centered Change & Innovation Weekly delivered to your inbox every week.