What is Human-Centered Design?

What is Human-Centered Design?

GUEST POST from Art Inteligencia

Human-centered design is an iterative process that focuses on the needs of people and their environment when creating solutions to problems. It is a user-centric approach to product design and development that puts the user at the center of the entire process. This form of design puts the user’s needs, wants and desires first and foremost in the design process.

This type of design philosophy is often referred to as ‘design thinking’ and it involves taking a step back from the product, to gain an understanding of the user’s needs and desires. This allows designers to come up with solutions that are tailored to the user’s individual needs.

The process of human-centered design begins with research and understanding the user. This involves gathering information about the user’s needs and desires. This can be done through interviews, surveys, focus groups, and other research methods. Once the research is complete, the designer can begin to create a prototype or concept that meets the user’s needs.

The process of human-centered design is iterative, meaning it can be repeated over and over again until the best possible solution is found. This allows designers to make adjustments and improvements to the design until it is perfect.

The goal of human-centered design is to create products that users can easily understand and use. It should make the user’s experience as easy and enjoyable as possible. This type of design should also be intuitive, so users can quickly and easily understand how to use the product without reading a manual or instruction guide.

Human-centered design is becoming increasingly popular in product design, as companies realize the importance of putting the user first. By creating products that are tailored to the user’s individual needs, companies can create products that are more successful in the long run.

SPECIAL BONUS: Braden Kelley’s Problem Finding Canvas can be a super useful starting point for doing design thinking or human-centered design.

“The Problem Finding Canvas should help you investigate a handful of areas to explore, choose the one most important to you, extract all of the potential challenges and opportunities and choose one to prioritize.”

Image credit: Unsplash

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