How to Put Innovation at the Core of your Business Model

Narrowing the Widening American Skills Gap

We hear a lot about innovation today, but why is it so essential to sustainable business success?

Innovation is the oxygen of business. Fail to invest in innovation and eventually you will suffocate and be crowded out by a competitor or by an entrepreneur who identifies how to deliver a solution that creates more value than yours (and those of your competitors). Focus too much attention on efficiency at the expense of innovation and eventually you’ll end up getting really good at making stuff people no longer want.

To continuously innovate, companies must learn to manage a few key tensions that exist in every organization.

Continue Reading this article on The Atlantic

About Braden Kelley

Braden Kelley is a Design Thinking, Innovation and Transformation consultant, a popular innovation speaker, workshop leader, and creator of The Change Planning Toolkit™. He is the author of Stoking Your Innovation Bonfire from John Wiley & Sons and Charting Change from Palgrave Macmillan. Braden has been advising companies since 1996, while living and working in England, Germany, and the United States. Braden earned his MBA from top-rated London Business School. Follow him on Twitter and Linkedin.
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