When it comes to succeeding in business, ideas are great but you still have to get stuff done.
When it comes to innovation, it may be fun to talk about whether someone is innovative or not, or look at what innovation face they wear, or even whether innovation might be in their DNA. But again the fact is that there are certain things that need to happen for innovation in an organization, or an innovation team, to succeed – including:
- Identification of a unique, differentiated and valuable insight
- Generation of solution ideas against a powerful insight
- Execution of great value creation, value access and value translation (see Innovation is All About Value)
And there are roles that need to be filled on every innovation project team, and filled well, for each individual innovation effort to be successful – and the skills necessary to be successful in each role should be cultivated in the organization. In the #2 article of the month so far – The Nine Innovation Roles – I defined and described the roles: