Participation to Build a Nation

GUEST POST from Kevin Roberts

While in Africa the world’s eyes are focused on Libya, further down the continent South Sudan is working through the process of formally separating from North Sudan to become the world’s newest nation. After years of civil war there are still strong tensions between the two states, but it was great to discover how the South chose a song in readiness to celebrate its entry to the world.

The South Sudanese national anthem was selected through an X Factor style talent show in a baking hot concert hall, according to the BBC. The audience went crazy at the end of each anthem as different singers shared their heartfelt renditions of the nation’s struggle and triumph. In a spirit of hope entrants abandoned the military-style march of the existing Sudanese national anthem. The brief was for something serious. Everyone was passionate. People had tears in their eyes. The winning lyrics came from a group of no fewer than 49 poets.

Participation to build a nation. What a great foundation for a future.

Image credit: Peter Martell

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About Kevin Roberts

Kevin Roberts is an international business leader, consultant, and educator. As the founder of Red Rose Consulting, he provides expert counsel and coaching on leadership, marketing, and creative thinking to organizations and C-suite executives globally. Previously, Kevin served as the CEO Worldwide of Saatchi & Saatchi for 17 years and held senior leadership roles at Procter & Gamble and Pepsi. He is the author of several influential books, including Lovemarks: The Future Beyond Brands and 64 Shots: Leadership in a Crazy World.

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