Quote Posters

LAST UPDATED: March 15, 2026 at 12:25PM

I am honored and humbled that people have taken to quoting work from my first book Stoking Your Innovation Bonfire, my follow-up Charting Change, and my keynote speeches, so I decided to make some of the passages that have resonated with people on innovation, change, transformation, design thinking, and leadership available in a fun, visual, easily shareable format along with quotes from numerous other thought leaders.

Here is my collection of quote posters for printing, sharing on social media, or to use in your presentations, keynote speeches or workshops. Download any or all of the volumes of fifty (50) posters for free from the store:

USE THIS LINK to easily add them all to your shopping cart at once and download them for FREE.

They are all Adobe PDF’s and the best way to add them to your presentation is to:

  1. Put the PDF into FULL SCREEN MODE
  2. Take a screenshot
  3. Paste it into your presentation
  4. Crop it and adjust the size to your liking
  5. Change the background color of the slide to a suitable color (if necessary)

I’m currently working on adding many more quote posters to the gallery.

Contact me if you have a great quote to suggest. 🙂

If it makes it easier for you to identify which quote poster(s) you want to download and which volume(s) to add to the cart (don’t worry they’re all FREE and you can add as many volumes to the cart as you want), search for them below:

Volume 1

  1. “Change is inevitable, success or failure the possible outcomes, but learning is a choice.” — Braden Kelley
  2. “Greatness follows those who lead the way.” — Braden Kelley
  3. “Innovation transforms the useful seeds of invention into widely adopted solutions valued above every existing alternative.” — Braden Kelley
  4. “Anything is possible, but not always probable. Innovators increase the probability of the impossible.” — Braden Kelley
  5. “Creativity is an input to INNOVATION and change is the output.” — Braden Kelley
  6. “The more innovative our organizations are, the better it is for people and planet (less waste, more meaning).” — Braden Kelley
  7. “Successful organizations must learn to deconstruct work into component parts and portable work units that can be distributed, executed, aggregated, and integrated to achieve their overall project goals around the clock and around the world.” — Braden Kelley
  8. “If you don’t like change you will like irrelevance even less.” — Eric Shinseki
  9. “Innovation is about risk and customers, two things that many organizations try and avoid.” — Braden Kelley
  10. “You can get anything in life you want if you help enough other people get what they want.” — Zig Ziglar
  11. “An innovation leader’s job isn’t to provide the answers but to provoke the thinking that gets you there.” — Braden Kelley
  12. “Failure is what happens when you don’t recognize a ‘learning opportunity’.” — Braden Kelley
  13. “Maybe innovation is the reaction to the prototype.” — Michael Schrage
  14. “Innovation is a gift. What are you doing to ensure that employees want to give it?” — Braden Kelley
  15. “Common sense is a collection of prejudices acquired by age 18.” — Albert Einstein
  16. “Even if you’re on the right track, you’ll get run over if you just sit there.” — Will Rogers
  17. “Invention is driven by ideas while innovation is driven by insights.” — Braden Kelley
  18. “Failing doesn’t make you a failure. Giving up, accepting your failure, refusing to try again, does.” — Richard Exley
  19. “We must create clarity in innovation language, vision, strategy, goals, and participation for a continuous innovation culture to be created.” — Braden Kelley
  20. “Innovation is fostered by information gathered from new connections; from insights gained by journeys into other disciplines or places; from active, collegial networks and fluid, open boundaries. Innovation arises from ongoing circles of exchange, where information is not just accumulated or stored, but created. Knowledge is generated anew from connections that weren’t there before.” — Margaret J. Wheatley
  21. “Innovation distinguishes between a leader and a follower.” — Steve Jobs
  22. “When you’re playing king of the mountain, you don’t stop playing when you get to the top.” — Braden Kelley
  23. “The important thing is not to stop questioning. Curiosity has its own reason for existing.” — Albert Einstein
  24. “Because, you know, resilience – if you think of it in terms of the Gold Rush, then you’d be pretty depressed right now because the last nugget of gold would be gone. But the good thing is, with innovation, there isn’t a last nugget. Every new thing creates two new questions and two new opportunities.” — Jeff Bezos
  25. “Knowledge Management is more about ‘How do I?’ while Innovation is more about ‘Why don’t we?’” — Braden Kelley
  26. “Open innovation has proved to be a successful business strategy for General Mills.” — Mark Addicks
  27. “We decided to embrace open innovation at Psion to be faster and competitively unpredictable.” — John Conoley
  28. “Because, you know, resilience – if you think of it in terms of the Gold Rush, then you’d be pretty depressed right now because the last nugget of gold would be gone. But the good thing is, with innovation, there isn’t a last nugget. Every new thing creates two new questions and two new opportunities.” — Braden Kelley
  29. “The intuitive mind is a sacred gift and the rational mind is a faithful servant. We have created a society that honors the servant and has forgotten the gift.” — Albert Einstein
  30. “Innovation can come from anywhere, but you must be looking everywhere to find it.” — Braden Kelley
  31. “Innovation can come from anyone, but it is required from everyone for an organization to remain successful.” — Braden Kelley
  32. “When it comes to innovating, the only limit is the one of our creativity.” — Cristina Caiado Rocha
  33. “Successful organizations understand that attracting and engaging external talent is as important as hiring and developing the best internal talent.” — Braden Kelley
  34. “There is an innovation war beginning, and you need to make sure you are fighting it outside your organization — not inside.” — Braden Kelley
  35. “There are always more smart people outside your company than within it.” — Bill Joy
  36. “Sometimes the hardest thing in life is to know which bridge to cross and which to burn.” — The International (Movie)
  37. “Incremental innovations can often be explained to customers, but disruptive innovations require you to educate them on how the innovation will fit into their life.” — Braden Kelley
  38. “Acquire with the intention to retain, and retain with the intention to grow.” — Lester Wunderman
  39. “The hardest part of ending, is beginning again.” — Linkin Park
  40. “Growth and innovation are driven by customer insights discovered through customer observation and conversation.” — Braden Kelley
  41. “Opportunity is missed by most people because it is dressed in overalls and looks like work.” — Thomas Edison
  42. “Today you can buy knowledge by the pound – from consultants hawking best practice, from the staff you’ve just hired from your competitor, and from all those companies that hope you will outsource everything. Yet in the age of revolution it is not knowledge that produces new wealth, but insight – insight into opportunities for discontinuous innovation. Discovery is the journey; insight is the destination. You must become your own seer.” — Gary Hamel
  43. “The intellect has little to do on the road to discovery. There comes a leap in consciousness, call it intuition or what you will, and the solution comes to you, and you don’t know how or why.” — Albert Einstein
  44. “America’s growth historically has been fueled mostly by investment, education, productivity, innovation and immigration. The one thing that doesn’t seem to have anything to do with America’s growth rate is a brutal work schedule.” — Fareed Zakaria
  45. “Your skill and speed in extracting customer insights and building capabilities to deliver desired solutions, determines your outcomes in today’s marketplace.” — Braden Kelley
  46. “Imagination is more important than knowledge. For knowledge is limited, whereas imagination embraces the entire world, stimulating progress, giving birth to evolution.” — Albert Einstein
  47. “To acquire knowledge, one must study; but to acquire wisdom, one must observe.” — David Sable
  48. “Innovation velocity differentiates companies in the global marketplace, meaning innovation must become everyone’s responsibility in the organization.” — Braden Kelley
  49. “An innovation is one of those things that society looks at and says, if we make this part of the way we live and work, it will change the way we live and work.” — Dean Kamen
  50. “I have a relationship with the IRS, but I don’t have conversations with them. Lifetime customer value comes not from relationships but from on-going, two-way conversations.” — Braden Kelley

Volume 2

  1. “Around here, however, we don’t look backwards for very long. We keep moving forward, opening up new doors and doing new things, because we’re curious…and curiosity keeps leading us down new paths.” — From the movie ‘Meet the Robinsons’
  2. “Art begins in imitation and ends in innovation.” — Mason Cooley
  3. “In our hyper-competitive, always-connected world, organizations are increasingly focused on improving both speed to market and revenue per headcount. Senior leaders now see innovation as the primary way to gain competitive advantage and to simultaneously increase revenue and cut costs.” — Braden Kelley
  4. “But innovation comes from people meeting up in the hallways or calling each other at 10:30 at night with a new idea, or because they realized something that shoots holes in how we’ve been thinking about a problem.” — Steve Jobs
  5. “Figure out how to take risks that keep you in the game even if you fail.” — Seth Godin
  6. “First resonance disappears, then relevance disappears, and finally the business disappears.” — Braden Kelley
  7. “Companies have increasingly found that employees who pursue duties with passion will outperform an employee with a gun to their head every time.” — Braden Kelley
  8. “Reading, after a certain age, diverts the mind too much from its creative pursuits. Any man who reads too much and uses his own brain too little falls into lazy habits of thinking.” — Albert Einstein
  9. “Pathmaker, there is no path. The path is made by walking. By walking you make the path.” — Antonio Machado
  10. “Mommy, how come Daddy is not out in the garage inventing things if he is in innovation” — Gabriella Kelley at Age 7
  11. “The thing you push against is the thing that lifts you up.” — From a Delta Airlines advertisement
  12. “If you put fences around people, you get sheep.” — William McKnight
  13. “For people without passion and talent, information has no value.” — Jeff Staes
  14. “We must strike a balance between what employees need to do and what they want to do for the organization. Otherwise, human capital is being wasted, flushed down the drain.” — Braden Kelley
  15. “Cutting the deficit by gutting our investments in innovation and education is like lightening an overloaded airplane by removing its engine. It may make you feel like you’re flying high at first, but it won’t take long before you feel the impact.” — Barack Obama
  16. “Being successful in the innovation aspects of social business requires an organization to establish a place and a reason for mutually beneficial dialogue to occur.” — Braden Kelley
  17. “I cannot help fearing that men may reach a point where they look on every new theory as a danger, every innovation as a toilsome trouble, every social advance as a first step toward revolution, and that they may absolutely refuse to move at all.” — Alexis de Tocqueville
  18. “If you go into a bar in most places in America and even say the word poetry, you’ll probably get beaten up. But poetry is a really strong, beautiful form to me, and a lot of innovation in language comes from poetry.” — Jim Jarmusch
  19. “Identify what makes people passionate about your company or your products. Leverage the power of passion to attract people to your innovation efforts. Passion can be extremely contagious.” — Braden Kelley
  20. “Successful innovation leaders know where the eroticism and friction are in any solution area so they can increase the pleasure or reduce the pain.” — Braden Kelley
  21. “Great spirits have always encountered violent opposition from mediocre minds.” — Albert Einstein
  22. “Albert Einstein wrote, ‘Everybody is a genius! But if you judge a fish by its ability to climb a tree, it will live its whole life believing that it is stupid!’ We are all capable of doing one thing better than any other person alive at this time in history!” — Matthew Kelly
  23. “For innovation to happen at every level of the organization, everyone must have access to the voice of the customer.” — Braden Kelley
  24. “Imagination is not only the uniquely human capacity to envision that which is not, and therefore the fount of all invention and innovation. In its arguably most transformative and revelatory capacity, it is the power to that enables us to empathize with humans whose experiences we have never shared.” — J.K. Rowling
  25. “We make a living by what we get. We make a life by what we give.” — Sir Winston Churchill
  26. “You will find, as you look back on your life, that the moments that stand out are the moments when you have done things for others.” — Henry Drummond
  27. “We must maximize our innovation leverage at every level of society. A stable society demands that businesses, governments, and charities work together to create an efficient ecosystem that injects hope into the populace.” — Braden Kelley
  28. “Charity and personal force are the only investments worth anything.” — Walt Whitman
  29. “I am only one; but still I am one. I cannot do everything, but still I can do something; I will not refuse to do the something I can do.” — Helen Keller
  30. “Make it a rule…never to lie down at night without being able to say, ‘I have made one human being at least a little wiser, a little happier or a little better this day’.” — Charles Kingsley
  31. “One who fears limits his activities. Failure is the only opportunity to more intelligently begin again.” — Henry Ford
  32. “Too often we form innovation teams based on who is available instead of focusing on who will make the innovation team successful.” — Braden Kelley
  33. “If you want to succeed you should strike out on new paths, rather than travel the worn paths of accepted success.” — John D. Rockefeller, Jr.
  34. “In some cases, inventions prohibit innovation because we’re so caught up in playing with the technology, we forget about the fact that it was supposed to be important.” — Dean Kamen
  35. “I’m of the opinion that all people are creative, in their own way… I believe that all people excel at one of Nine Innovation Roles, and that when organizations put the right people in the right innovation roles, that your innovation speed and capacity will increase.” — Braden Kelley
  36. “There are only two ways to live your life. One is as though nothing is a miracle. The other is as though everything is a miracle.” — Albert Einstein
  37. “Don’t you ever let a soul in the world tell you that you can’t be exactly who you are.” — Lady Gaga
  38. “The world is moved not only by the mighty shoves of the heroes but also by the aggregate of the tiny pushes of each honest worker.” — Helen Keller
  39. “The question is not whether someone is innovative or not, but which of the Nine Innovation Roles they fill. Innovation is a team sport, and all nine roles are required for innovation success.” — Braden Kelley
  40. “In this time of budget cuts, we cannot forget that basic science is a building block for scientific innovation and economic growth in the information age.” — Tim Bishop
  41. “Innovation comes from the producer – not from the customer.” — W. Edwards Deming
  42. “Defining innovation as an organization is important because it helps you determine what kinds of innovation you are focusing on and what kinds you ARE NOT focusing on.” — Braden Kelley
  43. “Nothing is more dangerous than a dogmatic worldview – nothing more constraining, more blinding to innovation, more destructive of openness to novelty.” — Stephen Jay Gould
  44. “If it is a good idea… go ahead and do it. It is much easier to apologize than it is to get permission.” — Admiral Grace Murray Hopper
  45. “If your organization doesn’t use a common language of innovation, you’ll never embed innovation in your culture.” — Braden Kelley
  46. “A ship in port is safe, but this is not what ships are built for. Sail out to sea and do new things.” — Admiral Grace Murray Hopper
  47. “I can’t understand why people are frightened by new ideas. I’m frightened of old ones.” — John Cage
  48. “Marketing isn’t a young person’s game. It’s a game for the endlessly curious. And it’s not enough to just be a smart marketer. You have to be smart enough to tackle new skills.” — Christina Pappas
  49. “If the world you’re living in is unacceptable, go open a whole new world!” — Angela Lewis
  50. “People don’t move forward when they are confused. Leadership must clearly communicate its innovation vision to employees, suppliers, partners, and customers so they can imagine a better way forward.” — Braden Kelley

Volume 3

  1. “Innovation requires high potential ideas (the seeds) and an organization that can nurture and support them as they develop (the soil)” — Jerry McColgin
  2. “Good business leaders create a vision, articulate the vision, passionately own the vision, and relentlessly drive it to completion.” — Jack Welch
  3. “An innovation strategy is not merely a technology roadmap from R&D or an agenda for new product development. Instead, it identifies future revenue growth and competitive advantage. Under this umbrella the innovation goals for the organization can be created.” — Braden Kelley
  4. “Innovation is part of a process that involves creating something new (invention), figuring out how to commercialize it (innovation) and then actually getting to adopt it (marketing)” — Noah Brier, Percolate
  5. “Discovery is seeing what everybody else has seen, and thinking what nobody else has thought.” — Albert Szent-Györgyi
  6. “Innovation, I think, should be about the balance between discipline and play. If we put too much emphasis on discipline, we risk of losing ‘inner creativity.” — Eric Antariksa
  7. “Clear innovation goals, strategy and vision will maximize the instinctual innovation that emerges organically and the intellectual innovation that occurs when directed.” — Braden Kelley
  8. “Customers are innovating behind your back. Turn around.” — Jason Fried, 37 Signals
  9. “Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It’s not about money. It’s about the people you have, how you’re led, and how much you get it.” — Steve Jobs
  10. “While an innovation strategy determines the organization’s innovation focus, it is the innovation goals that break things down into tangible objectives that employees can work against.” — Braden Kelley
  11. “Innovation is creativity with a job to do.” — John Emmerling
  12. “Framing and reframing the right problem is perhaps the most important attribute of success. No pain (problem), no gain (solution).” — Sanjiv Karani
  13. “You must find a way to create resource flexibility. Organizations that want to continue to grow and thrive must staff the organization in a way that allows managers to invest a portion of their employees’ time into promising innovation projects.” — Braden Kelley
  14. “Innovation is the specific instrument of entrepreneurship. The act that endows resources with a new capacity to create wealth.” — Peter Drucker
  15. “Innovation is the whim of an elite before it becomes a need of the public.” — Ludwig von Mises
  16. “Innovation is this amazing intersection between someone’s imagination and the reality in which they live. The problem is, many companies don’t have great imagination, but their view of reality tells them that it’s impossible to do what they imagine.” — Ron Johnson
  17. “It would be a terrific innovation if you could get your mind to stretch a little further than the next wisecrack.” — Katharine Hepburn
  18. “When it comes to innovation, it is not as important whether you fail fast or fail slow or whether you fail at all, but how fast you learn. And make no mistake, you don’t have to fail to innovate. With the right approach to innovation you can learn quickly from failures AND successes.” — Braden Kelley
  19. “Learning and innovation go hand in hand. The arrogance of success is to think that what you did yesterday will be sufficient for tomorrow.” — William Pollard
  20. “Look at the product pipeline, look at the fantastic financial results we’ve had for the last five years. You only get that kind of performance on the innovation side, on the financial side, if you’re really listening and reacting to the best ideas of the people we have.” — Steve Ballmer
  21. “The key is to pursue your innovation efforts as a discrete set of experiments designed to learn certain things, and instrumenting each project phase in such a way that the desired learning is achieved.” — Braden Kelley
  22. “Mindless habitual behavior is the enemy of innovation.” — Rosabeth Moss Kanter
  23. “There isn’t anyone that doesn’t need to be a creative problem solver.” — Brad Anderson
  24. “What do we hope to learn from this effort? When you start from this question, every project becomes a series of questions you hope to answer, and each answer moves you closer to identifying the key market insight and achieving your expected innovation.” — Braden Kelley
  25. “Greed is the enemy of innovation AND its best friend.” — Braden Kelley
  26. “Problem solving without the creative element is not truly innovative.” — Ellen Bowman
  27. “Succeeding through creation often requires innovation – figuring out how to put together and add value to things that just weren’t there before.” — Joel Podolny
  28. “Girls are capable of doing everything men are capable of doing. Sometimes they have more imagination than men.” — Katherine Johnson
  29. “Companies that stand and admire their success, or develop cultures resistant to change, tend to get run over from behind.” — Braden Kelley
  30. “It is a lot easier to see the future than it is to see how to get there.” — Braden Kelley
  31. “The ultimate goal of a ‘learning fast’ approach to innovation is to embed in your culture the ability to extract the key insights from your pursuits and the ability to quickly recognize how to modify your project plan to take advantage of unexpected learnings, and the flexibility and empowerment to make the necessary course corrections.” — Braden Kelley
  32. “Where innovation comes in, is in figuring out the right problem to be solved, the right question to ask, and then figuring out a better way to solve the problem. You can’t just come with a solution for today’s problem. Nothing stays the same.” — Rick Hassman
  33. “Indeed parents of some of the most innovative young people whom I interviewed for this book carefully monitor and limit ‘screen time’…the Innovation Generation, have extraordinary latent talent for – and interest in – innovation and entrepreneurship, likely more than any generation in history.” — Tony Wagner
  34. “The faster you get at learning from unforeseen circumstances and outcomes, the faster you can turn an invention into an innovation by landing smack on what the customer finds truly valuable (and communicating the value in a compelling way).” — Braden Kelley
  35. “It’s a lot easier to name the things that stifle innovation like rigid bureaucratic structures, isolation, and a high-stress work environment.” — Senior IBM Exec
  36. “You always have the right answers. They just sometimes answer the wrong questions.” — Braden Kelley
  37. “When you ask the wrong questions, you solve for the wrong problems, which leads to irrelevant solutions.” — Stephen Shapiro
  38. “I think of design as a bridge that connects complexity with meaning.” — Alex Castellarnau
  39. “At its best, design is human. We’re not artificially creating something just for the sake of it. It stems from something that people actually need and want.” — Jenny Arden
  40. “Design is the act of intentionally solving problems.” — Julie Zhou
  41. “It really takes a monumental step of improvement to get people to change how they are already living their lives.” — Mike Davidson
  42. “As designers, all we are really doing is reflecting the world. As the world changes, the things that matter changes too.” — Robyn Morris
  43. “Only those who attempt the absurd will achieve the impossible.” — M.C. Escher
  44. “Disruption is a view that chaos is delicious.” — John Maeda
  45. “When you see true disruptors, they are people that are fearless. They are people that are not afraid to walk out in front of an audience and say ‘I do not have the answer, but I am not going to quit until I find it.’” — Jason Mayden
  46. “Unless you completely understand the problem, you can only create partial solutions.” — Braden Kelley
  47. “Disruption is the byproduct of improvisation. When you try to zig when everyone else zags, you by sheer nature of momentum move in a direction where other people aren’t looking and create what we call a wave.” — Jason Mayden
  48. “The role of the designer is constantly changing. It changes in relationship to the way business changes and the way technology changes.” — John Maeda
  49. “As designers the decisions we make, we like to think, shape the future, but actually I think it’s that we’re proposing alternate futures and people actually decide whether that’s going to stick or not.” — Robyn Morris
  50. “Radio didn’t replace newspapers, TV didn’t replace radios, movies didn’t replace anything. Every medium got more specific and got better at its particular form of communication, but nothing went away.” — Bob Axley

Volume 4

  1. “The challenge for designers is how do you make those things (smartphones) effective, useful and additive as opposed to isolating, detrimental and maddening.” — Ben Blumenfeld
  2. “Art and design are completely different. Design is about making solutions. Art is about making questions. In art you can make something that doesn’t make any sense, which is okay. In design you have to make sense.” — John Maeda
  3. “We don’t try to tell you everything at once. We want to give you a welcome mat. We want you to know what you’re looking at and what we provide, and then we can progressively disclose certain pieces of information as you move through the funnel.” — Katie Dill
  4. “Once you draw the entire end to end story, a lot of times design problems emerge that you never saw before. We’ve all been hyper-focusing on that thing here, but turns out that three frames earlier, that’s actually where the problem begins.” — Joe Zadeh
  5. “I think what makes great design is design that’s transparent, design that you’re not thinking about, design that simply works, that gets out of the way, design that’s not full of itself.” — Dantley Davis
  6. “It’s not that good design is completely invisible, I think that it makes you feel a certain way. I think sometimes we see design and we actually like seeing it. We’re using these apps because they’re beautiful, because they have great illustration or great colors, and they have this emotional connection, but we’re not necessarily conscious of it.” — Joshua Taylor
  7. “If you only see one solution to a problem, you don’t understand the problem.” — John Maeda
  8. “Obvious is not something that is easy to come by. Obvious is the result of a process and the result of a lot of iteration in the design process, to get to a place where something just works. It just simply is obvious.” — Tony DeVincenzi
  9. “Transformation is an intensely political process. To succeed you must identify and strengthen the champions of change, identify and neutralize the enemies of change, and postpone the confrontation between the enemies and champions of change as long as possible so that you can weaken the enemies and strengthen the champions as much as possible.” — John Hagel
  10. “It is now widely recognized that great experiences will benefit businesses at the end of the day. Technology is so much better than it was even five years ago, so just technology and stitching together some use cases is not going to cut it.” — Frank Yoo
  11. “You can innovate and try things that are pretty out there, but at the end of the day you have to come back to things that are also familiar and build that sense of confidence and trust.” — Frank Yoo
  12. “Great design is a multi-layered relationship between human life and its environment.” — Naoto Fukasawa
  13. “My favorite features are the features that actually take elements away, whether you are removing a button or removing a menu or removing an entire screen from your help center that explains how something works. Subtractions are the most valuable additions to your product.” — Mike Davidson
  14. “A good designer will know I need to make that sacrifice here, because if everything is embellished, if everything shouts for my attention, then nothing is important.” — Aarron Walter
  15. “Get through as many ideas as you can, and do ideas that are silly, that you know you won’t be able to ship, but you have to just go into that part of your head and scoop that idea out because something cool may come of it later in another way. There is not a magic design genie that when everyone leaves at night we go rub and great ideas pop out.” — Matt MacQueen
  16. “We have to grind through bad ideas, just like engineers or product managers do. Fail fast to succeed sooner. Failure is okay. You have to tell designers that not all of your ideas, especially not your first ideas, are going to be great.” — Matt MacQueen
  17. “Anytime there is pain or friction in an experience that seems needless, or it’s only supporting someone at the very tippy top of an organization, is ripe for disruption.” — Matt MacQueen
  18. “Disruption is always occurring. It happens in nature. It’s a normal thing. And it’s those people that can adapt to when messes occur, who can navigate around them, who can navigate through them, that ultimately do great things.” — John Maeda
  19. “It’s pretty interesting that the artist in my group influenced the science. Without that collaboration, we wouldn’t have looked.” — Brian Wardle, MIT NECSTLAB
  20. “Society and government need to do a better job of internalizing externalities or our planet will cease to exist.” — Braden Kelley
  21. “Bad ideas come to market very quickly because it’s just easy. But it’s still really, really hard to make a great product, to make something that’s really fantastic, that resonates with an audience. Great is still really hard to come by.” — Aarron Walter
  22. “Design isn’t finished until someone is using it.” — Brenda Laurel
  23. “So often we’re wrong about the guesses that we make about how human beings are going to use our product. So, often times it is a waste to spend 6-12 months designing a product before getting it even to prototype stage and in front of human beings and user research.” — Mike Davidson
  24. “We don’t know the answer, we have a guess at the answer, we actually don’t know what the best solution is. It could be a very, very basic prototype that has one clickable button and you just want to know ‘is that the button that they’re going to want to click when they want to accomplish this task?’” — Jeremy Crane
  25. “We have to prototype everything. We have to push it until it breaks, or where we find our weakness. The best products have incessantly tested and prototyped their products to the point where they’ve eliminated any risk from the equation.” — Jeff Zwerner
  26. “When I come into work in the morning to do whatever it is I have to do at work, I didn’t magically put on my ‘I need crappy software’ hat. I want great stuff. In fact I want better stuff at work than when I’m at home. I have more time and patience when I’m at home than when I’m at work.” — Joshua Taylor
  27. “If you want to go quickly, go alone. If you want to go far, go together.” — African proverb
  28. “The biggest mistake I see designers make is falling in love with their own work. The moment it’s your baby and the moment you’re unwilling to change it, it’s already done. Because the whole point is for other people to love it, other people to experience it, not for you.” — Jenny Arden
  29. “I think empathy for your users or for the people that use your product, is critical. Because you’re creating it for them, not for you, for them. And so if you don’t understand their context, their needs, their perceptions, how they think about things, how they feel when they use their product… What are you designing? What are you making?” — Mia Blume
  30. “Great designers, great creatives, have always known, that they have to find different people to be with, to be uncomfortable. So, diversity is vital. It is the opportunity in tech right now.” — John Maeda
  31. “The world is diverse, so if we’re not thinking about diversity, then we’re not thinking about people, and if we’re not thinking about people, then we’re not designers, we’re makers of stuff.” — Jason Mayden
  32. “The biggest challenge that designers are facing right now is the fact that they’re designing a lot of things that are new, that have not been done before, in organizations that are evolving and changing, for audiences that are evolving and changing, and so there is a lot of ambiguity and a lot of moving parts to keep in mind. But you’re also being asked to do more and more that’s beyond design.” — Ben Blumenfeld
  33. “When it comes to being a good designer, you have to be interested in the business aspects as well.” — Tobias Van Schneider
  34. “There is certainly a popular and business press dialogue about design-led or design-driven companies. And I actually believe that the most impactful ones pass through or sidestep that arc, where they’re not actually about design, it’s just that design is embedded. You arrive at a place where it feels more like oxygen.” — Randy Hunt
  35. “Now, not a day or week goes by that we don’t see some new startup in some crazy part of the economy that we’ve never touched before.” — Vas Natarajan
  36. “Even the best companies in the world that just have amazing processes, they’re vulnerable if they haven’t thought about design.” — Jeremy Crane
  37. “There is less space today for a clunky, painful experience.” — Aarron Walter
  38. “People have choice now. If they open it up and in a few seconds they don’t immediately understand the value, they’re done.” — Mia Blume
  39. “The questions now aren’t ‘Can we build it?’ Because more and more the answer is ‘Yes, we can build anything.’ The question is what is the future we want to build together. For me that is the power of design.” — Braden Kowitz
  40. “People look around and they realize that we are living in what’s essentially revolutionary times.” — Bob Baxley
  41. “Over the last five years there’s been several billion dollar companies started by designers, and that’s a new phenomenon.” — Ryan Donahue
  42. “Companies are starting to get closer to the idea that if you can create an amazing experience it’s going to improve your business.” — Andy Law
  43. “I almost want to get to a point where I can caress products, because that’s humane. I don’t click people.” — Alex Castellarnau
  44. “Nothing is impossible forever.” — Mick Ebeling
  45. “Creativity is the power to connect the seemingly unconnected.” — William Plomer
  46. “Simplicity is the ultimate sophistication.” — Leonardo da Vinci
  47. “We do not learn from experience. We learn from reflecting on experience.” — John Dewey
  48. “Change fixes the past. Transformation creates the future.” — Tanmay Rova
  49. “The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn.” — Alvin Tofler
  50. “I am thankful to all those who said ‘No’ – because of them, I did it myself.” — Albert Einstein

Volume 5

  1. “The secret of change is to focus all of your energy, not on fighting the old, but building on the new.” — Socrates
  2. “Don’t cling to a mistake just because you spent a lot of time making it.” — Anonymous
  3. “Light a fire within people, not under them. People do their best when they are empowered and supported, so you want to give them the agency to explore, the privacy to fail, and the means to contribute when they are ready.” — Anonymous
  4. “Make sure you have finished speaking before your audience has finished listening.” — Dorothy Sarnoff
  5. “Talent hits a target no one else can hit. Genius hits a target no one else can see.” — Arthur Schopenhauer
  6. “All truth passes through three stages. First, it is ridiculed. Second, it is violently opposed. Third, it is accepted as being self-evident.” — Arthur Schopenhauer
  7. “The main benefit of innovation for your organization is not competitive advantage. It is survival.” — Paul Sloane
  8. “In the ‘old’ days, people invented & innovated without labeling it.” — Deborah Mills-Scofield
  9. “Understand how things are to imagine how things might be.” — Frog Design
  10. “Traveler, there is no path. The path is made by walking.” — Antonio Machado
  11. “Technology can’t solve human problems alone.” — Jona Moore, Global VP of Technology, Frog
  12. “The wrong answer is the right answer to a different question.” — Paul Sloane
  13. “I used to be a member of the Illuminati, but then I saw the light.” — 😉
  14. “Executives are designers too: org designers. By choosing the strategy, the budget, the culture and who they hire, they have more impact on whether good design is possible than the designers themselves.” — Scott Berkun
  15. “When something unexpected happens, don’t get annoyed; get curious.” — Paul Sloane
  16. “Times and conditions change so rapidly that we must keep our aim constantly on the future.” — Walt Disney
  17. “You need to get to the future ahead of your customers and be ready to greet them when they arrive.” — Mark Benioff
  18. “Without leaps of imagination, or dreaming, we lose the excitement of possibilities. Dreaming, after all, is a form of planning.” — Gloria Steinem
  19. “The key to success in times of disruption is to first move from FEAR to FAITH, before moving on to become FIERCE.” — Braden Kelley
  20. “Genghis Khan conquered more territory than anyone in history, and as a result he built more bridges than anyone else in history” — Richard Saul Wurman
  21. “Execution pays your salary. Innovation pays your pension.” — Steve Blank
  22. “Does the change you’re proposing inspire fear or curiosity? Fear steals energy from change, curiosity fuels it.” — Braden Kelley
  23. “A culture of continuous change is achieved once people see change as a part of their normal, everyday job.” — Braden Kelley
  24. “The faster your employees are learning and growing, the faster your organization can grow and learn.” — Braden Kelley
  25. “Hire people interested in lifelong learning, to cultivate employees willing to embrace continuous change.” — Braden Kelley
  26. “Sometimes we focus on the door that has just closed, and miss the door that just opened.” — Braden Kelley
  27. “Organizations are collections of individuals. Successful organizational change requires successful individual change.” — Braden Kelley
  28. “While there is risk to change, just like with innovation, there is often potentially more risk associated with doing nothing.” — Braden Kelley
  29. “Before you can build an agile organization you must build a flexible one, otherwise you’ll tear something at the first change in direction.” — Braden Kelley
  30. “Your organization can’t become more flexible if you don’t teach it how to stretch.” — Braden Kelley
  31. “You must understand and sell the problems, before you can build and sell the solutions.” — Braden Kelley
  32. “Outcomes and outputs are not the same thing. Shifting focus from outputs to outcomes can open up a whole new world of innovation.” — Braden Kelley
  33. “True innovation requires that you consciously leave a bread crumb trail behind for others to follow and come join you.” — Braden Kelley
  34. “Nobody cares what’s over the horizon, unless you send back some pictures and a map of how to get there.” — Braden Kelley
  35. “Expectations are the enemy of happiness. The more we enjoy small things the more frequently we’ll experience happiness.” — Braden Kelley
  36. “The way corporations make sure everything is in writing, it is no surprise their abbreviation is Inc.” — Braden Kelley
  37. “The most important invention that will come out of the corporate research lab in the future will be the corporation itself.” — John Seeley Brown
  38. “If you aren’t ahead of the curve of change you risk being irrelevant.” — Rene Godefroy
  39. “Progress is impossible without change, and those who cannot change their minds cannot change anything.” — George Bernard Shaw
  40. “The world can change faster than you can hold a board meeting.” — Patrick Dixon
  41. “It is not the strongest of the species that survives, nor the most intelligent, but the most responsive to change.” — Charles Darwin
  42. “Only behavioral change is real change.” — Leandro Herrero
  43. “Change is difficult. Not changing is fatal.” — Unknown
  44. “The wisdom of life consists in the elimination of non-essentials.” — Lin Yutang
  45. “It is the ability to choose which makes us human.” — Madeline L’Engle
  46. “For change to be human, people must choose to change.” — Braden Kelley
  47. “The ability to choose cannot be taken away or even given away, it can only be forgotten.” — Greg McKeown
  48. “Strategy is about making choices, trade-offs. It’s about deliberately choosing to be different.“ — Michael Porter
  49. “Without great solitude no serious work is possible.” — Pablo Picasso
  50. “A little nonsense now and then, is cherished by the wisest men.” — Roald Dahl

Volume 6

  1. “One thing is certain, during play, animals are especially prone to behave in flexible and creative ways.” — Jaak Panksepp
  2. “Half of the troubles of this life can be traced to saying yes too quickly and not saying no soon enough.” — Josh Billings
  3. “I saw the angel in the marble and carved until I set him free.” — Michaelangelo
  4. “To attain knowledge add things every day. To attain wisdom subtract things every day.” — Lao-tzu
  5. “The plan is useless; it’s the planning that is important.” — General Dwight D. Eisenhower
  6. “Every day do something that will inch you closer to a better tomorrow.” — Doug Firebaugh
  7. “We don’t actually finish our films, we release them.” — John Lasseter, Chief Creative Officer at Disney
  8. “As these ideas become emotionally true, they take on the power to change you.” — Greg McKeown
  9. “Pass on what you have learned. Strength, mastery. But weakness, folly, failure also. Yes, failure most of all. The greatest teacher, failure is.” — Master Yoda
  10. “Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it’s the only thing that ever has.” — Margaret Mead
  11. “Take the world as it is, not as it ought to be.” — German proverb
  12. “If you always do what you always did, you will always get what you always got.” — Albert Einstein
  13. “When the rate of change outside is more than what is inside, be sure that the end is near.” — Azim Premji
  14. “The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man.” — George Bernard Shaw
  15. “Minds are like parachutes; they work best when open.” — Thomas Dewar
  16. “Stay hungry. Stay foolish.” — Rashmi Bansal & Steve Jobs
  17. “You cannot discover new oceans unless you have the courage to lose sight of the shore.” — Andre Gide
  18. “Innovation is anything, but business as usual.” — Anonymous
  19. “If at first the idea is not absurd, then there will be no hope for it.” — Albert Einstein
  20. “Most of the important things in the world have been accomplished by people who have kept on trying when there seemed to be no hope at all.” — Dale Carnegie
  21. “Managers say yes to innovation when doing nothing is a bigger risk.” — Gijs van Wulfen
  22. “Ideas are useless unless used.” — Theodore Levitt
  23. “It is not how many ideas you have. It’s how many you make happen.” — Accenture Advertisement
  24. “Innovation is the ability to convert ideas into invoices.” — Lewis Duncan
  25. “Everything is possible. The impossible just takes longer.” — Dan Brown
  26. “Most change programs are, in fact, catch-up programs.” — Gary Hamel
  27. “Leaders and employees see the ability to change and adapt as the key to long-term success. They do not fear or avoid change; they embrace it because their ability to manage change well is their primary advantage.” — Booz & Co.
  28. “The leader’s job isn’t to design a change program but to build a change platform—one that allows anyone to initiate change, recruit confederates, suggest solutions, and launch experiments.” — Gary Hamel
  29. “Every industry is subject to disruption. Only a truly agile business is equipped to respond.” — Forrester Research
  30. “Genuine buy-in is the product of involvement, not slick packaging and communication.” — Gary Hamel
  31. “A few large companies in every industry show consistently superior profitability relative to their peers, and they all have one thing in common: a highly developed capacity to adapt their business to change.” — Thomas Williams, Christopher G. Worley, and Edward E. Lawler III
  32. “People aren’t against change— they are against royal edicts.” — Gary Hamel
  33. “To be a designer is to be a change agent, is to be a pioneer. Learn how to lead & you design your future.” — Angela Yeh
  34. “Develop a passion for learning. If you do, you will never cease to grow.” — Anthony J. D’Angelo
  35. “So many things are possible as long as you don’t know they are impossible.” — Mildred D. Taylor
  36. “Where is the wisdom we have lost in knowledge? Where is the knowledge we have lost in information?” — T.S. Eliot
  37. “We train harder every day, not so we can react to change, but so we can drive it.” — U.S. Army
  38. “Every ounce of advance buy-in will save you pounds of pain and delay later.” — Brett Clay
  39. “Whosoever desires constant success must change his conduct with the times.” — Niccolo Machiavelli
  40. “We are convinced that innovation takes place at interfaces.” — Tammy Lowry
  41. “For change to be successful we must successfully manage the interfaces between components of change.” — Braden Kelley
  42. “Start by doing what’s necessary; then do what’s possible; and suddenly you are doing the impossible.” — St. Francis of Assisi
  43. “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” — Warren Buffett
  44. “Change is the end result of all true learning.” — Leo Buscaglia
  45. “It’s better to hang out with people better than you. Pick out associates whose behavior is better than yours, and you’ll drift in that direction.” — Warren Buffett
  46. “Play is the beginning of knowledge.” — George Dorsey
  47. “It’s only when the tide goes out that you discover who’s been swimming naked.” — Warren Buffett
  48. “Ordinary people are extraordinarily creative, when given a design process and tools.” — Ayse Birsel
  49. “I insist on a lot of time being spent, almost every day, to just sit and think. That is very uncommon in American business.” — Warren Buffett
  50. “Everything is energy and that is all there is to it. Match the frequency of the reality you want and you can not help but get that reality. It can be no other way. This is not philosophy. This is physics.” — Albert Einstein

Volume 7

  1. “Life is an equation incapable of solution, but it contains certain known factors.” — Nikola Tesla
  2. “When you start acting, hope is everywhere. So instead of waiting for hope, look for action. And only then will hope be there.” — Greta Thunberg
  3. “Progress is never made by people with their feet, or their minds, planted firmly in cement.” — Braden Kelley
  4. “The day science begins to study non-physical phenomena, it will make more progress in one decade than in all the previous centuries of its existence.” — Nikola Tesla
  5. “Making bold moves isn’t easy, but it’s the only way to cope with an unpredictable future.” — Phil McKinney
  6. “Questions are places in your mind where answers fit. If you haven’t asked the question, the answer has nowhere to go.” — Clay Forum
  7. “The greatest danger in times of turbulence is not the turbulence; it is to act with yesterday’s logic.” — Peter Drucker
  8. “Most will take the ‘safe’ option so as to not disrupt their progress up the corporate ladder. Nobody has ever been fired for bold moves they didn’t make.” — Phil McKinney
  9. “Let us now move forward from discord to discourse.” — Braden Kelley
  10. “We don’t grow into creativity, we grow out of it. Or rather, we get educated out of it.” — Sir Ken Robinson
  11. “We must choose to learn so that we can choose to change. Transformation requires conscious choice and commitment.” — Braden Kelley
  12. “Be a free thinker. We must be careful not to believe things simply because we want them to be true.” — Dr. Richard Feynman
  13. “The first step of any project is to grossly underestimate its complexity and difficulty.” — Nicoll Hunt
  14. “Do not accept everything you hear as the truth. Be critical and evaluate what you believe in.” — Dr. Richard Feynman
  15. “Be evangelical about the goal, but agnostic about how to get there.” — Paul Sloane
  16. “Do not use your energy to worry. Use your energy to believe, to create, to learn, to think and to grow.” — Dr. Richard Feynman
  17. “Change doesn’t just have to come from the top. Change can come from the middle. Change starts with you.” — Brian Solis
  18. “I was taught the way forward was neither quick nor easy.” — Marie Curie
  19. “Implementing best practice is copying yesterday. Innovation is inventing tomorrow.” — Paul Sloane
  20. “The people most adversely affected by design decisions… tend to have the least influence on those decisions and how they are made.” — Sasha Costanza-Chock
  21. “A great challenge of life: Knowing enough to think you are right, but not knowing enough to know you are wrong.” — Neil deGrasse Tyson
  22. “The only real valuable thing is intuition.” — Albert Einstein
  23. “Engaging your critics is hard to do and is also one of the most beneficial things you can do for growth.” — Hiten Shah
  24. “A (person) who never makes a mistake will never make anything.” — Mr. Phelps
  25. “A problem well-defined is a problem half solved.” — Charles Kettering
  26. “The most important thing in communication is to hear what isn’t being said.” — Peter Drucker
  27. “The hallmark of curiosity is a thirst for knowledge that has no obvious utility… The goal is to understand for the sake of understanding.” — Adam Grant
  28. “The meaning of life is to find your gift. The purpose of life is to give it away.” — Pablo Picasso
  29. “The greatest enemy of knowledge is not ignorance, it is the illusion of knowledge.” — Stephen Hawking
  30. “The only thing necessary for the triumph of evil is for good men to do nothing.” — Edmund Burke
  31. “The purpose of fear is to raise your awareness, not to stop your progress.” — Steve Maraboli
  32. “All things are ready if our minds be so.” — William Shakespeare
  33. “Writing is a socially acceptable form of getting naked in public.” — Paulo Coelho
  34. “Doubt can crush more dreams than failure.” — Brian Solis
  35. “Imagination creates reality.” — Richard Wagner
  36. “If you want above average results, you have to say no to average opportunities.” — Shane Parrish
  37. “We can only see a short distance ahead, but we can see plenty there that needs to be done.” — Alan Turing
  38. “The wastepaper basket is your friend. It was invented for you by god.” — Margaret Atwood
  39. “People don’t want to know how clever your idea is. They want to know if it solves their problem.” — Paul Sloane
  40. “The only way to improve at creative endeavors is to do them. Do it. Do it better. Fail. Fail better.” — Margaret Atwood
  41. “You must readily embrace failure in innovation, change, transformation and design efforts so you can turn the page and try again.” — Braden Kelley
  42. “If you’re not scared, you’re not leading.” — Deb Mills-Scofield
  43. “The more you move, the easier it is to keep moving. Maintain the momentum.” — James Clear
  44. “People ignore design that ignores people.” — Frank Chimero
  45. “If you get it right, a few years after a surprising invention, the new thing has become normal. People yawn. And that yawn is the greatest compliment an inventor can receive.” — Jeff Bezos
  46. “An artist is not paid for labor but for vision.” — James McNeill Whistler
  47. “You cannot get educated by this self-propagating system in which people study to pass exams, and teach others to pass exams, but nobody knows anything.” — Dr. Richard Feynman
  48. “Insecurity drives us to pretend we have the answers. Confident humility gives us the courage to ask questions. You can’t learn if you can’t admit you have something to learn.” — Adam Grant
  49. “You learn something by doing it yourself, by asking questions, by thinking, and by experimenting.” — Dr. Richard Feynman
  50. “Never allow yourself to feel like a victim or you’ll become stuck waiting for someone to rescue you.” — Braden Kelley

Volume 8

  1. “For every complex problem in society… there is an answer which is simple and appealing… …and wrong!” — Paul Sloane
  2. “Audit your circle… Are the people you choose to be around helping you become a better version of yourself?” — Justin Su’a
  3. “Breakthroughs don’t begin with a smart answer. They begin with a smart question.” — Jorge Barba
  4. “It is not the answer that enlightens, but the question.” — Eugène lonesco
  5. “Science and democracy are strongly interlinked – as they are both built on freedom of speech, independence, facts and transparency.” — Greta Thunberg
  6. “This world is but a canvas to our imagination.” — Henry David Thoreau
  7. “Often, the biggest challenge is simply that the problem chosen isn’t the real one, or has been defined in a shallow way.” — Scott Berkun
  8. “The price of anything is the amount of life you exchange for it.” — Henry David Thoreau
  9. “Where you are now is based on the decisions you made 5-10 years ago. Where you will be in 5-10 years is based on the decisions you make now.” — Vala Afshar
  10. “Designers are a force of change… the status quo will be disrupted either when conditions favorable to the change are present, or when forces resisting the change are reduced.” — Ryan Rumsey
  11. “It is difficult to find happiness within oneself, but it is impossible to find it anywhere else.” — Arthur Schopenhauer
  12. “Blind belief in an idea leads to innovation failure.” — Phil McKinney
  13. “If you’re the smartest person in the room, then you’re in the wrong room.” — Dr. Richard Feynman
  14. “We don’t stop playing because we grow old; we grow old because we stop playing.” — George Bernard Shaw
  15. “From our standpoint, time to market is important, but time to acceptance is more important.” — Didier Toubia
  16. “You asked where learning fails in the organization – there’s no real humility in the leadership. There’s very little humility throughout the organization. You can’t learn without humility.” — John Seely Brown
  17. “Both optimists and pessimists contribute to society. The optimist invents the aeroplane, the pessimist the parachute.” — George Bernard Shaw
  18. “Innovation is not a goal. It’s a mechanism to achieve a BUSINESS goal.” — Cheryl Perkins
  19. “In this very real world, good doesn’t drive out evil. Evil doesn’t drive out good. But the energetic displaces the passive.” — William Bernbach
  20. “Too often we enjoy the comfort of opinion without the discomfort of thought.” — President John F. Kennedy
  21. “The more you know, the less you diversify.” — Naval Ravikant
  22. “Sometimes it is the people no one imagines anything of, who do the things no one can imagine.” — Alan Turing
  23. “If you are working on something that you really care about, you don’t have to be pushed. The vision pulls you.” — Steve Jobs
  24. “I can’t believe what you say, because I see what you do.” — James Baldwin
  25. “Creativity is as important as literacy, and we should treat it with the same status.” — Sir Ken Robinson
  26. “Out on the edge you see all kinds of things you can’t see from the center… Big, undreamed-of things – the people on the edge see them first.” — Kurt Vonnegut
  27. “Think before you speak. Read before you think.” — Fran Lebowitz
  28. “We must not allow other people’s limited perceptions to define us.” — Virginia Satir
  29. “When failure is the result of an experiment to explore an idea or test a hypothesis, it’s a learning opportunity to reward.” — Adam Grant
  30. “Are you very efficient at things that don’t matter?” — Deb Mills-Scofield
  31. “Great leaders don’t set out to be a leader … they set out to make a difference.” — Tiffani Bova
  32. “Be curious. Read widely. Try new things. I think a lot of what people call intelligence boils down to curiosity.” — Aaron Swartz
  33. “What differentiates an idea that successfully becomes an innovation from a failure is the innovator with the ability, the mentors, and the tools to discover what is working and what is not, and a willingness to adapt.” — Phil McKinney
  34. “Weeks of coding will save you hours of planning.” — Unknown
  35. “Do whatever you do intensely.” — Robert Henri
  36. “Good design anticipates failure cases and mitigates their impact.” — Scott Berkun
  37. “Being a professional is doing the things you love to do even on the days you don’t feel like doing them.” — Julius Erving
  38. “You’ll learn more from building and testing simple prototypes with customers than you will from almost any other innovation activity. Create some fast trash and learn a few things along the way.” — Jeffrey Phillips
  39. “The essence of strategy is choosing what not to do.” — Michael Porter
  40. “People will only follow you if it looks like you’re going somewhere interesting.” — Braden Kelley
  41. “Internal innovators have a hard time selling radically new business models to core business staff because of considerable disagreement on industry trends.” — Ralph-Christian Ohr
  42. “An arrow can only be shot by pulling it backward. So, when life is dragging you back with difficulties, it means that it’s going to launch you into something great.” — Paul Coelho
  43. “Your time is limited, so do not waste it living someone else’s life. Do not let the noise of others’ opinions drown out your own inner voice.” — Steve Jobs
  44. “Don’t measure your life with someone else’s ruler.” — Unknown
  45. “Every normal is a new normal, until it is replaced by another one.” — Seth Godin
  46. “The happiest people tackle the most difficult problems.” — Rosabeth Moss Kanter
  47. “Stop shrinking yourself to make other people feel big.” — Unknown
  48. “If you only read the books that everyone else is reading, you can only think what everyone else is thinking.” — Haruki Murakami
  49. “As AI gets better at knowing the right answers, humans’ most important role will be to know which questions to ask.” — Rob Toews
  50. “Don’t get discouraged: it is often the last key in the bunch that opens the lock.” — John Wooden

Volume 9

  1. “Every time you add a feature that’s designed to prevent a problem you’re adding complexity that can create a problem.” — Charles Perrow
  2. “When you feel like quitting, just remember why you started in the first place.” — Brian Solis
  3. “The best teachers are lifelong students.” — Unknown
  4. “When a culture shifts too far into faith in data, people with great intuitions leave.” — Scott Berkun
  5. “Bosses who don’t listen will eventually be surrounded by people who have nothing to say.” — Unknown
  6. “If you want to find the secrets of the universe, think in terms of energy, frequency and vibration.” — Nikola Tesla
  7. “Let the improvement of yourself keep you so busy that you have no time to criticize others.” — Roy T. Bennett
  8. “The world is changed by your example, not by your opinion.” — Paulo Coelho
  9. “Too many of us are not living our dreams because we are living our fears.” — Les Brown
  10. “We are trying to prove ourselves wrong as quickly as possible, because only in that way can we find progress.” — Richard P. Feynman
  11. “The more you learn about any subject the clearer it becomes that the greatest need isn’t for new knowledge but wider awareness of what is already known.” — Scott Berkun
  12. “There are too many meetings, but I need to be in them to get the right information to do my job.” — Unknown
  13. “The cure for boredom is curiosity. There is no cure for curiosity.” — Dorothy Parker
  14. “I never said it was possible. I only said that it was true.” — Charles Richet
  15. “One of the hardest things when you’re trying to effect change, is that you’ve got to start with the customer experience and work backwards to the technology.” — Steve Jobs
  16. “No matter how slow you go, you’re still moving faster and farther than those standing still.” — Brian Solis
  17. “Delay is in itself a decision, since taking no action has consequences.” — Tiffani Bova
  18. “What incredible benefits can we give to the customer? Where can we take the customer?” — Steve Jobs
  19. “At the start of a decision, intuition is unreliable. The patterns you’ve detected in the past might not apply to the present. After you’ve weighed the decision, intuition becomes useful.” — Adam Grant
  20. “The people who created the ideas you admire created a ton of lousy ones first. Trust the process.” — Tiffani Bova
  21. “The faster you can test and learn, the faster you can innovate.” — Braden Kelley
  22. “Our advice is not to do without intuition. It is to delay your intuition.” — Daniel Kahneman
  23. “Fear seldom inspires rational action and very often inspires action which increases the very danger that is feared.” — Bertrand Russell
  24. “If you feel embarrassed when you look back at your prior work, don’t be discouraged. Take it as a sign of growth. You’ve improved your skills or raised your standards.” — Adam Grant
  25. “There are three classes of people: those who see. Those who see when they are shown. Those who do not see.” — Leonardo da Vinci
  26. “At a certain point you’re not nimble and iterating. You’re just floundering and failing to follow through and execute.” — Medium employee
  27. “Product strategy is the roadmap of how you intend to create more and more value for customers over time via your products & services.” — Alex Osterwalder
  28. “Testing is not a strategy. A solid product strategy has more conviction than questions.” — Scott Belsky
  29. “If you have no proper vision, research might just make you run in circles with no idea of what you are optimizing for.” — Galdino Pedron
  30. “Human-centered design teaches us the important difference between criticism (it won’t work because) and critique (it might work better if).” — Saul Kaplan
  31. “Slippery slopes have low resistance.” — Deb Mills-Scofield
  32. “Apparently five days to discover customers’ real needs is too long. Yet, people do not mind developing the wrong thing for a year.” — John Miller
  33. “Rather than being bored to death, our actual challenge is to avoid anxiety attacks, psychotic breakdowns, heart attacks, and strokes resulting from being accelerated to death.” — Geoffrey West
  34. “If you’re completely qualified for the job you apply for, you aimed too low.” — Sandy Carter
  35. “Your value doesn’t decrease based on someone’s inability to appreciate your true worth.” — Brian Solis
  36. “Standing still is the fastest way of moving backwards in a rapidly changing world.” — Lauren Bacall
  37. “Habits are the compound interest of self-improvement. A small habit—when repeated consistently —grows into something significant.” — James Clear
  38. “The person that would win in any fight is the person the scriptwriter wants to win!” — Stan Lee
  39. “The pessimist complains about the wind. The optimist expects it to change. The leader adjusts the sails.” — John Maxwell
  40. “If a competitor makes an improvement, you must make an equal or greater improvement just to stay neck-and-neck with them. Stay the same and you fall behind.” — Matt Ridley
  41. “You determine success by your ability to communicate the primary problem you solve to a specific person who agrees to the value of your solution.” — Monte Clark
  42. “Influential leaders articulate, demonstrate, and transmit their values consistently and repeatedly.” — Mike Horne
  43. “Evolution does not rest on its laurels. It accelerates.” — Michael Simmons
  44. “It’s not hard to make decisions once you know what your values are.” — Walt Disney
  45. “No great discovery was ever made without a bold guess.” — Isaac Newton
  46. “Just like evolution, when we evolve new technologies, things don’t slow down and become a utopia. Rather things get faster and more competitive.” — Michael Simmons
  47. “If somebody describes the world of the mid-twenty-first century to you and it doesn’t sound like science fiction, it is certainly false.” — Yuval Noah Harari
  48. “While human biology evolves so slowly we don’t notice, ideas (cultures, strategies, technologies, etc.) evolve so quickly, we can’t keep up.” — Michael Simmons
  49. “What we know is a drop, what we don’t know is an ocean.” — Isaac Newton
  50. “In order to keep up with the world of 2050, you will need not merely to invent new ideas and products but above all to reinvent yourself again and again.” — Yuval Noah Harari

Volume 10

  1. “The future will be far more surprising than most people realize.” — Ray Kurzweil
  2. “Man is not made for defeat.” — Ernest Hemingway
  3. “One of the peculiar features of history is that time always erodes advantage.” — Matt Ridley
  4. “few observers have truly internalized the implications of the fact that the rate of change itself is accelerating.” — Ray Kurzweil
  5. “We build too many walls and not enough bridges.” — Isaac Newton
  6. “Every invention sooner or later leads to a counterinvention.” — Matt Ridley
  7. “We won’t experience one hundred years of technological advance in the twenty-first century; we will witness on the order of twenty thousand years of progress” — Ray Kurzweil
  8. “Every success contains the seeds of its own overthrow.” — Matt Ridley
  9. “Genius is patience.” — Isaac Newton
  10. “In history and in evolution, progress is always a futile, Sisyphean struggle to stay in the same relative place by getting ever better at things.” — Matt Ridley
  11. “With Digital Transformation, technology comes at the end, not the beginning. Start by making strategic choices that identify and build the needed capabilities to execute the new strategy.” — Braden Kelley
  12. “Read 500 pages every day. That’s how knowledge works. It builds up, like compound interest. All of you can do it, but I guarantee not many of you will do it.” — Warren Buffett
  13. “Sometimes when you hit a wall, consider that it was put there for you to lean on, rest, and regroup.” — Brian Solis
  14. “Which culture are you trying to fit new hires into? The culture you have or the culture you’re trying to become?” — Braden Kelley
  15. “It’s a privilege to work with ideas for a living. It’s a dream for many. It’s a fair price to pay that we have to teach too.” — Scott Berkun
  16. “Rush to discover. Don’t rush to solve.” — Deb Mills-Scofield
  17. “Nature is pleased with simplicity. And nature is no dummy.” — Isaac Newton
  18. “The architects of the future will be artists.” — Brian Solis
  19. “Are you providing guardrails or guiderails for innovation? This distinction is very important to where your innovation CAN go.” — Braden Kelley
  20. “Courage is the magic that turns dreams into reality.” — Aster & Richter Abend
  21. “Curiosity is the wick in the candle of learning.” — William Arthur Ward
  22. “Once a manager makes it clear they don’t value you, believe them. And move on.” — Emily Freeman
  23. “To build a brand, you must start a conversation with your customers. Your customers have to know that you stand for something and that they can count on you to deliver upon your brand promise.” — Braden Kelley
  24. “If we return to ‘normal,’ we will have missed the lesson, and the opportunity.” — Brian Solis
  25. “Stop setting yourself on fire to keep other people warm.” — Sandy Carter
  26. “If you get tired, learn to rest, not to quit.” — Banksy
  27. “Necessity is the mother of invention.” — Plato
  28. “You have to make the rules, not follow them.” — Isaac Newton
  29. “Forgive your younger self. Believe in your current self. Create your future self.” — Unknown
  30. “We only support and try evidence-based solutions. The evidence base for anything transformational comes from trying it in the real world.” — Saul Kaplan
  31. “Innovation takes time. Look at the inventions trying to solve your problem 20-30 years ago for inspiration.” — Braden Kelley
  32. “Discipline is just choosing between what you want now and what you want most.” — Unknown
  33. “The point of offering advice is not to give the right answer. It’s to help people ask the right questions.” — Adam Grant
  34. “Innovation is an outcome determined by customers not companies. You don’t get it without investing in the culture and the experimentation that it requires.” — Braden Kelley
  35. “The future belongs to the learn-it-all’s; not the know-it-all’s.” — Jorge Barba
  36. “Expecting immediate improvement is a barrier to progress. Two steps forward often start with a step back.” — Adam Grant
  37. “Digital Darwinism is now a constant. Change is going to happen — either to you or because of you.” — Brian Solis
  38. “Education isn’t a private investment; it’s a public good.” — Robert Reich
  39. “There is a difference between progress and technology, progress benefits mankind. Technology does not necessarily do that.” — Nikola Tesla
  40. “To drive widespread and sustained change, we need to adopt a systems perspective and that requires us to move beyond industry silos.” — Saul Kaplan
  41. “The three questions we must ask when we are building things: to what end, at what cost, at whose expense.” — Srinija Srinivasan
  42. “… we don’t look backwards for very long. We keep moving forward, opening up new doors and doing new things, because we’re curious . . . and curiosity keeps leading us down new paths.” — Walt Disney
  43. “The most powerful person in the world is the storyteller.” — Steve Jobs
  44. “Much of what we call management consists of making it difficult for people to work.” — Peter Drucker
  45. “People often tell me that motivation doesn’t last, and I tell them that bathing doesn’t either. That’s why I recommend it daily.” — Zig Ziglar
  46. “All organizations are perfectly designed to get the results they get” — Arthur Jones
  47. “If you keep hitting the same roadblocks, they are not there by accident.” — Scott Berkun
  48. “Opportunities multiply as they are seized.” — Sun Tzu
  49. “The key to success is playing the hand you were dealt like it was the hand you wanted.” — Kaitlyn Walsh
  50. “There is nothing permanent except change.” — Heraclitus

Volume 11

  1. “Everyone loves the idea of doing something heroic if others are coming along, but if the risk is yours alone, it becomes less interesting…” — Braden Kelley
  2. “The past is not the future. Motion is not progress. Speed is not a goal.” — Idris Mootee
  3. “Before networks there were chains. Supply chains, value chains, chains of command and for far too many chains of oppression.” — Saul Kaplan
  4. “I was gratified to be able to answer promptly, and I did. I said I didn’t know.” — Mark Twain
  5. “Too many problem-solving sessions become battlegrounds where decisions are made based on power rather than intelligence.” — Margaret J. Wheatley
  6. “90 percent of success is not getting distracted.” — Shane Parrish
  7. “I am not lucky. You know what I am? I am smart, talented, I take advantage of the opportunities that come my way and I work really, really hard. Don’t call me lucky. Call me a badass.” — Shonda Rhimes
  8. “The bitterness of poor quality remains long after the sweetness of low price is forgotten.” — Aldo Gucci
  9. “What people say, what people do, and what they say they do are entirely different things.” — Margaret J. Wheatley
  10. “Market research is problematic because decision making is an inherently social activity not an independent one.” — Braden Kelley
  11. “If you aren’t feeling pain, you probably aren’t transforming.” — Howard Tiersky
  12. “The chief enemy of creativity at work is not time. It is fear.” — Paul Sloane
  13. “The more you get pushed, the thicker your skin, the higher you go.” — Unknown
  14. “If the rate of change on the outside exceeds the rate of change on the inside, the end is near.” — Jack Welch
  15. “Beware of false knowledge; it is more dangerous than ignorance.” — George Bernard Shaw
  16. “Imagineering is letting your imagination soar, and then engineering it down to earth” — Alcoa, 1942
  17. “Insight requires two conditions: endless curiosity and the ability to see patterns.” — Walter Isaacson
  18. “Innovators need to be temperamentally attuned to the innovative opportunity. It must be important to them and make sense to them.” — Peter Drucker
  19. “Speed is everything because timing is everything.” — Mark Schaefer
  20. “There is only one thing worse than being talked about, and that is not being talked about.” — Oscar Wilde
  21. “Ideas are easy. Execution is everything.” — John Doerr
  22. “Starting a company is like jumping off a cliff and assembling the plane on the way down.” — Reid Hoffman
  23. “He who has a why to live can bear almost any how.” — Frederich Nietzsche
  24. “One mode of failure is continually overlooking simple ideas while searching for a better way. One mode of success is continually practicing simple ideas while searching for a better way.” — James Clear
  25. “Not everything that is faced can be changed, but nothing can be changed until it is faced.” — James Baldwin
  26. “More design knowledge does not guarantee more design influence. Your net impact on a project is defined primarily by your influence and authority, not your expertise.” — Scott Berkun
  27. “As many young designers must have found on leaving design schools, it is one thing to design for yourself but quite another to design for a real client with personal and institutional prejudices and biases.” — Bryan Lawson
  28. “Be brave enough to surrender to the potential in being lost & perhaps embrace the benefits of being so.” — Sherrill Knezel
  29. “Forget best practices… Start best practicing.” — Deb Mills-Scofield
  30. “Today you’re lucky if your idea lasts 12 months. Or even 6.” — Idris Mootee
  31. “The higher you climb, the more your success depends on making other people successful. Leaders are judged by what their followers achieve.” — Adam Grant
  32. “Nothing should motivate you more than what your customers are telling you.” — David Novak
  33. “If you are returning to a more normal daily life, don’t miss the opportunity to ask – why do we do it this way? Our eyes are open now. Don’t rush to close them.” — Scott Berkun
  34. “Leaders don’t have to grant every request from employees, but they do need a fair process for considering each one.” — Adam Grant
  35. “You cannot live a perfect day without doing something for someone who will never be able to repay you.” — Coach John Wooden
  36. “What you do speaks so loudly that I cannot hear what you say.” — Ralph Waldo Emerson
  37. “Even if they don’t get their way, people want to have a say.” — Adam Grant
  38. “True customer loyalty doesn’t come from a program. It comes from an emotional tie between the customer and the business.” — Shep Hyken
  39. “Instead of struggling through problems, fly above the storm.” — Dennis Yu
  40. “Speaking up isn’t just about driving change; it’s also about being heard.” — Adam Grant
  41. “People should be the inspiration for ideas, not the target of them.” — Mike Ableman
  42. “All human advances occur in the outlaw area.” — R. Buckminster Fuller
  43. “Technology becomes truly experiential and useful when it becomes invisible.” — Brian Solis
  44. “Your intelligence cannot be measured by a number. It is defined by your willingness to learn, solve problems, and try new things.” — Richard Feynman
  45. “We all die. The goal isn’t to live forever. But to create something that will.” — Kobe Bryant
  46. “Not being busy is a competitive advantage. Most people are so strapped for time they can’t take advantage of lucky opportunities or quickly resolve unexpected problems.” — James Clear
  47. “The most common way people give up their power is by thinking they don’t have any.” — Alice Walker
  48. “Take the first step in faith. You don’t have to see the whole staircase, just take the first step.” — Martin Luther King, Jr.
  49. “Talent wins games, but teamwork and intelligence wins championships.” — Michael Jordan
  50. “The innovative leader has to be an arsonist and a firefighter.” — Paul Sloane

Volume 12

  1. “It’s not the strongest who will survive but those who can best learn and absorb change.” — Braden Kelley
  2. “I don’t think designers are well equipped through our current education… to handle the power of what we do. Designers create culture. We’re creating the interface by which people engage their futures. We don’t have conversations that frame it like that” — Kristy Tillman
  3. “You can’t wait until life isn’t hard anymore before you decide to be happy.” — Jane Marczewski
  4. “The question about whether design is necessary or affordable is beside the point. Design is inevitable. The alternative to good design is bad design, not no design at all.” — Douglas Martin
  5. “Design is not just what it looks like and feels like. Design is how it works.” — Steve Jobs
  6. “Every complex system starts out as a simple system that works…” — Amy Jo Kim
  7. “The more digital the world becomes, the more important the analog experience.” — Braden Kelley
  8. “Courage doesn’t always roar. Sometimes courage is the little voice at the end of the day that says I’ll try again tomorrow.” — Mary Anne Radmacher
  9. “Any intelligent fool can make things bigger, more complex, and more violent. It takes a touch of genius — and a lot of courage — to move in the opposite direction.” — E.F. Schumacher
  10. “Creativity requires the courage to let go of certainty.” — Erich Fromm
  11. “Leader isn’t a title to claim. It’s a position of respect to earn.” — Adam Grant
  12. “Creativity doesn’t happen without daydreaming.” — Lin-Manuel Miranda
  13. “Before you build shiny objects for clients, you must first mine the customer insights gold.” — Braden Kelley
  14. “Leaders aren’t always the first to take charge. They’re the first to take responsibility.” — Adam Grant
  15. “Failure does not create learning. Your powers of observation, deduction, heuristic, and shifting beliefs do.” — Braden Kelley
  16. “Who you are becoming is more important than who you’ve been.” — Unknown
  17. “We experience more than we understand. To change behavior we must change the experience.” — Braden Kelley
  18. “I don’t predict. I just look out the window and see what’s visible but not yet seen.” — Peter Drucker
  19. “When a brand moves from something you buy to something you live, the game changes.” — Braden Kelley
  20. “Customers are no longer just buyers, they are now part of your brand content creation team – for better or worse. Your choice.” — Braden Kelley
  21. “There is nothing so useless as doing efficiently that which should not be done at all.” — Peter Drucker
  22. “The future is not some place we are going to but one we are creating. The paths to it are not found but made, and the activity of making them changes both the maker and the destination.” — John H. Schaar
  23. “Speak with customers to validate assumptions. Skipping research might seem like a shortcut, but shortcuts usually take you very quickly to very bad places…” — Braden Kelley
  24. “If you are not willing to learn, no one can help you. If you are determined to learn, no one can stop you.” — Zig Ziglar
  25. “True failure is the absence of learning.” — Braden Kelley
  26. “If fear cannot be articulated, it can’t be conquered.” — Stephen King
  27. “Futurism is not about prediction but about identifying the key ways in which potential futures will diverge from the present.” — Braden Kelley
  28. “The purpose of your prototype is not fast payback, but fast feedback.” — Paul Sloane
  29. “Imagination is the only weapon in the war against reality.” — Lewis Carroll
  30. “Those not willing to risk going too far… will never know how far they can go.” — Bill Walton
  31. “Instead of trying to have all the answers, make sure you have all the questions.” — Braden Kelley
  32. “Bold leaders don’t cut corners or finish short, instead, they take one more step after everyone else has stopped.” — Sandy Carter
  33. “In theory there is no difference between theory and practice. In practice there is.” — Yogi Berra
  34. “A life spent in making mistakes is not only more honorable but more useful than a life spent doing nothing.” — George Bernard Shaw
  35. “People do not decide their futures, they decide their habits and their habits decide their futures.” — F.M. Alexander
  36. “I worked so hard to find the right solution, only to discover I was solving the wrong problem.” — Braden Kelley
  37. “You cannot go back and change the beginning, but you can start where you are and change the ending.” — C.S. Lewis
  38. “Remember: It’s a collective devotion to conventional thinking that sends an organization over the cliff of irrelevance.” — Gary Hamel
  39. “Life is really simple, but we insist on making it complicated.” — Confucius
  40. “If you want to have good ideas you must have many ideas. Most of them will be wrong, and what you have to learn is which ones to throw away.” — Linus Pauling
  41. “Busyness is distraction masquerading as productivity.” — Brian Solis
  42. “A true artist is not one who is inspired, but one who inspires others.” — Salvador Dali
  43. “There is only one boss— the customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.” — Sam Walton
  44. “If we are not customer-driven, our cars won’t be either.” — Donald Peterson, Former Ford CEO
  45. “In the long run, no matter how good or successful you are, or how clever or crafty, your business and its future are in the hands of the people you hire.” — Akio Morita
  46. “At a car dealership, the person who sells the car is the hero, and also gets the commission. But if the mechanics don’t service that car well the customer won’t return.” — Roger Staubach
  47. “If you want customers to know they matter to you, show it by being interested in what matters to them.” — Scott McKain
  48. “Your most unhappy customers are your greatest source of learning.” — Bill Gates
  49. “Customer service is the new marketing. It’s what differentiates one business from another.” — Jay Baer
  50. “Do what you do so well that they will want to see it again and bring their friends.” — Walt Disney

Volume 13

  1. “The startups that learn the fastest win.” — Eric Ries
  2. “Most companies try to reach the future with a map, because it is really scary to use a compass.” — Braden Kelley
  3. “What got you here, won’t get you there.” — Marshall Goldsmith
  4. “An organization can’t please every human being every time. But it never hurts to try.” — Horst Schulze
  5. “Innovation is the ability to see change as an opportunity not a threat.” — Steve Jobs
  6. “There is no innovation and creativity without failure. Period.” — Brené Brown
  7. “Creativity is thinking up new things. Innovation is doing new things.” — Theodore Levitt
  8. “The best scientists have the courage to be children and unleash the full power of their curiosity.” — Braden Kelley
  9. “The great thing about science fiction is that it doesn’t just predict the future, in some ways it creates it.” — Lex Fridman
  10. “In some ways you have to forget something you’ve learned in order to learn something new.” — Sara Walker
  11. “Science should be a reflection of the public’s interest.” — Avi Loeb
  12. “When we work hard for something we don’t believe in, it’s called stress. When we work hard for something we love, it’s called passion.” — Simon Sinek
  13. “Enlightenment is what happens when there is nothing left of us but love.” — Anne Strieber
  14. “It takes more than one human brain to create a single human mind.” — Lisa Feldman Barrett
  15. “Before something can become real, you must first imagine its existence.” — Braden Kelley
  16. “When people invented calculus 300 years ago, calculus was the story of understanding change.” — Stephen Wolfram
  17. “If you want to succeed at innovation, at change, at transformation, focus NOT on what you want to SAY, but on what your audience wants to HEAR.” — Braden Kelley
  18. “If growth doesn’t drive change – danger will.” — Bruce Fairley
  19. “The study of history is the study of change over time.” — Dr. Jeremi Suri
  20. “I’ve seen a lot more companies fail by starting too big than by starting too small.” — Andrew Ng
  21. “The measure of intelligence is the ability to change.” — Albert Einstein
  22. “Culture is created by consensus.” — Stephan Schwartz
  23. “The problem with raging against the machine is that our machines are now fueled by rage.” — Braden Kelley
  24. “The secret of all persuasion is to induce the person to persuade himself.” — Stuart Ewen
  25. “The thing I like about the digital world is that a single individual with an idea is able to affect the entire planet.” — Greg Brockman
  26. “It is difficult to get a man to understand something, when his salary depends on his not understanding it.” — Upton Sinclair
  27. “To teach something you have to know what people don’t know.” — Robert Proctor
  28. “Stop searching for the meaning of life. Make your life meaningful instead.” — Braden Kelley
  29. “If your actions inspire others to dream more, learn more, do more and become more, you are a leader.” — John Quincy Adams
  30. “Only the guy who isn’t rowing has time to rock the boat.” — Jean-Paul Sartre
  31. “Life is not primarily a quest for pleasure, as Freud believed, or a quest for power as Adler believed, but a quest for meaning.” — Viktor Frankl
  32. “It doesn’t make sense to hire smart people and tell them what to do; we hire smart people so they can tell us what to do.” — Steve Jobs
  33. “Our ability to adapt is amazing. Our ability to change isn’t quite as spectacular.” — Lisa Lutz
  34. “Movements are born of critical connections rather than critical mass.” — Grace Lee Boggs
  35. “When you dance at the edge of different disciplines, that’s inevitably when innovation will rise.” — Betül Kaçar
  36. “The biggest room is the room for improvement.” — Anonymous
  37. “Once you know something, it is very hard to remember what it was like to not know it.” — Robert Proctor
  38. “Some men see things as they are and ask, ‘Why?’ I dream things that never were and ask, ‘Why not?’” — Robert F. Kennedy
  39. “There are no old roads to new directions.” — Boston Consulting Group
  40. “The best way to predict the future is to invent it.” — Alan Kay
  41. “Promotions may win quarters, innovation wins decades.” — Bob McDonald
  42. “The more original a discovery, the more obvious it seems afterwards.” — Arthur Koestler
  43. “Innovation is the ability to convert ideas into invoices.” — L. Duncan
  44. “If you are not willing to risk the unusual, you will have to settle for the ordinary.” — Jim Rohn
  45. “The person who says it cannot be done, should not interrupt the person doing it.” — Chinese saying
  46. “You have to avoid ego conflict battle … and let best ideas win.” — Rick Rubin
  47. “If an egg is broken by an outside force, life ends. If broken by an inside force, life begins. Great things always begin from the inside.” — Jim Kwik
  48. “Growth and comfort never co-exist.” — Ginni Rometty
  49. “To achieve lasting change, you must be in service of something meaningful.” — Braden Kelley
  50. “Celebrate progress, not perfection.” — Ginni Rometty

Volume 14

  1. “It is impossible to achieve anything meaningful alone.” — Ginni Rometty
  2. “The future is in the hands of those who explore.” — Jacques Cousteau
  3. “In science… novelty emerges only with difficulty, manifested by resistance, against a background provided by expectation.” — Thomas Kuhn
  4. “You can stay in your lane and go the speed limit, but that doesn’t mean that someone else won’t run a red light …” — Matthew McConaughey
  5. “Courage is how many times you’re willing to be punched in the face before you quit.” — Marc Andreesen
  6. “We innovate by starting with the customer and working backwards. That becomes the touchstone for how we invent.” — Jeff Bezos
  7. “I’m as proud of many of the things we haven’t done as the things we have done. Innovation is saying no to a thousand things.” — Steve Jobs
  8. “I believe you have to be willing to be misunderstood if you’re going to innovate.” — Jeff Bezos
  9. “Business has only two functions – marketing and innovation.” — Peter Drucker
  10. “The value of an idea lies in the using of it.” — Thomas Edison
  11. “When a competitor starts copying your features, you can pretty much write them off completely, as it means they ran out of innovative ideas.” — Cliff Lerner
  12. “When your work speaks for itself, don’t interrupt.” — Henry J. Kaiser
  13. “Genius is nothing more nor less than childhood recovered at will.” — Charles Baudelaire
  14. “Customer and employee experiences are not detached and separate from the new products and services forming the basis of your innovation activities.” — Braden Kelley
  15. “I look for dreamers that are addicted to reality instead of realists that are addicted to dreams.” — Neri Oxman
  16. “Innovation begins to stumble when your society (or organization) has more referees than risk takers.” — Braden Kelley
  17. “The secret to one thing is through the lens of another.” — Neri Oxman
  18. “Change comes from the outside in. Transformation comes from the inside out.” — Daniel Burrus
  19. “There comes a point where we need to stop just pulling people out of the river. We need to go upstream and find out why they’re falling in.” — Desmond Tutu
  20. “You only have to ask a stupid question once, and then you’re no longer stupid.” — Dr. Jordan Peterson
  21. “The only way to discover the limits of the possible is to go beyond them into the impossible.” — Arthur C. Clarke
  22. “If you’re not failing every now and again, it’s a sign you’re not doing anything very innovative.” — Woody Allen
  23. “Innovation is not about saying yes to everything. It’s about saying no to all but the most crucial features.” — Steve Jobs
  24. “Innovation is taking two things that already exist and putting them together in a new way.” — Tom Freston
  25. “The future belongs to those who believe in the beauty of their dreams.” — Eleanor Roosevelt
  26. “The future is not something we enter. The future is something we create.” — Leonard I. Sweet
  27. “The future depends on what we do in the present.” — Mahatma Gandhi
  28. “Your future is created by what you do today, not tomorrow.” — Robert Kiyosaki
  29. “The future rewards those who press on. I don’t have time to feel sorry for myself. I don’t have time to complain.” — Barack Obama
  30. “The only limit to our realization of tomorrow will be our doubts of today.” — Franklin D. Roosevelt
  31. “Your past does not define you; it prepares you for the future.” — Brian Tracy
  32. “The future is always beginning now.” — Mark Strand
  33. “What lies behind us and what lies before us are tiny matters compared to what lies within us.” — Ralph Waldo Emerson
  34. “Respect is earned, honesty is appreciated, trust is gained, and loyalty is returned.” — Oscar Auliq-Ice
  35. “Great minds have purposes; others have wishes.” — Washington Irving
  36. “Success is not the key to happiness. Happiness is the key to success. If you love what you are doing, you will be successful.” — Albert Schweitzer
  37. “In achieving success, backbone is more important than wishbone.” — Frank Tyger
  38. “Great accomplishments have resulted from the transmission of ideas and enthusiasm.” — Thomas J. Watson
  39. “The speed with which you achieve your goals directly relates to how clearly and how often you visualize them.” — James J. Mapes
  40. “Dreams are your palette, but life is your canvas.” — Erwin Raphael McManus
  41. “I can give you a six word formula for success, Think things through, then follow through.” — Eddie Rickenbacker
  42. “You have brains in your head. You have feet in your shoes. You can steer yourself in any direction you choose.” — Dr. Seuss
  43. “In the long run, we only hit what we aim at.” — Henry David Thoreau
  44. “Power is revealed not by striking hard or often, but by striking true.” — Honore de Balzac
  45. “Great minds throughout history have attested to the transformative power of dreams shaping their inventions and discoveries.” — Braden Kelley
  46. “Innovations don’t have to be complicated to be impactful.” — Braden Kelley
  47. “Improving customer experiences is an investment with real returns.” — Braden Kelley
  48. “Personas are a key part of bringing the customer experience, and the customer, to life.” — Braden Kelley
  49. “Generation AI is growing up only knowing a world with easy access to generative artificial intelligence (AI) tools that begin to transform their interactions with our institutions and each other.” — Braden Kelley
  50. “The balance of human history lies below 400 feet of water or 20 feet of dirt waiting to be discovered.” — Braden Kelley

Volume 15

  1. “Gratitude is a powerful catalyst for happiness. It’s the spark that lights a fire of joy in your soul.” — Amy Collette
  2. “Every once in a while, a new technology, an old problem, and a big idea turn into an innovation.” — Dean Kamen
  3. “When I sit down to work on a problem, I know I don’t know where I’m going.” — Jeff Bezos
  4. “Efficiency and invention are sort of at odds” — Jeff Bezos
  5. “It is going to be really easy for you to find objections to this idea, but work with me, there’s something there…” — Jeff Bezos
  6. “When looking at making a decision, it is important to know whether it is a one-way door or a two-way door.” — Jeff Bezos
  7. “Be stubborn on vision, but flexible on the details.” — Jeff Bezos
  8. “When thinking about the future we must consider broadly enough what is possible, probable, and preferable or preventable.” — Braden Kelley
  9. “It’s as much a practice of creativity and imagination as it is a discipline of courage and resilience.” — Steve Jobs
  10. “Designing a product is keeping five thousand things in your brain and fitting them all together in new and different ways to get what you want.” — Steve Jobs
  11. “The biggest room is the room for improvement.” — Anonymous
  12. “When all think alike, then no one is thinking.” — Walter Lippmann
  13. “Postpone your judgement. Observe and learn, and new insights will come.” — Gijs van Wulfen
  14. “To dream is to visualize a better future. To believe makes your dream possible. To dare breathes life into your dream to change the future.” — Brian Solis
  15. “Revolutions don’t begin with a slogan – they begin with a cause.” — Greg Satell
  16. “Innovation cannot occur where people are punished for expressing their true observations.” — Braden Kelley
  17. “Human beings naturally seek certainty and simplicity. When we see something as simple, it feels more achievable.” — Braden Kelley
  18. “A window of opportunity won’t open itself.” — Dave Weinbaum
  19. “It is not the employer who pays the wages. Employers only handle the money. It is the customer who pays the wages.” — Henry Ford
  20. “Passion is energy. Feel the power that comes from focusing on what excites you.” — Oprah Winfrey
  21. “Your top employees aren’t simply doing a job for you. They create outcomes that wouldn’t be possible if they disappeared.” — Roger Martin
  22. “If you want things to stay as they are, things will have to change.” — Giuseppe Tomasi di Lampedusa
  23. “We are teaching people to be robots and robots to be human. It’s absolute madness.” — Braden Kelley
  24. “Do you want to be a good white shark or a GREAT white shark?” — Codie Sanchez
  25. “Drama happens when we’re not paying attention – to get your attention.” — Wendy Kennedy
  26. “You can harness the collective genius if you are curious, but you are limited to your own genius if you are not.” — Codie Sanchez
  27. “Growth is painful. Change is painful. But there’s nothing as painful as staying stuck somewhere you don’t belong.” — Conscious Conversations
  28. “CIOs need to remember the most important question to ask is ‘What are we getting for all this money that our competitors aren’t?’” — Gary Hamel
  29. “I want AI to do my laundry and dishes so that I can do art and writing, not for AI to do my art and AI so I can do my laundry and dishes.” — Joanna Maciejewska
  30. “Worrying is like praying for something you don’t want to happen.” — Robert Downey Jr.
  31. “To the victors goes the right to spoil the truth.” — Braden Kelley
  32. “We are more worried about loss than we care about gain, creating an innovation adoption headwind.” — Braden Kelley
  33. “Passion is the genesis of genius.” — Galileo Galilei
  34. “Success is the ability to go from failure to failure to failure without a loss of enthusiasm.” — Winston Churchill
  35. “Equality of opportunity and equality of outcome are not the same thing.” — Braden Kelley
  36. “Having the right idea at the wrong time is just as bad as having the wrong idea at the right time.” — Braden Kelley
  37. “Of all the books in the world, the best stories are found between the pages of a passport.” — Unknown
  38. “For innovation success, you’re seeking diversity of perspectives, not diversity of values.” — Braden Kelley
  39. “The more constraints you put on the creative process, the more you think outside the box.” — Ryan Reynolds
  40. “When you start a company, set your culture with intention as changing it gets harder as you scale.” — Braden Kelley
  41. “If you want to think outside the box, make it smaller.” — Unknown
  42. “You can’t find common ground with someone who is determined to be above you.” — Kayil York
  43. “A leader considers the likely outcomes of his or her decisions first, then looks at the rule book— and knows which rules can be broken and when.” — Shep Hyken
  44. “Responsible organizations must invest in understanding the possible futures and realizing their preferable future.” — Braden Kelley
  45. “Futurists peer into the swirling currents of today’s trends and project those ripples into the future.” — Braden Kelley
  46. “The future isn’t a destination; it’s a journey shaped by every decision made.” — Braden Kelley
  47. “The world is full of obvious things which nobody by any chance ever observes.” — Sherlock Holmes
  48. “The best way to persuade someone is with your ears.” — Dean Rusk
  49. “If you don’t expect and track failure, then you are rewarding inaction.” — Tiffani Bova
  50. “Innovation successfully crosses the bridge between what is and what could be.” — Braden Kelley

Volume 16

  1. “We used to advance at the speed of publication. Now we advance at the speed of the next coffee break.” — George Crabtree
  2. “Innovation thrives in environments where curiosity is nurtured and failure is seen as a stepping stone.” — Braden Kelley
  3. “Priorities are like arms. If you think you have more than a couple, you’re either lying or crazy.” — Merlin Mann
  4. “The journey of innovation begins with creativity and ends with a transformation of how we live.” — Braden Kelley
  5. “Innovation is not about creating something new; it’s about creating something transformational.” — Braden Kelley
  6. “Not all storms come to disrupt your life, some come to clear your path.” — Paulo Coelho
  7. “Innovation is only limited by our imagination and the courage to challenge the status quo.” — Braden Kelley
  8. “Successful innovation requires a blend of creativity, persistence, and the willingness to fail forward.” — Braden Kelley
  9. “Life isn’t about the pursuit of happiness, happiness comes from pursuit.” — Tom Bilyeu
  10. “The essence of innovation is in its ability to disrupt, transform, and elevate the human experience.” — Braden Kelley
  11. “The future belongs to those who can see beyond the horizon and act on the possibilities.” — Braden Kelley
  12. “In a world of constant change, adaptability is the new competitive advantage.” — Braden Kelley
  13. “Technology is the canvas, but human creativity is the brush that paints the future.” — Braden Kelley
  14. “The greatest innovations come from the intersection of curiosity and necessity.” — Braden Kelley
  15. “Mentorship IS leadership. It’s that simple. If you are a mentor to one or more people, even if they aren’t your direct reports—you are leading.” — David Armano
  16. “In the race to the future, those who embrace change will always be ahead.” — Braden Kelley
  17. “Innovation thrives where empathy meets creativity.” — Braden Kelley
  18. “Change is not just about new ideas; it’s about understanding the people who will bring them to life.” — Braden Kelley
  19. “The heart of innovation lies in the ability to see the world through the eyes of others.” — Braden Kelley
  20. “True transformation begins with a deep connection to the human experience.” — Braden Kelley
  21. “Innovation starts with listening and ends with impact.” — Braden Kelley
  22. “Empathy is the catalyst that turns good ideas into great innovations.” — Braden Kelley
  23. “In the realm of innovation, the human element is the most powerful tool we have.” — Braden Kelley
  24. “Wisdom lies solely in truth.” — Rosicrucian saying
  25. “The future of innovation is intertwined with AI, as it empowers us to think bigger, act smarter, and achieve more.” — Braden Kelley
  26. “The only thing worse than being blind is having sight but no vision.” — Helen Keller
  27. “By leveraging AI, we can accelerate the pace of innovation, bringing transformative ideas to life faster than ever before.” — Braden Kelley
  28. “AI enables us to test assumptions at an unprecedented scale, turning hypotheses into actionable insights faster than ever before.” — Braden Kelley
  29. “By leveraging AI, we can rapidly iterate and validate ideas, accelerating the innovation process and reducing time to market.” — Braden Kelley
  30. “Creativity is intelligence having fun.” — Albert Einstein
  31. “The most powerful tool we have for shaping the future is our imagination, combined with a relentless pursuit of knowledge.” — Braden Kelley
  32. “In a rapidly changing world, the ability to adapt and innovate is the key to long-term success.” — Braden Kelley
  33. “The future belongs to those who are willing to embrace change and see it as an opportunity rather than a threat.” — Braden Kelley
  34. “Technology is a powerful enabler, but it’s the human element that drives true innovation and transformation.” — Braden Kelley
  35. “Strategic foresight allows us to anticipate and navigate the uncertainties of the future, turning potential challenges into opportunities.” — Braden Kelley
  36. “Don’t listen to criticism from someone you would never take advice from.” — Unknown
  37. “People often resist change because they can only see what they will lose, not what they will gain.” — Braden Kelley
  38. “If the best way to predict the future is to create it, then you need a deep understanding of both current trends and emerging possibilities.” — Braden Kelley
  39. “Whatever you dreamed yesterday, whatever you do today, believe you can change tomorrow.” — Brian Solis
  40. “The warriors determine the atmosphere, not the spectators.” — Coach Dan Lanning
  41. “Change is inevitable. How we manage and leverage that change determines our success in the ever-evolving business landscape.” — Braden Kelley
  42. “One of the hardest things to do, is to be open-minded.” — Braden Kelley
  43. “The barriers to change fall apart gradually and then all at once.” — Braden Kelley
  44. “It’s important for coaches to be coachable.” — Coach Dan Lanning
  45. “Instead of adding features to your solution, empower customers with new capabilities.” — Braden Kelley
  46. “Being defeated is often a temporary condition. Giving up is what makes it permanent.” — Marilyn Vos Savant
  47. “Questions open more minds than answers.” — Braden Kelley
  48. “Business success combines operational excellence with customer resonance and cultural relevance.” — Braden Kelley
  49. “Change is inevitable, but progress is optional. Choose wisely.” — Braden Kelley
  50. “The future is not something that happens to us; it’s something we create.” — Oscar Wilde

Volume 17

  1. “Business success is as easy as 1,2,3: Relevance, Resonance, Excellence” — Braden Kelley
  2. “You can’t win if your white flag’s out when the war begins… Wavin’ that sword when the pen won’t miss” — Linkin Park
  3. “Sometimes you get to the hunting grounds early, and all that’s left is to sit and wait.” — Jim Bruton
  4. “The point of this video game is to play it.” — Alex Ferrari
  5. “The greatest danger for most of us is not that our aim is too high and we miss it, but that it is too low and we reach it.” — Michelangelo
  6. “The customer is not always right. But they should always feel heard.” — Unknown
  7. “Customer service is not a department, it’s everyone’s responsibility.” — Tony Tsieh
  8. “Customer experience is a race without a finish line.” — Shep Hyken
  9. “The best customer experience happens when it’s effortless and enjoyable.” — Jeanne Bliss
  10. “People don’t want to be informed, they want to feel informed.” — Roger Ailes
  11. “If you were raised in a bubble, pierce it.” — Saagar Enjeti
  12. “Don’t open your mind so far it becomes closed again.” — Unknown
  13. “Choose to be curiously wrong over confidently right.” — Dan Pink
  14. “If we know what we truly regret, we know what we truly value.” — Dan Pink
  15. “It takes repeated attempts, endless demonstrations, monotonous rehearsals before innovation can be accepted and internalized by an organization. This requires courageous patience.” — Warren Bennis
  16. “If I have a thousand ideas and only one turns out to be good, I am satisfied.” — Alfred Nobel
  17. “… companies must relearn instead to trust their people – and encourage their people to use neglected creative capacities in order to tap the most potent economic stimulus of all: idea power.” — Rosabeth Moss Kanter
  18. “It’s not love vs. hate, it’s love vs. judgement.” — Robert Edward Grant
  19. “It is not enough to give money for demonstration projects. From the very beginning plans should be made for the scaling-up of successful innovations.” — Ruth Simmons
  20. “So in a sense, creativity is more a leadership function and innovation is more a managerial function.” — Michael Ray
  21. “Why are human beings so eager to be branded like cattle?” — Braden Kelley
  22. “I failed not because I didn’t succeed, but because I didn’t try.” — Kev
  23. “Innovation is the calling card of the future.” — Anonymous
  24. “What is now proved was once only imagined.” — William Blake
  25. “Every paradigm shifting idea that humans have ever had began as heresy and lunacy.” — Ed Barnhart
  26. “Customer expectations are not fixed, but evolve over time as the intersection between what’s needed and what’s possible shifts.” — Braden Kelley
  27. “We have to keep our minds open to the things that sound outlandish, because eventually one of them is going to lead to the big paradigm shift.” — Ed Barnhart
  28. “The day science begins to study non-physical phenomena, it will make more progress in one decade than in all the previous centuries of its existence” — Nikola Tesla
  29. “If we’re busy burning books of ideas we don’t like, that’s where we close our minds to the possibility of advancing things.” — Ed Barnhart
  30. “Human salvation lies in the hands of the creatively maladjusted.” — Martin Luther King, Jr.
  31. “Every man must decide whether he will walk in the light of creative altruism or in the darkness of destructive selfishness.” — Martin Luther King, Jr.
  32. “Be an action hero instead of a reaction zero.” — John Davis
  33. “Communities are not managed, they are nurtured. The key is to listen, engage and create value.” — Brian Solis
  34. “Assumptions are the termites of relationships.” — Henry Winkler
  35. “See the change you want to be in the world.” — Robert Edward Grant
  36. “Educating the mind without educating the heart is no education at all.” — Aristotle
  37. “The sole reason we are in business is to make life less difficult for our clients.” — Peter Drucker
  38. “Spend a lot of time talking to customers face-to-face. You’d be amazed at how many companies don’t listen to their customers.” — H. Ross Perot
  39. “Teams are the connection of their parts not the sum.” — Braden Kelley
  40. “Always begin with ‘So that I can better serve you, do you mind if I ask a few questions?’” — Zig Ziglar
  41. “Time does not exist. Clocks exist.” — Billy Carson
  42. “We do not see with our eyes or hear with our ears, we do both with our soul.” — Braden Kelley
  43. “We attract that which we judge until we no longer judge that which we attract.” — Robert Edward Grant
  44. “When we keep doing what feels unnatural, sooner or later we become supernatural.” — Dr. Joe Dispenza
  45. “Knowledge without experience is philosophy.” — Saadi Shirazi
  46. “Experience without knowledge is ignorance.” — Unknown
  47. “Innovation is a collaborative dance between diverse perspectives, a symphony of ideas where the human experience takes center stage.” — Braden Kelley
  48. “There are no limits, only obstacles.” — Bruce Lee
  49. “Co-creation is the key that unlocks sustainable transformation.” — Braden Kelley
  50. “Inspire, engage, and empower others to join the change journey.” — Braden Kelley

Volume 18

  1. “Change isn’t something to be managed, it’s something to be navigated. Change planning is your compass.” — Braden Kelley
  2. “Innovation requires a symphony of ideas where the human experience takes center stage.” — Braden Kelley
  3. “Challenge assumptions, experiment fearlessly, and never stop learning.” — Braden Kelley
  4. “Cultivate a culture of curiosity, foster a growth mindset, and empower your people to become lifelong learners.” — Braden Kelley
  5. “You can’t reason someone out of an opinion that they didn’t reason themselves into.” — Unknown
  6. “I believe so much more in what God gave us than what Man makes us.” — Gary Brecka
  7. “If you want to shake things up, you start with something small… But you go with things that people are kind of tired of anyway.” — From ‘Glass Onion: A Knives Out Mystery’
  8. “How can we add life to our years instead of years to our life?” — Gary Brecka
  9. “Companies struggle because they think innovation is an idea problem. It’s not. It’s a leadership problem.” — Robyn Bolton
  10. “… do something so worthy, so memorable, so useful, that our customers can’t wait to tell the stories for us.” — Mark Schaefer
  11. “The key to preventing zombie projects is recognizing and communicating that the decision to start wasn’t wrong.” — Robyn Bolton
  12. “The companies that unleash the unique human fireworks of creativity will thrive in the AI era!” — Mark Schaefer
  13. “Anytime you put your identity in something that can be taken away. You’re in trouble.” — Eli Crane
  14. “Life is a self-fulfilling prophecy, so it is better to be an optimist.” — Avi Loeb
  15. “The things you are able to do in life are often directly proportionate to the amount of criticism and ridicule you are willing to take for doing them.” — Cliff Sims
  16. “Efficiency is speed and accuracy applied simultaneously with perfect technique.” — John “Shrek” McPhee
  17. “Excellence is a lot of small things done right.” — Marco Pierre White
  18. “Change before you have to.” — Jack Welch
  19. “Those who look only to the past or present are certain to miss the future.” — John F. Kennedy
  20. “A stable world requires peace to be more profitable than war.” — Braden Kelley
  21. “Sift through the ashes of your failure, and you’ll find the key to your next successes.” — Robert Rodriguez
  22. “If you do not change direction, you might end up where you are heading.” — Lao Tzu
  23. “Sometimes the only way to cross the river is to slip on the first two rocks.” — Robert Rodriguez
  24. “If your innovation WHAT feels achievable, you’ll figure out the HOW.” — Braden Kelley
  25. “Your life does not get better by chance, it gets better by change.” — Jim Rohn
  26. “There is a creative spirit inside of us and it doesn’t have hands.” — Robert Rodriguez
  27. “I’ve never chased money in my life. I’ve chased greatness.” — Deion Sanders
  28. “Change is necessary in life – to keep us moving … to keep us interested.” — Dennis O’Grady
  29. “If you’re creative spirit isn’t flowing, your ego is the one blocking it.” — Robert Rodriguez
  30. “Very often ignorance is the engine of creativity.” — Garry Nolan
  31. “When you’re being groundbreaking, nobody knows what groundbreaking is, not even the filmmaker.” — Robert Rodriguez
  32. “Don’t be an aspiring anything. Just do it.” — Braden Kelley
  33. “It’s against the nature of creatives to be technical. Make yourself do it and you will be unstoppable.” — Robert Rodriguez
  34. “To reduce your innovation timeline, trim your ‘I need’ list as much as possible.” — Braden Kelley
  35. “When you inspire people, the feedback loop inspires you back” — Robert Rodriguez
  36. “When you live outside the box, you think outside the box.” — George Lucas
  37. “If you can’t accomplish something, it’s not a lack of desire, it’s a lack of identity.” — Robert Rodriguez
  38. “Right now they’re spending their lives only to earn a living. When will they make a life out of themselves?” — Sadhguru
  39. “Design is the art of making imagination, creativity, intelligence and emotion visible.” — Brian Solis
  40. “When people feel safe, they can be brave. When people feel brave, they can be creative.” — Liudmila Saar
  41. “We have freedom of speech but not freedom of inquiry.” — Unknown
  42. “The electric light bulb did not come from the continuous improvement of candles.” — Oren Harari
  43. “I believe I was born a dreamer.” — Bob Parsons
  44. “Do what you love. When you love something it tells you all its secrets.” — Bob Parsons
  45. “Leaders have the power to create little puddles of certainty and small islands of reflection.” — Rita McGrath
  46. “Organizations that fear failure often end up fearing progress.” — GInI.org
  47. “When you’re doing it just for the money you won’t do the things that need to be done – because often they’re counterintuitive.” — Bob Parsons
  48. “Everyone loves innovation, as long as it has been done before.” — Unknown
  49. “When competitors develop something really cool that you can’t afford, develop something that disrupts it at a fraction of the cost.” — Braden Kelley
  50. “Resilient leaders create environments where setbacks become stepping stones, and teams grow stronger with every challenge they face.” — Calvin Caley

Volume 19

  1. “Don’t tell me what you want me to build. Help me understand your problems.” — Dino Mavrookas
  2. “An amateur does something until they get it right, a professional does it until they can’t get it wrong.” — Harold Craxton
  3. “Be the person that others want to know. Be smart, humble, helpful and kind.” — Vala Afshar
  4. “Disruption often begins not with a technological leap, but with a deeper understanding of an unmet human need.” — Braden Kelley
  5. “The most powerful change agents transform uncertainty into opportunities for collective growth.” — Braden Kelley
  6. “The future should be designed one human-centric choice at a time.” — Braden Kelley
  7. “Innovation happens where diverse perspectives collide and coalesce around shared purpose.” — Braden Kelley
  8. “The future belongs not to those who can see furthest, but to those who can connect most deeply with the emerging human story.” — Braden Kelley
  9. “Freedom is not free. It is a debt that cannot be repaid, only paid forward.” — Unknown
  10. “Don’t just chase the next big trend; shape the next great human experience.” — Braden Kelley
  11. “In our attempt to be great, we failed to do good.” — Unknown
  12. “Diversity is only valuable as an input, when a shared purpose becomes the output.” — Braden Kelley
  13. “It is not what you surround yourself with, but what you connect yourself with.” — Master Shi Heng Yi
  14. “The future is a dynamic canvas we paint with our human choices and intentional actions.” — Braden Kelley
  15. “FutureHacking™ isn’t about predicting the future, it’s about prototyping possibilities.” — Braden Kelley
  16. “Do not just buy your children what you never had, teach them what you never knew.” — Bruce Lee
  17. “The most impactful future-creators are conductors, not observers, in the symphony of evolution.” — Braden Kelley
  18. “There’s always the three I’s in business, the innovators, imitators and the idiots.” — Charles Hoskinson
  19. “Disruption begins with shedding outdated mental models and unlearning the assumptions of the past.” — Braden Kelley
  20. “Great innovators have one foot in deep research and another at the bleeding edge of commercialization.” — Charles Hoskinson
  21. “Innovation requires the audacity to imagine great futures born from unreasonable ideas pursued with unwavering belief.” — Braden Kelley
  22. “Innovation complexity requires breaking down the daunting unknown into actionable, experimental steps. Iterate your way to tomorrow.” — Braden Kelley
  23. “Creating the future requires a collaborative act of empathy, diverse perspectives, and collective daring.” — Braden Kelley
  24. “Death is only the end of the story if you think this is all about you.” — Rick Riordan
  25. “Futurology is your blueprint, not your prophecy.” — Braden Kelley
  26. “Don’t just predict the probable future, design your preferred future. FutureHacking™ helps you close that gap.” — Braden Kelley
  27. “Action produces information. Even doing the wrong thing will tell you something.” — Brian Armstrong
  28. “Signals of change are whispers before they become roars. True FutureHacking™ is about listening intently & acting decisively on those faint murmurs.” — Braden Kelley
  29. “Mathematics is the language with which God has written the universe.” — Galileo Galilei
  30. “There is no failure in cutting-edge science as long as you’re splitting the hypothesis space.” — Demis Hassabis
  31. “Capitalism is the best system we have, but corporations are psychopaths that need ankle monitors to keep them from killing anyone.” — Unknown
  32. “The re-industrialization of America must rely heavily on digital manufacturing & design simplicity.” — Braden Kelley
  33. “You need a system where to make a profit, companies must do things that benefit people and society.” — Geoffrey Hinton
  34. “85% of the horses disappeared in America after mechanization, now with AI we are the horses.” — Braden Kelley
  35. “The feeling you should be chasing is not happiness, but contentment.” — Morgan Housel
  36. “The reason the world felt like a better place during your childhood is because you were a child.” — Jon Stewart
  37. “Curiosity is never quiet.” — Unknown
  38. “When it comes to AI the abuse cases outnumber the use cases.” — Bret Weinstein
  39. “The future is something you build through today’s intentional acts.” — Braden Kelley
  40. “The real power of FutureHacking™ is in translating foresight into tangible innovation & transformation.” — Braden Kelley
  41. “The most dangerous assumption in futurology is that the past will perfectly inform the future. Disruptive innovation thrives where linear thinking fails.” — Braden Kelley
  42. “Intelligence doesn’t predict innovation success. Attention allocation does.” — Phil McKinney
  43. “The Mongols put together new things in new ways to achieve new goals.” — Jack Weatherford
  44. “Future-proofing isn’t about avoiding change; it’s about becoming so adaptable that change becomes your greatest competitive advantage.” — Braden Kelley
  45. “Successful innovation requires finding & executing upon the emerging insights defining tomorrow.” — Braden Kelley
  46. “Futurology is not about eliminating uncertainty, but equipping yourself to thrive within it.” — Braden Kelley
  47. “Innovation requires developing the organizational agility to dance with the unknown.” — Braden Kelley
  48. “Futurology ROI comes not from perfectly predicting one future, but from rigorously exploring multiple possible strategic futures.” — Braden Kelley
  49. “Don’t get lost in the forecast; focus on the signal. The most powerful insights are often found at the fringe, not the center.” — Braden Kelley
  50. “Brands are created by companies but belong to customers.” — Braden Kelley

Volume 20

  1. “Any fool can make something complicated. It takes a genius to make it simple.” — Woodie Guthrie
  2. “Futurology’s true value isn’t prediction, it’s preparation and building a resilient organization that can pivot with purpose.” — Braden Kelley
  3. “Strategy is about focusing one’s resources, LEAN is about removing what prevents utilizing them most effectively.” — Matthew E May
  4. “As you gain experience, you lose fear.” — Simon Sinek
  5. “When considering job offers, pick the best boss.” — Braden Kelley
  6. “If AI does everything for us, I think you just end up scared.” — Simon Sinek
  7. “Pain + Reflection = Progress” — Ray Dalio
  8. “Startups innovate where big companies fail because they’re focused on why it MUST work.” — Braden Kelley
  9. “We want things to feel valuable, not just be valuable.” — Simon Sinek
  10. “Features can be copied. Feelings can’t. The ultimate competitive advantage is an emotional connection that is deeply human and utterly unique.” — Braden Kelley
  11. “Your customers will never love you, until your employees love you first.” — Simon Sinek
  12. “The best ideas don’t come from the people you pay to think; they come from the people who can’t stop thinking.” — Braden Kelley
  13. “A community is a group of people who commit to grow together.” — Simon Sinek
  14. “Foresight without action is merely entertainment. Transformation requires the courage to translate ‘what if’ into ‘what now’.” — Braden Kelley
  15. “If you need a machine and don’t buy it, then you will ultimately find that you have paid for it and don’t have it.” — Henry Ford
  16. “Talent gets you on the field, but psychological safety is what allows you to win the game.” — Braden Kelley
  17. “Influencers are freelance employees of an algorithm.” — Simon Sinek
  18. “The best innovations are not born in a lab; they are born in the conversations between creators and the people they are creating for.” — Braden Kelley
  19. “What we don’t want to hear is often what we most need to hear.” — Pete Foley
  20. “Don’t just acquire the future; invest in building it. Corporate venturing is your strategic lens into tomorrow’s disruption and market expansion.” — Braden Kelley
  21. “There is no difference between being early, and being wrong.” — Marc Andreessen
  22. “Science does not create facts, it creates hypotheses not yet disproven.” — Braden Kelley
  23. “The moment we accept that uncertainty never fully disappears, innovation shifts from a destination to an ongoing conversation with the unknown.” — Helen Yu
  24. “Price isn’t a number; it’s a story customers believe.” — Brian Rapp
  25. “The AI won’t take your job; a person skilled in AI will. The upskilling challenge is not about the technology; it’s about the partnership.” — Braden Kelley
  26. “Value must be felt before it can be billed.” — Brian Rapp
  27. “The brain is a tool for focusing the mind.” — Aldous Huxley
  28. “True innovation is not found in guarding secrets, but in inspiring shared discovery. Open source is the engine of collective genius.” — Braden Kelley
  29. “Don’t fall in love with your first idea. Fall in love with the clarity your first prototype creates.” — Braden Kelley
  30. “Our comfort zones are where dreams go to collect dust.” — Ozan Varol
  31. “Stop trying to predict the future. Start building disposable versions of it.” — Braden Kelley
  32. “Curiosity is the gateway drug to learning.” — Jorge Barba
  33. “Your past success is your organization’s greatest vulnerability. Don’t let yesterday’s win anchor you to tomorrow’s failure.” — Braden Kelley
  34. “The future of innovation isn’t about AI or humans. It’s about how elegantly we can weave the unparalleled strengths of both into a singular, accelerated creative force.” — Satya Nadella
  35. “We are generating moderate incremental intelligence by wasting massive amounts of water and power. Sustainability is not a constraint on AI; it is the ultimate measure of its long-term viability.” — Braden Kelley
  36. “People don’t look through a right wrong filter but an us-them filter.” — Michael Malice
  37. “As the world evolves, what is going to capture the marginal narrative?” — Emad Mostaque
  38. “People don’t resist change; they resist being changed. A great story allows them to choose their role in the transformation.” — Peter Senge & Braden Kelley
  39. “The Agentic Browser isn’t just a smarter window; it’s an intelligent co-pilot, transforming the internet from a library into a laboratory where your intentions are actively fulfilled.” — Braden Kelley
  40. “Be yourself … Everyone else is already taken.” — Oscar Wilde
  41. “Change resistance is often un-managed fear. To overcome it we must acknowledge and quantify what we stand to lose AND gain.” — Braden Kelley
  42. “Humans only or AI only will underperform Human/AI collaboration.” — Braden Kelley
  43. “Scarcity leads to creativity.” — Pavel Durov
  44. “Today creates tomorrow, just as today was created yesterday.” — Roel de Vries
  45. “Successful transformations make things feel the same while making things radically different.” — Braden Kelley
  46. “I wish my digital twin would stop leaving carbon footprints all around my house.” — Braden Kelley
  47. “Reactive leaders spend their time climbing out of holes. Anticipatory Leaders focus on where to dig the next one.” — Braden Kelley
  48. “A single, painful, well-told customer story can override months of contradictory data, mobilize an entire company, and define the next decade of innovation.” — Braden Kelley
  49. “IQ gets you hired, EQ helps you manage, but AQ determines your survival. The future belongs not to the smartest, but to the most adaptive.” — Braden Kelley
  50. “Innovation is not an event, but a culture. And culture is the cumulative effect of the skills and mindsets you choose to reward.” — Braden Kelley

Volume 21

  1. “Change is the law of life and those who only look to the past or the present are certain to miss the future.” — Irving Janus
  2. “Organizations seeking a culture of continuous innovation must realize that transformation doesn’t happen overnight. People can only absorb so much change at once.” — Braden Kelley
  3. “Industry revolutionaries take the entire business concept, rather than a product or service, as the starting point for innovation.” — Gary Hamel
  4. “The path forward is not the same as the road behind, but our education system is proceeding as if it were.” — Braden Kelley
  5. “The intellect has little to do on the road to discovery. There comes a leap in consciousness, call it intuition or what you will, and the solution comes to you, and you don’t know how or why.” — Albert Einstein
  6. “Revolutionaries recognize that competition is no longer between products or services, it’s between business concepts.” — Gary Hamel
  7. “AI is going to become so pervasive that we’ll all crave something real.” — Braden Kelley
  8. “It’s not that companies don’t want to innovate. It’s that they don’t have the stomach for it. As with everything in business, execution is everything. And execution is bloody hard.” — Steve McKee
  9. “True innovation eliminates the impossible trade-off.” — Braden Kelley
  10. “Advancing projects with weak consumer propositions increases your costs and takes the focus off of the projects that can make a difference to the outcome of the business.” — Donna Sturgess
  11. “Any disruptive innovation requires a company to imagine for the customer something they can then imagine for themselves.” — Braden Kelley
  12. “It isn’t the incompetent who destroy an organization. The incompetent never get in a position to destroy it. It is those who achieved something and want to rest upon their achievements who are forever clogging things up.” — F.M. Young
  13. “The most valuable asset isn’t on your balance sheet; it’s in the minds, hearts, and hands of your people. It’s time to account for it, not just manage it.” — Braden Kelley
  14. “History can’t give attention to what’s been lost, hidden, or deliberately buried; it is mostly a telling of success, not the partial failures that enabled success.” — Scott Berkun
  15. “Creativity can solve almost any problem. The creative act, the defeat of habit by originality, overcomes everything.” — George Lois
  16. “If your team can’t argue well, they can’t innovate well. Conflict literacy is the true measure of Agile maturity.” — Braden Kelley
  17. “Creativity, as has been said, consists largely of rearranging what we know in order to find out what we do not know. Hence, to think creatively, we must be able to look afresh at what we normally take for granted.” — George Kneller
  18. “The most human-centered digital designs are those that eventually get us to look up from our screens and truly see each other.” — Unknown
  19. “Stop waiting for the big acquisition to disrupt your business. Start paying the right startups to solve your most urgent problems today. That is the Venture Client Model.” — Braden Kelley
  20. “Don’t be afraid to start over. This time you’re not starting from scratch. You’re starting from experience.” — Chris Laping
  21. “Iron sharpens iron, but even the dullest knife will cut through butter.” — Braden Kelley
  22. “When the elephant starts outrunning the cheetah, the laws of the jungle are in the midst of an epic shift.” — Braden Kelley
  23. “I really try and be a conduit and an amplifier for the best ideas.” — Adam Bry
  24. “The future of work isn’t about replacing humans with AI; it’s about amplifying human potential with AI, and prompting is the key.” — Braden Kelley
  25. “Redesign workflows for outcomes, not tasks. Re-skill people for judgment, creativity, and leadership, beyond prompts and tools.” — Brian Solis
  26. “Narrow, misaligned AI’s have already created the most anxious and depressed generation in history.” — Braden Kelley
  27. “Inertia is nearly as strong as evolution.” — Irving Finkel
  28. “The depth of your expertise matters as much as the height of your title.” — Braden Kelley
  29. “If you know the incentives, you can actually know something about the future we’re heading towards.” — Tristan Harris
  30. “AI is likely to create both positive infinity and negative infinity – at the same time.” — Braden Kelley
  31. “The technology industry isn’t about who does something first, it’s about who does it right.” — Tobi Lütke
  32. “70-90% of code written in AI labs is written by AI.” — Tristan Harris
  33. “The uncontrollable AI’s that we’re building are the same uncontrollable AI’s China is building.” — Tristan Harris
  34. “Entrepreneurship is like show jumping, your journey ends when you refuse an obstacle or crash spectacularly attempting to clear it.” — Braden Kelley
  35. “Competitors are looking at the same problem space and can help fill in the blanks from paths you didn’t travel.” — Tobi Lütke
  36. “Fear shrinks the space where creativity can breathe.” — Helen Yu
  37. “The country that will win the AI race is the one that creates the best AI governance.” — Tristan Harris
  38. “Leaders do not create readiness by demanding change; they create it by making people feel capable, supported, and safe enough to begin.” — Braden Kelley
  39. “There are only two things you own on the web as a business, your domain and your email list, everything else is rented.” — Tobi Lütke
  40. “Reflection is the bridge between intention and improvement. Without it, effort becomes noise.” — Braden Kelley
  41. “In the age of AI, the greatest human assets are no longer knowledge or expertise, but curiosity, agency & compassion.” — Derya Unutmaz, M.D.
  42. “Inertia is not the absence of change. It is the slow acceptance of decline.” — Braden Kelley
  43. “True innovation asks us to reframe accountability not as a constraint, but as a compass that guides exploration within uncertainty.” — Helen Yu
  44. “True innovation is rarely a straight line drawn by a visionary; it is more often a resilient platform that survives its original intent long enough to meet a future it didn’t expect.” — Braden Kelley
  45. “Computers don’t get to make people feel dumb. That is not their role. They are tools.” — Tobi Lütke
  46. “The algorithm can find the pattern, but only the human can find the purpose.” — Braden Kelley
  47. “A dream is an answer to a question we haven’t learned how to ask.” — Fox Mulder, The X-Files
  48. “Innovation goes beyond what’s possible to meaningfully and purposefully transform people’s lives.” — Braden Kelley
  49. “Never argue with stupid people. They will drag you down to their level and beat you with experience.” — Mark Twain
  50. “The hardest part of innovation is not the learning of new things, but the unlearning of old ones.” — Braden Kelley

Volume 22

  1. “Those who stand for nothing, fall for anything.” — Alexander Hamilton
  2. “Unlearning feels like failure to the brain, even when it is the smartest move available.” — Braden Kelley
  3. “AI is not designed to create a logically sound argument, it is designed to make something that looks like a logically sound argument.” — Joel David Hamkins
  4. “Innovation is not just about creating new ideas; it’s about making sure valuable ideas don’t die in a silo.” — Braden Kelley
  5. “Mediocre people don’t like high achievers, and high achievers don’t like mediocre people.” — Nick Saban
  6. “You can’t lead change if you can’t share knowledge.” — Braden Kelley
  7. “When people don’t believe in the messenger, they won’t believe the message.” — James M. Kouzes and Barry Z. Posner
  8. “The distant past is a whisper we can barely hear, distorted by millennia of noise and perversion.” — Braden Kelley
  9. “You write your strategy in ink, but you write your plan in pencil.” — Charlene Li
  10. “An algorithm has no moral compass; it only has the coordinates we provide.” — Braden Kelley
  11. “You have to be able to reward curiosity over certainty.” — Charlene Li
  12. “The half-life of technical skills is shrinking faster than ever and the only truly durable competitive advantage is an organization’s collective capacity for curiosity.” — Braden Kelley
  13. “The more educated someone gets, the more rigid their thinking becomes.” — Dr. Benjamin Bikman
  14. “We must stop hiring just for what people know today and start valuing how quickly they can learn what comes next.” — Braden Kelley
  15. “As long as we keep fighting each other, they can just keep stealing from us.” — Tom Bilyeu
  16. “Innovation Debt is the interest you pay on yesterday’s excuses.” — Braden Kelley
  17. “If you can learn rapidly, you can win no matter what happens with the technology.” — Tony Robbins
  18. “Every time you say ‘not now’ to a valuable new idea, you’re signing a promissory note against future relevance.” — Braden Kelley
  19. “The secret to your future is to become a learning machine about what matters.” — Tony Robbins
  20. “AI can give us the dots, but only the human heart and mind can see the constellation.” — Braden Kelley
  21. “Our value in the future won’t be measured by the ideas we generate, but by the meaningful connections we forge between them.” — Braden Kelley
  22. “Innovation thrives where competition breaks inertia and learning is not stored as knowledge, but converted into action.” — Braden Kelley
  23. “Ambidextrous leadership is about having the courage to fund the unproven while optimizing the established.” — Braden Kelley
  24. “Algorithms don’t eliminate bias; they automate it — unless we deliberately counterbalance them with human insight.” — Braden Kelley
  25. “When technology works best, it stops competing for attention and starts competing for trust.” — Braden Kelley
  26. “Everyone is jealous of what you’ve got, nobody is jealous of how you got it.” — Jimmy Carr
  27. “A pivot is not a failure of vision; it is a victory of insight over ego. The goal isn’t to be right the first time, but to be right when it finally counts.” — Braden Kelley
  28. “Every dollar you save is a piece of your future that you own.” — Morgan Housel
  29. “A pivot should feel less like slamming the brakes and more like changing lanes at speed – guided by evidence, trust, and intent.” — Braden Kelley
  30. “Every dollar you borrow is a piece of your future that someone else owns.” — Morgan Housel
  31. “Measuring innovation isn’t just about counting new ideas; it’s about evaluating how well we’re cultivating the soil in which those ideas grow and thrive.” — Braden Kelley
  32. “The real superpower isn’t bending time. It’s designing conditions where time stops bullying us.” — Braden Kelley
  33. “Words are energy and they cast spells. That’s why it’s called spelling. Change the way you speak about yourself, and you can change your life” — Bruce Lee
  34. “Measurement is never neutral. It shapes behavior, reinforces values, and ultimately determines whether innovation survives or suffocates.” — Braden Kelley
  35. “Confidence is rarely self-funded. It is always a loan from someone else’s belief. Pay that debt forward with interest.” — Elijah Szasz
  36. “True innovation occurs when we stop looking at AI as a magic wand and start treating it as a mirror that reflects possibilities we were too tired or too biased to see.” — Braden Kelley
  37. “The future belongs to leaders who know when to trust the algorithm – and when to ignore it.” — Braden Kelley
  38. “The only way you change culture is through a near-death experience.” — Tony Fadell
  39. “True healthcare innovation begins when we stop trying to control biology and start designing with it.” — Braden Kelley
  40. “Innovation is often celebrated for its bold outcomes, but the unsung hero of sustained success is the leader who quietly shoulders the emotional burden of constant adaptation, turning fear into fortitude.” — Braden Kelley
  41. “Why wouldn’t you as you move through time, take the best of each era? And take that into the future and not just see newer as better?” — John Mayer
  42. “Change doesn’t fail because people resist it. It fails because leaders forget that courage, trust, and belief all have emotional carrying costs — and someone has to pay them every day.” — Braden Kelley
  43. “Society is better if you can trust your institutions, but institutions must earn your trust.” — Tom Bilyeu
  44. “If your processes are designed to prevent failure, they are simultaneously designed to prevent growth.” — Braden Kelley
  45. “Qualitative insights are fragile. They don’t fail because they’re wrong; they fail because organizations don’t know how to protect, translate, and act on them.” — Braden Kelley
  46. “An innovation seed cannot grow if the soil of your organizational culture is too rigid to let it take root” — Braden Kelley
  47. “Innovation is not about the lightbulb; it is about the wiring. If the wiring is clogged with bureaucratic corrosion, the light will never turn on.” — Braden Kelley
  48. “AI may provide the seeds of innovation, but humans must provide the soil, water, and fence. Ownership belongs to the gardener, not the seed-producer.” — Braden Kelley
  49. “If you want to change the world, you must first build a world within your company that is worth joining.” — Braden Kelley
  50. “If your innovation system exhausts the mind before it engages the imagination, it will always produce conservative outcomes.” — Braden Kelley

Volume 23

  1. “An overwhelmed mind cannot plant a seed. To innovate, you must first clear the mental weeds of bureaucracy and complexity to make room for the new to take root.” — Braden Kelley
  2. “Measurement is never neutral. It shapes behavior, reinforces values, and ultimately determines whether innovation survives or suffocates.” — Braden Kelley
  3. “Trust is the invisible infrastructure of innovation. You can’t see it on a balance sheet, but you can see its absence in every stalled initiative.” — Braden Kelley
  4. “Trust is not granted by authority; it is extended by experience. Institutions earn it in drops and lose it in buckets.” — Braden Kelley
  5. “Data can tell you that two things are happening at once, but only Causal AI can tell you which one is the lever and which one is the result. Innovation is the art of pulling the right lever.” — Braden Kelley
  6. “Causal AI doesn’t just predict the future – it teaches us how to change it.” — Braden Kelley
  7. “Futures Literacy is the skill of using the future to diversify the present. It turns uncertainty from a threat into a resource.” — Braden Kelley
  8. “Clarity of destination gets mistaken for proximity to arrival.” — Dustin (@r0ck3t23)
  9. “The leader’s job is not to be the smartest person in the room about the future; it’s to make sure the room is capable of seeing the future together.” — Braden Kelley
  10. “Middle management shouldn’t be a filter that blocks the future; it should be the lens that brings it into focus for the rest of the team.” — Braden Kelley
  11. “The edges of the organization are where the future first becomes visible. If your front line isn’t looking, you are flying blind.” — Braden Kelley
  12. “Resistance to change is often just a lack of literacy. When people can see the ‘Why’ of the future, they stop fearing the ‘How’ of the present.” — Braden Kelley
  13. “The most successful organizations of the future will be those that have taught every single employee how to look for it.” — Braden Kelley
  14. “Leadership in complexity is not about being the smartest person in the room; it’s about ensuring the room is smart enough to solve the problem.” — Braden Kelley
  15. “We cannot expect our organizations to be agile if our people are brittle.” — Braden Kelley
  16. “The most effective way to prepare for an unpredictable future is to build a leadership team that is as diverse and interconnected as the challenges they will face.” — Braden Kelley
  17. “Innovation is about solving the problems that people haven’t yet found the words to describe. Digital Phenotyping gives us the ears to hear those unspoken needs.” — Braden Kelley
  18. “Data is just a signal; insight is the story. In digital phenotyping, we are learning to read the stories written in the rhythm of our daily digital interactions.” — Braden Kelley
  19. “Trust is the only currency that matters in the future of innovation. Once you spend it on surveillance, you can never buy it back.” — Braden Kelley
  20. “Change happens at the speed of trust. If you want to innovate at the edge of human behavior, you must first build a foundation of absolute integrity.” — Braden Kelley
  21. “Innovation without purpose is merely expensive noise; purpose without innovation is a stagnant dream.” — Braden Kelley
  22. “Profit is the applause you receive for creating value that matters. Purpose is the script that makes the performance possible.” — Braden Kelley
  23. “The greatest threat to a bold strategy isn’t a lack of resources – it’s the unexamined shortcuts in our own thinking.” — Braden Kelley
  24. “The future belongs to the organizations that are the same on the inside as they are on the outside. Authentic innovation requires an authentic culture.” — Braden Kelley
  25. “Innovation is no longer a department – it is a survival reflex built on human trust.” — Braden Kelley
  26. “We are moving from an era of designing objects to an era of designing behaviors.” — Braden Kelley
  27. “Innovation is a human endeavor. If we lose our values in the pursuit of velocity, we haven’t innovated – we’ve simply accelerated a mistake.” — Braden Kelley
  28. “In the pursuit of the ‘Next Big Thing’, we often overlook the most fragile component of the innovation engine: the human mind.” — Braden Kelley
  29. “In the rush to execute, we often mistake movement for progress.” — Braden Kelley
  30. “Innovation is the art of staying in the game. Cognitive Resilience is about building the strength to stay curious even when the results are disappointing.” — Braden Kelley
  31. “Psychological Safety is the lubricant that allows the gears of change to turn without seizing up under friction.” — Braden Kelley
  32. “Innovation isn’t about the hours you put in; it’s about the insight you bring out. Resilience is the vessel that carries those insights to the finish line.” — Braden Kelley
  33. “Fresh minds solve bigger problems.” — Braden Kelley
  34. “Change goes where money flows.” — Jenny Keisu
  35. “The most successful 21st-century organizations embrace design thinking and data science as two sides of the same innovation coin.” — Braden Kelley
  36. “If science tells us how something works, art tells us why it matters.” — Braden Kelley
  37. “True innovation occurs when we stop treating the ‘creatives’ and the ‘analysts’ as separate species.” — Braden Kelley
  38. “Intuition is often just the brain processing patterns too complex for a spreadsheet; it provides the creative leap of faith required to pioneer entirely new categories before the data even exists to support them.” — Braden Kelley
  39. “When a data scientist’s rigorous proof meets a designer’s empathetic vision, the resulting friction doesn’t destroy the idea – it polishes it into a breakthrough.” — Braden Kelley
  40. “When a data scientist’s rigorous proof meets a designer’s empathetic vision, the resulting friction doesn’t destroy the idea – it polishes it into a breakthrough.” — Braden Kelley
  41. “If the messenger is shot, the organization remains deaf to the very signals it needs to survive.” — Braden Kelley
  42. “If your values are only on the wall, they aren’t guiding the work – they’re haunting it.” — Braden Kelley
  43. “(SCIENCE + RIGOR) x (ART + EMPATHY) = SCALABLE INNOVATION.” — Braden Kelley
  44. “A value that isn’t budgeted for – in time or money – is a lie. Check your calendar and your ledger to see what you actually value.” — Braden Kelley
  45. “While art defines the dream, science provides the scaffolding. Without rigorous data and testing, innovation is merely a hallucination.” — Braden Kelley
  46. “If it isn’t measured, it isn’t a priority. If it isn’t shared, it isn’t a value.” — Braden Kelley
  47. “We are all born with the capacity for both logic and wonder. Reclaiming that balance isn’t just good for business – it’s essential for solving the most complex challenges of our time.” — Braden Kelley
  48. “FAKE HISTORY is WAY more dangerous than FAKE NEWS.” — Raymond Ibrahim
  49. “Without empathy, we fall into the trap of hallucinatory innovation – building brilliant solutions for problems that don’t actually matter to anyone.” — Braden Kelley
  50. “The future belongs to the humble, curious and collaborative. Stop building walls around ideas and start building the survival reflexes to stay relevant.” — Braden Kelley

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