Tag Archives: CEOs

Change Requires Work and Choice

Change Requires Work and Choice

GUEST POST from Shep Hyken

At the end of the CEO’s speech to his employees, he said, “And one other thing, we want to deliver better customer service.” Then he walked off stage.

Delivering better customer service is a good idea, but just saying you want to do so will not make it happen. Most likely, it will remain just a good idea, because, without the right implementation, the idea will never come to anything. Nothing will change.

A big part of my business is serving as a keynote speaker on customer service and CX for all kinds of companies and organizations. I always ask, “Why is this topic important to you and this audience?” Most of the time, clients have a good answer, but occasionally, I hear something like, “We have terrible customer service, and we need someone like you to come in and share what we can do to be better.”

Trying not to sound flippant, I ask, “So you think that having me or someone like me do a one-hour speech is going to fix that?”

This leads to a bigger discussion about the company’s desire to change and the resources – time, talent, and dollars – it requires to make that happen. I then continue with a few more questions:

  1. What makes you think you need help with your customer service or CX?
  2. What would happen if you continued to do what you do and didn’t make a change?
  3. What does success look like, and how quickly do you want to see results?

The answers to these questions are the fuel needed to make the choice to change an easy one.

Then, there is another series of questions to determine the investment they are willing to make to carry out this choice to change. It’s going to take time. It’s going to take training, which is about talent. And then there are the dollars. And one final choice must be made, and it may be the most important of all. Will the leadership get behind the choice to change?

To summarize, the choice to change, especially in customer service and/or CX, is more than a verbal commitment. It requires substantial and sustained effort backed by resources and leadership support. Simply expressing the desire for improvement is not enough. Real change demands actionable plans and the alignment of time, talent, and investment. Companies must determine their current service levels, define success, and commit to the necessary steps and time to achieve it.

One more question: Are you ready to invest in a future where exceptional service is not just an aspiration but a reality? Act now! Your customers and your business can’t afford to wait.

Image Credits: Pexels, Shep Hyken

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Change Leadership and the Role of the CEO

Change Leadership and the Role of the CEO

GUEST POST from Chateau G Pato

Leadership is essential for any organization to move forward and reach success, and in today’s fast-paced world, change leadership is essential for companies to stay relevant. Change management and leadership skills require CEOs to direct, motivate, and inspire their teams towards achieving long-term success. Change leadership is the process of leading teams through a transition — allowing them to adjust to the changes and new environment with the ultimate goal of increasing effectiveness, efficiency, and leading them towards success. In order to ensure a successful transition, it is important for the CEO to have an active role and to set an example for their team.

The CEO’s role in leading transformation and organizational change is a key component of success. From setting objectives and developing strategies to leading the team into the future, the CEO is the one who must set an example and inspire the rest of the organization to join the change effort. In order for the CEO to create a successful change leadership culture, the following are essential:

  • Developing a vision and objectives for the organization
  • Identifying the necessary resources to achieve the vision
  • Establishing the necessary processes and systems to support change
  • Creating a positive atmosphere and fostering collaboration
  • Motivating the team and aligning their efforts towards the mission
  • Assessing the impact of change and measuring progress
  • Learning and adapting to changes quickly and effectively
  • Recognizing and celebrating successes

The success of a CEO’s change leadership is usually seen in the results. CEOs with the ability to lead, motivate, and inspire their organizations through changes often experience increased success and reach their desired goals that much faster. To further illustrate the role of the CEO in driving successful organizational changes, here are two examples of successful change leadership:

Case Study 1 – PepsiCo

First, let’s look at how the CEO of PepsiCo, Ramon Laguarta, has successfully navigated the company through a period of transition. At the start of his tenure, he outlined four key elements in his strategy: driving innovation, winning with customers, optimizing operations, and transforming the company’s culture. There was a particular focus on transforming the culture of the organization to foster collaboration and empower its employees to take initiative and share ideas. To further this effort, the CEO created several development programs to drive innovation and learning. Additionally, he assigned dedicated resources to talent development, and provided employees with exposure to executives to the highest level. Ultimately, the company was able to achieve success and to successfully navigate the process of transition under the change leadership of the CEO.

Case Study 2 – Airbus

Second, let’s examine the example of Phillipe Houze, the CEO of Airbus. He recognized that the success of the company relied heavily on its ability to remain competitive and innovate in the aerospace industry. Starting from his first day at the helm, he issued a decree to the organization that all levels of the company’s operations should focus on customer service and product innovation. He established a culture of collaboration that included both technical and commercial expertise, ensuring that all decisions were made with the customer in mind. As a result, the company innovated and steadily increased their market share and their success.

Conclusion

These two examples demonstrate the impact a CEO can have in leading his or her organization through times of transition and change. Change leadership is key for a CEO to initiate and set an example for their team, and the ability to successfully navigate and manage change will have a direct impact on the results of the organization. In conclusion, the role of the CEO in change is central to the success of any transformation effort and is key in driving the desired results.

Image credit: Pixabay

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